Standard Freight

What Standard Freight does

Standard Freight, LLC is a US-based freight brokerage founded in 2014 and headquartered at 1138 Prospect Ave E, Cleveland, Ohio. The company connects shippers with carriers for specialized transportation services focused on flatbed/step deck, over-dimensional, and heavy haul freight, serving four primary verticals: pipeline construction, oil & gas services, machinery, and infrastructure. Operations are run with a small team of 11-50 employees on a sales-led model that combines direct phone-based customer engagement (601 area code), a website quote request system, and an internal loadboard for carrier matching.

The company's digital infrastructure consists of a set of customer-facing portals — a quote request system, an online loadboard, an RMIS Secure-powered carrier registration portal, a MercuryGate TMS freight management portal, and a shipment tracking portal — layered on top of its core human-driven dispatch operations. Key technology partners include MercuryGate (TMS), McLeod Software (brokerage operations), ITS/Truckstop (Diamond Broker Program for load matching), ISN (contractor safety compliance), and TIA (industry association), with additional affiliations to SCRA for business resources.

Revenue is generated through transaction fees and brokerage commissions on each managed shipment, with quote-based per-shipment pricing determined by commodity type, distance, equipment requirements, and special handling needs. The company is privately held with no disclosed funding, parent company, or acquirer; no management team details, revenue figures, or recent dated strategic milestones are available in the source materials beyond 2019 industry recognition (Inc. 5000, Houston Fast 100, Aggie 100, Transport Topics Top 50 Freight Brokerage).

Name

Standard Freight

Legal name

Standard Freight, LLC

Website

https://standard-freight.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Standard Freight is a US-based freight brokerage connecting shippers with carriers for specialized flatbed, over-dimensional, and heavy haul transportation, primarily serving pipeline construction, oil & gas, machinery, and infrastructure industries.

Ownership category

akta.pro rank

Product category

Freight Brokerage

NAICS

Freight Transportation Arrangement (488510), Freight Transportation Arrangement (48851)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Truckload (TL) Freight Brokerage (TLADAMAB)

Keywords

• Freight brokerage services
• Flatbed transportation
• Heavy haul logistics
• Over-dimensional freight
• Specialized equipment transport

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Freight Brokerage Services: Standard Freight acts as a freight broker connecting shippers with carriers for specialized flatbed, over-dimensional, and heavy haul transportation. Revenue is generated through transaction fees and brokerage commissions on each shipment managed.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Standard Freight is a freight brokerage company that connects shippers with carriers for specialized flatbed, over-dimensional, and heavy haul freight transportation. The company serves pipeline construction, oil & gas services, machinery, and infrastructure industries, carefully managing each load from start to finish with continuous tracking and communication. Customers engage through online quote requests or phone, with access to digital tools for tracking, load management, and browsing available loads.

Product overview

Standard Freight is a freight brokerage company offering specialized transportation services for flatbed, over-dimensional, and heavy haul freight. The company operates a platform-plus-portals model with core freight services supplemented by customer-facing digital tools including a tracking portal, MercuryGate-powered freight management portal, loadboard, and quote request system. These digital modules work together to provide end-to-end shipment visibility and management from quote request through delivery tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Flatbed / Step Deck Freight Services Specialized flatbed and step deck freight transportation services for standard and specialized cargo loads, managed end-to-end by Standard Freight from quote through delivery.
• Over-Dimensional Freight Services Transportation services for oversized loads that exceed standard shipping dimensions, requiring specialized handling, equipment, and permitting.
• Heavy Haul Freight Services Heavy haul transportation services for exceptionally heavy loads requiring specialized equipment, routing, and handling expertise.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• McLeod SoftwarecoreTechnology or IntegrationMcLeod Software provides transportation management and freight brokerage software. Standard Freight utilizes McLeod Software as their technology platform for managing freight operations, carrier relationships, and logistics processes.
• Transportation Intermediaries Association (TIA)minorOthersTIA is a professional trade association for transportation intermediaries. Standard Freight maintains membership and affiliation with TIA as part of their industry standing and compliance.
• ISN (International Safety Network)minorOthersISN provides contractor safety management services. Standard Freight is affiliated with ISN for safety compliance verification and contractor qualification.
• ITS (Truckstop)coreTechnology or IntegrationITS (Truckstop) provides a digital freight marketplace and load matching platform. Standard Freight participates in ITS's Diamond Broker Program for carrier and load matching services.
• SCRA (Service Corps of Retired Executives)minorOthersSCRA provides business resources and mentorship. Standard Freight maintains affiliation with SCRA as part of their professional network.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Landstar System: Asset-light freight transportation and logistics provider operating through a network of independent agents and owner-operators. Comparable business model to Standard Freight, particularly in specialized heavy-haul and flatbed segments where Landstar has strong presence.
• RXO (formerly XPO Logistics brokerage): One of the largest US freight brokers following the XPO spin-off, offering truckload, less-than-truckload, and last-mile services. Comparable as a TL/asset-light freight brokerage, though significantly larger and more diversified than Standard Freight.
• Echo Global Logistics: Technology-enabled freight brokerage and managed transportation provider serving shippers across truckload, LTL, and specialty modes. Comparable as a TL/flatbed broker using TMS-driven operations and similar customer mix including industrial and machinery shippers.
• Total Quality Logistics (TQL): Large US freight brokerage with a heavy flatbed and specialized freight book, headquartered in Cincinnati. Comparable to Standard Freight in service mix (flatbed, heavy haul) and asset-light brokerage model, though at materially greater scale.
• Anderson Trucking Service (ATS): Specialized heavy-haul and oversize-load trucking and brokerage company serving construction, energy, and industrial customers. Highly comparable niche focus on heavy haul and over-dimensional freight for pipeline, oil & gas, and infrastructure end markets.
• Coyote Logistics (UPS subsidiary): US-focused truckload freight brokerage owned by UPS, serving shippers across dry van, refrigerated, flatbed, and expedited modes. Comparable asset-light brokerage model with similar customer-acquisition approach and digital tooling.

Broad incumbents

• Hub Group: Asset-light intermodal and logistics services company with brokerage capabilities across truckload and specialized freight. Comparable in offering truckload brokerage and supply-chain solutions to enterprise customers including industrial verticals.
• C.H. Robinson Worldwide: Largest US third-party logistics provider with extensive truckload, intermodal, and specialty freight brokerage. Comparable as a freight intermediary serving similar industrial and oil & gas customers, though operating at vastly larger scale with global reach.
• Schneider Logistics: Logistics arm of Schneider National offering truckload brokerage, intermodal, and supply-chain services including specialized and heavy-haul. Comparable in serving flatbed and heavy-haul customers with a mix of asset-based and brokerage capacity.

Emerging players

• Frontline Freight: Smaller specialized freight brokerage focused on flatbed, step-deck, and heavy-haul services. Comparable in size and specialization to Standard Freight with overlapping customer segments in industrial and energy markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/StandardFreight
• LinkedInlinkedin.com/company/standardfreight

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Standard Freight