Champlin & Associates

What Champlin & Associates does

Champlin & Associates is a privately held financial advisory firm founded in 2014 and headquartered at 179 Sully's Trail, Suite 305, Pittsford, New York. The firm provides personalized financial planning services — including retirement planning, tax reduction strategies, income maximization, estate planning, and legacy creation — to three primary client segments: business owners, independent women, and career professionals. Securities are offered through an affiliation with J.W. Cole Financial, Inc. (Member FINRA/SIPC) and advisory services through J.W. Cole Advisors, Inc., under which the firm operates as an independent practice.

The service offering is supported by an educational content platform built on FMG Suite that delivers articles, 50+ videos, interactive financial calculators, and a learning center covering retirement, investment, estate, insurance, tax, and lifestyle topics. Revenue is generated through advisory fees and securities transactions routed through the J.W. Cole broker-dealer relationship; no public pricing, subscription model, or AUM disclosures are available. The leadership team consists of five executives: Brad Champlin (Chairman), Amanda Williams (CEO), Peter Owh, CEPA, RICP (President), Jacob Champlin (Chief Administrative Officer), and Kimberly Dwyer (Chief Operating Officer).

Distribution is exclusively through direct advisor consultation, with no digital self-service or productized channels. The firm has invested in thought leadership via two published works — 'Retire Abundantly' and 'Retire Like a Shark' — and has been featured in major national outlets including ABC News, CBS News, Fox News, NBC News, MarketWatch, Yahoo Finance, and The Buffalo News. Operating geography is limited to the Northeast US, with a single office and community partnerships (Champion Academy, Home Start Hope, Mercy Flight Central, Rochester Rotary, American Cancer Society) anchoring the firm's regional positioning.

Name

Champlin & Associates

Legal name

Champlin & Associates

Website

https://champlinandassociates.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Champlin & Associates is a privately held financial advisory firm in Pittsford, NY, providing personalized retirement, tax, and legacy planning to business owners, independent women, and career professionals via J.W. Cole Financial and J.W. Cole Advisors.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Wealth Lending & Credit Solutions (Lombard/Margin, Mortgages, Structured Credit) (FSAAABAG)

akta.pro secondary industries

BaaS Platforms & Sponsor Bank Enablement (FSAGALAA), Treasury & Liquidity Operations (Cash Positioning, Funding, Collateral Ops) (FSABALAH)

Keywords

• Financial planning services
• Retirement planning
• Tax reduction strategies
• Wealth management advisory
• Estate planning services

Headquarters

HQ city

Pittsford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory Services: Champlin & Associates provides personalized financial planning services including retirement planning, tax reduction strategies, income maximization, and legacy creation. The firm is affiliated with J.W. Cole Financial, Inc. (Member FINRA/SIPC) for securities offerings and J.W. Cole Advisors, Inc. (JWCA) for advisory services. Revenue is generated through advisory fees and securities transactions conducted through their broker-dealer relationship.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Champlin & Associates is a financial advisory firm providing personalized financial planning services including retirement planning, tax reduction strategies, income maximization, estate planning, and legacy creation. The firm tailors its advisory services to three core client segments: business owners, independent women, and career professionals, with securities offered through J.W. Cole Financial, Inc. and advisory services through J.W. Cole Advisors, Inc.

Product overview

Champlin & Associates is a financial advisory firm led by Peter Owh and Amanda Williams that offers comprehensive financial planning services. The firm provides a unified suite of advisory services including financial planning, retirement planning, investment management, estate planning, tax strategies, insurance services, and life settlements. The core offering is personalized financial advisory tailored to three client segments: Business Owners, Independent Women, and Career Professionals. The firm supplements its advisory services with educational tools including financial calculators (retirement savings, annuity comparison, mortgage, investment, budget), a library of educational videos, and a learning center with articles covering topics from retirement planning to estate management. Services are delivered through J.W. Cole Financial, Inc. (JWC) and J.W. Cole Advisors, Inc. (JWCA), with advisors properly registered in applicable states.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Services
• Business Owners Advisory
• Independent Women Advisory
• Career Professionals Advisory
• Retirement Planning
• Life Settlements

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• J.W. Cole Financial, Inc. (JWC)coreOthersSecurities offered through J.W. Cole Financial, Inc., a Member of FINRA/SIPC. Champlin & Associates operates as an independent practice under this broker-dealer relationship for securities-related business.
• J.W. Cole Advisors, Inc. (JWCA)coreOthersAdvisory services offered through J.W. Cole Advisors, Inc. Champlin & Associates provides investment advisory services through this affiliated entity.
• Champion AcademyminorOthersCommunity partnership supporting the Champion Academy initiative.
• Home Start HopeminorOthersCommunity partnership supporting the Home Start Hope charitable initiative.
• Mercy Flight CentralminorOthersCommunity partnership supporting Mercy Flight Central's medical transport services.
• Rochester RotaryminorOthersCommunity partnership with the Rochester Rotary service organization.
• American Cancer SocietyminorOthersCommunity partnership supporting the American Cancer Society's mission and initiatives.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Northwestern Mutual: Large insurance-and-advisory franchise with career financial advisors delivering holistic financial planning (retirement, life insurance, estate, legacy) to individuals and business owners. Directly comparable on the legacy-creation, life-insurance-adjacent, and full-stack planning offering.
• Fidelity Wealth Services / Fidelity Personal Investing: Large incumbent providing retirement planning, investment advisory and wealth management to individuals and households through Fidelity advisors and digital channels. Comparable on retirement-focused planning, investment guidance, and tax-efficiency advisory to affluent pre-retirees.
• Ameriprise Financial: National diversified financial services company with a large franchise of independent financial advisors providing retirement, investment, and estate planning to individuals and small-business owners. Overlaps closely on persona (business owners, pre-retirees) and planning-led offering.
• Edward Jones: Large national brokerage/advisory franchise serving individual investors and business owners with personalized financial planning. Directly comparable in target customer (Main Street business owners and retirement-age individuals), product mix (planning, retirement, tax), and advisor-led distribution model.
• Charles Schwab Wealth Advisory: Large incumbent offering dedicated financial advisors, Schwab Wealth Advisory, and digital planning tools to retail investors. Comparable on retirement-focused customer and planning-led offering; relevant peer for competitive and pricing benchmarking.
• New York Life / NYL Advisors: Mutual insurer with a large agent-advisor channel providing retirement, life insurance, estate, and wealth planning to individuals and families. Comparable on advisor-led planning, life-insurance and life settlement-adjacent products, and family wealth/legacy positioning.

Others

• LPL Financial (independent advisor channel): Largest independent broker-dealer/RIA custodian supporting thousands of independent financial advisors and practices. Champlin & Associates uses a similar independent-advisor-under-broker-dealer model, making LPL's advisor base a relevant population of direct comps.
• Cetera Financial Group (parent of J.W. Cole): Network of independent broker-dealers and RIAs serving individual investors and small-business owners through affiliated financial professionals. Directly relevant because Champlin & Associates operates under J.W. Cole, a Cetera-affiliated broker-dealer; understanding the parent network provides a direct basis for comparison on infrastructure and growth.
• Commonwealth Financial Network: Large independent broker-dealer/RIA supporting independent financial advisors serving individuals and small businesses with retirement, investment, and planning services. Directly comparable business model (independent practice under IBD/RIA) and customer overlap.

Emerging players

• Facet Wealth: Tech-enabled, flat-fee financial planning firm serving individuals and couples with dedicated CFP-led advice across retirement, tax, and estate. Comparable on planning-led, fee-based advisory for individuals/business owners, and illustrates the digital-hybrid model competing for the same personas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/champlin-associates

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Champlin & Associates