NoBull Burger

What NoBull Burger does

NoBull Burger, operating entity 'Oh My Gosh…Yum! LLC,' is a family-owned producer of premium, handcrafted whole-food plant-based veggie burgers founded in 2011 and headquartered at 1139A River Rd, Charlottesville, Virginia. The company sells five frozen/refrigerated SKUs — Original, Madras Curry, Sundried Tomato, Savory Mushroom, and Spicy Italian — built on a base of organic lentils and organic brown rice with vegetable and seasoning inclusions, delivering 9–10g of protein per patty at roughly 180–190 calories. Products are certified Non-GMO Project Verified, Kosher, vegan, and gluten-free, and are explicitly positioned against meat-imitator competitors by containing no isolates, wheat gluten, preservatives, additives, or synthetic ingredients.

The business operates a hybrid go-to-market: direct-to-consumer e-commerce through a Shopify storefront with nationwide shipping, alongside wholesale distribution to natural-channel grocery retailers (Whole Foods Market nationally since 2022, plus Erewhon, Natural Grocers, Mom's Organic Market, Mother's Market) and a long tail of foodservice accounts including restaurants, breweries, sports bars, and corporate/college cafeterias. Marketing is community-led, driven by organic social (Instagram, Facebook, TikTok), recipe and blog content, email, and customer testimonials rather than paid acquisition.

The company is bootstrapped with no disclosed external investment, operates with 1–10 employees from its single Charlottesville location, and is led by founder/chef Crissanne Raymond (recipe origin in the 1970s) with her daughters Heather and Elizabeth as co-operators. The 2023 brand redesign ('100% plants, 0% bull') and SKU accelerator engagement in 2022 indicate a deliberate push to scale the brand beyond its Mid-Atlantic roots, though capacity, capital, and channel expansion are still in early stages relative to the broader plant-based category.

Name

NoBull Burger

Legal name

Oh My Gosh...Yum! LLC

Website

https://nobullburger.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

NoBull Burger is a family-owned producer of premium, handcrafted whole-food plant-based veggie burgers in five varieties. Founded in 2011 in Charlottesville, Virginia, the company distributes nationally through Whole Foods Market and other natural grocery retailers alongside direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Plant-Based Meat Alternatives

NAICS

Food Manufacturing (311), Frozen Specialty Food Manufacturing (311412)

SIC

Sausages & Other Prepared Meat Products (2013), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro industry

PRIMARYAFANAKAO

Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Meat Alternatives (Plant-Based and Cultivated)

SECONDARYAFANAKAA

Plant-Based Meat Manufacturers (End-to-End Brands)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Meat Alternatives (Plant-Based and Cultivated)

SECONDARYCRAHAJAG

Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical)

Consumer Products & Retail/Grocery & Food Retail/Meal Kits & Prepared Meals Retail

Keywords

• Plant-based veggie burgers
• Vegan protein patties
• Gluten-free meat alternatives
• Organic lentil burgers
• Frozen plant-based foods

Headquarters

HQ city

Charlottesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer Product Sales: Products sold directly to consumers through the company's Shopify e-commerce store. Customers can purchase individual burger varieties or variety packs for home delivery with nationwide shipping.
2. Wholesale Distribution: Bulk sales of NoBull Burger products to retail grocery stores (including chain stores and independent health food stores), restaurants, breweries, cafeterias, and other food service businesses. Products sold at Whole Foods Market, Erewhon, Natural Grocers, Mom's Organic Market, and Mother's Market.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

NoBull Burger manufactures and sells handcrafted, 100% plant-based veggieburgers in five flavors (Original, Madras Curry, Sundried Tomato, Savory Mushroom, and Spicy Italian), each built on a base of organic lentils and organic brown rice combined with vegetables and seasonings. The company sells its products directly to consumers through a Shopify e-commerce store with nationwide shipping, and through wholesale distribution to natural grocery retailers (including Whole Foods Market, Erewhon, Natural Grocers, Mom's Organic Market, Mother's Market) and food service operators. All products are vegan, gluten-free, Non-GMO Project Verified, and Kosher certified.

Product overview

NoBull Burger is a single product line of handcrafted, 100% plant-based veggieburgers. The company offers five distinct flavors—Original, Madras Curry, Sundried Tomato, Savory Mushroom, and Spicy Italian—all built on an organic lentil and organic brown rice base with various vegetable and seasoning combinations. All varieties are vegan, gluten-free, and Non-GMO verified, providing 9-10g of protein per patty with approximately 180-190 calories. The products position themselves as whole-food, real-food alternatives to meat imitators, emphasizing premium organic ingredients over isolates or wheat gluten.

Differentiator

Problem solved

Functional benefit

Products and services

• NoBull Original The Original NoBull veggieburger features organic lentils and organic brown rice as the base, combined with spinach and shredded carrots. It is vegan, gluten-free, and Non-GMO Project Verified, providing 10g of protein per 4oz patty, and is positioned as a whole-food, real-food center-of-the-plate protein for health-conscious, vegan, vegetarian, and flexitarian consumers.
• NoBull Madras Curry Quarter-pound veggieburger seasoned with organic curry and coconut milk, loaded with roasted sweet potato, organic spinach, and caramelized onions on an organic lentil and organic brown rice base. Contains 9g of protein per patty and is vegan, gluten-free, and Non-GMO Project Verified.
• NoBull Sundried Tomato Veggieburger with an organic lentil and organic brown rice base, filled with Turkish sun-dried tomatoes, organic spinach, and celery seed. Provides 10g of protein per 180-calorie patty and is vegan, gluten-free, and Non-GMO Project Verified.
• NoBull Savory Mushroom Savory veggieburger loaded with organic lentils and organic brown rice as a base, shredded white and shiitake mushrooms, organic spinach, and roasted garlic. Provides 10g of protein per 180-calorie patty and is vegan, gluten-free, and Non-GMO Project Verified.
• NoBull Spicy Italian Spicy Italian-style veggieburger with red pepper flakes, roasted roma tomatoes, red and green sweet peppers, and Italian spices, on an organic lentil and organic brown rice base. Designed to pair with marinara sauce or be served in a hearty sub, and is vegan, gluten-free, and Non-GMO Project Verified.

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Gardein: Conagra Brands-owned plant-based protein maker offering a wide range of meat alternatives including burgers. A scaled incumbent competing in natural and conventional retail.
• Sweet Earth Foods: Nestlé-owned natural-leaning plant-based brand including veggie burgers. A comparable category competitor with broader portfolio and corporate backing.
• MorningStar Farms: Kellogg's-owned incumbent offering a broad plant-based portfolio including veggie burgers. Competes for the same center-of-plate occasion with much wider distribution and marketing scale.
• Boca Burger: Kraft Heinz-owned legacy veggie burger brand with deep conventional retail penetration. Competes in the same core category but at a non-premium price and ingredient tier.

Direct peers

• Impossible Foods: Direct plant-based burger competitor with the Impossible Burger, distributed through foodservice and grocery. Competes in the same veggieburger occasion as NoBull but with an isolates-and-heme-based formulation positioning.
• Hilary's Eat Well: Small, clean-label plant-based brand offering veggie burgers and similar items through natural food channels. Highly comparable in scale and positioning to NoBull Burger.
• Beyond Meat: Largest direct competitor in plant-based burgers, offering the Beyond Burger as a meat-imitator product. Directly competes for the same shelf space and consumer occasion as NoBull Burger, though positioned at a different ingredient-quality narrative.
• Dr. Praeger's: Premium, whole-food frozen veggie burger brand with a similar multi-SKU lineup and natural-channel retail presence. Closely comparable to NoBull on formulation philosophy (real food ingredients) and target customer.

Emerging players

• Actual Veggies: Small, whole-food veggie burger brand built around visible vegetable ingredients. Closely comparable in clean-label niche positioning to NoBull and competes for similar natural-channel retail customers.
• Abbot's Butcher: Premium, clean-ingredient plant-based protein maker with overlap into whole-food formulations. A relevant emerging comparable in the high-quality, ingredient-transparent corner of the category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/nobullburger
• Facebookfacebook.com/NoBullBurger
• Instagraminstagram.com/nobullburger
• TikToktiktok.com/@nobullburger
• LinkedInlinkedin.com/company/nobullburger

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NoBull Burger