Slattery Media Group

What Slattery Media Group does

Slattery Media Group (SMG) is a privately held Australian custom publishing and media services company headquartered in Richmond, Victoria, and operated as The Slattery Media Group Pty Ltd. Founded by Geoff Slattery in 1995, the firm produces magazines, books, annual reports, digital publications, and design services for enterprise and consumer clients, with a particular concentration in the Australian sports sector. Its most historically significant relationship was a 17-year tenure as official publisher for the Australian Football League from 1995 to 2012; following the end of that contract SMG has diversified across corporate clients including Evans & Partners (since 2007), the Victorian Bar Association, Inglis, Brown Brothers Winemakers, Sherridon Homes, and individual football clubs.

SMG's core product offering combines custom publishing services, design and editorial work, and digital production (web and iPad-native publications). Its proprietary capability is the collaborative, tailor-made approach described across its case studies, applied to formats such as TMix+ Magazine for Thermomix users, Inside Racing, commemorative sports books, cookbooks (e.g., 'In The Mix,' the 2011 Gourmand World Cookbooks Awards Australian winner), and corporate publications. Technology infrastructure is centred on a custom publishing platform supporting print, web, responsive mobile, and iPad distribution; no public APIs, AI/ML features, or proprietary software products are disclosed.

The business operates three revenue streams: one-time book sales through the owned online bookstore (books.slatterymedia.com.au) at unit prices from A$14.95 to A$99.95 with free shipping on orders over A$50, subscription or recurring magazine publishing (TMix+, Inside Racing), and bespoke professional services for enterprise clients (custom publishing, design, editorial). The firm has no outside investors, no parent company, and no subsidiaries. Operations are exclusively domestic (Australia), and growth signals are limited to incremental catalogue extension rather than geographic, channel, or technology expansion.

Name

Slattery Media Group

Legal name

The Slattery Media Group Pty Ltd

Website

https://slatterymedia.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Slattery Media Group is a privately held Australian custom publishing and media services firm in Richmond, Victoria, producing magazines, books, annual reports, design, and digital content for enterprise clients and enthusiast consumer markets, with deep expertise in Australian sports publishing.

Ownership category

akta.pro rank

Product category

Custom Publishing Services

NAICS

Other Publishers (51319), Periodical Publishers (513120), Book Publishers (513130)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industry

Sports & Recreation Magazines (MPAJAEAJ)

Keywords

• Custom publishing services
• Magazine publishing
• Book publishing
• Design services
• Digital publishing

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Book Sales: Sale of published books through the company's online bookstore and physical sales. Titles include sports books, cookbooks, and commemorative publications with prices ranging from $14.95 to $99.95.
2. Magazine Publishing: Publishing magazines including TMix+ for Thermomix users and Inside Racing. Includes both print and digital formats.
3. Custom Publishing Services: Custom publishing, design, editorial, and digital services provided to corporate clients, sports organizations, and government bodies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Slattery Media Group is a custom publishing company that produces magazines, books, annual reports, and digital content for corporate, sports, and consumer clients in Australia. Its work spans print publishing (TMix+, Inside Racing, sports books, cookbooks), design and editorial services (Victorian Bar News, QVM Marketlife), digital publishing for web and iPad, and tailored publishing strategies delivered on a collaborative basis.

Product overview

Slattery Media Group is a publishing and media services company offering a portfolio of magazines, books, design services, digital publishing, and strategy services. The core offerings include collectible magazine publishing (TMix+, Inside Racing), book publishing across sports and lifestyle categories, digital services (website design, digital magazine versions, responsive designs), and editorial/design services. The company follows a collaborative approach, working with clients rather than just for them, and provides tailored strategies for each project. Key products include TMix+ Magazine, various AFL and sports books, Thermomix cookbooks, and custom publications for clients including Evans & Partners, Victorian Bar Association, and Inglis.

Differentiator

Problem solved

Functional benefit

Products and services

• Magazine Publishing Publication of collectible niche-audience magazines in both print and digital formats, including TMix+ Magazine (the first print magazine for Thermomix users in Australia) and Inside Racing. Targeted at enthusiast consumer audiences and delivered via distribution and the company's owned bookstore/channel.
• Book Publishing Publication of sports books, cookbooks, and commemorative titles sold directly through the Slattery Media online bookstore with Australia-wide free shipping on orders over $50, at unit prices ranging from $14.95 to $99.95.
• TMix+ Magazine The first print magazine created for users of the Thermomix in Australia, positioned as a collectible product designed for both bookshelves and kitchen benches, and met with national rave reviews.
• Brown Brothers Epic Magazine (Digital) Digital version of Brown Brothers Winemakers' Epic magazine produced for Web and iPad to celebrate the 125th anniversary year of the company.
• We Are Essendon Essendon Football Club book covering how the supplements saga tested the loyalty of the club's most passionate fans, published March 2017 and sold through the Slattery Media online bookstore.
• AFLW - See What We Created Commemorative book celebrating the inaugural AFL Women's season, covering the eight rounds of competition and the first AFLW Grand Final; published May 2017 and distributed via the Slattery Media online bookstore.
• Custom Publishing Services Bespoke publishing, design, editorial, and digital services provided on a collaborative basis to corporate clients, sports organizations, and government bodies. Engagements are tailored rather than templated and span print, digital, and multi-platform output.
• Design Services Design services delivered for clients including Victorian Bar News (Victorian Bar Association) and QVM Marketlife (Queen Victoria Market).
• Digital Publishing Services Production of digital versions of magazines for web and iPad, including responsive website designs for desktop and smartphone, delivered to enterprise and consumer clients.
• Strategy Services Collaborative publishing strategy development tailored to the unique requirements of each project, with no one-size-fits-all approach.
• Inglis Digital Services Ongoing website rebuild and digital services for Inglis, Australia's oldest and most prestigious bloodstock company, originally delivered in 2007 and continuing as a long-term engagement.
• Sherridon Homes Website Redesign Website redesign for Sherridon Homes, producing a web version and a simultaneous responsive smartphone version.
• Evans & Partners Services Ongoing print, digital, design, and editorial services delivered to Evans & Partners since the financial firm's formation in 2007.
• Pencil Learns To Fly Picture book for young Essendon Football Club fans, designed to encourage youth literacy alongside engagement with Australian Rules football.
• Fremantle Football Club 20 Years Celebration Book Illustrated history describing the proud history of Fremantle football from the mid-1880s to the club joining the AFL in 1994; conceived, designed, edited, and produced by Slattery Media Group.
• In The Mix: Great Thermomix Recipes Thermomix-focused cookbook that was the Australian winner and international runner-up of the 2011 Gourmand World Cookbooks Awards and is now in its fifth reprint.

Quantifiable outcome

• 17 years as official AFL publisher
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Australian Football League (AFL)coreStrategic or Co-development PartnerOfficial publisher for the Australian Football League from 1995 to 2012 (17 years), producing official AFL publications, commemorative books, and authorized AFL-related content.
• Thermomix AustraliacoreStrategic or Co-development PartnerCreated TMix+ Magazine, the first print magazine created for users of the Thermomix in Australia - a collectible product for Thermomix owners.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• IVE Group: Australian marketing and print communications company producing catalogues, magazines, and custom print collateral. Comparable in the custom publishing and corporate print services category, though at much larger scale.
• Are Media (formerly Bauer Media Australia): Australia's largest magazine publisher, producing mass-market consumer titles across lifestyle, entertainment, and special interest. A broad incumbent that competes for magazine advertising and audience attention with Slattery's niche titles.
• News Corp Australia: Major Australian media group publishing newspapers, lifestyle magazines, and digital content. A broad incumbent that competes with Slattery for sports publishing and custom content budgets from major Australian organisations.
• Pan Macmillan Australia: Australian arm of a global publisher producing trade, illustrated, and reference books. Comparable to Slattery's book publishing arm though operates at considerably larger scale and with broader international distribution.

Direct peers

• Allen & Unwin: Australia's largest independent book publisher, producing trade, illustrated, and specialty titles. Comparable to Slattery's book publishing arm and a benchmark for Australian independent publishing scale.
• Affirm Press: Independent Australian publisher producing trade books, novellas, and limited-edition titles. Comparable in size and independent positioning to Slattery's book publishing operations.
• Melbourne University Publishing (MUP): Australian academic and trade publisher with a strong catalogue of sports, history, and commemorative titles. Overlaps with Slattery's sports and commemorative publishing work, especially around AFL and Australian history.
• Text Publishing: Independent Australian book publisher co-founded by Geoff Slattery in 1991. Closely related through founder lineage and equally focused on Australian trade and specialty publishing, making it a structurally similar peer.
• Nextmedia: Independent Australian publisher of niche consumer and enthusiast magazines across sport, hobbies, and lifestyle. Directly comparable to Slattery's niche magazine publishing arm (Inside Racing, TMix+).
• Hardie Grant Publishing: Independent Australian publisher with a mix of trade books, magazines, and custom publishing work. Directly comparable to Slattery as a multi-vertical Australian content producer serving both consumer and corporate clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/slatterymedia
• LinkedInlinkedin.com/company/slattery-media-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slattery Media Group