Lord's Taverners

What Lord's Taverners does

Lord's Taverners is a UK-registered charity (Charity No. 306054 in England and Wales; OSCR No. SCO46238 in Scotland), founded in 1952 and headquartered in London. The organisation delivers free cricket programmes for young people aged 8-25 facing inequality, operating three core programmes: Wicketz (community cricket for socio-economically disadvantaged youth aged 8-19), Super 1s (competitive cricket for disabled youth aged 8-25), and Table Cricket, an adapted table-top variant invented in 1990 by Doug Williamson via Nottingham Trent University's Project Adapted, played on a table tennis table with scoring zones, ramps for bowling, and fielders. The charity also delivers Cricket in SEND settings and runs the 'Believe in Her' campaign targeting female participation.

The charity's technology stack is operational rather than digital-first: it owns proprietary Table Cricket equipment and game IP, runs an e-commerce/event-booking website for donations, membership, prize draws, and event tickets, and operates CRM/email infrastructure supporting fundraising. Its revenue model is diversified across individual donations, charitable trusts and foundations, corporate partnerships (ECB, People's Postcode Lottery, Berkeley Foundation, Matchroom Sport, Golf Foundation, Brown Rudnick Charitable Foundation, Westminster Foundation, The Hargreaves Foundation, Wavestone, Ortus Energy, Fab Little Bag, Her Game Too), annual membership subscriptions (£20 Golf Society membership tier), and a substantial fundraising event portfolio spanning cricket matches (Matchroom Sixes, Sticky Wicket, Taverners XI vs Duke of Norfolk XI at Arundel), golf days (multiple fourball events at £580-£820), gala dinners and concerts (Long Room Concert at Lord's £1,800 per table of 12), and challenge events.

Go-to-market is community-led and event-driven, operating through 18+ regional chapters, 39 County Cricket Board partnerships, and direct delivery in SEND schools. The organisation's first Women's XI, scheduled for 2026, extends its historical Cricket XI format, established since 1952. The charity serves schools such as Chadsgrove, Westlea, Red Boots School, Leicester High School for Girls, and community programmes including Bristol Wicketz and Hull Wicketz. With 11-50 employees and no public revenue disclosure, this is an institutionally established charity whose scale is defined by programme reach (8,000+ Table Cricket participants annually) rather than financial figures.

Name

Lord's Taverners

Legal name

Lord's Taverners

Website

https://lordstaverners.org

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

Lord's Taverners is a UK-registered charity founded in 1952 that delivers free cricket programmes — Wicketz, Super 1s, and the adapted Table Cricket format — to young people aged 8-25 with disabilities or from socio-economically disadvantaged backgrounds, funded through donations, corporate partnerships, and a large regional fundraising event portfolio.

Ownership category

akta.pro rank

Product category

Youth Cricket Charity Programmes

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industry

National Governing Bodies (NGBs) (MPAKAFAC)

Keywords

• Youth cricket charity
• Disability sport programmes
• Community cricket access
• School cricket delivery
• Charitable fundraising events

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others, Technology or R&D

Revenue model

1. Individual Donations: One-off and recurring donations from individual supporters, including prize draw entries.
2. Trusts and Foundations: Funding from charitable trusts and foundations through one-off grants or regular donations, supporting specific projects or regional initiatives.
3. Corporate Partnerships: Sponsorship of programmes, bespoke corporate partnerships, and fundraising collaborations with companies.
4. Membership: Annual membership fees providing access to events, networking, and involvement in regional activities.
5. Event Participation: Revenue from participation fees for events including golf days, cricket matches, dinners, concerts, and challenge events.
6. Volunteering: Corporate and individual volunteers supporting programmes and events.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Lord's Taverners is a UK youth cricket charity that delivers free, inclusive cricket programmes — Wicketz, Super 1s, Cricket in SEND settings, and Table Cricket — to empower disabled young people and those from socio-economically disadvantaged communities. It funds these programmes through individual donations, memberships, corporate partnerships, trust and foundation grants, and a calendar of fundraising events (golf days, cricket fixtures, dinners, concerts, challenge events). It operates across England, Scotland, and Wales via 18+ regional chapters and a delivery network anchored by the ECB and County Cricket Boards.

Product overview

Lord's Taverners offers a portfolio of cricket programmes designed to empower young people facing inequality. The core offerings include Wicketz (community cricket for disadvantaged youth aged 8-19), Super 1s (competitive cricket for disabled youth aged 8-25), Cricket in SEND Settings (inclusive cricket delivery), and Table Cricket (an adapted table-top version for participants with disabilities). These programmes are unified by the charity's mission to use cricket to unlock potential, build confidence, and create life-changing opportunities for young people with disabilities or from socio-economically disadvantaged backgrounds. Additionally, the Believe in Her campaign focuses specifically on female cricketers.

Differentiator

Problem solved

Functional benefit

Brands

• Wicketz: A community cricket programme aimed at young people aged 8-19 living in disadvantaged communities, providing weekly cricket sessions as well as life skills workshops.
• Super 1s
• Table Cricket

Products and services

• Wicketz Free community cricket programme for young people aged 8-19 living in disadvantaged communities across the UK, providing weekly cricket sessions and life skills workshops to build confidence, teamwork, and personal development.
• Super 1s Free competitive cricket programme for disabled young people aged 8-25, providing regular competitive cricket and life-skills development focused on confidence and independence.
• Cricket in SEND Settings Inclusive cricket delivery within special educational needs and disabilities (SEND) school settings, enabling disabled young people to engage in the most appropriate form of cricket for their needs.
• Table Cricket Adapted version of cricket played on a table tennis table with teams of six, using ramps for bowling and scoring zones for batting, designed to give young people with learning and physical disabilities the chance to play and compete, including a national competition.
• Golf Society Annual Membership Annual subscription membership in the Lord's Taverners Golf Society providing access to society events and regional activities, at £20 per annum.
• Sticky Wicket Cricket Tournament Annual flagship cricket fundraising tournament with individual ticketed entry (£25–£30 per person) supporting Lord's Taverners programmes, having raised over £600,000 across 19 years.
• Matchroom Sixes Cricket Tournament Annual corporate celebrity cricket tournament run in partnership with Matchroom Sport with team entry priced at £4,000 for 8 players plus 12 guests, serving as a key corporate fundraising event.
• Prize Draw Entries Pay-as-you-go prize draw with entries at £5 each, 100% of which supports the charity's work, offering cricket-related prizes such as tickets to England fixtures at Lord's.

Quantifiable outcome

• 114% increase in girls-only Wicketz hubs (from 7 to 15) since 2023
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• ECB (England and Wales Cricket Board)coreStrategic or Co-development PartnerPartnership with the ECB for cricket programme delivery, including adoption of Table Cricket during the 1999 Cricket World Cup and ongoing collaboration through County Cricket Boards.
• People's Postcode LotterycoreGTM or Marketing PartnerCharitable lottery provider generating funding through postcode lottery tickets.
• Berkeley FoundationcoreGTM or Marketing PartnerCorporate foundation providing funding and volunteer support for programmes.
• Golf FoundationcoreStrategic or Co-development PartnerJoint Super Nines Charity Golf Day with the Golf Foundation, combining Lord's Taverners (CEO Mark Curtin) and Golf Foundation (CEO Brendon Pyle) for fundraising.
• WavestoneminorGTM or Marketing PartnerCorporate partner supporting the charity's work.
• Ortus EnergyminorGTM or Marketing PartnerCorporate partner supporting the charity's work.
• Fab Little BagminorGTM or Marketing PartnerPeriod-positive charity partner supporting female participation.
• Her Game ToominorGTM or Marketing PartnerCricket campaign partner working to eradicate sexism in cricket.
• Matchroom SportcoreGTM or Marketing PartnerBarry Hearn and Matchroom Sport host the annual Cricket Sixes tournament, bringing celebrities and corporate teams together for fundraising.
• Arundel Castle Cricket FoundationcoreStrategic or Co-development PartnerJoint match proceeds shared equally between Lord's Taverners and Arundel Castle Cricket Foundation for youth cricket development.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/LordsTavernersUK
• Facebookfacebook.com/thelordstaverners
• LinkedInlinkedin.com/company/the-lord's-taverners
• Instagraminstagram.com/lordstaverners
• TikToktiktok.com/@lordstaverners
• Xx.com/lordstaverners

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lord's Taverners