32nd
32nd is an Indian experiential real estate developer founded in 1990 that builds clustered lifestyle destinations combining restaurants, cafés, and entertainment venues, operating across Gurugram and Goa with eight landmark projects and 21+ original hospitality concepts.
- Company typePrivate
- Founded1990
- HeadquartersHaryana, India
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
32nd firmographics
Firmographics- Name
- 32nd
- Legal name
- Not publicly disclosed
- Website
- https://32nd.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- 32nd is an Indian experiential real estate developer founded in 1990 that builds clustered lifestyle destinations combining restaurants, cafés, and entertainment venues, operating across Gurugram and Goa with eight landmark projects and 21+ original hospitality concepts.
- Ownership category
- akta.pro rank
32nd industry classification
Industry- Product category
- Experiential Real Estate Development
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Traveler Accommodation (7211)
- SIC
- Operators Of Nonresidential Buildings (6512), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Specialty & Entertainment Venue Property Management (BPAJAGAO)
- akta.pro secondary industries
- Nightlife Venue Groups & Operators (Multi-Location) (MPAGAIAL), Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)
Keywords
Where 32nd is headquartered
LocationHeadquarters
- HQ city
- Haryana
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
32nd business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Commercial Real Estate Sales: Sale of commercial property units to individual buyers. The company has been involved in selling commercial units at projects like 32nd Milestone complex in Gurugram, including 3,000 sq. ft. commercial units.
- Hospitality Operations: Operating partner-led outlets within experiential venues, including restaurants, cafés, bars, and entertainment venues. The company incubates and operates original hospitality and lifestyle concepts across its properties.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
32nd product offering
Product offeringCore offering
32ND operates as an experiential real estate developer and "environment creator" that builds clustered lifestyle destinations combining restaurants, cafés, bars, and entertainment venues within single addresses. The company develops large-format lifestyle venues, incubates 21+ original hospitality and lifestyle concepts, and sells commercial property units within its complexes across Gurugram and Goa.
Differentiator
Problem solved
Functional benefit
Products and services
- 32nd Milestone
- 32nd Avenue
Quantifiable outcome
- Steady footfall maintained at experience-led dining destinations
Companies that use 32nd
Customer profileSegments2 records
Ideal customer profiles3 records
32nd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
32nd partnerships and signals
Strategic signalScale indicators4 records
32nd competitors and assessment
Company assessmentBroad incumbents
- ITC Hotels: Diversified hospitality operator with luxury and lifestyle hotels, F&B, and experiential venues across India — overlapping with 32nd's hospitality and lifestyle concept development.
- DLF Limited: India's largest commercial and residential real estate developer with significant retail/hospitality assets in Delhi NCR (DLF Mall of India) — a broad incumbent competing for the same Gurugram consumer and tenant pool.
- Salarpuria Sattva Group: Bengaluru-headquartered real estate developer with a commercial and retail portfolio across India, overlapping with 32nd in commercial property development and destination leasing.
- Brigade Group: Pan-India real estate developer with commercial office, retail, and hospitality properties — operates at scale in adjacent Indian lifestyle and mixed-use segments.
- Indian Hotels Company (Taj / IHCL): Largest Indian hospitality operator running hotels, resorts, and lifestyle F&B venues — broad incumbent in the hospitality operations layer of 32nd's portfolio model.
- Emaar India: Indian arm of Emaar Properties developing large-format commercial, residential, and lifestyle destinations including hospitality components in NCR — comparable mixed-use operator.
- Prestige Group: Diversified Indian real estate developer with integrated commercial, retail, and hospitality projects — comparable segment and mixed-use lifestyle destination model.
Direct peers
- Ambience Group: Operates premium malls including Ambience Mall Gurugram and Vasant Kunj — a direct geographic competitor to 32nd's Gurugram flagship destinations.
- Phoenix Mills Limited: Indian listed developer and operator of lifestyle retail/dining destinations (High Street Phoenix, Phoenix MarketCity) combining curated F&B, retail, and entertainment — directly comparable to 32nd's clustered experiential venue model.
Emerging players
- Impresario Entertainment & Hospitality: Operates themed restaurant and nightlife chains in India (Social, Salt, Slink & Bardot) — comparable to 32nd's incubated original hospitality concepts and nightlife expansion into Goa.
Market position
Customer concentration
32nd social profiles
Digital presence32nd financial estimates
Financial estimateRevenue estimate
Valuation estimate
32nd leadership team
Management profileNumber of profiles
Profiles1 record
32nd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
32nd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 32nd
What does 32nd do?
32ND operates as an experiential real estate developer and "environment creator" that builds clustered lifestyle destinations combining restaurants, cafés, bars, and entertainment venues within single addresses. The company develops large-format lifestyle venues, incubates 21+ original hospitality and lifestyle concepts, and sells commercial property units within its complexes across Gurugram and Goa.
Is 32nd a public or private company?
32nd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 32nd founded?
32nd was founded in 1990. It employs 251 to 500 people.
Where is 32nd based?
32nd is headquartered in Haryana, India, in the Asia region.
How does 32nd make money?
Two revenue lines are on record. Commercial Real Estate Sales are the primary driver. The others are hospitality Operations.
Who are 32nd's main competitors?
Broad incumbents on record are ITC Hotels, DLF Limited, Salarpuria Sattva Group, Brigade Group, Indian Hotels Company (Taj / IHCL), Emaar India and Prestige Group. Direct peers are Ambience Group and Phoenix Mills Limited. Impresario Entertainment & Hospitality is listed as an emerging player.
Does 32nd have an API?
No public API is recorded for 32nd.
What industry is 32nd in?
32nd's product category is Experiential Real Estate Development. Its primary akta.pro industry code is BPAJAGAO, Specialty & Entertainment Venue Property Management, with a secondary code of MPAGAIAL, Nightlife Venue Groups & Operators (Multi-Location). Its NAICS code is 71131 and its SIC code is 6512.