Château Latour-Martillac

What Château Latour-Martillac does

Château Latour-Martillac is a family-owned Bordeaux wine estate located in the Pessac-Léognan appellation within the Graves region. The property has been operated by the Kressmann family since 1930 and has held the Grand Cru Classé de Graves classification since 1953 for both its red and white wines. The estate comprises approximately 54 hectares of vineyards (45 hectares planted to red grape varieties, 9 hectares to white) and produces classified-growth wines under the Château Latour-Martillac label, a second wine called Lagrave-Martillac, a rosé, and a special cuvée named Grapecap 1884. It is led by co-owners Tristan and Loïc Kressmann, with Wilfrid Groizard as Deputy General Director (since July 2020), Valérie Vialard as winemaker, and Denis Wendling as vineyard manager.

The business operates a vertically integrated model combining viticulture, winemaking, and direct-to-consumer sales. Revenue is generated through bottle sales distributed across multiple channels: direct sales at the estate (oenotourism), fine-dining accounts including the three-Michelin-star restaurant Régis et Jacques Marcon, and global wine merchants such as Berry Bros & Rudd, with placement supported by membership in the Union des Grands Crus de Bordeaux (UGCB). The estate completed a new gravity-flow winery in 2019, obtained HVE Level 3 environmental certification in September 2020, and expanded its oenotourism offering (winning Best Of Wine Tourism awards in 2022 and 2023). Co-branded partnerships include Caviar de France (2018) and L/UNIFORM (2021). The company is private and family-held, with 11-50 employees and no external fundraising disclosed.

Name

Château Latour-Martillac

Legal name

Château Latour-Martillac

Website

https://latourmartillac.com

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

11–50 employees

Short description

Château Latour-Martillac is a family-owned Bordeaux estate in Pessac-Léognan producing Grand Cru Classé red and white wines, distributed through fine dining, global wine merchants, and direct-to-consumer oenotourism.

Ownership category

akta.pro rank

Product category

Premium Bordeaux Wines

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (4453)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Bordeaux wine production
• Grand Cru Classé wines
• Pessac-Léognan appellation
• Red and white wines
• Wine tourism experiences

Headquarters

HQ city

Martillac

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Production and Sales: Primary revenue from producing and selling Château Latour-Martillac wines (red and white Grand Cru Classé), Lagrave-Martillac second wines, Rosé, and Grapecap 1884 rare cuvée. Direct sales through own boutique and online, distribution to wine merchants and restaurants worldwide.
2. Oenotourism Experiences: Revenue from hosting wine tourists with various visit formats including tasting sessions, prestige tours, themed experiences (Trilogy Tastings, 'Raconte-moi Latour-Martillac', Pastry Afternoons), and special events like the Micrometallica by Mima art exhibition.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Château Latour-Martillac produces and sells Grand Cru Classé red and white wines, the Lagrave-Martillac second wine, a Rosé, and the rare Grapecap 1884 cuvée from its 45 ha of red and 9 ha of white vineyards in the Pessac-Léognan appellation. The estate also operates oenotourism experiences, including tasting visits, themed tours, and special events at the Martillac property.

Product overview

Château Latour-Martillac is a single-estate winery producing a portfolio of wines from the Pessac-Léognan appellation in Bordeaux. The core offering is the Grand Cru Classé red and white wines, supplemented by the second wine Lagrave-Martillac, the rosé (returned in 2025), and the rare Grapecap 1884 cuvée from historic 1884 vines. The estate also operates wine tourism experiences and an online shop. The wines are characterized by Sauvignon Blanc and Sémillon for whites, and Cabernet Sauvignon and Merlot for reds.

Differentiator

Problem solved

Functional benefit

Brands

• Lagrave-Martillac: Second wine of Château Latour-Martillac, created in 1986 for the red and 1990 for the white. Produced from a parcel selection of the estate's 9 ha of white vines and 45 ha of red vines, receiving the same care as the grand vin.
• Grapecap 1884

Products and services

• Château Latour-Martillac Grand Cru Classé (Red and White) The estate's flagship wines, classified as Grand Cru Classé de Graves for both red and white. The reds are Cabernet Sauvignon and Merlot blends, and the whites are Sauvignon Blanc and Sémillon blends, all from the Pessac-Léognan appellation.
• Lagrave-Martillac (Second Wine) Second wine of Château Latour-Martillac, produced from a parcellary selection of the estate's 9 ha of white vines and 45 ha of red vines and receiving the same care as the grand vin at a more accessible price point.
• Rosé by Latour-Martillac The estate's rosé wine, returning in 2025 as a confidential production embodying the excellence, precision, and refinement of the Graves terroir.
• Grapecap 1884 A unique and rare authentic white wine produced from the oldest parcel of the estate, whose vines were grafted in 1884. Named after the Latin gratum caput (precious vine), it draws on native grape varieties including Semillon, Sauvignon Blanc, Sauvignon Gris, and Muscadelle.
• Oenotourism Experiences (Visits and Tastings) Wine tourism activities at the Martillac estate including 'Trilogy Tastings', 'Raconte-moi Latour-Martillac' storytelling tours, 'Afternoon Patisserie' experiences, prestige tours, themed tastings, and special events such as art exhibitions. Awarded Best Of Wine Tourism in 2022 (Art et Culture) and 2023 (Découverte et Innovation).

Quantifiable outcome

• Château Latour-Martillac red 2002 named in Decanter Left Bank Top 20
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Terre ExotiqueminorStrategic or Co-development Partner · 1 September 2022Created unique holiday gift box pairing Château Latour-Martillac Blanc 2018 with two exceptional peppers, titled 'Entre terre et mer, le bon accord épicé'.
• L/UNIFORMminorStrategic or Co-development Partner · 1 September 2021French leather goods brand collaborated on exclusive isothermal case No. 102 for the 2021 holiday season, combining winemaking heritage with artisanal craftsmanship.
• Caviar de FrancecoreStrategic or Co-development Partner · 1 September 2018Created '&' exceptional gift box combining Château Latour-Martillac Blanc 2015 with Caviar de France Diva caviar (limited 100 units). Both houses from Gironde region collaborate on tourism since 2015 and this special edition celebrates Southwest gastronomic excellence.
• Union des Grands Crus de BordeauxcoreGTM or Marketing PartnerActive member participating in global tasting tours including North America, Asia, and European events. Annual presence at Primeurs week in Bordeaux and Week-end des Grands Crus.
• Berry Bros & RuddcoreChannel Partner/ Reseller/ DistributorPrestigious UK wine merchant partner for presenting new vintages, including 2015 vintage tasting at Lindsey Hall, London.
• SOURCES CAUDALIEminorOthersNearby accommodation partner in Martillac, part of local ecosystem of hospitality services.
• Le Pistou RestaurantminorOthersLocal dining partner in Martillac, part of nearby restaurant network.
• Domaine de l'ArcheyminorOthersNearby accommodation and restaurant partner in Saint-Médard d'Eyrans, part of local partner ecosystem.
• Tourisme MontesquieuminorGTM or Marketing PartnerLocal wine tourism promotion partner for the region.
• Bordeaux TourismminorGTM or Marketing PartnerOfficial Bordeaux tourism promotion partner.
• Best of Wine TourismcoreGTM or Marketing PartnerWine tourism award organization; Château Latour-Martillac won awards in Art & Culture (2022) and Discovery & Innovation (2023) categories.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Château La Mission Haut-Brion: Pessac-Léognan classified growth producing iconic red and white wines under the Domaine Clarence Dillon umbrella. Direct competitor for allocation, prestige dining placement, and collector attention in the same appellation.
• Château Malartic-Lagravière: Classified growth Pessac-Léognan estate producing both red and white wines under family ownership with oenotourism activities, directly comparable in scope, dual-color offering, and customer segments.
• Château Pape Clément: Historic Pessac-Léognan classified growth owned by Bernard Magrez, producing premium red and white wines with global distribution. Overlaps directly in appellation, customer base, and positioning with Latour-Martillac.
• Domaine de Chevalier: Classified growth Pessac-Léognan estate with a comparable production footprint and reputation for both red and white wines. Same appellation and similar family-owned profile make it a direct comparable in terms of pricing tier and target customers.
• Château Smith Haut Lafitte: Classified growth Pessac-Léognan estate producing both red and white wines from a similar-sized vineyard, with comparable global fine-dining distribution and oenotourism offering. Closest direct competitor to Château Latour-Martillac in the same appellation.
• Château Carbonnieux: Long-established Pessac-Léognan classified growth producing both red and white wines, with active oenotourism and a comparable mid-tier classified positioning versus Latour-Martillac.
• Château Haut-Bailly: Pessac-Léognan classified growth estate producing premium red wines with strong critic scores and global trade distribution, comparable to Latour-Martillac's flagship red offering and target collectors.

Broad incumbents

• Château Cos d'Estournel: Saint-Estèphe Second Growth with global brand recognition, premium pricing, and significant oenotourism investment. Sets the bar for classified growth marketing and DTC channels that Latour-Martillac operates alongside.
• Château Haut-Brion: Premier Cru Class é (First Growth) Pessac-Léognan estate, the dominant player in the same appellation. Operates with vastly greater scale, brand recognition, and pricing power but competes for the same fine-dining and collector customers.
• Château Palmer: Margaux Third Growth with a strong reputation for premium red wine and organic/biodynamic viticulture. Comparable in mid-to-high-end collector positioning and global fine-dining distribution channels.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/chateaulatourmartillac
• Xx.com/latourmartillac
• Facebookfacebook.com/ChateauLatourMartillac

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Château Latour-Martillac