Print Power Europe

What Print Power Europe does

Print Power Europe is a non-profit industry advocacy organization founded in 2009 and headquartered in Hoeilaart, near Brussels, Belgium. It promotes the effectiveness of print advertising to advertising agencies, media agencies and brand owners across Europe, with active editorial and program presence in Belgium, Germany, the United Kingdom, France and the Netherlands. The organization is led by Managing Director Ulbe Jelluma and operates with a small staff of 1-10 employees.

Its core product is a content platform comprising insight articles, case studies, expert interviews, predictions reports, e-booklets and a newsletter distributed to industry subscribers. Signature programs include the recurring Print Power Awards (recognizing effective print advertising campaigns) and an annual predictions round table featuring invited industry experts (most recently the 2026 edition). Brand advertisers featured in its case studies include Heinz, Coca-Cola, IKEA, Spoke and AG1, spanning legacy CPG and newer DTC and wellness categories.

The business model is industry membership and sponsorship rather than transactional pricing. As a non-profit trade body, Print Power Europe does not sell subscriptions as its primary revenue source; rather, it is funded by members and sponsors drawn from the print and advertising supply chain, and monetizes its platform indirectly through credibility, awards prestige and audience reach. The organization does not disclose revenue, funding rounds or headcount growth.

Name

Print Power Europe

Legal name

Print Power Europe

Website

https://printpower.eu

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Print Power Europe is a non-profit industry advocacy organization promoting print advertising effectiveness to agencies and brand owners across Europe, operating a content platform, the Print Power Awards and member-driven sponsorship since 2009.

Ownership category

akta.pro rank

Product category

Industry advocacy and marketing research

akta.pro primary industry

Copywriting & Editorial Production (BPAFAIAA)

akta.pro secondary industry

Print Media Buying (Newspapers/Magazines) (MPAAABAH)

Keywords

• Print advertising effectiveness
• Media marketing research
• Industry advocacy
• Cross-media effectiveness
• Advertising case studies

Headquarters

HQ city

Hoeilaart

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Industry membership and sponsorship: Print Power Europe appears to be funded by the print industry as a collective marketing and advocacy organization. The organization collects contact information for newsletter distribution and sector categorization (Advertising Agency, Media Agency, Brand, Other), suggesting membership or sponsorship-based funding from industry participants.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Print Power Europe is an industry advocacy and content platform that promotes the effectiveness of print media advertising. It produces and disseminates research-backed content including insight articles, case studies, expert interviews, and an annual industry Predictions Series aimed at advertising agencies, media agencies, and brand owners across European and global markets.

Product overview

Print Power Europe is a unified content and advocacy platform for print advertising effectiveness. The core offering consists of curated research, expert insights, documented case studies, and downloadable resources that collectively make the case for print media in advertising. The platform organizes its content through several integrated sub-brands: Insight Articles provide expert analysis on print effectiveness and industry trends; Case Studies showcase successful campaigns (Heinz, Coca-Cola, IKEA); Expert Interviews feature industry leaders; and Predictions Reports deliver annual outlooks. The platform also offers a newsletter subscription service segmented by sector (Advertising Agency, Media Agency, Brand). The organization is headquartered in Hoeilaart, Belgium, and its content draws on research from organizations including WAN-IFRA, Thinkbox, JICMAIL, and academic institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Print Power Europe advocacy platform

Quantifiable outcome

• Print advertising delivers £6.36 in profit for every pound spent (highest ROI among media types)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Direct peers

• Outsmart: UK trade body for out-of-home (OOH) advertising. Closely analogous in structure and mission to Print Power Europe, advocating for a specific traditional medium through effectiveness research, case studies, and agency engagement.
• Newsworks: UK marketing body for national newspapers that funds research, campaigns, and case studies to promote news brand advertising. Highly comparable mission, audience (agencies and advertisers), and content-led advocacy model.
• Two Sides: Global print and paper advocacy organization that promotes the sustainability and effectiveness of print media. Directly comparable to Print Power Europe as a non-profit industry advocacy body targeting agencies, brands, and publishers with research and case studies.
• Marketreach (Royal Mail): Royal Mail's marketing arm promoting the effectiveness of direct mail advertising. Highly comparable audience and value proposition, with case studies and effectiveness research cited by Print Power Europe.
• JICMAIL: Joint industry currency for mail, providing independent measurement of mail advertising effectiveness. Comparable as a print-adjacent, industry-funded effectiveness body whose research Print Power Europe actively cites.
• Thinkbox: UK marketing body for commercial TV advertising effectiveness. Operates the same industry-funded advocacy and research model as Print Power Europe, but for a different medium, making it a strong operational and structural peer.

Broad incumbents

• FIPP: Global trade association for magazine and media brands, referenced in Print Power Europe's expert content (James Hewes). Operates as a larger, broader incumbent in the same print-media advocacy space.
• IPA (Institute of Practitioners in Advertising): UK professional body for advertising agencies producing effectiveness research, training, and industry awards. Overlaps with Print Power Europe in serving agency audiences with effectiveness evidence, but covers all media.
• WAN-IFRA: World Association of News Publishers, a global industry organization representing the news publishing industry. Print Power Europe actively features its leadership (Vincent Peyrègne) and is positioned within its broader advocacy ecosystem.
• The Advertising Association: UK-wide industry body representing advertisers, agencies, media owners, and tech companies. Comparable in its cross-industry advocacy remit, but with a much broader scope than print-specific bodies like Print Power Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/print-power

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Print Power Europe