What Operate does

Operate is a Danish change management consultancy (forandringsbureau) headquartered in Copenhagen that helps companies, government bodies, foundations, and NGOs design and execute behavioral, organizational, and societal change. It is built around four service pillars: building change capacity, shifting mindsets and behavior, moving political agendas, and strengthening purpose-driven leadership, supported by a 70-advisor team drawn from economics, political science, communication, design, art, and anthropology.\n\nThe firm's core technology consists of proprietary frameworks and research instruments rather than software products: the Agenda Triangle (Agendatrekanten) for political influence, the Footprint-Handprint-Blueprint model for positioning corporate social responsibility, and the annual Change Tracker survey that measures Danish attitudes toward change. It supplements consulting with education programs (notably the adfærdskommunikation course), content platforms such as Perspektiver på forandring and Forandringslederens værktøjskasse, and event services anchored on Folkemødet. AI is used in narrow productivity and engagement applications (e.g., an AI chatbot for the Folkemødet program, internal ChatGPT-assisted analysis), but not as a core capability.\n\nOperate makes money through professional services engagements with large Danish public-sector and enterprise clients, augmented by foundation and NGO mandates and a growing training/events layer. Anchor customers include Danish ministries (Ministry of Justice, Ministry of Finance, Danish Health Authority, Agency for Digital Government), Copenhagen Municipality, and corporates such as Ørsted, Carlsberg Group, CPH Airports, and FinansDanmark, alongside foundations like TrygFonden and RealDania and NGOs including UNICEF Denmark and Kræftens Bekæmpelse. Pricing is not publicly disclosed and the firm runs on a direct-consulting engagement model with geographic concentration in Denmark.

Name

Operate

Legal name

Operate A/S

Website

https://operate.dk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Operate is a Copenhagen-based change management consultancy that helps Danish government bodies, corporations, foundations, and NGOs build change capacity, shift behavior, and influence policy using proprietary frameworks and a 70-person multidisciplinary team.

Ownership category

akta.pro rank

Product category

Change Management Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741), Services-Advertising (7310)

akta.pro primary industry

Change Management & Transformation Consulting (BPAHAGAC)

Keywords

• Change management consulting
• Behavioral change advisory
• Societal transformation services
• Public affairs consulting
• Purpose leadership advisory

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Change Management Consulting: Operate provides change management and behavioral change consulting services to companies, organizations, authorities, and foundations in Denmark. Services include building change capacity, mindset and behavior change, agenda and policy shifting, and purpose and leadership strengthening.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Operate is a Danish change management consultancy (forandringsbureau) that delivers advisory services to companies, organizations, authorities, and foundations focused on building change capacity, shifting mindsets and behavior, influencing policy agendas, and strengthening purpose-driven leadership. The firm also offers education and training programs in behavioral communication, hosts events and analyses (including the annual Folkemødet political festival), and produces proprietary research products such as the Change Tracker annual measurement of Danish attitudes toward societal change.

Product overview

Operate is a Danish change management consulting bureau (forandringsbureau) offering integrated consulting services, training programs, and research products. The core offering is change advisory services focused on building organizational change capacity, shifting mindsets and behaviors, influencing political agendas, and strengthening purpose-driven leadership. The portfolio includes the annual Change Tracker research product, the Forandringslederens værktøjskasse (Change Leader's Toolbox) featuring Q&A interviews with change leaders, Perspektiver på forandring thought leadership platform, education and training programs, and event services including Folkemøde analysis. The company employs approximately 70 change advisors from diverse backgrounds including economists, political scientists, communicators, designers, artists, and anthropologists.

Differentiator

Problem solved

Functional benefit

Products and services

• Forandringsrådgivning (Change Advisory)

Quantifiable outcome

• Halveded burglary rate in Denmark through Bo Trygt! partnership (from partnership spanning 17 municipalities and 11 police districts)

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Bo Trygt! Partnership (with TrygFonden)coreStrategic or Co-development PartnerOperate served as secretariat for the Bo Trygt! partnership aimed at reducing burglaries in Denmark. The partnership included TrygFonden, insurance companies, police, and municipalities. Through community-based approaches, the partnership successfully halved Denmark's burglary rate, operating across 17 municipalities and 11 police districts with over 1,000 neighborhood friends.
• TrygFondencoreStrategic or Co-development PartnerLong-standing partnership with TrygFonden on societal safety and behavioral change initiatives including the Bo Trygt! burglary prevention program.
• Digitaliseringsstyrelsen (Agency for Digital Government)minorStrategic or Co-development PartnerPartnership on public sector digitalization and AI-related citizen engagement initiatives including the People's Hearing on AI.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• McKinsey & Company (People & Organizational Performance): Global management incumbent with a sizable organizational change and transformation practice serving many of the same ministries, multinationals, and foundations Operate targets, but at substantially larger scale and broader scope.
• Bain & Company (Organization Practice): Global consultancy with a prominent organization and change management practice comparable to Operate's enterprise change work, especially in helping leadership teams through transformation programs.
• BCG (People & Organization Practice): Global consultancy with a leading change management and people-and-organization practice serving large corporations and public-sector clients, competing with Operate at the high-end of transformation mandates.

Direct peers

• Implement Consulting Group: Nordic strategy and change management consultancy with significant Danish presence and a dedicated organizational transformation practice serving the same corporate and public-sector buyers as Operate.
• Rud Pedersen Public Affairs: Nordic public affairs and strategic communications consultancy with strong public-sector and policy-influence orientation. Comparable to Operate's 'Flyt dagsordner og politik' offering and government-relations work.
• Advice A/S: Danish strategic communications and public affairs consultancy whose corporate communications, campaign, and policy-influence offerings directly overlap with Operate's change agenda-shifting and strategic communication work in Denmark.
• Behavioral Insights Team: Applied behavioral science consultancy working with governments and large organizations on behavior-change programs. Highly comparable to Operate's behavioral change and policy-influence practice, particularly in public-sector engagements.
• Valcon: Nordic management and technology consultancy with strong change-management and organizational transformation practices operating across the same Danish enterprise and public-sector market as Operate. Notably, Valcon's Managing Partner (Michael Hjortlund) sits on Operate's board, confirming direct overlap in client and capability space.

Regional players

• Geelmuyden Kiese: Largest Nordic strategic communications and public-affairs firm, with deep Norwegian roots and growing presence in Denmark and Sweden. Comparable in combining strategic communication, behavioral messaging, and societal-change engagement.

Emerging players

• The Behavioral Architects: Specialist behavioral science consultancy applying behavioral insight to organizational change. Highly comparable to Operate's behavioral change and human-insights work, though smaller and more focused on commercial rather than public-sector clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/operateas
• Facebookfacebook.com/OperateAS
• LinkedInlinkedin.com/company/operate-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Operate