Bordeaux Tourisme Affaires

What Bordeaux Tourisme Affaires does

Bordeaux Tourisme Affaires (BTA) is a Cenon-based, founder-owned VIP transport and wine tourism agency operating in the Bordeaux and Southwest France region. Founded in 2002 by Jacques Durand and Pierre Chéoux, the company runs a fleet of more than 30 prestige vehicles — ranging from Mercedes S-Class sedans to Tesla Model S and Mercedes EQV electric cars, Mercedes vans, Sprinter minibuses, and Setra, Vanhool, and Mercedes Tourismo coaches capable of carrying up to 65 passengers — driven by WSET Level II certified chauffeur-guides. Its core services are private chauffeur and VIP transport, group transport (1 to 65+ passengers), business tourism and seminar logistics, and guided wine tours across Saint-Émilion, Pomerol, Médoc, Graves-Sauternes, and Cognac, plus tailor-made excursions through Périgord, the Basque Country, Arcachon, Toulouse, Albi, and Carcassonne.

Revenue is generated through bespoke, quote-based pricing on individual trips and tours, sold directly via phone, email, and a website booking form. The company targets two primary segments: enterprise clients in business tourism and corporate events, and affluent individual wine tourism enthusiasts seeking premium estate experiences. Named enterprise accounts include Kering, LVMH, Hermès, Canal+, M6, Pernod Ricard, Martell, Château Latour, Château Mouton Rothschild, Clarins, InterContinental Bordeaux, AXA, and the Département de la Gironde, alongside exclusive experience relationships with first-growth Bordeaux estates including Château Angélus, Cheval Blanc, Ausone, Pavie, Latour, and Mouton Rothschild. The company holds WSET certified partner status, Club Œnotourisme membership, a Destination d'Excellence designation, and is an official 2026 partner of Bordeaux Tourisme et Congrès.

Operationally, BTA is a traditional services business with no proprietary technology platform, no AI/ML capability, no API, and no mobile application — its digital footprint is a brochure-and-contact website hosted on Netlify, a TripAdvisor review page, and active profiles on LinkedIn, Instagram, and Facebook. The business is privately held as a French SARL, is entirely founder-owned with no disclosed external investment, and is led day-to-day by Managing Director Pierre Chéoux.

Name

Bordeaux Tourisme Affaires

Legal name

Bordeaux Tourisme Affaires

Website

https://bta-transports.fr

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Bordeaux Tourisme Affaires is a Bordeaux-based VIP transport and wine tourism agency, operating a 30+ prestige vehicle fleet and WSET-certified chauffeur-guides for corporate clients, luxury estates, and affluent wine tourists across Southwest France.

Ownership category

akta.pro rank

Product category

Luxury Ground Transportation & Wine Tourism

NAICS

Limousine Service (485320), Limousine Service (48532), Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation (487)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

akta.pro secondary industries

Culinary & Wine Travel Agencies (THAKAFAH), Luxury Multi-Day Tour Operators (THAKADAE)

Keywords

• VIP chauffeur transport
• Wine tourism services
• Corporate ground transportation
• Luxury excursion tours
• Bordeaux vineyard tours

Headquarters

HQ city

Cenon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. VIP Chauffeured Transport: Private chauffeur and VIP transport services using luxury vehicles ranging from sedans to coaches. Revenue generated through per-trip pricing based on vehicle type, distance, and duration.
2. Wine Tours: Premium wine tourism experiences in Bordeaux vineyards including visits to prestigious estates like Château Angélus, Château Cheval Blanc, Château Ausone, and others. Services include guided tours, tastings, and transportation.
3. Excursions: Tailor-made tours to discover Southwest France including Bordeaux, Périgord, Basque Country, Arcachon, Toulouse, Albi, and Carcassonne. Services include transportation, guides, and itinerary planning.
4. Business Tourism: Corporate seminar transport, conference logistics, institutional events, and transport for public figures. Services for professional events requiring precision and high-end transportation solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bordeaux Tourisme Affaires is a Bordeaux-based VIP transport and wine tourism agency that provides chauffeur-driven ground transportation and guided excursion services for individuals and groups. The company operates a fleet of 30+ prestigious vehicles (sedans to 65-passenger coaches) and arranges wine tours to Bordeaux appellations (Saint-Émilion, Pomerol, Médoc, Graves, Sauternes, Cognac) and tailor-made excursions across Southwest France. Services are delivered directly to clients through quote-based bookings via phone, email, and the company website.

Product overview

Bordeaux Tourisme Affaires is a Bordeaux-based VIP transport and wine tourism agency offering a portfolio of services including private chauffeur and VIP transport, group transport (1-65 passengers), business tourism and seminar logistics, and guided wine tours and excursions. The company operates a fleet of over 30 prestigious vehicles ranging from luxury sedans (Mercedes Class S, Class E) to electric vehicles (Tesla Model S, Mercedes EQV), minivans, minibuses, and grand touring coaches. Their wine tour offerings cover the Bordeaux wine regions of Saint-Emilion, Pomerol, Médoc, Graves, Sauterne, and Cognac, while excursion services extend across Southwest France to destinations including Périgord, Basque Country, Arcachon, Toulouse, Albi, and Carcassonne. Services are available for 1 to 65+ passengers with professional chauffeur-guides who provide transportation and wine expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Chauffeur & VIP Transport High-end passenger transport service with professional chauffeurs for transfers, events, and bespoke services, providing tailored transportation with attention to quality and detail for corporate and individual clients.
• Group Transport Transport service for groups of 1 to 65 passengers using a fleet of over 30 vehicles including coaches, minibuses, vans, and sedans for private or business journeys in Bordeaux and the South-West region.
• Business Tourism Seminars Tailor-made transport solutions for professional events including conferences, corporate seminars, professional meetings, institutional events, and transport for public figures.
• Wine Tours

Quantifiable outcome

• Fleet capacity from 1 to 65 passengers, accommodating groups of all sizes
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• WSET (Wine & Spirit Education Trust)coreStrategic or Co-development PartnerOfficial WSET certified partner. The company's chauffeur-guides hold WSET Level II certification in oenology, enabling them to provide expert wine knowledge during tours. This partnership provides professional wine education credentials to staff.
• Club ŒnotourismecoreStrategic or Co-development PartnerOfficial member of the wine tourism club, providing official recognition and network within the French wine tourism industry.
• Bordeaux Tourisme et CongrèscoreStrategic or Co-development PartnerOfficial partner for the 2026 tourism and congress initiative. Collaborates with regional tourism authority for promotion of Bordeaux as a destination.
• Destination d'ExcellenceminorStrategic or Co-development PartnerProgram recognizing excellence in tourism services. Provides official quality designation for marketing purposes.
• Château AngéluscoreOthersOne of the premier first-growth equivalent estates in Saint-Émilion. The company provides exclusive transport and tour services to clients visiting this prestigious château.
• Château Cheval BlanccoreOthersPremier grand cru classé (A) estate in Saint-Émilion. BTA provides luxury transport services for visitors to this renowned château.
• Château AusonecoreOthersPremier grand cru classé (A) estate in Saint-Émilion. BTA provides luxury transport services for visitors.
• Château PaviecoreOthersPremier grand cru classé (A) estate in Saint-Émilion. Featured as a key partner in wine tour offerings.
• Château LatourcoreOthersFirst Growth estate in Pauillac, Médoc. Listed as a key client and partner for VIP transport services.
• Château Mouton RothschildcoreOthersPremier grand cru classé (A) estate in Pauillac, Médoc. Listed as a key client for transport services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BordoVIP: Local Bordeaux-based private driver and VIP service operator offering luxury transport and custom tours in the Bordeaux region. Directly comparable in geography, service mix, and target customer.
• France Just For You: Bespoke private tour operator in France offering tailor-made itineraries for high-end travelers, including wine country experiences. Comparable in custom itinerary planning and luxury individual traveler target.
• Le French Tour: French private tour operator offering luxury, customized multi-day tours across France for international visitors. Comparable in tailor-made premium excursions and chauffeur-driven touring model.
• Discover Bordeaux Tours: Bordeaux-focused tour operator offering guided wine tours and city excursions with transport included. Comparable in geography, oenotourism focus, and small-group premium tour product.
• Bordeaux Wine Trails: Boutique Bordeaux-focused wine tour company offering guided visits to leading châteaux with chauffeur service. Most direct local competitor, matching the same customer, geography, and château-access proposition.
• Vinexperience: France-based wine tour operator offering curated vineyard visits and tastings across French wine regions including Bordeaux. Directly comparable in oenotourism product and target customer (affluent wine tourists).
• Ô Chateau: Paris-based wine tasting and tour specialist with strong focus on French wines and luxury clientele. Comparable in oenotourism category and premium wine experience positioning, though geographically centered on Paris.
• Paris Limousine: Premium chauffeur-driven limousine service in France serving VIP clients, corporate accounts, and luxury tourists. Comparable in luxury ground transportation business model and premium vehicle fleet.

Broad incumbents

• Cityrama: Established Parisian tour and excursion company operating coach tours and city experiences. Comparable in guided excursion and group transport categories, though more mass-market than BTA's premium positioning.
• Paris CityVision: Large French tour operator offering sightseeing tours, excursions, and day trips across France including wine regions. A broader incumbent with portfolio tours and group experiences overlapping BTA's excursion offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bta.transports
• LinkedInlinkedin.com/company/bordeaux-tourisme-affaires---bta
• Instagraminstagram.com/bordeauxtourismeaffaires

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bordeaux Tourisme Affaires