What Tectonic Interactive does

Tectonic Interactive is a UK-headquartered media technology company founded in 2012 that builds the Tectonic Interactive Platform, a highly scalable system used by TV and radio broadcasters to run mass-response live voting, polling, competitions, and quizzes. The platform processes 50,000+ interactions per second with near real-time validation and is engineered to support up to 2 million simultaneous voters during peak live broadcasts, backed by patents granted in the UK, US, and Europe for managing highly scaled interactive web services. Cumulative reach across 15M+ users has been delivered primarily through flagship ITV engagements such as Love Island, I'm A Celebrity Get Me Out of Here!, and the September–October 2025 'Win Win with People's Postcode Lottery' play-along quiz.

The company serves enterprise broadcasters (ITV, BBC, Warner Media, Global Media) and selected media service companies (e.g., mediafellows) through direct B2B sales. Revenue derives from a mix of usage-based platform services for live interactive events and project-based professional services covering iOS/Android/Apple TV/website development, AWS-based data lake design, real-time video watermark encoding, and transcode pipeline engineering. Tectonic also provides interactive TV format consultancy to format creators. Operations are split across London headquarters, engineering offices in Krakow and Rzeszow (Poland), and an Adelaide (Australia) office, with ISO 27001:2013 certification supporting enterprise procurement requirements and Broadcast Magazine / BAFTA recognition providing industry credibility.

Name

Tectonic Interactive

Legal name

Tectonic Interactive Limited

Website

https://tectonicinteractive.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Tectonic Interactive is a UK media technology company founded in 2012 that builds the patented Tectonic Platform for live TV voting, polling, competitions, and quizzes, serving enterprise broadcasters including ITV, BBC, Warner Media, and Global Media with 50,000+ interactions per second capacity.

Ownership category

akta.pro rank

Product category

Interactive Broadcast Technology

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO)

Keywords

• Interactive TV voting
• Media technology platforms
• Live audience engagement
• Broadcast software development
• Interactive voting systems

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Interactive Platform Services: Providing voting, polling, and competition platforms to broadcasters. Revenue generated through platform usage and service delivery during live TV events.
2. Software Engineering Services: Outsourced R&D and software development projects for media service companies, including database design, video transcode pipelines, and custom development.
3. App and Website Development: Design and build mobile apps (iOS, Android, Apple TV) and websites for media services companies and TV broadcasters.
4. Interactive TV Format Consultancy: Technical and interactive consultancy for TV format creators designing interactive quizzes, competitions, games, and talent shows.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Tectonic Interactive operates the Tectonic Platform, a highly scalable interactive media technology system used by leading TV and radio broadcasters to run mass-response live voting, polling, competitions, and quizzes during broadcasts, processing 50,000+ interactions per second with near real-time validation for millions of simultaneous users. Beyond the core platform, the company provides software engineering services (database design on AWS, real-time video watermark encoding, transcode pipelines), app and website development (iOS, Android, Apple TV, web), and interactive TV format consultancy to media companies and TV format creators.

Product overview

Tectonic Interactive is a multi-award winning media technology business offering a unified platform with modular capabilities. The core Tectonic Interactive Platform handles large-scale interactive services (voting, polling, competitions, quizzes) with the infrastructure to support millions of simultaneous users. This core platform is complemented by professional services including iOS/Android mobile app development, Apple TV app development, website design and development, and specialized software engineering/R&D services such as real-time video watermark encoding and database design. All offerings are unified under the Tectonic brand and serve world-leading media brands including Warner Media, ITV, BBC, and Global Media.

Differentiator

Problem solved

Functional benefit

Products and services

• Tectonic Interactive Platform A highly scalable interactive media technology platform used by TV and radio broadcasters to run mass-response live voting, polling, competitions, and quizzes, processing 50,000+ interactions per second with near real-time validation and supporting millions of simultaneous users during live broadcasts.
• Software Engineering Services Outsourced R&D and software engineering for media service companies, including AWS-based database design and Data Lakes, real-time embedding of watermarks into video, and AWS-developed transcode pipelines for encoding and playing video for distribution.
• App and Website Development Services Design and build of iOS and Android mobile apps, Apple TV apps for Netflix-style content delivery, and websites for media services companies, TV broadcasters, TV production companies, and event-booking companies.
• Technical and Interactive TV Format Consultancy Expert consultancy for TV format creators to design and architect interactive elements of new TV shows, including interactive quizzes, competitions, games, and talent shows.
• Win Win with People's Postcode Lottery Play-Along Platform A play-along TV quiz platform for ITV that allowed at-home viewers to play for the same prizes as in-studio contestants, designed, developed and operated by Tectonic Interactive and deployed on Saturday peak time in September and October 2025.

Quantifiable outcome

• Handles 50,000+ interactions per second
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ateme: Provides video compression, transcoding, and delivery solutions for broadcasters and OTT operators. Comparable as a broader incumbent in broadcast video infrastructure with overlapping customer base.
• Red Bee Media: Major broadcast services provider offering playout, media management, and access services to broadcasters globally. Comparable as a broader incumbent offering overlapping broadcast technology capabilities to enterprise media customers.
• Edgeware (now part of Zattoo/Edgeware streaming CDN operations): Provides CDN and streaming infrastructure for live and on-demand video delivery to broadcasters and operators. Comparable as a broadcast-focused infrastructure provider serving enterprise media customers.
• Imagine Communications: Global broadcast technology vendor providing playout, advertising management, and content delivery solutions. Comparable as an incumbent offering overlapping capabilities in broadcast workflow and content operations.
• Deltatre: Sports and media technology provider serving major leagues and broadcasters with digital platforms, OTT apps, and live event experiences. Comparable as a specialist incumbent in sports/entertainment broadcast digital services.

Direct peers

• Yospace: Provides live broadcast streaming infrastructure including dynamic ad insertion and server-side interactivity for live events and sports. Comparable as a specialist live-broadcast interactivity and monetization technology vendor.
• Massive Interactive: Designs and builds interactive OTT/CTV applications and video experiences for broadcasters and streaming operators. Closely comparable as a specialist app and interactive platform builder for major media brands.
• Telescope (formerly Telescope TV): Provides real-time audience interaction, voting, and second-screen experiences for live TV shows and major live events. Most direct competitor to Tectonic in interactive voting/engagement platforms for broadcasters.

Emerging players

• Simplestream: Provides OTT/CTV platform technology for broadcasters and content owners including app frameworks and live streaming. Comparable as a specialist emerging player in broadcaster-facing interactive video platforms.

Others

• TVSquared (now part of Innovid): Provides cross-platform TV measurement and attribution for advertisers and broadcasters. Comparable as an adjacent technology vendor in the broadcast advertising and audience engagement ecosystem serving the same enterprise broadcasters.

Market position

Competitive moat6 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tectonic-interactive
• Xx.com/tectonictv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tectonic Interactive