What PLAYSTUDIOS does

PLAYSTUDIOS (Nasdaq: MYPS) is a Las Vegas-headquartered, publicly traded developer and operator of free-to-play casual games for mobile and social platforms. Founded in July 2011, the company built its foundation on the myVEGAS franchise — originally launched on Facebook in August 2012 in partnership with MGM Resorts International — and has since expanded into a multi-studio content engine spanning Las Vegas (HQ and engineering), Portland (Brainium casual puzzle portfolio), Tel Aviv (real-time multiplayer/social slots), Vietnam, and an Orion distributed remote team, plus a regional headquarters in Hong Kong (PLAYSTUDIOS ASIA). The product portfolio combines social casino titles (myVEGAS Slots/Blackjack/Bingo, MGM Slots Live, myKONAMI Slots, POP! Slots), the licensed Tetris franchise (Tetris mobile and Tetris Block Party), and the casual puzzle catalog acquired through the October 2022 Brainium acquisition (Solitaire, Mahjong, Sudoku, Spider Solitaire, Jumbline 2).

The company's central technology is the playAWARDS loyalty platform, which connects in-game Loyalty Points to real-world rewards from a curated network of brand partners spanning entertainment, retail, technology, travel, leisure and gaming across 17 countries and four continents. This dual-sided architecture enables PLAYSTUDIOS to monetize through four primary revenue streams: in-app purchases of virtual items (chips, coins, Loyalty Points) via the Apple App Store, Google Play, Amazon App Store, and Facebook payment rails; mobile advertising through third-party mediation (Admob, AppLovin, IronSource, ChartBoost, Vungle, Smaato, Taboola); B2B licensing-style revenue from the playAWARDS platform; and direct-to-consumer initiatives including the new playSWEEPS sweepstakes product and The Win Zone beta. The myVIP loyalty program layers premium engagement features on top, including the myVIP World Tournament of Slots, which featured a $1 million prize pool at its 2024 inaugural and second-annual 2025 events at Atlantis Paradise Island.

PLAYSTUDIOS generates revenue predominantly from a long-tail consumer base (2.21M daily active users as of Q3 2025) supplemented by enterprise-grade brand partnerships. Recent financial performance has been challenged: the company has reported nine consecutive quarters of revenue declines, an operating margin of -14.9%, net income of approximately -$28.6M, and a stock price down roughly 67% over the trailing year to a 52-week low near $0.57 (0.33x book value). In response, management has pivoted toward casual puzzle and sweepstakes categories, executed a March 2026 restructuring to close four studios and reduce headcount by 27%, and forfeited 2025 executive equity awards. The company went public in June 2021 via a SPAC business combination with Acies Acquisition Corp at a $1.1 billion valuation, following a $20 million Series C led by Icon Ventures in 2014.

Name

PLAYSTUDIOS

Legal name

PLAYSTUDIOS US, LLC

Website

https://playstudios.com

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

PLAYSTUDIOS is a Las Vegas-based public mobile game developer and operator that publishes free-to-play social casino titles (myVEGAS, MGM Slots Live, myKONAMI Slots, POP! Slots) and casual puzzle games (Tetris, Solitaire, Sudoku, Mahjong), monetizing players via in-app purchases, advertising, and the proprietary playAWARDS B2B loyalty platform that bridges in-game points to real-world brand rewards across 17 countries.

Ownership category

akta.pro rank

Product category

Social Casino Gaming

NAICS

Amusement Arcades (71312), Amusement Arcades (713120), Casinos (except Casino Hotels) (713210), Casinos (except Casino Hotels) (71321), Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Gaming & Virtual World Social Platforms (MPACAJAG), Gaming-Focused Live Streaming Platforms (MPACACAB)

Keywords

• Social casino games
• Loyalty marketing platform
• Casual mobile games
• Puzzle gaming apps
• Freemium game development

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. In-app purchases of virtual items: Players purchase virtual in-Application items including virtual chips, coins and Loyalty Points for use across PLAYSTUDIOS social casino games; periodic virtual chip allotments (approximately every two hours) are supplemented by paid in-app purchases through Apple App Store, Google Play and Facebook payment rails.
2. Mobile advertising: Interest-based and frequency-capped in-app advertising delivered via third-party ad networks and mediation services including Admob, AppLovin, IronSource, ChartBoost, Vungle, Smaato, Taboola, plus networks used for re-engagement and suppression-list targeting.
3. playAWARDS B2B loyalty platform: Proprietary B2B loyalty marketing platform (playAWARDS) that gives partners performance metrics and insight into mobile/social gamers; integrated with rewards partners across entertainment, retail, technology, travel, leisure and gaming brands spanning 17 countries and four continents.
4. Direct-to-consumer revenue growth initiatives: Direct-to-consumer initiatives including sweepstakes expansion and casual game launches (Tetris Block Party, playSWEEPS, The Win Zone beta) that contributed to Q3 2025 growth in direct-to-consumer revenue despite continued softness in legacy social casino.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Core offering

PLAYSTUDIOS develops and operates free-to-play casual mobile and social games (social casino titles such as the myVEGAS suite, MGM Slots Live, POP! Slots, myKONAMI Slots; the licensed Tetris franchise including TETRIS Block Party; and the Brainium puzzle/word catalog) and connects them to real-world rewards through its proprietary playAWARDS loyalty-marketing platform, which links players to a global network of brand partners across entertainment, retail, travel, leisure and gaming for redemption of in-game Loyalty Points.

Product overview

PLAYSTUDIOS operates a platform-plus-modules architecture built around two interlocking pillars: (1) a portfolio of free-to-play casual mobile games spanning social casino titles (myVEGAS Slots, myVEGAS Blackjack, myVEGAS Bingo, MGM Slots Live, myKONAMI Slots, and POP! Slots), the licensed Tetris franchise (the TETRIS mobile app and TETRIS Block Party), and a catalog of casual puzzle and word games inherited from the BRAINIUM acquisition (Solitaire, Spider Solitaire, Mahjong, Sudoku, Jumbline 2); and (2) the proprietary playAWARDS loyalty-marketing platform that powers all of these games' real-world reward redemptions and is also offered as a B2B product to external brand partners. Layered on top are the myVIP loyalty program (which runs the myVIP World Tournament of Slots), playLABS as the in-house innovation/R&D incubator, the playBLOCKS Web3 division, and newer initiatives including The Win Zone (beta) and playSWEEPS as part of the company's pivot toward casual, social casino, and sweepstakes categories. The company operates studios in Las Vegas, Austin/Burlingame, Tel Aviv, Vietnam, and the Orion remote team.

Differentiator

Problem solved

Functional benefit

Brands

• myVEGAS Slots: Flagship mobile social casino slot app offering real-world rewards redeemable at MGM Resorts and other partners.
• myVEGAS Blackjack
• myVEGAS Bingo
• myKONAMI Slots
• POP! Slots
• MGM Slots Live
• Tetris
• Tetris Block Party
• Brainium
• myVIP
• playAWARDS
• playLABS

Products and services

• myVEGAS Slots Flagship mobile social casino slot app offering branded slot machines that let players earn Loyalty Points redeemable for real-world rewards via playAWARDS.
• myVEGAS Blackjack Mobile social casino blackjack app that shares Loyalty Points with the broader myVEGAS family, enabling redemption of real-world rewards via playAWARDS.
• myVEGAS Bingo Mobile bingo game built on the myVEGAS franchise with social casino-style rewards, blending jackpot-style bingo with a virtual Las Vegas setting and real-world Loyalty Point redemptions.
• myKONAMI Slots Standalone mobile slots app built under the PLAYSTUDIOS–KONAMI Gaming licensing deal, bringing KONAMI-branded slot content to social and mobile channels.
• MGM Slots Live Live social casino experience featuring MGM Resorts branding, positioned as the Ultimate Vegas Casino Experience.
• POP! Slots Group-play social slots app co-developed by PLAYSTUDIOS Israel after the Scene53 acquisition; features shared jackpots and virtual Las Vegas resorts.
• Tetris The official TETRIS mobile app published by PLAYSTUDIOS under license from Tetris Holding for iOS, Android, Apple Arcade, and Facebook Messenger instant games.
• TETRIS Block Party Block-puzzle Tetris mobile game blending classic Tetris gameplay with modern features including an in-game Album, social gifts, and global PVP battles.
• Tetris Block Puzzle Tetris-themed block puzzle game within the casual games catalog.
• Solitaire Standalone Solitaire mobile title acquired via the BRAINIUM acquisition, with planned integration of the playAWARDS loyalty platform.
• Spider Solitaire Spider Solitaire mobile title within the casual games catalog, originally part of the BRAINIUM library.
• Mahjong Mahjong mobile title within the casual games catalog, originally part of the BRAINIUM library.
• Sudoku Sudoku mobile title within the casual games catalog, originally part of the BRAINIUM library.
• Jumbline 2 Word-puzzle casual game within the BRAINIUM portfolio of titles.
• playAWARDS Proprietary loyalty-marketing platform at the core of PLAYSTUDIOS's rewarded-play proposition; connects a curated network of brand partners with PLAYSTUDIOS's global player base, processes reward redemptions, and provides partners with performance metrics and B2B tools.
• playSWEEPS Sweepstakes-category product initiative highlighted in PLAYSTUDIOS's Q4/FY 2025 results as part of the strategic investment to restore growth amid legacy social casino headwinds.

Quantifiable outcome

• myVEGAS attracted more than 350,000 players within weeks of its August 2012 Facebook launch.
• +4 more outcomes

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

22 partnerships are on record, tiered minor, major, flagship and moderate.

• Dots.EcominorGTM or Marketing Partner · 1 April 2026Wildlife conservation partnership activated during the April 2026 TETRIS x Space Invaders crossover as 'Earth Protection Events' that benefit Dots.Eco's conservation work.
• Las Vegas Aviators / Las Vegas BallparkminorGTM or Marketing Partner · 1 January 2024Partnership announced in May 2021 with Las Vegas Ballpark (home of the Las Vegas Aviators Triple-A affiliate of the Oakland Athletics) to bring in-game rewards to baseball fans.
• BrainiummajorStrategic or Co-development Partner · 1 October 2022Portland-based game developer acquired in October 2022; the deal effectively doubled PLAYSTUDIOS' content library and audience network, adding titles such as Solitaire, Mahjong and Sudoku with planned playAWARDS loyalty integration.
• FortemajorStrategic or Co-development Partner · 1 August 2022Strategic alliance with Forte and its Future Fund underpinning the launch of the playBLOCKS Web3 division in August 2022; the division is also built upon the acquisition of WonderBlocks.
• MandolinminorChannel Partner/ Reseller/ Distributor · 1 December 2021playAWARDS partnership with live music streaming platform Mandolin announced in December 2021; previously streamed Grammy-winner John Legend's 'Bigger Love Global Experience' in October 2021.
• Tetris HoldingflagshipOEM/ Whitelabel/ Licensing Partner · 1 November 2021In November 2021 PLAYSTUDIOS acquired the license to the Tetris franchise for mobile devices, Apple Arcade and the Facebook Messenger instant games platform; the license supports titles including Tetris and Tetris Block Party. PLAYSTUDIOS is the developer and publisher of the TETRIS mobile app and ran the first-ever TETRIS x Space Invaders crossover in April 2026.
• Acies Acquisition Corp (Nasdaq: ACAC)flagshipStrategic or Co-development Partner · 1 June 2021Definitive merger agreement announced in February 2021 valued PLAYSTUDIOS at $1.1 billion; Acies shareholders approved the business combination on June 17, 2021 and the combined company began trading on Nasdaq under MYPS on June 22, 2021.
• IHG Hotels & ResortsmoderateChannel Partner/ Reseller/ Distributor · 1 June 2021playAWARDS partnership announced in June 2021 offering exclusive rewards including room packages at eight select IHG hotels in the continental United States (InterContinental Boston, InterContinental Buckhead Atlanta, InterContinental Los Angeles Downtown, InterContinental Chicago Magnificent Mile, InterContinental San Diego, The Willard InterContinental Washington D.C., EVEN Hotel New York Times Square South and Crowne Plaza HY36 Midtown Manhattan).
• Boss Fight EntertainmentmoderateStrategic or Co-development Partner · 1 January 2021Partnership with Texas-based Boss Fight Entertainment announced in January 2021 to co-develop myVEGAS Bingo, which launched in March 2021.
• Gateway Casinos & Entertainment LimitedmoderateChannel Partner/ Reseller/ Distributor · 1 May 2017Partnership announced in May 2017 covering 25 gaming properties with more than 280 tables, over 9,600 slots, 68 restaurants and bars and 272 hotel rooms across British Columbia, Edmonton and Ontario, including Grand Villa Casino - Burnaby, Grand Casino - Edmonton, Starlight Casino Edmonton and Casino Rama.
• Scene53moderateStrategic or Co-development Partner · 1 August 2016Israel-based real-time, multi-player mobile game studio acquired in August 2016; became PLAYSTUDIOS Israel and co-developed POP! Slots.
• Borgata Hotel Casino & SpamoderateChannel Partner/ Reseller/ Distributor · 1 October 2015First Atlantic City rewards partner announced in October 2015, providing myVEGAS players with rewards at the Atlantic City property.
• Genting InternationalmoderateChannel Partner/ Reseller/ Distributor · 1 May 2015Partnership expanded in 2016 to offer player perks from a collection of more than 40 gaming destinations operating under the Genting UK brand.
• Allegiant AirmoderateChannel Partner/ Reseller/ Distributor · 1 March 2015Air travel rewards partnership announced in March 2015 enabling myVEGAS Slots and Blackjack players to redeem loyalty points for travel and vacation packages.
• Shaquille O'NealmoderateGTM or Marketing Partner · 1 March 2015Groundbreaking marketing partnership announced in March 2015 making Shaquille O'Neal the face of Caddy SHAQ and SHAQJack on myVEGAS Slots and myVEGAS Blackjack, offering voicemails, signed memorabilia and 1-on-1 play opportunities.
• KONAMI GamingmajorOEM/ Whitelabel/ Licensing Partner · 1 August 2014Licensing deal established in August 2014 making myVEGAS a social and mobile channel for several KONAMI titles; expanded in January 2015 with the launch of my KONAMI Slots as a standalone app; myKONAMI Slots operations moved to the Austin, Texas studio in August 2018.
• Royal Caribbean Cruise LinemoderateChannel Partner/ Reseller/ Distributor · 1 August 2014PLAYSTUDIOS rewards partner since August 2014, allowing players to redeem loyalty points for cruise travel.
• Billboard Music AwardsminorGTM or Marketing Partner · 1 May 2014Innovative marketing partnership announced in May 2014 connecting consumers across casual social gaming and popular music sectors.
• Wolfgang Puck Fine Dining GroupminorChannel Partner/ Reseller/ Distributor · 1 February 2013Rewards partnership signed in February 2013 expanding real-world dining rewards to PLAYSTUDIOS players.
• MGM Resorts InternationalflagshipStrategic or Co-development PartnerPLAYSTUDIOS has been granted exclusive rights to use MGM Resorts International brands for social and mobile applications (per Terms of Service). Since August 2012 this includes exclusive social gaming and mobile rights for Las Vegas premier properties ARIA, Bellagio, MGM Grand, Mandalay Bay, The Mirage, Park MGM (formerly Monte Carlo), New York-New York, Luxor, Excalibur and Circus Circus; extended over time to 18 MGM properties including MGM Springfield and MGM Northfield Park. Activision Blizzard and MGM Resorts International also provided early strategic investments when the company was founded.
• WonderBlocksmoderateStrategic or Co-development PartnerAcquired as part of the August 2022 launch of the playBLOCKS Web3 division, bringing real-world gamified rewards on-chain.
• KinoamoderateTechnology or IntegrationKinoa is used by PLAYSTUDIOS as a LiveOps platform to provide users with a personalized experience (per the privacy notice's service provider list). Kinoa Labs also raised $10 million led by Transcend Fund and Sisu Game Ventures in June 2026 to expand AI-native mobile app revenue operations.

Scale indicators13 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Playtika: Leading public social casino operator (Bingo Blitz, Slotomania, House of Fun) directly comparable to PLAYSTUDIOS in free-to-play social slots and casino-style mobile games; same revenue model (in-app purchases and advertising) and similar target audience of casual/casino players.
• SciPlay: Public social gaming subsidiary of Light & Wonder focused on Jackpot Party Casino, Monopoly Slots, and Quick Hit Slots; directly comparable to PLAYSTUDIOS in social casino slot games, mobile-first distribution, and freemium monetization.
• Product Madness: Aristocrat Leisure subsidiary and one of the largest social casino game developers (Heart of Vegas, Lightning Link Casino); competes head-on with PLAYSTUDIOS's myVEGAS franchise in mobile social slots.

Broad incumbents

• Zynga (Take-Two Interactive): Now part of Take-Two Interactive, Zynga is a broad incumbent in mobile free-to-play social gaming with adjacent casual/social casino titles and puzzle game portfolio comparable to PLAYSTUDIOS's Tetris and Brainium offerings.
• Aristocrat Leisure Limited: Australian gaming giant with a dedicated digital/social casino segment via Product Madness; comparable to PLAYSTUDIOS through its mobile social casino business and broader real-world gaming IP that overlaps with KONAMI and MGM-class partners.
• King (Activision Blizzard / Microsoft): Mobile casual gaming leader (Candy Crush) and an early strategic investor in PLAYSTUDIOS via Activision Blizzard; comparable as a broad incumbent in mobile casual/puzzle gaming that competes with the Tetris and Brainium catalog.

Emerging players

• High 5 Games: Social casino developer (High 5 Casino) with a hybrid real-money and social casino model; comparable to PLAYSTUDIOS in social slots genre and in developing licensed content from real-world casino IP.
• Murka Games: Mid-sized social casino developer behind Slots Journey and Scatter Slots; comparable as an emerging player in mobile social slots with similar monetization mechanics and platform-store distribution.
• Skillz: Mobile competitive gaming platform with a sweepstakes-style cash reward structure; relevant to PLAYSTUDIOS as both compete for casual mobile gamers' attention and given PLAYSTUDIOS's launch of playSWEEPS, a sweepstakes-style initiative.
• Big Fish Games (PlayChronicles): Casual and social casino game developer/publisher with titles like Big Fish Casino; overlaps with PLAYSTUDIOS in mobile social casino gameplay and in-app purchase monetization, with shared exposure to platform-store policies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/playstudios
• Facebookfacebook.com/playstudios
• LinkedInlinkedin.com/company/playstudios
• Instagraminstagram.com/playstudios

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds6 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLAYSTUDIOS