Katzengruber Development Group

What Katzengruber Development Group does

Katzengruber Development Group GmbH is a privately held German coaching and training firm headquartered at Schloss Seefeld near Munich, founded by Werner Katzengruber, who serves as CEO and managing shareholder. The firm combines executive coaching, professional coach certification, organizational learning and development, and consumer mental-health products, with its curriculum built on a proprietary Transactional Coaching methodology that integrates transactional analysis, depth psychology, and Buddhist mindfulness principles, supplemented by an in-house psychometric framework called SWEP (Stärken, Schwächen, Engpässe, Potenziale).

The product portfolio is organized across four interlocking lines. Certification programs include the Practitioner and Master Practitioner in Transactional Coaching (€8,950 and €6,950 respectively), the NextGen Coach program for youth and young adults aged 14-26 (€3,450-€6,950, co-developed with People Analytica), and the ZFU-certified Mental Health Coach Online program (€2,490). Seminars include The Buddha Coach (€1,780), Stark im Kopf (€590), and Mental Health for Leaders. Services include hourly executive and leadership coaching, corporate in-house L&D engagements, and a Katzengruber Alliance subscription community at €40/month offering discounts and priority access. The firm also publishes through Wiley-VCH, with the January 2026 release of "Stark im Kopf" by Werner Katzengruber.

Revenue is generated primarily through professional services fees (coaching and certification tuition), supplemented by recurring subscription income from the Alliance and one-time book sales. Distribution is hybrid: in-person delivery at Schloss Seefeld for immersive cohorts, online delivery for global reach (including a Slovenian-language edition launched in 2025), and direct enterprise sales for corporate L&D contracts. Marketing relies on content (Mindletter newsletter, blog), public keynotes, social media (LinkedIn), and the publisher-driven reach of the Wiley-VCH book. The firm employs 11-50 people, operates without disclosed external funding, and serves DACH-region executives, managers, aspiring coaches, organizations, youth, and individual consumers.

Name

Katzengruber Development Group

Legal name

Katzengruber Development Group GmbH

Website

https://katzengruber.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Katzengruber Development Group GmbH is a German coaching and training firm offering proprietary Transactional Coaching certification, executive coaching, corporate L&D, youth coaching, and mental health programs, serving executives, managers, coaches, organizations, and consumers primarily across the DACH region from its Schloss Seefeld base.

Ownership category

akta.pro rank

Product category

Executive Coaching and Training

NAICS

Professional and Management Development Training (611430), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

akta.pro secondary industries

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age) (MPAJAHAH)

Keywords

• Executive coaching services
• Professional coaching certification
• Corporate leadership training
• Organizational development consulting
• Mental health coaching

Headquarters

HQ city

Seefeld

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Coaching Training Programs: Certification programs for coaches including Practitioner (€8,950 + VAT) and Master Practitioner (€6,950 + VAT) levels. Programs include hybrid online/onsite delivery with extensive learning materials.
2. Specialized Training Programs: NextGen Coach programs (€3,450-6,950 + VAT), Mental Health Coach online training (€2,490), and specialized seminars like The Buddha Coach (€1,780) and Mental Health for Leaders.
3. Executive Coaching Services: Hourly-based coaching services for individual clients including executives, leaders, and professionals. No contractual obligations; clients decide after each session whether to continue.
4. Katzengruber Alliance Membership: Monthly membership at €40/month providing discounts on programs, priority registration, free online seminars, exclusive Masterclasses, and reduced pricing on coaching and books.
5. Publications and Books: Sale of the book 'Stark im Kopf' published by Wiley-VCH at €24.99. Also available signed.
6. Corporate Learning & Development Services: Customized organizational development programs, in-house training, and consulting services for companies on topics including leadership, mental health, and organizational culture.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Katzengruber Development Group provides executive and leadership coaching services, professional coaching certification programs (Practitioner and Master Practitioner in Transactional Coaching), corporate Learning & Development services, and specialized seminars on mental health and leadership. The company operates the Katzengruber Akademie academy division and sells directly published books, combining Western psychology with Buddhist wisdom traditions. Its offerings are delivered through hybrid online and in-person formats anchored at Schloss Seefeld in Germany.

Product overview

Katzengruber Development Group operates primarily as a coaching and training organization offering a comprehensive portfolio of certification programs, seminars, and coaching services. The core offerings include transactional coaching certifications at Practitioner and Master levels, specialized youth coaching (NextGen Coach), and mental health coaching programs. The company provides corporate Learning & Development services including strategic learning strategies, train-the-trainer programs, and digital learning format production. The Katzengruber Alliance membership provides ongoing community access with training discounts. All offerings are grounded in psychological principles combining Western psychology with Buddhist wisdom traditions.

Differentiator

Problem solved

Functional benefit

Brands

• Katzengruber Akademie: The Academy division offering coaching certifications including Practitioner and Master Practitioner programs in transactional coaching

Products and services

• Practitioner in Transactional Coaching & Counseling Foundational certification program teaching transactional coaching methods for professional coaching practice. Serves as prerequisite for the Master-level certification. Combines theoretical knowledge with practical coaching skills and self-experience.
• Master Practitioner in Transactional Coaching & Counseling Master-level certification for deep psychological coaching, focusing on transformation in social systems including families, partnerships, teams, and social groups. Requires prior Practitioner certification as prerequisite.
• NextGen Coach Certification program for coaching youth and young adults (14-26 years). Covers developmental psychology, psychometric diagnostics, mental health, and career orientation. Offered in partnership with People Analytica.
• Mental Health Coach Online (Spletno izobraževanje) ZFU-certified online mental health coaching certification available in Slovenian language. Fully online program with interactive workbooks, practical videos, and community access. Completion timeframe of 3-6 months.
• Mental Health Coach Online Ausbildung (German) German-language online mental health coaching certification program with interactive workbooks, practical videos, and community access. Completion timeframe of 3-6 months. Priced at €2,490 (€1,980 for Alliance members).
• The Buddha Coach Three-day seminar combining Buddhist philosophy principles with Western psychology and coaching methods. Covers mindfulness, compassion, acceptance, and therapeutic applications of Buddhist concepts.
• Stark im Kopf Seminar Two-day intensive seminar on mental strength development based on the book content. Combines psychology, neuroscience, and practical coaching tools for personal transformation and stress management.
• Mental Health for Leaders Seminar program equipping leaders with tools to strengthen their own mental health and create supportive environments for teams. Covers self-care, recognizing warning signs, and building supportive workplace cultures.
• Stark im Kopf Buch Published January 2026 by WILEY-VCH Verlag. Mental strength development book combining psychological and neuroscientific knowledge with practical exercises, self-tests, and reflection questions. Signed copies available.
• Executive & Leadership Coaching One-on-one coaching services for executives and leaders covering crisis management, interpersonal conflicts, decision coaching, burnout prevention, and 100-day support in new leadership roles.
• SWEP-Coaching Analysis Strengths, Weaknesses, Engpässe (bottlenecks), and Potenziale (potentials) analysis using a scientific psychometrical personality assessment. Compares individual strengths with job role requirements to identify development areas.
• Katzengruber Alliance Professional community membership offering discounts on seminars, priority registration, free online seminars, masterclasses, and reduced pricing on coaching services. Monthly subscription at €40.
• Learning & Development Services Strategic corporate training services including custom learning strategies, practice-oriented transfer programs, digital learning formats with media production, and Train-the-Trainer programs.

Quantifiable outcome

• Nearly 5000 leaders surveyed in 20+ year longitudinal study on leadership behavior
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• People AnalyticacoreStrategic or Co-development PartnerCo-branding partnership for NextGen Coach certification program. People Analytica provides psychometric testing tools and diagnostics (e.g., Skillup Testbatterien) used in the youth coaching certification program. Combined expertise in coaching methodology and psychological assessment.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Gallup: Global strengths-based leadership and management development firm with a proprietary assessment (CliftonStrengths), executive coaching, and corporate consulting — directly comparable to Katzengruber's combination of proprietary psychometric methodology, executive coaching, and corporate L&D offerings.
• Center for Creative Leadership (CCL): Research-driven leadership development institution offering executive coaching, coaching certifications, and corporate programs — directly comparable in academic rigor, coaching credentials, and B2B L&D delivery to Katzengruber Akademie.
• Development Dimensions International (DDI): Global leadership training and assessment provider selling corporate learning programs and executive development services at enterprise scale — competes for the same corporate L&D and leadership-coaching mandates as Katzengruber's enterprise practice.
• Korn Ferry: Global organizational consulting firm with extensive executive coaching, leadership development, and corporate L&D practices — a broad incumbent that competes for the same enterprise and senior-executive coaching engagements as Katzengruber.
• FranklinCovey: Global leadership and effectiveness training company with proprietary content, certifications, and corporate enterprise programs — a broad incumbent comparable to Katzengruber's combination of book-IP, certification programs, and corporate L&D services.

Direct peers

• Marshall Goldsmith Group: Executive coaching practice built around a founder-developed proprietary methodology and stakeholder-centered coaching certification, with books and corporate engagements — structurally parallel to Katzengruber's founder-IP-led certification and coaching model.
• Potential Project: Mindfulness and leadership development firm combining corporate training, executive coaching, and a research base — closely aligned with Katzengruber's integration of mindfulness/Buddhist principles into executive coaching and corporate programs.
• Search Inside Yourself Leadership Institute: Originator of a mindfulness-based leadership program now spun out as a training and certification institute, partnering with corporations — analogous to the Buddha Coach and Mental Health Coach certification products in Katzengruber's academy.
• Hogan Assessments: Provider of personality-based leadership assessments and executive coaching services used for leadership development and selection — highly comparable to the SWEP psychometric-based coaching and executive development offerings at Katzengruber.

Emerging players

• BetterUp: Digital coaching platform combining AI-enabled matching with executive and employee coaching and corporate L&D contracts — represents the technology-enabled, scalable direction the Katzengruber academy model would face competitive pressure from over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/katzengruber-com
• Xx.com/Katzengruber_DG
• Facebookfacebook.com/Katzengruber-Development-Group-GmbH-100057354073077

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Katzengruber Development Group