Business Horsens

Name

Business Horsens

Legal name

Business Horsens

Website

https://businesshorsens.dk

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Horsens

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: Annual membership fees paid by companies, self-employed individuals, associations, organizations, institutions, and private individuals with an active CVR number. Membership fees are determined annually at the general meeting and cover most services. One membership covers all employees in the CVR number.
2. Activity Fees (City Horsens): Additional mandatory activity fees from members engaged in retail, hotel, or restaurant businesses within City Horsens area. These fees support the City Horsens initiative and are collected semi-annually.
3. Event and Network Participation Fees: Fees for participation in specialized networks and events. Some networks are free for members (Kommunikationsnetværket, Members' Business, City Netværk), while others like Executive Business (15,000 kr/year), SMV Business (5,000 kr/year members, 8,000 kr/year non-members), and HR-netværk (6,000-8,000 kr/year) charge fees.
4. Sponsorship and Public Subsidies: The organization receives public subsidies, sponsorships, and development funds from foundations and other sources as part of their financing model alongside member contributions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Business Horsens is a member-owned business association that sells annual memberships to companies, self-employed individuals, and organizations in Horsens Municipality, Denmark. The membership grants access to specialized networking groups, business consulting with staff advisors, events and conferences, startup support programs (Upcomers popup shop, Klar Parat Start Up!, Mentorkorps), advisory programs (Springboard, free guidance services), and a local business podcast, with additional fees for premium networks and the City Horsens retail initiative.

Product overview

Business Horsens is a business membership organization for companies in Horsens Municipality, not a traditional product company. It provides a platform of interconnected services including networking groups (Executive Business, HR Network, SMV Business, Members' Business, Communication Network, City Network), events and conferences, advisory services (Springboard, Mentor Corps, free guidance), startup support programs (Upcomers popup shop, Klar Parat Start Up!), and content platforms (Lyden af podcast). Services are bundled under a membership model where most services are included and additional services are available at member prices.

Differentiator

Problem solved

Functional benefit

Brands

• City Horsens: A retail commerce initiative and city marketing program under Business Horsens, working to maintain Horsens as an attractive shopping city with vibrant street life. It operates a dedicated network for retail businesses in Horsens.

Products and services

• Networking Groups

Quantifiable outcome

• 78% of Springboard companies grow their revenue
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• CONNECT DenmarkcoreStrategic or Co-development PartnerCONNECT Denmark collaborates with Business Horsens and Horsens Kommune on the Springboard program, which offers entrepreneurs and smaller businesses access to a 'borrowed board' of 5-8 experts for strategic sparring. The partnership provides 6 Springboard slots annually to Horsens-based entrepreneurs.
• Horsens KommunecoreStrategic or Co-development PartnerHorsens Kommune partners with Business Horsens on the Springboard program and supports entrepreneurial initiatives including the Upcomers popup shop initiative and general business development programs.
• Erhvervshus MidtjyllandminorStrategic or Co-development PartnerErhvervshus Midtjylland provides specialized guidance in areas including export sparring, cybersecurity checks, and access to business development resources for Business Horsens members.
• MADEminorStrategic or Co-development PartnerMADE provides production checks and manufacturing-related guidance to Business Horsens members through the organization's free guidance offerings.
• Teknologisk InstitutminorStrategic or Co-development PartnerTeknologisk Institut provides invention counseling and innovation support to Business Horsens members as part of the free guidance offerings.
• Midtjyllands EU-Kontor (CDEU)minorStrategic or Co-development PartnerMidtjyllands EU-Kontor (Central Denmark EU Office) provides navigation of softfunding opportunities and EU programs for Business Horsens members in collaboration with Business Horsens.
• City HorsenscoreStrategic or Co-development PartnerCity Horsens is a subsidiary initiative of Business Horsens focused on marketing and promoting retail, hotel, and restaurant businesses in Horsens city center. It operates with its own retail committee and activity fees.
• M+ EjendommeminorStrategic or Co-development PartnerM+ Ejendomme is a partner in the Upcomers initiative and BID-samarbejdet (Business Improvement District) in Graven, contributing property resources to support entrepreneurs and city center development.
• FH Horsens-HedenstedcoreGTM or Marketing PartnerFH Horsens-Hedensted is entitled to appoint one board member to Business Horsens. They represent local union interests in the organization's governance.
• Dansk Industri (DI Sydøstjylland)coreGTM or Marketing PartnerDansk Industri (Danish Industry) is entitled to appoint one board member to Business Horsens. They represent business/industry interests in the organization's governance.
• Jørn SimmenæsminorStrategic or Co-development PartnerJørn Simmenæs collaborates with Business Horsens on producing the 'Lyden af Business Horsens' podcast series featuring local business conversations.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Emerging players

• CONNECT Denmark: National entrepreneur-mentoring organization that co-runs the Springboard program with Business Horsens. Comparable mission in entrepreneur development with a national — rather than municipal — footprint.
• Erhvervshus Midtjylland: Regional Danish business development center providing specialized SME guidance on export, cybersecurity, and funding. Already a service-delivery partner to Business Horsens but offers overlapping advisory capabilities as a public-sector competitor for attention.

Direct peers

• Business Kolding: Danish local business membership organization serving the Kolding municipality, with comparable networking groups, SME advisory, events, and entrepreneur support programs. Closest functional mirror of Business Horsens in a neighboring Jutland municipality.
• Business Esbjerg: Esbjerg-based business membership association covering networking, SME support, and entrepreneurship in western Jutland. Functionally analogous to Business Horsens in a comparable-sized Danish municipality.
• Erhverv Randers: Randers-based local business network/membership association providing SME advisory, networking groups, and entrepreneurship programs to member companies — directly comparable model.
• Erhverv Aarhus: Larger Aarhus-based business association offering networking, member benefits, advisory, and events to local businesses. Same membership-association model, different scale and metropolitan setting.

Broad incumbents

• Dansk Industri (DI): Denmark's largest industry and employer association with national reach. DI is already a board-appointing partner of Business Horsens, but as a broad incumbent it competes for HR, leadership, and SME advisory mindshare across overlapping memberships.
• Dansk Erhverv: Denmark's national trade and employer association representing businesses across sectors. Operates at a much larger scale and broader geography but competes for SME membership value and policy/advocacy relevance.
• Chamber of Commerce (U.S./U.K. local equivalent): International local chambers of commerce (e.g., a UK or US Chamber) operate the same subscription-funded local business association model. They serve as conceptual peers for benchmarking model and revenue-mix rather than direct competitors.

Regional players

• Industripark Nova: Industrial-park and business-development entity in the Horsens area offering member-like services (site selection, networking, advisory) to manufacturing and logistics firms. Adjacent regional player overlapping Business Horsens' catchment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/businesshorsens
• Facebookfacebook.com/businesshorsens

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Horsens