Hortilife

What Hortilife does

Hortilife B.V. is a Dutch greenhouse engineering and construction company headquartered in Deventer, Netherlands, with a regional office in Santiago de Querétaro, Mexico. Founded in 1994 as Agro Technical Supplies and rebranded to Hortilife BV in 2011, the company specializes in turn-key commercial greenhouse delivery for agricultural investors and professional growers cultivating vegetables, cut flowers, and pot plants across more than 13 countries including Russia, Armenia, Mexico, Japan, and across Eastern Europe. With approximately 35 employees, Hortilife has engineered over 200 greenhouse complexes and renovated more than 500 hectares of existing greenhouses, positioning itself as a mid-sized specialist in the global Dutch greenhouse technology export market.

The company's technology stack integrates proprietary and partner solutions across six product families: greenhouse structures (Venlo Traditional and Widespan), heating/cooling systems (including a patented Air & Energy climate control system achieving up to 40% energy savings), water/fertilizer systems (nano bubble oxygenation, reverse osmosis, QEP fertilizer mixing units), cultivation systems (hydroponics, vertical farming, Philips LED integration), control systems/software (Sercom process computers with 30+ year lifespans), and production logistics (autonomous spray robots, electric tow vehicles). At the center of the engineering workflow is CASTA, proprietary computer-aided design software for greenhouse layout. Hortilife supports modern 5th and 6th generation smart greenhouse designs and Greenhousing 4.0 automation standards.

Hortilife generates revenue through three primary streams: (1) one-time turn-key greenhouse project contracts covering engineering, construction, and commissioning; (2) sale of individual greenhouse components and systems (heating, irrigation, cultivation, logistics, control software) which can be standalone or bundled with turn-key projects; and (3) after-sales professional services including remote support, cultivation advisory, staff training, and maintenance. Pricing is quote-based and project-specific, with no public pricing available. The go-to-market is direct sales-led, targeting business owners and agricultural investors through the company website, trade show participation (GreenTech, Fruit Logistica, HortiContact, GreenTech Americas), and a network of regional ATS partner entities providing local sales, construction, and maintenance support in CIS and Eastern European markets.

Name

Hortilife

Legal name

Hortilife B.V.

Website

https://hortilife.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Hortilife B.V. is a Dutch greenhouse engineering company that delivers turn-key commercial greenhouse projects with automated climate, irrigation, and cultivation systems to agricultural investors and professional growers across Europe, Mexico, and Asia, built on proprietary CASTA design software and Sercom automation.

Ownership category

akta.pro rank

Product category

Commercial Greenhouse Construction

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Farm Machinery & Equipment (3523), Auto Controls For Regulating Residential & Comml Environments (3822), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Greenhouse Structures & Construction (Frames, Glazing, Benches) (AFAAAHAA)

akta.pro secondary industry

Controlled Environment Lighting (LED Grow Lights, Controls) (AFAAAHAC)

Keywords

• Commercial greenhouse construction
• Climate control systems
• Hydroponic cultivation
• Water treatment systems
• Greenhouse automation

Headquarters

HQ city

Deventer

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Turn-key Greenhouse Projects: Complete end-to-end greenhouse delivery including engineering, construction, installation, and commissioning. Revenue generated from project contracts covering greenhouse structures and all required systems for profitable greenhouse operation.
2. Greenhouse Equipment and Systems: Sale and installation of individual greenhouse components including heating/cooling systems, water/fertilizer systems, cultivation systems, logistics systems, and control software. Can be sold as single components or bundled with turn-key projects.
3. After-sales Service and Support: Ongoing service including remote support, on-site assistance, cultivation support, staff training, and maintenance services for completed greenhouse projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hortilife designs, engineers, constructs, and installs turn-key commercial greenhouses together with the integrated systems required to operate them profitably, including greenhouse structures, heating/cooling and climate control, water/fertilizer treatment, hydroponic cultivation systems, LED lighting, automation software, and internal logistics. Offerings are sold as complete projects or as individual components to professional growers and agricultural investors worldwide.

Product overview

Hortilife is a Dutch greenhouse engineering company offering a modular, turn-key greenhouse system architecture. At its core is the Turn-key Greenhouse — a fully engineered, constructed, and installed greenhouse solution. This core is then extended across five product families: (1) Greenhouse Construction (Venlo Traditional and Widespan greenhouse structures); (2) Heating/Cooling Systems (boilers, CHP, Air & Energy, misting/cooling, flue gas condensers, co-generation, circulation pumps); (3) Water/Fertilizer Systems (storage, QEP Unimix fertilizer mixing units, reverse osmosis, nano bubble water treatment, aeration/de-gassing, de-ironing, ultrafiltration, and water filtration); (4) Cultivation Systems (hydroponics, vertical farming, lettuce line, Philips LED grow lights, open field irrigation, Aqua-Hort); (5) Control Systems & Software (Sercom process computers, climate manager, water manager, screen manager, labour path registration, wireless Xtender); and (6) Production Logistics (BeTrac electric tow truck, Meto spray robot). Hortilife also supports 5th and 6th generation smart greenhouses and Greenhousing 4.0 through its automation platform. The company builds in various climate conditions worldwide, with notable presence in Russia, Armenia, Mexico, Latvia, Lithuania, Poland, Slovenia, Romania, Japan, and Ireland.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Up to 40% energy savings with Air & Energy climate control system
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and major.

• SercomcoreTechnology or IntegrationHortilife works closely with Sercom, a company providing reliable process computers for controlling greenhouse and storage regulation. Sercom supplies hardware and software characterized by robust construction, long lifespan (30+ years), and optimized operations for horticultural conditions. The partnership provides automation solutions including climate management, water management, screen control, and wireless communication systems.
• Philips GreenPower LEDmajorTechnology or IntegrationHortilife partners with Philips GreenPower LED for horticultural lighting systems. These LED systems enable independent control of light levels and temperature, providing excellent uniformity for consistent growing conditions. Used for high wire vegetables, leafy greens, herbs, soft fruits, and floriculture.
• Dutch Suppliers and Research InstitutescoreStrategic or Co-development PartnerHortilife works with Dutch leading suppliers and research institutes, leveraging Dutch horticultural know-how and innovation. These partnerships provide access to proven technologies and efficiency methods that have demonstrated results worldwide.
• ATS Export CompaniesmajorChannel Partner/ Reseller/ DistributorATS (Agro Technical Supplies) export companies including ATS Ukraine, ATS-2000 (Russia), TSS, and Hortilife Romania provide local support in Ukraine, Romania, Kazakhstan, Uzbekistan, Belarus and Russia. These companies have fully equipped greenhouse building and maintenance crews.
• Mexican Produce GrowerscoreStrategic or Co-development PartnerHortilife is helping Mexican tomato and vegetable producers rebuild competitiveness through greenhouse automation, data-driven monitoring, and water-efficient systems, particularly in response to US tariff pressures on Mexican produce exports.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Priva: Larger Dutch incumbent in horticulture process automation and building management, offering climate, water, and energy control platforms. Comparable to Hortilife's control-systems line but at greater scale and broader scope.
• Royal Brinkman: Large Dutch horticultural supplier offering equipment, substrates, crop protection, and services to commercial growers. Broader catalog than Hortilife but serves the same commercial greenhouse customer base internationally.

Direct peers

• Hoogendoorn Growth Management: Dutch provider of process computers and climate/water automation software for greenhouses. Competes directly with Hortilife's Sercom-based control offering and is a near-substitute for the automation layer of Hortilife's turn-key projects.
• Bom Group: Dutch turn-key greenhouse builder offering structures, climate, water, and cultivation systems for commercial growers. Direct peer to Hortilife on modular turn-key delivery and international project execution.
• Certhon: Dutch turn-key greenhouse builder offering design, construction, climate, and cultivation systems for international commercial growers. Closely comparable to Hortilife in scope, Dutch heritage, and international project delivery model.
• Meteor Systems: Dutch manufacturer of hydroponic cultivation systems, including hanging gutters, NFT, and mobile bench systems. Directly comparable to Hortilife's hydroponic and cultivation systems product family and frequently integrated into Dutch turn-key projects.
• Van der Hoeven Horticultural Projects: Dutch turn-key greenhouse constructor for high-tech international projects, including semi-closed and Next Generation Growing greenhouses. Directly comparable to Hortilife's full-scope turn-key offering and global footprint.
• Kubo Greenhouse Projects: Dutch family-owned greenhouse builder specializing in turn-key projects for vegetables, flowers, and leafy greens worldwide. Strongly comparable to Hortilife on project type, customer segment, and Dutch technology positioning.
• Dalsem: Dutch developer of high-tech greenhouse complexes with integrated climate, irrigation, and screening systems. Direct competitor to Hortilife in turn-key international projects, particularly in horticulture and floriculture.
• Ridder Group: Dutch horticultural technology group providing screens, climate, water treatment, and automation solutions. Overlaps directly with Hortilife's water, climate, and control product lines and competes in similar international markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hortilife

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hortilife