object studio
object studio is a remote-first, Native-American-owned software studio that builds custom mobile, web, and API solutions for enterprise clients and now offers Bella, a productized loyalty platform for land-based casinos, across gaming, payments, beverage, and healthcare verticals.
- Company typePrivate
- Founded2013
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What object studio does
object studio is a full-service, privately-held software development studio founded in 2013 as Applied Principle Software Solutions, rebranded to object studio in late 2015, and re-domiciled in Frisco, Texas as object studio, LLC in January 2021. The company operates as a 100% Native-American-owned firm (founder Brandon Peterson is a Cherokee Nation citizen), with a remote-first team of 1-10 employees serving enterprise and startup clients across gaming/casino, beverage, payments, healthcare, and consumer verticals. Its technology stack is anchored in .NET (ASP.NET MVC, ASP.NET WebAPI, ASP.NET Core), MS SQL, DynamoDB, Angular, KnockoutJS, Ionic/Capacitor/Cordova for mobile, and AWS/Azure with HIPAA-compliant cloud infrastructure.
The company operates a hybrid business model combining project-based custom software development (Discovery, Design, Development, QA, Launch, Iterate, Growth) with a newly productized SaaS offering, the Bella Loyalty Platform, launched March 2026 and targeting mid-market and enterprise land-based casino operators with white-labeled mobile apps, on-property kiosks, member portals, and digital signage under a single ecosystem. Bella is integrated with Optimove (omnichannel marketing), Playersoft ONE (casino management system data), and Engaged Nation (gamified engagement). Beyond Bella, object studio has built and maintains long-tenured custom solutions for marquee clients including Red Bull (THX Industry Recognition Platform, Digital Trial Platform deployed in 30+ countries, Music Quiz Game), Golden Entertainment's True Rewards loyalty system across 8 casino properties, IGT's Casino 2020 app, Sightline Payments' SPAN Express and WebSPAN, and numerous startup engagements.
Revenue mechanics are split between multi-year project contracts for custom development (quoted per-project with no public pricing) and emerging subscription/recurring revenue from Bella with a Q3 2026 deployment target and a founding-customer cohort being recruited through the Indian Gaming Tradeshow & Convention and dedicated demo events. Go-to-market is direct enterprise sales with event-driven demand generation through industry webinars and tradeshows, supported by thought leadership content, client testimonials, and a portfolio of awards (Global Gaming Business Gold, Webby, Apple "20 Influencers of App Culture"). The company has been bootstrapped since founding with no disclosed external funding.
object studio firmographics
Firmographics- Name
- object studio
- Legal name
- object studio, LLC
- Website
- https://objectstudio.co
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- object studio is a remote-first, Native-American-owned software studio that builds custom mobile, web, and API solutions for enterprise clients and now offers Bella, a productized loyalty platform for land-based casinos, across gaming, payments, beverage, and healthcare verticals.
- Ownership category
- akta.pro rank
object studio industry classification
Industry- Product category
- Custom Software Development / Casino Loyalty Software
- NAICS
- Custom Computer Programming Services (541511), Software Publishers (51321)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Architecture & IT Operating Model (BPAHAEAB)
Keywords
Where object studio is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
object studio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Custom Software Development Services: Full-service custom software development house. The company designs and builds mobile apps, data-driven web dashboards, responsive websites, APIs, and desktop apps for startups and enterprises across multiple industries. Engagements follow a structured seven-part process: Discovery, Design, Development, QA, Launch, Iterate, and Growth.
- Bella Loyalty Platform (Productized SaaS): First fully productized platform launched March 2026. White-labeled loyalty platform for land-based casino operators offering mobile apps, kiosks, member portals, and digital signage. Targets mid-market and enterprise casino operations with configurable, low-barrier-to-entry solutions. Q3 2026 deployment target.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom development engagements are quoted on a per-project basis following discovery and scoping. |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
object studio product offering
Product offeringCore offering
object studio is a full-service software development house that designs and builds mobile apps, data-driven web dashboards, responsive websites, APIs, and desktop applications for startups and enterprise clients across gaming, healthcare, hospitality, fintech, and other industries. In March 2026 it launched Bella, its first fully productized loyalty platform for land-based casino operators, unifying white-labeled mobile apps, on-property kiosks, member portals, and digital signage under a single configurable ecosystem targeting mid-market and enterprise properties.
Product overview
object studio is a full-service software development house that also offers Bella, its first fully productized loyalty platform for land-based casino properties. The Bella ecosystem unifies white-labeled mobile apps, on-property kiosks, member portals, and integrated digital signage under a single platform designed for mid-market and enterprise casino operators. Beyond Bella, object studio has delivered numerous client-specific solutions including the Red Bull THX recognition platform, Red Bull Digital Trial Platform (deployed in 30+ countries), True Rewards loyalty system for Golden Entertainment, Sightline Payments SPAN Express and WebSPAN interfaces, Tavolo table games signage, and various other web and mobile applications across gaming, hospitality, healthcare, and e-commerce industries. The company operates on a project-based consulting model alongside its Bella product line.
Differentiator
Problem solved
Functional benefit
Products and services
- Bella Loyalty Platform A fully productized, unified loyalty ecosystem for land-based casino properties spanning white-labeled mobile apps, on-property kiosks, member portals, and integrated digital signage. Designed for mid-market and enterprise casino operators with comprehensive configurability and low barrier to entry for smaller properties, including tribal gaming operators.
- True Rewards Loyalty System Comprehensive loyalty system for Golden Entertainment (NASDAQ: GDEN) spanning mobile app, kiosk, and member web portal across casino, tavern, and video gaming operations with personalized offer delivery, account review, promotional games, hotel/event bookings, win/loss statements, and unified program management across all 8 casino properties.
- Red Bull Digital Trial Platform A globally deployed product trial distribution platform for Red Bull on-premise marketing, replacing labor-intensive physical token programs with a mobile-first digital solution using unique device tracking technology to control distribution without requiring consumer data or login, enabling frictionless promotional journeys. Deployed in over 30 countries and 20+ languages.
- Red Bull THX Industry Program A multinational and multilingual recognition platform for Red Bull providing reward pool, budget, order, inventory, and fulfillment management along with a reward redemption web experience for recognized industry staff.
- Red Bull Mobile Quiz
Companies that use object studio
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
object studio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Feature3 records
object studio partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- OptimovecoreIntegration of object studio's Bella Loyalty Platform with Optimove's Positionless Marketing platform. The collaboration enables omnichannel messaging capabilities and coordinated consumer journeys across Bella touchpoints including mobile apps, kiosks, and member portals — supporting mobile push notifications, in-app messaging, persistent guest message inboxes, and extending to email and SMS channels from the same platform. Optimove provides Data Power, Creative Power, and Optimization Power for campaign self-optimization.
- PlayersoftcoreStrategic partnership and integration of Bella loyalty platform with Playersoft ONE — combining Playersoft's award-winning mobile technology with Bella's guest-facing ecosystem. The integration significantly expands Bella's connectivity options by leveraging Playersoft's established, production-tested interface and broad set of Casino Management System (CMS) integrations. The combined solution offers casinos a single point of integration covering both guest-facing touchpoints (Bella) and on-property operational staff workflows (Playersoft ONE).
- Engaged NationcoreStrategic partnership integrating Engaged Nation's gamified digital content into Bella's mobile and kiosk offerings. Engaged Nation provides fully managed digital engagement and gamification solutions for casino marketers, bringing email, SMS, gamification, and strategy into one solution. The partnership enriches the guest experience through interactive, cross-device gamified content and sets the foundation for data sharing and cross-device engagement journeys. Described as Engaged Nation's first native integration.
Scale indicators9 records
Recent moves8 records
Expansion highlights5 records
object studio competitors and assessment
Company assessmentBroad incumbents
- Konami Gaming: Casino systems and slot-machine provider with its own player loyalty/CMS offerings. Relevant incumbent peer for casino operators evaluating Bella versus a bundled Konami ecosystem.
- IGT (International Game Technology): Multi-billion-dollar casino technology incumbent offering slot systems, CMS, and the IGT Advantage player loyalty platform. An object studio customer via the Casino 2020 app, and the broad incumbent that Bella's white-label loyalty suite is positioned against for mid-market and tribal operators.
- Light & Wonder: Global casino technology giant (formerly Scientific Games) with deep CMS, table products, and loyalty platform footprint. Represents the scale competitor object studio would need to displace in larger enterprise casino deals.
- Aristocrat Leisure: Australian-listed casino gaming and digital media company with the Aristocrat Interactive loyalty and marketing platform. Another large incumbent that competes in the same casino loyalty and player engagement category as Bella.
Direct peers
- Optimove: Positionless marketing platform used by casino and gaming operators for omnichannel campaign orchestration. Bella's marketing-automation partner and a peer for the data-driven personalization and campaign optimization layer of casino loyalty programs.
- Playersoft: Casino player-development and loyalty platform with broad CMS integrations and on-property staff workflows. Now a strategic partner to object studio's Bella, but also a direct comparator in the casino loyalty market they both serve.
- Engaged Nation: Provides gamified digital engagement, email, SMS, and strategy solutions for casino marketers. A Bella integration partner and the most direct competitor for the gamification/in-app engagement layer within the casino loyalty stack.
- PlayStudios: Public mobile gaming and loyalty platform that pioneered real-money and rewards-based loyalty for casino operators. Highly comparable to Bella's white-label mobile loyalty, kiosk, and digital-signage ecosystem for land-based casinos, and a benchmark for the productized SaaS model object studio is pursuing.
Others
- Globant: Large global digital engineering and IT services firm that competes for enterprise custom software development work. Comparable to object studio's professional services arm in terms of offering (custom software delivery) but at vastly greater scale, serving as a reference for what scaled-up object studio could become.
Emerging players
- Punchh: Loyalty and engagement platform acquired by PAR Technology that powers loyalty programs for restaurant and convenience-store chains. A useful adjacent peer for object studio's Gift Local product and a comparable SaaS-loyalty benchmark for the Bella go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
object studio social profiles
Digital presenceobject studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
object studio leadership team
Management profileNumber of profiles
Profiles3 records
object studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
object studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about object studio
What does object studio do?
object studio is a full-service software development house that designs and builds mobile apps, data-driven web dashboards, responsive websites, APIs, and desktop applications for startups and enterprise clients across gaming, healthcare, hospitality, fintech, and other industries. In March 2026 it launched Bella, its first fully productized loyalty platform for land-based casino operators, unifying white-labeled mobile apps, on-property kiosks, member portals, and digital signage under a single configurable ecosystem targeting mid-market and enterprise properties.
Is object studio a public or private company?
object studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was object studio founded?
object studio was founded in 2013. It employs 1 to 10 people.
Where is object studio based?
object studio is headquartered in Seattle, United States, in the North America region.
How does object studio make money?
Two revenue lines are on record. Custom Software Development Services are the primary driver. The others are bella Loyalty Platform (Productized SaaS).
Who are object studio's main competitors?
Broad incumbents on record are Konami Gaming, IGT (International Game Technology), Light & Wonder and Aristocrat Leisure. Direct peers are Optimove, Playersoft, Engaged Nation and PlayStudios. Globant is listed as an others. Punchh is listed as an emerging player.
Does object studio have an API?
No public API is recorded for object studio.
What industry is object studio in?
object studio's product category is Custom Software Development / Casino Loyalty Software. Its primary akta.pro industry code is BPAHAEAB, Enterprise Architecture & IT Operating Model. Its NAICS code is 541511 and its SIC code is 7370.