What One FM does

One FM (legal name: Radio One FM) is a private regional radio station headquartered at 35 rue des Bains in Geneva, Switzerland, broadcasting since March 15, 1996 as the oldest private radio station in the Léman basin. It targets French-speaking listeners across Geneva, Vaud, and the broader Suisse Romande region, with self-reported reach of 321,000 weekly listeners as of March 2026 and a record 341,000 weekly listeners achieved in July 2025 — both described as best post-pandemic performance.

The station operates a multi-platform content infrastructure spanning traditional FM/DAB radio, website streaming on onefm.ch, native iOS and Android applications, on-demand podcasts/replay, more than 20 themed web radio stations, and live video via a partnership with CARAC TV. Programming is anchored by flagship shows such as L'Equipe du Matin and Happy Hour, with branded event formats including One FM Star Night (concerts), One FM Unplugged (acoustic sessions), One FM Comedy Club, and local-culture features such as Genève Terroir and the Swiss Music Contest. Distribution is reinforced by partnerships with major regional festivals including Montreux Jazz Festival and Caribana Festival.

One FM is a wholly owned subsidiary of Media One Group, a diversified Swiss media conglomerate. The business model is advertising- and sponsorship-funded: broadcast content is free to listeners, with monetization driven by on-air ad spots, event sponsorships, branded content, and commercial partnerships (e.g., Allianz Cinema, Del Maêtre). Director Lionel Demander has led the station since near its founding, providing institutional continuity across the 30-year operating history.

Name

One FM

Legal name

Radio One FM

Website

https://onefm.ch

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

One FM is a private Swiss regional radio station headquartered in Geneva, broadcasting in French across the Léman basin since 1996. It serves an audience of approximately 321,000 weekly listeners in French-speaking Switzerland via FM/DAB, web, mobile apps, podcasts, and themed web radios, monetizing through advertising and event sponsorships as part of Media One Group.

Ownership category

akta.pro rank

Product category

Radio Broadcasting Services

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Independent Local Radio Stations (MPABACAD), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Radio broadcasting
• Music programming
• Regional news coverage
• Podcast streaming
• Event broadcasting

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising and Sponsorships: One FM generates revenue through advertising spots aired during programming, sponsorships of shows and events, and branded content partnerships with advertisers targeting the Geneva and Vaud region audience

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

One FM is a Swiss private radio station broadcasting live music, news, sports, lifestyle, and entertainment programming in French from Geneva across FM/DAB, web streaming, mobile apps, podcasts, themed web radios, and live event coverage. The station produces original shows (L'Equipe du Matin, Happy Hour, Comedy Club, Genève Terroir), hosts live concerts (Star Night, Unplugged), and operates event-driven contests targeting the Geneva and Vaud regional audience. Revenue is generated primarily through on-air advertising and event sponsorships.

Product overview

One FM operates as a comprehensive multimedia radio platform based in Geneva, Switzerland, offering live broadcast radio, on-demand podcasts, and multiple themed web radio stations. The core product is traditional FM/DAB radio broadcasting supplemented by a mobile application, web streaming, and event-based programming including Star Night concerts, Unplugged acoustic sessions, and comedy content. Programming spans morning shows (L'Equipe du Matin), afternoon magazines (Happy Hour), comedy (Comedy Club), and local culture features (Terroir/Micro Terroir), with additional coverage of sports, news, and entertainment across French-speaking Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

• L'Equipe du Matin: Morning show team featuring Stefane, Ellen, Benjamin and Léna
• Happy Hour
• One FM Star Night
• One FM Unplugged

Products and services

• One FM Radio Broadcasting

Quantifiable outcome

• Record of 341,000 weekly listeners achieved in July 2025
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Del MaîtreminorGTM or Marketing Partner · 1 June 2026Barbecue product partnership for summer contest series. Del Maître, a charcutier since 1926, sponsors grilling products giveaways on One FM's 'Tout le monde veut battre Stefane' game.
• Media One GroupcoreOthersParent company and publisher of One FM radio station. Owns and operates multiple radio stations including Radio Lac, LFM, and Rouge. Copyright holder for One FM content.
• CARAC TVcoreGTM or Marketing PartnerTelevision partnership for live video broadcasts. One FM live content is available through carac.tv, including sports coverage and special events.
• Allianz CinemaminorGTM or Marketing PartnerContest partnership offering movie tickets and cinema experiences to One FM listeners through various competitions.
• Caribana FestivalcoreGTM or Marketing PartnerMajor festival partnership for event coverage and 'Super One' reporter contest. One FM promotes Caribana Festival artists and offers exclusive experiences to listeners.
• Montreux Jazz FestivalcoreGTM or Marketing PartnerLive coverage partnership providing artist interviews and event reporting from the prestigious Montreux Jazz Festival.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rhône FM: Independent commercial French-language radio station serving the Valais/Wallis region of Suisse Romande. Comparable as a regional private radio competitor targeting overlapping French-speaking Swiss audiences and the same pool of national/regional advertisers.
• Rouge FM: Swiss French-language commercial radio targeting a similar adult demographic in Suisse Romande, also owned by Media One Group. Comparable in business model (advertising-supported, multi-platform distribution) and in competition for both listeners and regional advertisers with One FM.
• Radio Lac: Geneva-area French-language commercial radio station operating in the same Léman basin market as One FM. It is actually a sibling station within Media One Group, making it the closest direct comparison for audience, format, and advertiser dynamics in the Geneva market.
• LFM (Lausanne FM): French-speaking Swiss commercial radio station based in Lausanne, also part of Media One Group. Directly comparable regional commercial radio serving the Vaud market adjacent to One FM's Geneva footprint with similar format and monetization approach.
• NRJ Léman: French-language Swiss franchise of the NRJ brand, broadcasting in the Léman region. Directly competes with One FM for young adult listeners and music-driven advertising in the Geneva/Vaud market, using a similar hit-music commercial radio format.

Broad incumbents

• La Première (SRG SSR): General-interest French-language Swiss public radio station from SRG SSR, competing for news, talk, and adult listeners in the same Léman basin market as One FM. Represents the broader public-broadcaster alternative that constrains One FM's pricing power on news/talk ad inventory.
• RTS (Radio Télévision Suisse): Public broadcaster SRG SSR's French-language arm, offering radio (La Première, Espace 2, Option Musique) and television in Suisse Romande. It is the largest audio competitor to One FM in the region, with structural advantages from public funding and a much broader content portfolio.

Regional players

• Energy Bern: Energy is one of Switzerland's largest private radio networks, but its primary footprint is German-speaking Switzerland (Zürich, Basel, Bern) rather than Suisse Romande. Comparable as a multi-station Swiss commercial radio operator using hit-music formats, though it does not directly contest One FM in Geneva.

Market position

Strengths1 record

Competitive moat4 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/onefm_ch
• Xx.com/onefmofficiel
• Facebookfacebook.com/onefm.ch
• LinkedInlinkedin.com/company/one-fm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One FM