AAG

What AAG does

AAG (legal entity Reklamní agentura AAG spol. s r.o.) is a privately held Czech full-service advertising and marketing agency incorporated in 1990 and headquartered in a historic building on the old town square at Úzká 205, Hradec Králové, where it has operated since 1998. The firm offers an unusually broad in-house portfolio of creative and production capabilities under one roof: graphic design (business materials, 3D graphics, signage, vehicle wraps, promotional items), film production with 4K capture and post-production (Edius, Avid, Adobe Premiere, After Effects, 3D Studio Max, Maya, Cinema 4D, custom music and voice-over), photography, custom website and mobile application development (Android, iOS, Windows Phone), Kossel Mini RepRap-based 3D printing including one-day assembly workshops, printing procurement via a network of more than 100 vetted Czech print suppliers, and marketing consulting (strategy, telemarketing, PR, media planning).

The customer base is concentrated in the Hradec Králové region and across the Czech Republic, spanning government and municipal clients (Statutární město Hradec Králové, Úřad Regionální rady regionu soudržnosti Severovýchod, Knihovna města Hradce Králové, Lesy České republiky, 112 emergency services), enterprises (Seznam.cz, ČKD Group, BDK-Glass, HOLMER CZ, Teleflex, DSA, ZVU Kovárna, Hradecká lesní a dřevařská společnost, OLFIN CAR, Logio), education (Charles University medical faculty and campus), healthcare (Léčebné lázně Bohdaneč), culture (Divadlo Drak), and local SMBs (Piazza D'Oro, Restaurace U České Koruny, Bistro u dvou přátel).

The business model is professional services revenue: project-based fees and ongoing consulting engagements sourced through a sales-led, relationship-driven go-to-market. The CEO, Jakub Zeman, is publicly accessible to prospective clients and the company invites non-binding consultations. The firm has 1-10 employees, no outside investors or parent company, and no disclosed financial data; its headcount scale and the lack of any funding round or acquisition activity indicate it is a bootstrapped boutique agency rather than a venture-backed business.

Name

AAG

Legal name

Reklamní agentura AAG spol. s r.o.

Website

https://aagcz.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

AAG is a privately held Czech full-service advertising and marketing agency, founded in 1990 and based in Hradec Králové, offering graphic design, film production, photography, web and mobile app development, 3D printing workshops, print procurement, and marketing consulting to Czech government, enterprise, and SMB clients.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Advertising services
• Graphic design
• Film production
• 3D printing services
• Marketing consulting

Headquarters

HQ city

Hradec Kralove

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Advertising and Marketing Services: AAG generates revenue through a comprehensive suite of advertising and marketing services including graphic design, film production, photography, printing, 3D printing, web development, mobile application development, and marketing consulting. Services are delivered as project-based work or consultations under one roof.
2. 3D Printing Workshops and Equipment Sales: AAG conducts 3D printing workshops where participants build their own Kossel Mini printers in one day. The workshop fee is 18,000 CZK + VAT and includes all parts, assembly, calibration, and 20m of filament. They also offer pre-assembled printers for purchase separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

AAG is a full-service Czech advertising agency that delivers integrated creative and marketing services under one roof, including graphic design, 4K film production with in-house post-production, custom website and mobile application development, Kossel Mini 3D printing (with assembly workshops), photography, printing procurement via 100+ Czech suppliers, and marketing consulting. The agency serves Czech businesses, municipalities, government bodies, and educational institutions from its headquarters in Hradec Králové.

Product overview

AAG is a full-service advertising agency (Reklamní agentura AAG spol. s r.o.) based in Hradec Králové, Czech Republic, operating since 1990. The company provides an integrated suite of creative and marketing services under one roof: Graphic Studio (design, 3D graphics, web design, cut graphics, promotional items), Film Production (video production, post-production, animation, sound), Photography, Websites & Web Applications (development, e-shops, SEO), Mobile Applications (Android, iOS, Windows Phone), 3D Printing (Kossel Mini delta printer kits and workshops), Printing Services, and Marketing Consulting (strategy, telemarketing, PR, media planning). The offering is structured as a portfolio of interconnected service lines rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Webové stránky (Websites) Custom website development service for Czech businesses, including web applications, e-shops, website revitalization, SEO optimization, and web systems. Each project receives a custom intuitive administration interface; built using modern HTML5 standards for optimal SEO performance.
• Mobilní aplikace (Mobile Applications) Custom mobile application development for Android, iOS, and Windows Phone platforms, including app design, development, and promotion. Targets Czech businesses needing native or cross-platform mobile apps.
• Grafické studio (Graphic Studio) Creative graphic design services for businesses and organizations, including business cards, flyers, brochures, publications, calendars, posters, corporate materials, annual reports, catalogs, 3D graphics modeling, web design, cut graphics, signage, vehicle wraps, and promotional items.
• Filmová produkce (Film Production) Full-service film production for businesses, including commercial spots for cinema, TV, and LCD screens, documentary films, instructional videos, image post-production (2D/3D graphics, color grading), sound post-production, radio spot production, and media duplication. Records in up to 4K resolution with in-house editing, animation, and sound suites.
• Fotografování (Photography) Professional photography services including product presentations, reportage shots, portrait studio photography, event documentation, and custom calendar creation.
• 3D tisk - Kossel Mini (3D Printing Kit & Workshop) RepRap-based Kossel Mini delta 3D printer offered as a kit or fully assembled unit, with a one-day hands-on workshop where participants build the printer themselves. Targets hobbyists, makers, and small businesses. Includes recirculating linear guides, carbon arms, all-metal hotend, professional stepper motor dampers, glass circular print bed, LCD display, SD card reader, and 20m of filament. Supports PLA and ABS printing.
• Tisk (Printing Services) Printing procurement service leveraging a network of 100+ vetted Czech print suppliers. Includes printing, stickers, promotional item customization, and laser logo marking.
• Marketingová konzultace (Marketing Consulting) Marketing strategy consulting service covering product launch strategy, telemarketing, communication strategies, crisis communication, PR services, media planning, and media relations.

Quantifiable outcome

• More than 70% of internet users first search for information or services through a web browser before reading advertising brochures — supporting the demand for web presence services.

Named customers25 records

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• DDB Worldwide: Global creative agency network (Omnicom) with Prague operations. Directly comparable as a full-service creative agency offering integrated advertising campaigns, content production, and digital services in the same regional market as AAG.
• McCann Worldgroup: Global creative advertising network with a long-standing Prague office (McCann Prague) serving Czech and Central European enterprise and government clients. Directly comparable as a full-service creative agency delivering campaigns, film production, and brand strategy in the same Czech market as AAG.
• Ogilvy: Iconic global creative agency (WPP network) with significant operations in Prague. Directly comparable as a full-service creative agency delivering brand strategy, advertising campaigns, digital, and PR services to enterprise clients in the Czech market.
• BBDO Worldwide: Global creative advertising network (Omnicom) with Central European offices. Directly comparable as a full-service creative agency offering integrated advertising, film production, and brand strategy services competing for similar enterprise clients.
• Saatchi & Saatchi: Global creative agency (Publicis network) with Central European presence. Directly comparable as a full-service creative advertising agency delivering integrated brand campaigns, film production, and marketing communications for enterprise clients.

Broad incumbents

• Omnicom Group: Global advertising holding company owning BBDO, DDB, TBWA and other creative networks with operations in Prague. Comparable as a broad incumbent offering full-service creative, media, and production services competing for the same enterprise clients AAG serves.
• Havas: Global advertising and communications group operating creative, media, and healthcare networks with Central European offices. Comparable as a broad full-service agency group offering integrated brand and marketing services similar to AAG's portfolio.
• WPP: Global advertising holding company operating Ogilvy, VMLY&R, GroupM and other agencies worldwide with Czech offices. Comparable as the parent archetype of full-service advertising agency networks, although operating at vastly greater scale and global reach than AAG.
• Dentsu: Japanese-headquartered global advertising network with creative, media, and CXM operations across Europe. Comparable as a broad incumbent offering full-service advertising, creative production, and digital services overlapping AAG's value proposition.
• Publicis Groupe: Paris-based global advertising holding company with a strong Central European presence (Publicis, Leo Burnett, Saatchi & Saatchi). Comparable as a full-service creative and media network offering the same integrated advertising services AAG provides, but at multinational scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/aagcz
• Facebookfacebook.com/aagcz
• LinkedInlinkedin.com/company/aag-spol--s-r-o-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AAG