The Richfield Reaper

What The Richfield Reaper does

The Richfield Reaper is a hyperlocal community newspaper serving Wayne, Piute, and Sevier counties in central Utah. Founded in 1888, it is one of the longest continuously operating local press outlets in the region, covering news, sports, business, community events, commentary, conversations, obituaries, classifieds, and legal notices for a rural population base. Since 2020, the publication has been owned by CherryRoad Media, a media holding company founded by Jeremy Gulban that has pursued a roll-up strategy of community newspapers.

The publication runs on a WordPress-based digital platform with technology infrastructure, hosting, and operational support provided by CherryRoad Media. Its product surface includes a core digital newspaper website, tiered subscription plans with paywalled premium articles, obituary listings distributed via a partnership with Legacy.com, classifieds powered by eType services, legal notices, a digital issues archive, and dedicated sections for jobs and special features (games, horoscopes). The newspaper maintains a single physical office in Richfield, Utah, at 494 N Main, operating Monday through Friday from 9 a.m. to 2 p.m. — a footprint consistent with small-town press economics. No mobile application, public API, or proprietary technology layer is in evidence; the technical stack is entirely platform-mediated by third-party providers.

Revenue is generated through five identifiable streams: recurring digital and print subscriptions (home delivery plus online access), one-time classified advertising fees, obituary submission and publication fees via Legacy.com, legal notice publication, and digital advertising sold to local businesses. Pricing tiers are not publicly disclosed, but the website gates premium content behind a login. Customer acquisition is community-led, relying on geographic exclusivity within a sparsely populated three-county region rather than any active sales motion. There are no disclosed funding rounds, no institutional investors, and no evidence of external capital raises; the entity operates as a privately held subsidiary within CherryRoad Media's portfolio.

Name

The Richfield Reaper

Legal name

The Richfield Reaper

Website

https://richfieldreaper.com

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

11–50 employees

Short description

The Richfield Reaper is a community newspaper serving Wayne, Piute, and Sevier counties in central Utah. Founded in 1888 and owned by CherryRoad Media since 2020, it delivers hyperlocal news, sports, obituaries, classifieds, and legal notices through a WordPress-based digital platform with subscription and advertising revenue streams.

Ownership category

akta.pro rank

Product category

Local Newspaper

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

National & General-Interest Newspapers (Print & Digital) (MPAJADAA)

Keywords

• Local newspaper publishing
• Community news coverage
• Obituary publishing services
• Classified advertising listings
• Digital news subscription

Headquarters

HQ city

Richfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscriptions: Digital and print subscription services offering home delivery and online access to content
2. Classifieds: Revenue from classified ad submissions including Jobs and general classifieds
3. Obituaries: Obituary submission and publication services through partnership with Legacy.com
4. Legal Notices: Legal notice publication services for the community
5. Digital Advertising: Website advertising and sponsored content opportunities for local businesses

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The Richfield Reaper publishes a subscription-based local newspaper covering Wayne, Piute, and Sevier counties in central Utah with content categories including News, Sports, Business, Community, Commentary, Conversations, Obituaries, Classifieds, and Legals. It distributes both a print edition and a digital website, complemented by obituary submission services through Legacy.com and classified/legal notice placement.

Product overview

The Richfield Reaper is a single-product local digital newspaper operated by CherryRoad Media since 1888. The core offering is the digital newspaper website providing local news coverage across multiple content categories including News, Sports, Business, Community, Commentary, Conversations, Obituaries, Classifieds, and Legals. Additional products include subscription-based premium access plans, obituary services through Legacy.com partnership, classifieds powered by eType services, and digital archive issues. The newspaper has been bringing local news to residents in Wayne, Piute, and Sevier counties.

Differentiator

Problem solved

Functional benefit

Products and services

• The Richfield Reaper Digital Newspaper A subscription-based local digital newspaper covering News, Sports, Business, Community, Commentary, Conversations, Obituaries, Classifieds, and Legals for residents of Wayne, Piute, and Sevier counties in Utah, complemented by a print edition and home delivery.
• Digital Subscription Plans Recurring monthly subscription plans that grant premium access to articles and content on richfieldreaper.com beyond the free public articles.
• Obituary Submission and Listing Service Obituary listings and submission service for local residents, distributed through the Legacy.com obituary network for broader reach.
• Classifieds Listings Online classified listings for jobs, vehicles, real estate, and services, with a dedicated Jobs hiring portal and a legal notices section.
• Digital Issues Archive Archive of digital newspaper editions available for viewing on the website.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CherryRoad MediacoreOthersParent company and technology provider. CherryRoad Media acquired The Richfield Reaper as part of its local news expansion strategy. CherryRoad Media was founded by Jeremy Gulban and provides technology infrastructure, digital solutions, and operational support for the newspaper.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Lee Enterprises: Large publicly traded newspaper chain operating hundreds of local daily and weekly newspapers. Comparable as a community newspaper operator, but at vastly greater scale and with public financial disclosure.
• Gannett: Largest U.S. newspaper publisher, operating USA Today and hundreds of local publications. Comparable as a local newspaper operator and digital subscription platform, but at national scale.
• Tribune Publishing: Major U.S. newspaper chain operating regional dailies and community publications. Comparable as a local newspaper publisher with subscription and advertising revenue, but at metropolitan scale.

Direct peers

• Park Record: Local community newspaper serving Park City, Utah. Closely comparable hyperlocal community paper with subscription, classifieds, and advertising revenue and similar small-team operations.
• Emery County Progress: Small weekly newspaper serving rural Emery County, Utah. Highly comparable in market size, rural geography, and community-focused coverage model to The Richfield Reaper.
• Salina Sun: Small community newspaper serving Salina and surrounding Sevier County, Utah — overlapping the Reaper's core market. Comparable in scale, rural community focus, and hyperlocal coverage model.

Regional players

• Deseret News: Major Utah regional newspaper with deep local coverage. Comparable as a trusted Utah-based news brand with subscription and advertising revenue, but with significantly larger reach and resources.
• The Daily Herald: Regional Utah newspaper serving the Provo/Orem area. Comparable as a Utah-based local news outlet with similar subscription and advertising revenue streams, though operating in a larger metro market.
• The Spectrum: Gannett-owned regional newspaper serving St. George and southwestern Utah. Comparable as a Utah-based local news brand with subscription and digital advertising model, but operating at larger scale.

Others

• CherryRoad Media: Parent company of The Richfield Reaper and operator of a portfolio of community newspapers. Comparable as a community newspaper group operator, though The Reaper is a single asset within CherryRoad's broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/reaperrichfield
• Facebookfacebook.com/TheRichfieldReaper
• LinkedInlinkedin.com/company/richfield-reaper

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Richfield Reaper