Blomquist

What Blomquist does

Blomquist Communication AB is a privately held, full-service communication and media agency headquartered at Skeppsbron 34 in Stockholm's Gamla stan. Founded in 1932 by Sven O. Blomquist — who also established Svenska Gallupinstitutet and was among the first to introduce market research in Sweden — the firm is positioned as Sweden's oldest still-operating communication agency, with a claimed AAA credit rating and 11–50 employees. It operates across three integrated service pillars: Strategy (market monitoring, brand and communication strategy, information architecture, media strategy, channel/content strategy, audience analysis), Creative (concept, identity, graphic and content production, UX/UI, film, social media management), and Media (planning, buying, performance marketing, SEO/SEM, conversion optimization, analytics). Its commercial model is professional-services based, with custom project pricing, multi-year contract cadence, and a sales-led go-to-market primarily targeting Swedish public-sector buyers (SL, UL, Region Stockholm, Region Uppsala, Strålsäkerhetsmyndigheten, BRÅ, Energimyndigheten, Sveriges Radio), unions and NGOs (Finansförbundet, Avtalat), and select enterprises (Assa Abloy, Liber, Familjebostäder, Ambea). Distribution is direct via the Stockholm office, supplemented by international reach through the Worldwide Partners network of 90+ independent agencies across 50+ countries.

Name

Blomquist

Legal name

Blomquist Communication AB

Website

https://blomquist.se

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Communication and Media Services: Professional services revenue from strategy, creative solutions, and media buying delivered as a full-service agency under one roof. Services include consulting, production, and ongoing campaign management.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Blomquist is a full-service independent communication and media agency offering three integrated service pillars: Strategy (market monitoring, brand and communication strategy, information architecture, media strategy, channel and content strategy, target audience analysis), Creative (concept and identity, graphic and content production, UX/UI, film production, social media management), and Media (media planning, media buying and negotiation, performance marketing, SEO/SEM, conversion optimization, analytics and evaluation).

Product overview

Blomquist Communication is a full-service independent communication and media agency offering three integrated service pillars: Strategy (Strategi), Creative (Kreativitet), and Media. Services include market monitoring, brand and communication strategy, information architecture, audience analysis, concept and identity development, graphic and content production, UX/UI design, film production, social media management, media planning and buying, performance marketing, SEO/SEM, conversion optimization, and analytics. Founded in 1932, it is Sweden's oldest active communication agency, headquartered in Stockholm, and operates as part of the Worldwide Partners network spanning 90+ agencies across 50+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategi (Strategy) Strategic consulting services including market monitoring, brand and communication strategy, information architecture, media strategy, channel and content strategy, and target audience analysis. Offered to organizations needing fact-based communication planning grounded in market research and audience insight.
• Kreativitet (Creative) Creative services covering idea development, concept and identity creation, graphic production, content production, UX/UI design, film production, and social media management. Delivered to organizations seeking end-to-end creative production from first sketch to finished campaign.
• Media Media services including media planning, media buying and negotiation, performance marketing, SEO/SEM, conversion optimization, and analytics and evaluation. Delivered with real-time data-driven optimization to ensure the right message reaches the right audience in the right channel at the right time.

Quantifiable outcome

• 3x increase in UMO.se traffic for Region Uppsala mental health campaign
• +4 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Worldwide Partners (WPI)coreStrategic or Co-development PartnerBlomquist is part of Worldwide Partners, a network of 90+ independent agencies across 50+ countries. The partnership enables global intelligence and creative validation, allowing Blomquist to connect with partner agencies in markets like Tokyo, New York, and São Paulo for cultural insights and campaign validation before launching internationally.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Great Works: Stockholm-headquartered independent agency offering strategy, creative, and digital services with notable brand and tech-sector clients. Comparable as a Swedish independent full-service agency competing for similar enterprise mandates.
• Garbergs: Stockholm-based independent branding and creative agency with a strong portfolio of Swedish enterprise and public-sector clients. Direct peer given similar geography, integrated strategy-to-execution model, and comparable boutique scale.
• North Kingdom: Swedish digital creative agency specializing in brand experiences, digital production, and campaign work. Comparable as a Stockholm-headquartered creative shop with overlapping capabilities in digital, film, and integrated campaign delivery.
• Forsman & Bodenfors: One of Sweden's most awarded independent creative agencies, offering integrated strategy, creative, and digital services to Nordic and international brands. Comparable to Blomquist as a Stockholm-based independent full-service agency with a similar premium positioning and integrated offering.
• Abby Priest: Stockholm-based independent creative agency serving Swedish brands across strategy, creative, and digital. Direct peer given shared city, full-service integrated offering, and similar client mix of Swedish enterprises and public-sector-adjacent brands.
• Åkestam Holst NoA: Stockholm-based creative and media agency (part of the NoA Nordic network) recognized for integrated advertising campaigns. Direct peer given shared geography, full-service model, and similar Swedish brand and public-sector clientele.

Broad incumbents

• BBDO Stockholm: Swedish office of BBDO Worldwide (Omnicom), providing full-service advertising and communications. Comparable full-service positioning in Stockholm but backed by a global holding-company network, differing from Blomquist's independent structure.
• McCann Stockholm: Swedish office of the global McCann network (IPG), providing advertising, strategy, and media services. Comparable as a Stockholm full-service competitor, but with multinational parent and broader service portfolio than Blomquist's independent setup.
• TBWA Stockholm: Swedish arm of the global TBWA network, offering full-service advertising and communications. Comparable as a Stockholm-based full-service agency, but with broader network resources and global reach beyond what Blomquist offers independently.
• Ogilvy Sweden: Swedish operations of WPP-owned Ogilvy, delivering advertising, PR, and consulting. Comparable in offering integrated communications, but with significantly larger scale and global network access versus Blomquist's boutique model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• LinkedInlinkedin.com/company/blomquist
• Instagraminstagram.com/blomquist_communication
• Xx.com/blomquist

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blomquist