Living Word Lutheran High School

What Living Word Lutheran High School does

Living Word Lutheran High School is a private, non-profit Christian secondary school founded in 2001 in Jackson, Wisconsin, operating under Lutheran Church–Missouri Synod (LCMS) oversight and NLSA accreditation. It serves more than 300 students in grades 9-12 drawn from five Wisconsin counties (Ozaukee, Washington, Milwaukee, Dodge, Waukesha), fed by a federation of 60+ association churches and 35 feeder schools. The core product is a Christ-centered college-preparatory curriculum with small average class sizes of 23 students, supplemented by 19 interscholastic sports teams, music and theater programs, a Winterim three-week intensive term, four-track Honor Academy, and dual-credit partnerships with Concordia University Wisconsin, UW-Oshkosh CAPP, and Grand Canyon University.

The school generates revenue from multiple streams: annual tuition ($9,700 for 2026-2027 before aid and discounts), Wisconsin Parental Choice Program (WPCP) and Milwaukee Parental Choice Program (MPCP) state vouchers that cover full tuition for income-eligible families, Youth Summer Camps for grades 1-8, facility rentals (fields, gym, batting cages, student center), athletics sponsorships and tournaments, golf outings, NFHS Network livestream subscriptions, and modest ancillary fees. GTM is predominantly direct-to-consumer through tours, shadow days, and an online FACTS application, with event-driven outreach via summer camps and church referral channels. The technology stack is light: FACTS Management for enrollment and billing, NFHS livestream for athletics, a 1:1 bring-your-own-device program, and Wix-hosted marketing surfaces; no proprietary platform or AI capabilities are described.

Beyond the main campus, Living Word operates two international partnership campuses under the Living Word Shanghai Bilingual School (established 2013) and Living Word Global/Taiwan (established 2019) brands, which together serve more than 1,200 additional students and share curriculum, resources, and instructional materials with the Wisconsin campus. Leadership is led by Executive Director Dave Miskimen (also Executive Principal of Global Campus), with a Board of Directors governing strategy; the institution has no parent company and no venture funding, consistent with its non-profit status.

Name

Living Word Lutheran High School

Legal name

Living Word Lutheran High School

Website

https://lwlhs.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Living Word Lutheran High School is a private, non-profit Lutheran high school in Jackson, Wisconsin, serving 300+ students in grades 9-12 with Christ-centered college-prep academics, 19 sports teams, and dual-credit partnerships across five Wisconsin counties.

Ownership category

akta.pro rank

Product category

Private Secondary Education

NAICS

Elementary and Secondary Schools (6111), Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Faith-Based (Religious) K–12 Schools (EDAJABAC)

akta.pro secondary industries

Public High Schools (EDAJAAAD), Virtual/Online Charter Schools (EDAJACAD), Interscholastic Athletics (Varsity/JV Teams) (EDAJAJAA), Online Credit Recovery & Alternative Pathways (Virtual) (EDAJADAF)

Keywords

• Private christian education
• Secondary school education
• College preparatory programs
• Youth athletic programs
• Lutheran education services

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition: Primary revenue stream from annual tuition. Annual tuition for 2026-2027 school year is $9,700 before financial assistance. Additional revenue from application fees ($200), and lunch program.
2. Wisconsin Parental Choice Program (WPCP) & Milwaukee Parental Choice Program (MPCP): State voucher programs covering full tuition for eligible families based on household income and residency requirements. These government-funded programs represent significant enrollment revenue.
3. Youth Summer Camps: Summer camp programs generating revenue through per-camp registration fees ($100 per camp with multi-camp discounts). Camps open to all community children, not just enrolled students.
4. Facility Rentals: Rental income from baseball/softball fields, gymnasium, indoor batting cages, and student center to community groups for sports practices, games, and events.
5. Athletic Event Revenue: Revenue from golf outing events ($125/person or $500/foursome), athletics sponsorship packages (Tier 1: $1,000, Tier 2: $750, Tier 3: $500), and youth tournament entry fees ($500/team).
6. Athletics Sponsorships: Corporate sponsorships for athletic programs including banner placements, program ads, and recognition at events. Three sponsorship tiers ranging from $500-$1,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Living Word Lutheran High School is a private, NLSA-accredited Christ-centered secondary school serving grades 9-12 in Jackson, Wisconsin, providing faith-integrated academic instruction, college preparatory dual credit coursework, athletics, arts, and extracurricular programming. The school charges $9,700 annual tuition and offers additional programs including Youth Summer Camps, Winterim intensive term, Honor Academy tracks, and Junior Wolves feeder athletics. Revenue is generated through tuition, state voucher programs, summer camp fees, facility rentals, and athletics sponsorships.

Product overview

Living Word Lutheran High School operates as a single unified institution offering a comprehensive Christ-centered private high school education. The core offering is its accredited academic program (grades 9-12) which includes accelerated, traditional, and accommodated learning tracks. Supporting programs include Youth Summer Camps, the Junior Wolves athletic feeder program, Honor Academy with four specialized tracks (Health & Human Performance, Humanities, Music Conservatory, STEM), Winterim intensive January term, Dual Credit/CAPP college prep programs, Timberwolves Athletics (19 sports), International Student Admissions, and the Global Education Partnership with international campuses. The institution focuses on personalized education with small class sizes (average 23 students), biblical worldview integration, and college/career preparation.

Differentiator

Problem solved

Functional benefit

Products and services

• Christ-Centered High School Education (Grades 9-12)
• Youth Summer Camps
• Junior Wolves Feeder Program
• Support Services
• Winterim Term
• Honor Academy
• Dual Credit and CAPP College Prep Programs
• Timberwolves Athletics Program
• International Student Admissions Program
• Global Education Partnership
• Facility Rentals

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Living Word Global (Taiwan)coreStrategic or Co-development Partner · 1 January 2019Partnership established in 2019 with Living Word Global operating campuses in Taiwan and other regions. Taiwan campus works closely with Wisconsin campus sharing resources, materials, curriculum, and support.
• Living Word Shanghai / Living Word Shanghai Bilingual SchoolcoreStrategic or Co-development Partner · 1 January 2013Partnership established in 2013 between Living Word Lutheran High School (Jackson, WI) and Living Word Shanghai to create Living Word Shanghai Bilingual School. Both campuses share resources, materials, curriculum, and support. Combined enrollment exceeds 1,200 students.
• Concordia University WisconsincoreTechnology or IntegrationDual credit partnership offering college-level courses including Sociology, Psychology, Accounting, Marketing, and Computer Science. Dual credit classes are 15 weeks in duration and credits transfer to nearly 100% of accredited universities with grade of at least 78%.
• UW-Oshkosh (CAPP Program)coreTechnology or IntegrationCooperative Academic Partnership Program (CAPP) allowing Living Word teachers qualified to teach AP Calculus, AP Statistics, Pre-Calculus, AP Language, Creative Writing, and Film and Literature for UW-Oshkosh college credit transferable to other universities.
• Wisconsin Youth Apprenticeship ProgramminorStrategic or Co-development PartnerStatewide School-to-Work initiative designed for high school students wanting hands-on learning at worksites combined with academic instruction. One or two-year elective program combining academic and technical instruction with mentored on-the-job training.
• Froedtert HealthminorStrategic or Co-development PartnerPartnership providing certified athletic trainer Carly Walton (LAT) for student-athletes. Services include injury prevention, evaluation, treatment, and rehabilitation to help athletes stay healthy and return to play safely.
• NFHS NetworkminorChannel Partner/ Reseller/ DistributorLivestreaming partnership for athletic events. Home volleyball, basketball (boys & girls), wrestling, and football games streamed live in full HD. Subscription fee of $11.99/month or $79.99 annual with portion supporting Living Word athletics.
• Association Churches (Federation of Schools)coreStrategic or Co-development PartnerNetwork of 60+ churches supporting the school including First Immanuel Lutheran (Cedarburg), Grace Lutheran (Menomonee Falls), Living Word Church (Jackson), Pilgrim Lutheran (West Bend), St. Andrews Lutheran (West Bend), St. John's Lutheran (Glendale, Mayville, West Bend), St. Paul Lutheran (Grafton), and Trinity Lutheran (Freistadt). Churches provide financial assistance to member families.
• Wisconsin Department of Public InstructioncoreStrategic or Co-development PartnerState agency overseeing Wisconsin Parental Choice Program (WPCP) and Milwaukee Parental Choice Program (MPCP). LWLHS is an approved Choice school where eligible families receive full tuition vouchers.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Heritage Christian Schools: Wisconsin K-12 Christian school system (including high school) serving the Greater Milwaukee area with a similar Christ-centered mission and college-prep focus. Targets overlapping tuition-paying Christian family demographic.
• Pius XI Catholic High School: Catholic college-prep high school in Milwaukee metro of similar enrollment size. Comparable in faith-based identity, college-prep emphasis, and athletic programs, competing for similar family profiles.
• Brookfield Academy: Independent private K-12 in the Greater Milwaukee area with similar small-class college-prep model. Competes for tuition-paying families outside the Lutheran segment in the same regional market.
• Shoreland Lutheran High School: Wisconsin LCMS high school of comparable size with similar athletic, academic, and faith-based programs. Competes for the same Wisconsin Lutheran family demographic and voucher-eligible students.
• Lakeside Lutheran High School: Wisconsin LCMS high school with similar enrollment scale, athletics footprint, and Wisconsin Parental Choice Program participation. Directly comparable in size, mission, and competitive positioning.
• Marquette University High School: Jesuit Catholic college-prep high school in Milwaukee with comparable college-going outcomes, dual credit offerings, and faith-based mission. Directly competes for college-prep-oriented families in the same geography.
• Kettle Moraine Lutheran High School: WLHS-class Lutheran high school in Jackson, WI serving the same geographic feeder market. Closest direct competitor in faith, location, and Wisconsin Parental Choice Program participation.

Broad incumbents

• Wisconsin Lutheran High School: Larger, well-established LCMS high school in Milwaukee metro. Same Lutheran tradition and college-prep model but significantly larger enrollment and broader programming, making it the primary incumbent in the regional Lutheran secondary market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lwlhs
• YouTubeyoutube.com/channel/UCqEM-iKcLD16K1wm6O1zYlQ/featured
• Facebookfacebook.com/livingwordlutheran
• Instagraminstagram.com/lwlhs
• LinkedInlinkedin.com/company/living-word-lutheran-high-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living Word Lutheran High School