KVAL-TV
- Company typePrivate
- Founded1954
- HeadquartersEugene, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
KVAL-TV firmographics
Firmographics- Name
- KVAL-TV
- Legal name
- Sinclair Broadcast Group, Inc.
- Website
- https://kval.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
KVAL-TV industry classification
Industry- Product category
- Local Television Broadcasting
- NAICS
- Television Broadcasting Stations (51612)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
- akta.pro secondary industry
- Local News & Weather Stations (MPABACAJ)
Keywords
Where KVAL-TV is headquartered
LocationHeadquarters
- HQ city
- Eugene
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KVAL-TV business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Television Advertising Revenue: KVAL-TV generates revenue primarily through the sale of advertising spots to local and regional businesses. The station sells commercial airtime during news broadcasts, weather segments, sports coverage, and other programming. Advertising is sold to local businesses, healthcare providers, auto dealers, and national advertisers through Sinclair Broadcast Group's advertising network.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
KVAL-TV product offering
Product offeringCore offering
KVAL-TV is a CBS-affiliated local broadcast television station serving Eugene, Oregon and surrounding Lane County communities. The station produces and distributes local news, weather forecasts, sports coverage (including University of Oregon Ducks and Oregon State Beavers), and community-focused programming via over-the-air broadcast, website streaming, and mobile applications. Revenue is generated primarily through the sale of advertising airtime to local and regional businesses.
Product overview
KVAL-TV is a CBS-affiliated local television station serving Eugene, Oregon, and surrounding Lane County communities. The station operates as a Sinclair Broadcast Group property offering a multi-platform news and entertainment portfolio. The core offering includes live broadcast television with local news, weather, and sports programming. Digital products include native mobile applications for iOS and Android providing on-demand access to content. Feature segments such as Eye on Health, Know Your Home, For Pet's Sake, and Auto Matters provide sponsored specialized content. Sports coverage includes dedicated programming for University of Oregon Ducks, Oregon State Beavers, and local high school athletics through Friday Night Rivals and Friday Night Basketball. The station also provides weather services with radar, forecasts, and regional camera feeds, along with veterans-focused journalism and newsletter subscription services.
Differentiator
Problem solved
Functional benefit
Brands
- KVAL News: The news division and brand identity of KVAL-TV, producing local news content for Eugene and surrounding Oregon communities.
Products and services
- KVAL News Mobile App (iOS) Mobile application for Apple iOS devices providing on-the-go access to KVAL-TV local news, weather forecasts, sports coverage, breaking news alerts, and live broadcast streaming for Eugene, Oregon and Lane County area residents.
- KVAL News Mobile App (Android) Mobile application for Android devices providing on-the-go access to KVAL-TV local news, weather forecasts, sports coverage, breaking news alerts, and live broadcast streaming for Eugene, Oregon and Lane County area residents.
- Live TV Streaming (Watch) Online live television streaming service allowing viewers to watch KVAL-TV programming including local news broadcasts, weather segments, sports coverage, and CBS network content via the kval.com website.
- Over-the-Air Broadcast Television Free over-the-air broadcast television service on channel 13 as a CBS affiliate, providing local news, national CBS programming, sports, and weather content to viewers in the Eugene-Springfield area and Lane County via antenna reception.
- Newsletter Subscription Email newsletter subscription service providing subscribers with regular news updates, breaking news alerts, and content digests across categories including Amazing America, Criminally Obsessed, and general local news.
Companies that use KVAL-TV
Customer profileSegments2 records
Ideal customer profiles2 records
KVAL-TV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
KVAL-TV partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Sinclair Broadcast Group (SBGI)coreKVAL-TV is owned and operated by Sinclair Broadcast Group, a major American television broadcasting company. Sinclair provides national advertising contracts, shared content, technical infrastructure, and corporate operational support. KVAL operates as part of Sinclair's portfolio of local television stations across the United States.
- CBS Television NetworkcoreKVAL-TV operates as a CBS affiliate, carrying CBS network programming including national news, primetime shows, sports coverage (including NFL games), and daytime programming. This affiliation provides access to CBS national content and branding while KVAL provides local news and market-specific coverage.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
KVAL-TV competitors and assessment
Company assessmentBroad incumbents
- Gray Television: Gray Television operates a large portfolio of local television stations across the US, with significant overlap with Sinclair's mid-market strategy. Gray stations are broadly comparable to KVAL in business model, network mix, and market focus.
- Tegna Inc. Tegna is a major US local broadcast television group operating stations across mid-sized markets. Tegna stations compete with KVAL for advertising market share and follow a similar local-news-driven business model.
- Allen Media Group: Allen Media Broadcasting operates a portfolio of local television stations and digital media assets. It competes with Sinclair stations like KVAL-TV for advertiser relationships and audience share, particularly in mid-size markets.
- Nexstar Media Group: Nexstar Media Group is the largest US television broadcasting operator and a direct competitor to Sinclair Broadcast Group. As a peer group, Nexstar-owned local stations compete with Sinclair stations like KVAL for advertising, network affiliation deals, and digital audience share.
- The E.W. Scripps Company: E.W. Scripps operates local broadcast television stations and national networks (ION, Bounce). Its local broadcast division competes with Sinclair's KVAL-TV for audience and advertiser attention in mid-sized DMAs.
Regional players
- KOIN: KOIN is the CBS-affiliated television station serving the Portland, Oregon market. It is a regional peer operating the same CBS network affiliation under similar broadcast economics but in a larger, geographically distinct Oregon DMA.
- KTVL: KTVL is a CBS-affiliated television station historically serving Southern Oregon (Medford) — a regional peer with comparable CBS-affiliate business model and small-market broadcast dynamics, but in an adjacent Oregon DMA rather than Eugene directly.
Direct peers
- KLSR-TV: KLSR-TV (FOX 16) is the FOX-affiliated local television station in the Eugene market. It directly competes with KVAL-TV for prime-time viewership, sports audiences, and local advertising dollars in the same DMA.
- KEZI: KEZI is the ABC-affiliated local television station serving the Eugene-Springfield market. It is the most directly comparable peer to KVAL-TV, competing for the same local advertisers, viewers, and digital audience in the Eugene DMA as a competing major-network affiliate.
- KMTR: KMTR (NBC/CW) is another local broadcast television station serving the Eugene-Springfield area. Like KVAL, it operates under Sinclair Broadcast Group ownership and competes head-to-head for the same local news viewers and advertisers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
KVAL-TV social profiles
Digital presenceKVAL-TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
KVAL-TV leadership team
Management profileNumber of profiles
Profiles1 record
KVAL-TV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KVAL-TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KVAL-TV
What does KVAL-TV do?
KVAL-TV is a CBS-affiliated local broadcast television station serving Eugene, Oregon and surrounding Lane County communities. The station produces and distributes local news, weather forecasts, sports coverage (including University of Oregon Ducks and Oregon State Beavers), and community-focused programming via over-the-air broadcast, website streaming, and mobile applications. Revenue is generated primarily through the sale of advertising airtime to local and regional businesses.
Is KVAL-TV a public or private company?
KVAL-TV is a private company. It is classified as corporate owned and is currently operating.
When was KVAL-TV founded?
KVAL-TV was founded in 1954. It employs 11 to 50 people.
Where is KVAL-TV based?
KVAL-TV is headquartered in Eugene, United States, in the North America region.
How does KVAL-TV make money?
One revenue line is on record: television Advertising Revenue.
Who are KVAL-TV's main competitors?
Broad incumbents on record are Gray Television, Tegna Inc., Allen Media Group, Nexstar Media Group and The E.W. Scripps Company. Regional players are KOIN and KTVL. Direct peers are KLSR-TV, KEZI and KMTR.
Does KVAL-TV have an API?
No public API is recorded for KVAL-TV.
What industry is KVAL-TV in?
KVAL-TV's product category is Local Television Broadcasting. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABACAJ, Local News & Weather Stations. Its NAICS code is 51612 and its SIC code is 4833.