Go-Tan

Asian Food Productsgo-tan.com

Go-Tan is a family-owned Dutch food manufacturer founded in 1954 that produces and distributes Asian sauces, noodles, coconut milk, and snacks in-house, primarily to Dutch supermarkets and a dedicated foodservice division across Europe.

Company typePrivate
Founded1954
HeadquartersKesteren, Netherlands
Headcount51–100
GTM typeB2C
OfferingHardware or Manufacturing

What Go-Tan does

Go-Tan is a privately held, family-owned Dutch food manufacturer headquartered in Kesteren (Betuwe region, Netherlands), founded in 1954 by Frans Go with Indonesian and Chinese culinary heritage. The company produces and distributes a broad assortment of Asian food products — including Sriracha chili sauces, Original Sweet Chilli Sauce, a portfolio of wok/teriyaki/hoisin/black bean sauces, soy sauces (including a gluten-free variant produced via fermentation verified below 10 mg/kg), coconut milk products (sourced from Sri Lanka without the use of monkeys), noodle ranges (Mie, Udon, Ramen, Rice Sticks), seasonings (sambal, fish sauce, ketjap manis, ginger, lemongrass), snacks, and a newer line of Asian dressings and sticky chicken coatings. Most manufacturing is conducted in-house at the company's Betuwe factory, with 90% of the assortment MSG-free and a stated direction toward natural formulations without preservatives or artificial ingredients.

Go-Tan firmographics

Firmographics

Name: Go-Tan
Legal name: Go-Tan
Website: https://go-tan.com
Company type: Private
Founded year: 1954
Operating status: Operating
Headcount range: 51–100 employees
Short description: Go-Tan is a family-owned Dutch food manufacturer founded in 1954 that produces and distributes Asian sauces, noodles, coconut milk, and snacks in-house, primarily to Dutch supermarkets and a dedicated foodservice division across Europe.
Ownership category
akta.pro rank

Go-Tan industry classification

Industry

Product category: Asian Food Products
NAICS: Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Snack Food Manufacturing (31191), Food Manufacturing (311)
SIC: Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
akta.pro primary industry: Wet Seasonings & Pastes (Curry Pastes, Harissa, Gochujang, Spice Pastes) (AFAJANAI)
akta.pro secondary industries: Noodle Manufacturing (instant, ramen, rice noodles) (AFAKABAC), Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO), Ethnic & international prepared meals manufacturing (AFAKAHAG)

Keywords

Asian food products
Asian sauces
Wok sauces
Asian noodles
Coconut milk products

Where Go-Tan is headquartered

Location

Headquarters

HQ city: Kesteren
HQ country: Netherlands
HQ region: Europe

Offices1 record

Markets served

Go-Tan business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

Consumer food products: Go-Tan generates revenue through selling Asian food products including sauces, noodles, coconut milk, and snacks through retail distribution channels

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Go-Tan product offering

Product offering

Core offering

Go-Tan manufactures and distributes Asian food products including chili sauces (Sriracha, Sweet Chilli), wok sauces, soy sauces, sticky chicken coatings, noodles, coconut milk, sambal, fish sauce, and snacks. Products are produced in-house at the company's factory in Kesteren, Betuwe region of the Netherlands, and sold through Dutch supermarkets and foodservice channels across Europe.

Product overview

Go-Tan is an Asian food/food ingredients company operating as a family business managed by brothers Bing and Han Go. The company produces a comprehensive range of Asian food products including chili sauces (Sriracha, Smokey Sriracha, Sweet Chilli Sauce), meal sauces (wok sauces, teriyaki, hoisin), sticky chicken coatings, soy sauces, coconut milk products, noodles, seasonings (fish sauce, ketjap manis, sambal, ginger, lemongrass), snacks, and Asian dressings. The products are primarily manufactured in-house at their factory in the Betuwe region of the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

Go-Tan Sriracha
Go-Tan Smokey Sriracha
Go-Tan Sriracha Mayo
Go-Tan Original Sweet Chilli Sauce
Go-Tan Sticky Chicken Korean BBQ
Go-Tan Sticky Chicken Yakitori
Go-Tan Sticky Chicken Spicy & Sweet
Go-Tan Wok Sauces
Go-Tan Soy Sauces
Go-Tan Coconut Milk Products
Go-Tan Noodles
Go-Tan Snacks
Go-Tan Fish Sauce (Vissaus)
Go-Tan Ketjap Manis
Go-Tan Sambal Products
Go-Tan Ginger Products
Go-Tan Lemongrass
Go-Tan Hoisin Sauce
Go-Tan Asian Dressings

Quantifiable outcome

90% of Go-Tan assortment is MSG-free
+1 more outcomes

Companies that use Go-Tan

Customer profile

Segments3 records

Ideal customer profiles3 records

Go-Tan technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Go-Tan partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Go-Tan competitors and assessment

Company assessment

Direct peers

Flying Goose: Thai-origin sriracha and Asian hot sauce brand increasingly distributed in European supermarkets. Directly competitive with Go-Tan Sriracha, attacking the same premium chili-sauce shelf position.
Amoy: Long-established Asian food brand offering noodles, sauces, and Chinese condiments across UK and European retail channels. Directly comparable to Go-Tan on product mix (wok sauces, noodles, condiments) and retail distribution model in European supermarkets.
Mae Ploy: Thai brand producing curry pastes, sauces, and Asian cooking ingredients for European retail and foodservice. Directly comparable to Go-Tan on wet seasonings and curry pastes in the home-cook Asian category.
Blue Dragon: UK-based Asian sauce and ingredient brand producing stir-fry sauces, noodles, and aromatics sold through European supermarket chains. Directly comparable to Go-Tan as it serves the same home-cook segment with a similar mid-tier Asian SKU portfolio in European grocery.
Yutaka: Japanese-origin Asian food brand distributing noodles, sauces, and seasonings across UK and European retailers. Comparable to Go-Tan in product breadth (rice, noodles, Asian sauces) and European supermarket channel positioning.
Thai Taste: UK-based brand specializing in Thai curry pastes, sauces, and Asian ingredients for European retail. Directly comparable to Go-Tan's wet-seasoning business with concentrated product formats pitched at home Asian cooking.
Aroy-D: Leading Thai coconut milk brand widely stocked in European and Dutch supermarket chains. Directly comparable to Go-Tan on coconut milk SKUs and shares shelf space in the Asian aisle at Albert Heijn and Jumbo.
Sharwood's: UK-leading Asian sauce and ready-meal brand under Premier Foods, offering Indian and Chinese cuisine products in mainstream grocery. Comparable to Go-Tan in supermarket-led Asian condiment positioning with overlapping SKUs (sauces, noodles, cooking sauces).

Broad incumbents

Santa Maria: Orkla-owned European condiment, spice, and sauce brand operating across Nordic and broader European retail. Most directly relevant as a sibling Orkla stablemate indicating Orkla's branded-food playbook for scaling regional condiment brands internationally.
Kikkoman: Global soy sauce leader with broad Asian condiment portfolio sold across European foodservice and retail. Comparable to Go-Tan as a broader incumbent overlapping on soy sauces, teriyaki, and Asian dressings, with vastly larger scale and distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Go-Tan financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Go-Tan leadership team

Management profile

Number of profiles

Profiles3 records

Go-Tan funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Go-Tan M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go-Tan

What does Go-Tan do?

Is Go-Tan a public or private company?

Go-Tan is a private company. It is classified as family owned and is currently operating.

When was Go-Tan founded?

Go-Tan was founded in 1954. It employs 51 to 100 people.

Where is Go-Tan based?

Go-Tan is headquartered in Kesteren, Netherlands, in the Europe region.

How does Go-Tan make money?

One revenue line is on record: consumer food products.

Who are Go-Tan's main competitors?

Direct peers on record are Flying Goose, Amoy, Mae Ploy, Blue Dragon, Yutaka, Thai Taste, Aroy-D and Sharwood's. Broad incumbents are Santa Maria and Kikkoman.

Does Go-Tan have an API?

No public API is recorded for Go-Tan.

What industry is Go-Tan in?

Go-Tan's product category is Asian Food Products. Its primary akta.pro industry code is AFAJANAI, Wet Seasonings & Pastes (Curry Pastes, Harissa, Gochujang, Spice Pastes), with a secondary code of AFAKABAC, Noodle Manufacturing (instant, ramen, rice noodles). Its NAICS code is 311941 and its SIC code is 2090.