Shine Kids

Name

Shine Kids

Legal name

SHINE for Kids

Website

https://shineforkids.org.au

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Social Services (Family and Criminal Justice Support)

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Family Resource Centers & Wraparound Support Services (EDACALAH)

akta.pro secondary industry

Family Advocacy, Parent Training & Support Services (EDAJAKAK)

Keywords

• Family support services
• Prison visitation programs
• Youth mentoring
• Parenting programs
• Criminal justice support

Headquarters

HQ city

Parramatta

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Fundraising: The organization generates revenue through charitable donations from individuals, corporate donors, and fundraising activities. The website prominently features donation options and bequest giving.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

SHINE for Kids is a national Australian charity providing free, human-delivered social support programs for children, young people, parents, carers, and families with relatives in the criminal justice system. Core offerings include visitation support, school-based mentoring, youth justice mentoring, in-custody playgroups, recorded-readings programs, culturally appropriate Indigenous throughcare, evidence-based parenting courses, and family case management, delivered on-site at correctional centres and in community settings across NSW and Queensland.

Product overview

Shine Kids is a national charity (not a technology company) offering a portfolio of social support programs for children, young people, and families with relatives in the criminal justice system. The core offerings are organized around five pillars: (1) Supported Visits, Child & Parent Days, and Family Centres for maintaining family connections during incarceration; (2) Rise Mentoring Program providing one-on-one school-based mentoring for school-aged children; (3) Stand As One mentoring for youth justice system participants transitioning to community; (4) Storytime and Stay Together Play Together (Playgroup in Custody) for early childhood connection; (5) Belonging to Family for Aboriginal and Torres Strait Islander families; and (6) Bringing Up Great Kids parenting program and Family Support case management. There is no software product, platform, API, or technology offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Visits, Child & Parent Days and Family Centres A suite of visitation support services including Supported Visits (helping families navigate prison visits with child-friendly activities), Child & Parent Days (structured bonding activities during school holidays), and Drop-In Family Centres (welcoming spaces at or near correctional centres). Designed for children and families of incarcerated parents.
• Rise Mentoring Program One-on-one mentoring program pairing school-aged children with a parent in custody with a dedicated trained mentor for weekly sessions during school hours for one year, supporting emotional and social well-being and school engagement.
• Stand As One Mentoring program for young people in the youth justice system providing emotional and practical support during transition back into the community, including help with housing, employment, and education.
• Storytime Program where parents in custody record themselves reading storybooks; children receive the recording and physical book to listen along with their parent's voice, maintaining connection during incarceration.
• Belonging to Family Culturally appropriate throughcare program for Aboriginal and Torres Strait Islander parents in custody at Mid North Coast Correctional Centre, using group work and cultural renewal activities to strengthen family connections before, during, and after release.
• Stay Together, Play Together (Playgroup in Custody) Facilitated playgroup for young children aged 0-5 and their parent in custody held in child-friendly spaces within correctional centres, providing high-quality play experiences to support the child-parent bond and build parenting skills.
• Bringing Up Great Kids Evidence-based parenting program developed by the Australian Childhood Foundation, delivered as weekly structured modules covering brain development, emotional development, and communication techniques for parents in custody or community.
• Family Support (Family Case Management) Ongoing support service where trained Family Support workers assess needs, provide referrals, and help families with a parent in custody access services including housing, health, budgeting, employment, and food relief.

Quantifiable outcome

• Strong family connections can reduce recidivism and promote better outcomes for children
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Australian Childhood FoundationcoreStrategic or Co-development PartnerSHINE for Kids delivers the Bringing Up Great Kids program, an evidence-based parenting program originally developed by the Australian Childhood Foundation. The partnership enables delivery of structured parenting courses within correctional facilities and the community.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• OzHarvest: Adjacent — major Australian charity addressing family hardship including food security (a need Shine addresses via Family Support referrals). Comparable in donation-driven nonprofit model serving vulnerable families, but unrelated mission.

Direct peers

• Jesuit Social Services: Direct peer — large Australian social services organization with explicit programs for people in contact with the justice system and their families. Comparable in mission (justice-affected families) and program breadth across Victoria and beyond.
• The Smith Family: Direct peer — Australian children's education charity focused on supporting disadvantaged children through mentoring, learning programs, and family engagement. Comparable in school-based mentoring model (similar to Shine's Rise program) and family support focus.
• Barnardos Australia: Direct peer — major Australian children's welfare charity delivering family preservation, mentoring, and case management programs. Comparable in target population (vulnerable children and families) and service delivery model across multiple states.
• Australian Childhood Foundation: Direct peer — Australian nonprofit focused on child abuse prevention and therapeutic support for children and families. Shine for Kids is a delivery partner for its 'Bringing Up Great Kids' program, operating in overlapping family support and parenting education space.
• Whitelion: Direct peer — Australian youth mentoring charity working with at-risk young people, including those transitioning from the justice system. Comparable in mentoring-led delivery model and target demographic of justice-involved youth.

Broad incumbents

• Mission Australia: Broad incumbent — national community services organization with programs spanning family and children's services, homelessness, and justice reintegration. Comparable in social services delivery and family case management, though broader in scope.
• Australian Red Cross: Broad incumbent — major Australian humanitarian organization with family support, refugee, and community programs nationally. Comparable in scale, geographic reach across multiple states, and family/case management delivery model.
• Salvation Army Australia (Salvos): Broad incumbent — major Australian charity delivering family services, prison chaplaincy, and reintegration support nationally. Comparable in supporting families affected by incarceration and in correctional setting engagement.
• Anglicare Australia: Broad incumbent — one of Australia's largest community service organizations offering family support, financial counselling, and community programs across all states. Comparable in family support services but operates at much larger scale and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/shineforkids
• YouTubeyoutube.com/channel/UCZlqRG8-5XZ005jKXNdx1iQ
• Facebookfacebook.com/shineforkids
• LinkedInlinkedin.com/company/shine-for-kids
• Instagraminstagram.com/shineforkids

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shine Kids