Turner Pierce & Fultz

What Turner Pierce & Fultz does

Turner, Pierce & Fultz, Inc. is a privately held, family-owned multi-department retailer headquartered in Navasota, Texas. Founded in 1934 by Harvey Turner as Cooper-Turner Hardware, the company operates from a 30,000 sq. ft. tilt-up concrete building at 604 W Washington Ave, supplemented by an adjacent Home Store furniture showroom. Its customer base is concentrated in Navasota and the surrounding Brazos Valley region and comprises local homeowners, farmers and ranchers, gift buyers, and household appliance purchasers.

The company's core product surface spans seven operating departments: hardware (Ace Hardware franchise since 2001), appliances (Maytag, KitchenAid, Frigidaire, Sub Zero, Wolf, GE, Kucht), Speed Queen laundry equipment (Platinum Dealer), furniture split between premium Main Store brands (Flexsteel, Riverside, Coast to Coast) and economy Home Store brands (Ashley, Coaster, Sealy), farm and ranch supplies (fencing, lumber, steel, gates, culverts, Tarter and Bekaert brands), a gift department offering bridal registry and home decor brands (Fiesta, Mudpie, Wood Wick), and a service department providing appliance installation and small-engine repair. It also holds legacy Verizon Wireless and DirectTV dealer relationships that originated in 1989 and 1994 respectively. Technology footprint is limited to a Weebly-hosted marketing website with no e-commerce, no proprietary platform, no app, and no API; the company's digital presence consists of a Facebook page, an Instagram account, and the Ace cooperative marketing program.

Revenue is generated through transactional retail sales across the seven departments, supplemented by service labor from the repair department. No public pricing is disclosed; appliance and Speed Queen quotes are issued on request, and the Main Store offers a 20% discount on furniture purchases of $2,500 or more. The business runs as a single location with multiple department showrooms sharing the main building, operating roughly 8am-5pm Monday through Saturday, with the Ace Hardware department opening earlier (7am). Headcount is reported at 51-100 employees, and ownership has remained within the founding families across three generations, with John Paul (Rusty) Fabian as President & General Manager since 2000, Joe King Fultz Jr. as Secretary/Treasurer of the Board, and Dian Fultz managing the furniture department.

Name

Turner Pierce & Fultz

Legal name

Turner, Pierce, & Fultz, Inc.

Website

https://tpfinc.weebly.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

51–100 employees

Short description

Turner, Pierce & Fultz is a family-owned multi-department retailer in Navasota, Texas, founded in 1934, selling hardware, appliances, furniture, farm/ranch supplies, gifts, and repair services under the Ace Hardware franchise to homeowners, farmers, and local consumers in the Brazos Valley.

Ownership category

akta.pro rank

Product category

Hardware Retail Store

NAICS

Home Centers (444110), Hardware Retailers (44414)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

General Home Improvement & Hardware Stores (CRAIADAA)

Keywords

• Retail hardware store
• Home appliances retail
• Furniture sales
• Farm ranch supplies
• Gift and registry shop

Headquarters

HQ city

Navasota

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Hardware Sales: Hardware products including lawn equipment, paint, lumber, electrical and plumbing supplies sold through Ace Hardware franchise.
2. Furniture Sales: Fine furniture and everyday furniture through main store and economy Home Store. Brands include Flexsteel, Riverside, Ashley, Coaster, and Coast to Coast.
3. Appliance Sales: Major appliances including Maytag, KitchenAid, Frigidaire, Sub Zero, Wolf, GE, Kucht, and Speed Queen (Platinum Dealer).
4. Gift Department: Gift items including candles, jewelry, home decor, Fiesta Pottery, Mudpie, and Wood Wick. Bridal registry services.
5. Farm and Ranch Supplies: Fencing, lumber, stock tanks, septic tanks, steel, culverts, concrete, gates, feeders, and related farm/ranch products. Brands include Stay Tuff, Tarter, Bekaert.
6. Repair Services: Service department provides small engine and appliance installations and repairs. Revenue from service labor.
7. Speed Queen Laundry Equipment: Sales of Speed Queen washers and dryers as a Platinum Dealer. Top load, front load, dryers, and stacked models.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Turner, Pierce & Fultz operates a single-location brick-and-mortar retail store in Navasota, Texas, selling hardware (Ace Hardware franchise), major home appliances, Speed Queen laundry equipment, furniture (premium and economy), farm and ranch supplies, and gifts. The company offers delivery, installation, and appliance/small engine repair services as part of its retail offering, serving local residents, homeowners, and farmers/ranchers in the Brazos Valley.

Product overview

Turner, Pierce & Fultz is a retail hardware and home goods store operating as an Ace Hardware franchise since 2001, serving Navasota and the Brazos Valley since 1934. The company operates a multi-department retail model featuring Hardware (lawn equipment, paint, lumber, electrical, plumbing), Appliances (Maytag, KitchenAid, Frigidaire, Sub Zero, Wolf, GE, Kucht), Speed Queen Platinum Dealer (laundry equipment including washers, electric/gas dryers, and stacked models with 3-7 year warranties), Furniture (split between Main Store with premium brands like Flexsteel, Hinges, Riverside, Coast to Coast, and Home Store with economy-priced Ashley, Coaster, and Sealy), Farm and Ranch Supplies (fencing, lumber, steel, gates, culverts, feeders), Gifts (candles, jewelry, home decor with wedding registry), and Repair Services (appliances and small engines). The company also operates as a Verizon Wireless and Direct TV dealer from earlier business phases.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardware (Ace Hardware franchise) General hardware supplies sold through the Ace Hardware franchise including lawn equipment, paint, lumber, electrical and plumbing supplies, tools, and Ace Hardware branded products. Served by trained staff at a dedicated Ace Hardware department within the main store.
• Home Appliances Major home appliances from brands including Maytag, KitchenAid, Frigidaire, Sub Zero, Wolf, GE, and Kucht, sold with delivery, installation, and post-purchase service support.
• Speed Queen Laundry Equipment Speed Queen washers and dryers sold as a Platinum Dealer, including top load washers (TR3000WN, TR5000WN, TR7000WN), electric dryers (DR3000WE, DR5000WE, DR7000WE), gas dryers (DR3000WG, DR5000WG, DR7000WG), and stacked models (SF7), backed by 3, 5, or 7-year warranties covering parts and in-home labor.
• Home Store Furniture Economy-priced furniture and mattresses sold at the separate Home Store location, featuring Ashley and Coaster Fine Furniture and Sealy mattresses.
• Main Store Furniture Premium furniture sold at the main store, including Flexsteel, Hinges, Riverside, and Coast to Coast brands. Main store purchases of $2,500 or more qualify for a 20% discount.
• Farm and Ranch Supplies Farm and ranch equipment including fencing materials (Stay Tuff, Tarter, Bekaert), lumber, stock tanks, septic tanks, steel, culverts, concrete steps, meter poles, gates, feeders, and bagged concrete mixes with delivery services.
• Gift Department Gift items including candles, jewelry, home decor from brands such as Fiesta Pottery, Mudpie, and Wood Wick, plus Aggie/Baylor collegiate merchandise. Includes wedding registry services with complimentary gift wrap and wedding gift wrapping.
• Repair and Installation Services In-store service department providing appliance installations and repairs as well as small engine repairs. Located in the back of the store near Electronics (marked by a Green Light).

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• ACE HardwarecoreChannel Partner/ Reseller/ Distributor · 1 January 2001Turner, Pierce & Fultz became the only Ace Hardware dealer in the area in 2001, switching from True-Value Hardware franchise. Operates Ace Hardware department with extended hours (7am-5pm) separate from main store hours. Provides access to Ace Hardware brand, cooperative marketing, and product sourcing.
• DirectTVminorChannel Partner/ Reseller/ Distributor · 1 January 1994Entered satellite TV market in 1994 as a DirectTV dealer, later expanded services to include Direct TV alongside Verizon wireless.
• Verizon (formerly GTE Mobilenet)minorChannel Partner/ Reseller/ Distributor · 1 January 1989Became a GTE Mobilenet (now Verizon) dealer in 1989, providing early entry into cellular phone market. Currently offers Verizon Wireless products and services.
• True Value HardwareminorChannel Partner/ Reseller/ Distributor · 1 January 1961Joined True-Value Hardware Cooperative in 1961. Operated under True-Value franchise until 2001 when switched to ACE Hardware.
• Speed QueencoreChannel Partner/ Reseller/ DistributorDesignated Speed Queen Platinum Dealer offering the full product line including top load washers, front load washers, dryers, and stacked models. Trained professionals available to assist customers. Proud to be experts when it comes to Speed Queen washers and dryers.
• StihlminorChannel Partner/ Reseller/ DistributorOperates Stihl shop/dealer for outdoor power equipment. Dedicated Stihl dealer page available at tpfinc.stihldealer.net.
• Ashley FurnitureminorChannel Partner/ Reseller/ DistributorCarries Ashley & Coaster Fine Furniture and Sealy mattresses in Home Store location. Furniture sourced from major manufacturers.
• TarterminorChannel Partner/ Reseller/ DistributorFarm and ranch supplies featuring Tarter products including gates, feeders, and farm equipment.

Scale indicators5 records

Recent moves15 records

Expansion highlights3 records

Broad incumbents

• Tractor Supply Company: Tractor Supply is the dominant US farm-and-ranch retailer with rural-focused stores offering hardware, fencing, livestock, and lawn; TPF's farm/ranch supply assortment makes Tractor Supply the closest publicly traded analog for TPF's rural trade-area economics.
• Lowe's: Lowe's is the second-largest US home improvement retailer; competes head-on with TPF in appliances, hardware, and lumber categories and is the primary big-box threat for trade-area DIY and pro customers around Navasota.
• Home Depot: Home Depot is the largest US home improvement retailer; while super-regional, it sets the competitive benchmark for hardware, lumber, and appliance categories that TPF competes in for Brazos Valley customers willing to drive to Bryan/College Station.
• Ace Hardware: Ace Hardware is the franchisor whose brand, co-op marketing, and product sourcing TPF has used since 2001; as the parent brand and network of ~5,000 independent dealers across the US, Ace is the most direct comparator for TPF's hardware-led general-store model.

Direct peers

• True Value Company: True Value is the hardware cooperative TPF belonged to from 1961 until switching to Ace in 2001; fellow True Value dealers operate nearly identical rural multi-department hardware/home-goods stores in small-town America, making them direct comps on assortment, scale, and rural positioning.
• Do it Best: Do it Best is the largest US hardware cooperative competing with Ace and True Value; its member-store model mirrors TPF's independent dealer format, products mix, and rural trade-area economics, making it a near-perfect same-category peer.

Regional players

• Orscheln Farm and Home: Orscheln Farm and Home is a Midwest-based farm/home retailer with ~165 rural stores selling hardware, farm supplies, and home goods; its small-town store-with-departments operating model closely parallels TPF's structure despite differing core geography.
• Blain's Farm & Fleet: Blain's Farm & Fleet is a Midwest multi-store farm/home retailer in Illinois, Iowa, and Wisconsin with similar hardware, appliance, and farm-supply assortment; comparable as a regional multi-category rural big-box analog to TPF's department-store model.
• Atwoods Ranch & Home: Atwoods is a regional farm, ranch, and home retailer serving Texas, Oklahoma, Arkansas, and Missouri with full-line rural stores; the assortment and rural store format directly compete with TPF's farm-and-ranch and hardware offering across the Brazos Valley trade area.

Emerging players

• Harbor Freight Tools: Harbor Freight is a fast-growing US tool and equipment retailer with growing rural penetration; competes with TPF on tools and hardware price points for the same DIY/farmer/rural trade-area customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Turner-Pierce-Fultz-157427669598
• Instagraminstagram.com/turnerpiercefultzinc1934/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turner Pierce & Fultz