Two Sides
Two Sides is a UK-headquartered not-for-profit global initiative, founded in 2008, that advocates for the sustainability of print, paper, and paper packaging on behalf of companies spanning the entire graphic communications supply chain across Europe, the Americas, Africa, Australia, and New Zealand.
- Company typePrivate
- Founded2008
- HeadquartersDaventry, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Two Sides does
Two Sides, founded in 2008 and headquartered in Daventry, United Kingdom, is a not-for-profit global initiative that promotes the sustainable and attractive attributes of print, paper, and paper packaging. The organization operates as a cross-value-chain advocacy body serving companies across the entire graphic communications supply chain — from forestry and pulp/paper manufacturing, through packaging and printing, to postal operators — with active regional entities in Europe, North America, South America, South Africa, Australia, and New Zealand. Its core outputs are advocacy campaigns (Love Paper, Anti-Greenwash), educational resources (Myths & Facts booklet, Fact Sheets, Insight Articles), research (biennial Trend Tracker consumer survey of 12,400 consumers), publications (The Page magazine, three times per year), and industry events (annual Power of Print seminar, Love Paper Week).
The organization has no proprietary technology platform — its "product" is content, campaigns, and the Love Paper registered trademark, which reaches over 20 million consumers monthly through newspaper and magazine advertising. Revenue is generated exclusively through membership fees structured at £75 per £1m of business turnover with a £565 annual minimum, providing members access to campaign materials, branding licenses, networking events, and research. Named members include major industry participants such as UPM, Stora Enso, Smurfit Westrock, Royal Mail, Canon, HP, Ricoh, Fedrigoni, Sappi, and The Navigator Company, alongside the 4evergreen/CEPI alliance relationships. The organization is led by Chairman Martyn Eustace and Managing Director Jonathan Tame, with a small team of seven identified staff including UK Campaign Manager Josh Birch and Greenwash & Membership Manager Gina Smith.
Two Sides firmographics
Firmographics- Name
- Two Sides
- Legal name
- Two Sides
- Website
- https://twosides.info
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Two Sides is a UK-headquartered not-for-profit global initiative, founded in 2008, that advocates for the sustainability of print, paper, and paper packaging on behalf of companies spanning the entire graphic communications supply chain across Europe, the Americas, Africa, Australia, and New Zealand.
- Ownership category
- akta.pro rank
Two Sides industry classification
Industry- Product category
- Industry Trade Association
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Cause Marketing & Co-Promotions (BPAFAMAK)
Keywords
Where Two Sides is headquartered
LocationHeadquarters
- HQ city
- Daventry
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Two Sides business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Membership Fees: Two Sides generates revenue exclusively through membership fees. The membership fee is calculated at £75 per £1million of business turnover, starting at a minimum of £565 per year. 100% of funding is spent delivering the campaigns. This subscription-based model provides members with access to all campaign materials, resources, branding tools, and networking opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard membership starting at £565/year based on business turnover |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Two Sides product offering
Product offeringCore offering
Two Sides is a not-for-profit global initiative that promotes the sustainability and attractive attributes of print, paper and paper packaging through advocacy campaigns, anti-greenwash engagement, fact-based research, and educational resources. It operates as a membership-funded coalition of companies across the graphic communications supply chain (forestry, pulp and paper manufacturing, packaging, printing, publishing, postal) and delivers value through campaigns such as Love Paper and Anti-Greenwash, the biennial Trend Tracker consumer survey, The Page magazine, fact sheets, and the annual Power of Print seminar.
Product overview
Two Sides is a not-for-profit global initiative founded in 2008 that operates as a campaign organization rather than a software product. Its offering consists of multiple advocacy campaigns and educational resources including the core Two Sides campaign, the Love Paper consumer campaign (launched 2012, relaunched 2019 with its own identity), and the Anti-Greenwash Campaign. Supporting products include The Page magazine (published 3x yearly), the Myths & Facts booklet, Trend Tracker Survey (biennial consumer research), Fact Sheets series, Insight Articles, Power of Print Seminar (annual event), and Campaign Update newsletter. The organization also facilitates membership programs and provides resources for the print, paper, and paper packaging industries to communicate their sustainability credentials.
Differentiator
Problem solved
Functional benefit
Brands
- Love Paper: A global consumer-focused campaign launched in 2012 to improve perceptions and raise awareness of the sustainability and attractiveness of print, paper and paper-based packaging. The Love Paper logo is a registered trademark that reaches over 20 million consumers every month through advertising in newspapers and magazines.
Products and services
- Two Sides Membership Tiered annual membership (calculated at £75 per £1 million of business turnover, minimum £565/year) for companies across the graphic communications supply chain, providing access to campaign materials, branding licence rights, networking, training, expert advice and co-branded resources.
- Love Paper Campaign Global consumer-facing campaign promoting the sustainability and attractiveness of print, paper and paper packaging, with a registered trademark reaching over 20 million consumers monthly through newspaper and magazine advertising; available to Two Sides members for co-branding.
- Anti-Greenwash Campaign
Quantifiable outcome
- Over 1,000 organisations removed misleading 'Go Paperless' environmental claims following Two Sides engagement
- +2 more outcomes
Companies that use Two Sides
Customer profileNamed customers23 records
Segments5 records
Ideal customer profiles3 records
Two Sides technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Two Sides partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- BPIF (British Printing Industries Federation)coreBPIF is a strategic partner in organizing the annual Power of Print seminar, bringing together industry experts and providing educational content on the future of print.
- Canon EuropecoreCanon Europe co-organises the Power of Print seminar as a key industry event showcasing print innovation and sustainability, with speakers including Clive Booth from Canon Europe.
- FedrigonicoreFedrigoni partners with Two Sides to co-organise the Power of Print seminar and is a member of Two Sides.
- PrintweekcorePrintweek is a media partner for the Power of Print seminar, providing industry coverage and promoting the event.
- 4evergreencoreCross-value chain alliance initiated by CEPI seeking innovation in packaging performance and recycling systems. Two Sides supports and promotes 4evergreen's goal of 90% recycling rate for fibre-based packaging by 2030.
- CEPI (Confederation of European Paper Industries)coreCEPI initiated the 4evergreen alliance and provides key statistics and research used by Two Sides. Two Sides collaborates on sustainability messaging for the European paper industry.
- FSC (Forest Stewardship Council)coreForest certification scheme that Two Sides promotes to ensure wood fibre originates from sustainable sources. One of two primary certification schemes referenced.
- PEFC (Programme for the Endorsement of Forest Certification)coreForest certification scheme that Two Sides promotes to ensure sustainable sourcing. 90% of market pulp comes from PEFC certified sources.
- PEFC UKminorListed as partner member of Two Sides, promoting forest certification schemes.
- ASA (Advertising Standards Authority)minorUK advertising regulator whose rules Two Sides references regarding environmental claims. Marketing claims must be clear, truthful, accurate and not misleading.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Two Sides competitors and assessment
Company assessmentDirect peers
- Forest Stewardship Council (FSC): Global non-profit promoting responsible forest management through certification. Two Sides actively promotes FSC as a credibility mechanism; comparable as a sustainability-standard advocacy body for the upstream paper supply chain.
- Sustainable Packaging Coalition: Industry working group convened by GreenBlue advancing sustainable packaging design and recovery. Comparable cause-marketing/advocacy counterpart focused on packaging sustainability, with overlapping member brands.
- CEPI (Confederation of European Paper Industries): European-level trade association for pulp and paper manufacturers that Two Sides references extensively and partners with via the 4evergreen alliance. Directly comparable as industry-funded advocacy body for European paper sustainability.
- American Forest & Paper Association (AF&PA): US national trade association for the forest products industry, running its own sustainability advocacy and Better Practices programs. Comparable as a regional industry advocacy counterpart serving a similar membership base.
- Paper & Packaging Board: US checkoff program funded by paper and packaging manufacturers to promote the industry's products and sustainability credentials. Direct functional peer in industry-funded consumer marketing and promotion.
- PEFC (Programme for the Endorsement of Forest Certification): International forest certification scheme endorsed by Two Sides as a credible sustainable-sourcing mechanism. Comparable as a peer certification and advocacy body operating in Two Sides' upstream value chain.
- The Recycling Partnership: US non-profit funded by consumer goods companies and packaging producers to improve recycling systems. Comparable as industry-funded, mission-driven advocacy organization operating adjacent to paper/packaging circularity messaging.
- Print Power: European campaign (housed within Intergraf) promoting the sustainability and effectiveness of print media. Closest functional analogue to Two Sides' Love Paper/Anti-Greenwash mission but with a print-only (vs paper/packaging) remit.
- 4evergreen: Cross-value chain alliance initiated by CEPI targeting a 90% recycling rate for fibre-based packaging by 2030. Two Sides is a known promoter; directly comparable as a coalition-based sustainability advocacy entity in the paper/packaging space.
Broad incumbents
- Intergraf: European federation representing the graphical industry (printers, suppliers). Hosts Print Power and overlaps Two Sides' scope but with a broader industry-representation remit including labour, trade, and policy advocacy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Two Sides social profiles
Digital presenceTwo Sides financial estimates
Financial estimateRevenue estimate
Valuation estimate
Two Sides leadership team
Management profileNumber of profiles
Profiles7 records
Two Sides funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Two Sides M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Two Sides
What does Two Sides do?
Two Sides is a not-for-profit global initiative that promotes the sustainability and attractive attributes of print, paper and paper packaging through advocacy campaigns, anti-greenwash engagement, fact-based research, and educational resources. It operates as a membership-funded coalition of companies across the graphic communications supply chain (forestry, pulp and paper manufacturing, packaging, printing, publishing, postal) and delivers value through campaigns such as Love Paper and Anti-Greenwash, the biennial Trend Tracker consumer survey, The Page magazine, fact sheets, and the annual Power of Print seminar.
Is Two Sides a public or private company?
Two Sides is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Two Sides founded?
Two Sides was founded in 2008. It employs 1 to 10 people.
Where is Two Sides based?
Two Sides is headquartered in Daventry, United Kingdom, in the Europe region.
How does Two Sides make money?
One revenue line is on record: membership Fees.
Who are Two Sides's main competitors?
Direct peers on record are Forest Stewardship Council (FSC), Sustainable Packaging Coalition, CEPI (Confederation of European Paper Industries), American Forest & Paper Association (AF&PA), Paper & Packaging Board, PEFC (Programme for the Endorsement of Forest Certification), The Recycling Partnership, Print Power and 4evergreen. Intergraf is listed as a broad incumbent.
Does Two Sides have an API?
No public API is recorded for Two Sides.
What industry is Two Sides in?
Two Sides's product category is Industry Trade Association. Its primary akta.pro industry code is BPAFAMAK, Cause Marketing & Co-Promotions. Its NAICS code is 813312 and its SIC code is 7310.