Indiana State Medical Association

What Indiana State Medical Association does

Indiana State Medical Association (ISMA) is a 501(c)-style professional medical association founded in 1849 and headquartered at 322 Canal Walk in Indianapolis, Indiana. It is the largest physician organization in the state and operates as a non-profit membership body governed by a House of Delegates, Board of Trustees, 13 district organizations, and affiliated county medical societies. Its core function is to represent Indiana physicians, medical students, residents, fellows, and young physicians through legislative advocacy, continuing medical education (CME), legal and practice-management resources, malpractice insurance access, and peer community across the full physician career lifecycle.

ISMA's product surface is built around member services rather than proprietary software. Core products include the ISMA Online mobile app (CME on opioid prescribing via video, webinars, and podcasts with automatic certificate generation), CME OneSource (accreditation management platform for ISMA-accredited providers), the Physician Assistance Program (confidential substance use and mental health consultation), e-Reports (biweekly member newsletter, 10,000+ circulation), ISMA Reports (monthly print newsletter, 6,000+ circulation), IMPAC (political action committee), the ISMA Physician Advocacy Leadership Training Program, the Physician Wellness Symposium, and the ISMA Insurance Agency. Distribution is multi-channel: the isma.net self-serve membership site, district-level direct engagement, the annual convention (177th edition scheduled September 25-27, 2026 in Noblesville), print and email newsletters, social media, and a podcast.

Revenue is generated primarily through annual membership dues (subscription/recurring) from physicians and discounted student/resident tiers, supplemented by ISMA Insurance Agency commissions on member medical/dental plans, advertising in ISMA Reports and e-Reports, and event registration fees (e.g., $250 for the Advocacy Leadership Training Program). Strategic partnerships anchor credibility and pipeline: the American Medical Association (national advocacy alignment), Indiana University School of Medicine and Marian University College of Osteopathic Medicine (medical student engagement and scholarships), the Physicians Foundation (early-career fellowship), INAAP (Store it Safe community health program), and AMPAC (political training). ISMA does not disclose revenue, has no parent company or subsidiaries, and operates as an independent physician-governed non-profit with 11-50 employees.

Name

Indiana State Medical Association

Legal name

Indiana State Medical Association

Website

https://ismanet.org

Company type

Private

Founded year

1849

Operating status

Operating

Headcount range

11–50 employees

Short description

Indiana State Medical Association is a 177-year-old non-profit professional medical association serving Indiana physicians, residents, fellows, and medical students through legislative advocacy, CME, malpractice insurance access, wellness programs, and member publications, governed by physician members via district and county societies.

Ownership category

akta.pro rank

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees from physicians, medical students, residents, and young physicians across Indiana. ISMA is described as Indiana's largest physician organization.
2. Insurance Services: ISMA-sponsored medical and dental insurance plans specifically designed for ISMA members and their spouses, providing better-than-market benefits at affordable costs.
3. Advertising Revenue: ISMA Reports (monthly print newsletter with 6,000+ circulation) and e-Reports (biweekly e-newsletter with 10,000+ circulation) accept advertising from patient referral services and physician recruitment.
4. Event Registration Fees: Registration fees for educational programs including the Physician Advocacy Leadership Training Program ($250 fee for ISMA members) and various CME events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Indiana State Medical Association (ISMA) is a nonprofit professional medical membership organization founded in 1849 and headquartered in Indianapolis, Indiana. It sells individual physician and trainee memberships and delivers bundled services including state-level legislative and regulatory advocacy, continuing medical education (CME), member publications, group and individual insurance through the ISMA Insurance Agency, and a confidential Physician Assistance Program. Membership is structured through chartered county medical societies and district organizations across Indiana.

Product overview

Indiana State Medical Association (ISMA) is a professional medical membership organization serving Indiana physicians, offering a comprehensive suite of member services, educational resources, and advocacy programs. The core offerings include ISMA Online (mobile CME platform), CME OneSource (accreditation management), the Physician Assistance Program, the e-Reports newsletter, and the annual Physician Wellness Symposium. Additional services encompass a Physician Directory, IMPAC political action committee, Doctor Your Spirit wellness resources, podcasts, SDOH education, awards/scholarships, medical missions support, an insurance agency, and an annual convention with district meetings. ISMA functions as a membership-based association providing benefits, not a technology product company.

Differentiator

Problem solved

Functional benefit

Brands

• ISMA Online: Free mobile resource for physicians providing continuing medical education on opioid prescribing and abuse.
• Physician Assistance Program
• IMPAC

Products and services

• Physician and Trainee Membership
• ISMA Online Mobile App Mobile application (iOS and Android) for members to access CME activities, track credits, and engage with ISMA resources on mobile devices.
• CME OneSource Continuing medical education accreditation and credit management system that helps Indiana physicians meet state CME requirements for licensure and board certification.
• Physician Assistance Program Confidential assistance service for physician members addressing mental health, substance use, burnout, and other personal or professional issues affecting their practice.
• ISMA Reports (Print) Print newsmagazine publication of the Indiana State Medical Association, distributed to members with news, policy updates, and clinical content.
• e-Reports (Digital Newsletter) Digital email newsletter delivering ISMA news, policy alerts, and advocacy updates to physician members.
• ISMA Physician Advocacy Leadership Training Program Paid training program (e.g., $250) teaching physician members how to engage in legislative advocacy, policy work, and physician leadership on behalf of the profession.
• ISMA Insurance Agency Insurance agency offering group and individual insurance products to ISMA members, typically including medical malpractice, health, disability, and practice coverages.
• IMPAC (Indiana Medical Political Action Committee) Political action committee affiliated with ISMA that supports state-level candidates aligned with Indiana physicians' policy interests, funded through voluntary member contributions.
• ISMA Physician Wellness Symposium Annual symposium event delivering education and programming on physician wellness, burnout mitigation, and resilience to member attendees.
• Doctor Your Spirit Wellness program providing ISMA member physicians with curated resources and support to address burnout, mental health, and professional well-being.
• Physician Directory Member directory of Indiana physicians available to ISMA members for referral, networking, and professional connection.
• ISMA Podcast Official podcast of the Indiana State Medical Association delivering policy, advocacy, clinical, and member-interest content to Indiana physicians.
• Medical Missions Program Coordinated program through which ISMA supports and connects member physicians interested in domestic and international medical mission and humanitarian work.
• State Legislative Advocacy and Lobbying Core advocacy service representing Indiana physicians' interests before the Indiana General Assembly, state agencies, and regulatory bodies on scope of practice, reimbursement, and public health policy.

Quantifiable outcome

• e-Reports newsletter reaches 10,000+ physicians biweekly; ISMA Reports reaches 6,000+ physicians monthly

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Indiana Chapter of the American Academy of Pediatrics (INAAP)minorStrategic or Co-development Partner · 1 January 2026ISMA partners with INAAP on the Store it Safe Program addressing gun safety in homes with young children. The program involves gun safety counseling training and provides MOC IV credit.
• American Medical Association (AMA)coreStrategic or Co-development PartnerISMA works closely with the American Medical Association as Indiana's representative in national physician advocacy. This includes AMA leadership opportunities for ISMA members, political action committee coordination (AMPAC), and educational programming.
• Indiana University School of MedicinecoreStrategic or Co-development PartnerISMA collaborates with IUSM on medical student engagement, the Fellowship Program with Physicians Foundation, and student awards. The organization supports student leadership and physician education initiatives.
• Marian University College of Osteopathic MedicineminorStrategic or Co-development PartnerISMA sponsors an annual award given to a student leader at Marian University College of Osteopathic Medicine and is working on providing scholarships.
• AMPAC (AMA Political Action Committee)coreGTM or Marketing PartnerAMPAC, the American Medical Association's political action committee, conducts annual training sessions for physicians, medical students, and spouses interested in the political process. ISMA promotes AMPAC training to members and participates in candidate workshops.
• Physicians FoundationminorStrategic or Co-development PartnerISMA participates in the Physicians Foundation Fellowship Program for new and early-career physicians to work on health policy and care delivery innovations. The fellowship focuses on Drivers of Health issues.
• IMPAC (Indiana Medical Political Action Committee)coreGTM or Marketing PartnerISMA's political action committee that contributes to political campaigns and advocates for physician interests at the state level. Holds meet and greet events at the annual convention.
• ISMA Preferred PartnersminorChannel Partner/ Reseller/ DistributorVarious preferred partners providing benefits to ISMA members including insurance services (ISMA Insurance Agency at ismaia.com), member discounts, and business services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ohio State Medical Association: State-level professional medical association serving Ohio physicians with advocacy, CME, and member benefits—structurally identical to ISMA. It is the closest geographic peer, sharing overlapping state-by-state legislative agendas in the Midwest.
• Wisconsin Medical Society: State-level professional medical society serving Wisconsin physicians with advocacy and education. Direct geographic and structural peer in the Midwest, useful as a comparable for ISMA's membership economics and advocacy output.
• Michigan State Medical Society: Michigan's statewide physician membership organization offering advocacy, CME, practice resources, and member insurance products. Closely analogous to ISMA in scope, services, and federation structure with the AMA.
• Illinois State Medical Society: Professional medical association serving Illinois physicians with advocacy and education services. ISMA's Midwest neighbor with a comparable operating model, multi-tier membership structure, and engagement with the AMA federation.
• Kentucky Medical Association: State-level professional medical society for Kentucky physicians providing legislative advocacy, CME accreditation, and member benefit programs. Direct regional peer comparable in scale, service mix, and Midwest/South state medical association model.

Others

• Indiana State Bar Association: Indiana's statewide professional membership association for attorneys, structurally analogous to ISMA as a state-level professional society with member services, publications, and advocacy. Useful as a non-healthcare analog for benchmarking dues-based nonprofit association economics.

Emerging players

• Indiana Academy of Family Physicians: Indiana chapter of a national specialty society serving family physicians in the state with CME, advocacy, and member services. Operates within ISMA's footprint but competes for the same primary care physician members and their dues dollars.

Regional players

• Indiana Hospital Association: Statewide association representing Indiana hospitals and health systems, operating in the same Indiana healthcare ecosystem as ISMA. While its members are institutional rather than individual physicians, it competes for influence on Indiana healthcare policy, the same legislative arena in which ISMA advocates.

Broad incumbents

• American Osteopathic Association: National professional association representing osteopathic physicians (DOs), with similar advocacy, CME accreditation, and member service functions. ISMA explicitly works with Marian University College of Osteopathic Medicine, making the AOA a parallel-track peer across a portion of ISMA's membership.
• American Medical Association: The national professional association for physicians in the United States, providing advocacy, CME, and member services at scale. It is the parent organization of the state-level federation to which ISMA belongs, making it the broader incumbent ISMA's model is built upon and channels value through.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/theISMA
• Facebookfacebook.com/theISMA
• LinkedInismanet.org/linkedin

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indiana State Medical Association