What Sharwood's does

Sharwood's is a heritage consumer packaged goods food brand established in 1889, specializing in Asian cuisine products for the UK retail market. The brand operates as a wholly-owned subsidiary of Premier Foods Group Limited, which is itself a subsidiary of Premier Foods plc, a diversified food manufacturing conglomerate headquartered in St Albans, Hertfordshire, United Kingdom. Sharwood's does not operate as an independent company but functions as a trade brand within the larger Premier Foods corporate portfolio, with no independent venture capital or private equity ownership structure.

The brand's product portfolio is divided into two main ranges: Indian and Pan Asian. The Indian range encompasses cooking sauces (Butter Chicken, Balti, Korma, Madras, Tikka Masala, Vindaloo, and others), curry kits, pastes (including 30% less fat options), flame-baked naans, poppadoms, and accompaniments such as mango chutney and lime pickle. The Pan Asian range includes Chinese, Thai, Japanese, and Korean cooking sauces, stir fry sauces (including 30% reduced sugar variants), egg noodles, prawn crackers, and ingredients like hoisin and oyster sauce. Products are positioned to enable consumers to recreate restaurant-quality Asian meals at home.

Sharwood's revenue model is based on traditional retail grocery distribution, with products sold through major UK supermarket chains and retail outlets. The brand targets home cooks and general consumers seeking convenient Asian cooking solutions, with a secondary segment of health-conscious consumers addressed through reduced sugar and lower-fat product variants. Geographic reach is regional, focused on Europe (primarily the UK market). No technology platforms, AI capabilities, or digital product offerings are associated with the brand, which operates as a conventional CPG business within its parent company's manufacturing and distribution infrastructure.

Name

Sharwood's

Legal name

Premier Foods Group Limited

Website

https://sharwoods.com

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

51–100 employees

Short description

Sharwood's is a heritage UK food brand established in 1889, owned by Premier Foods plc, specializing in Indian and Pan Asian cooking sauces, accompaniments, and ingredients sold through major supermarket retailers to home cooks seeking convenient restaurant-quality Asian meals.

Ownership category

akta.pro rank

Product category

Packaged Asian Foods

NAICS

Food Manufacturing (311), Bakeries and Tortilla Manufacturing (3118), Snack Food Manufacturing (31191), Other Snack Food Manufacturing (311919)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Wet Seasonings & Pastes (Curry Pastes, Harissa, Gochujang, Spice Pastes) (AFAJANAI)

akta.pro secondary industries

Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM), Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO), Pretzels & Savory Baked Snacks Manufacturing (AFAKAIAD)

Keywords

• Asian cooking sauces
• Indian food products
• Curry pastes and kits
• Stir fry sauces
• Asian meal accompaniments

Headquarters

HQ city

Middlewich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels2 records

Core offering

Sharwood's manufactures and sells a range of Asian cuisine cooking products under two main ranges — Indian (cooking sauces, curry kits, pastes, naans, poppadoms, chutneys and pickles) and Pan Asian (Chinese, Thai, Japanese and Korean cooking sauces, stir fry sauces, noodles, crackers, and ingredients/dips). The products are sold as packaged ambient grocery items for at-home preparation of restaurant-style Asian meals.

Product overview

Sharwood's is a food brand owned by Premier Foods that offers Asian cuisine products across two main ranges: Indian and Pan Asian. The Indian Range includes cooking sauces (Butter Chicken, Balti, Korma, Madras, Tikka Masala, Vindaloo), curry kits with paste and sauce combinations, curry pastes, naan breads (flame-baked and mini varieties), poppadoms, and accompaniments like Mango Chutney and Lime Pickle. The Pan Asian Range features Chinese and East Asian cooking sauces (Katsu, Teriyaki, Korean BBQ, Thai Curries), stir fry sauces (Black Bean, Chow Mein, Sweet Chilli, Teriyaki), noodles (Fine, Medium, Wholewheat egg noodles), crackers (Prawn Crackers, Thai Crackers), and ingredients (Hoisin Sauce, Oyster Sauce, Plum Sauce). The products enable consumers to recreate restaurant-quality Asian dishes at home.

Differentiator

Problem solved

Functional benefit

Products and services

• Indian Cooking Sauces

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Direct peers

• Discovery Foods: Discovery Foods is a UK brand offering world cuisine cooking sauces, pastes and accompaniments across Indian, Chinese, Thai and Mexican. It directly competes with Sharwood's multi-cuisine portfolio in UK grocery.
• Tilda: Tilda is a UK premium rice and accompaniments brand, part of the Hain Celestial / Associated British Foods ecosystem. It is a partial peer where Sharwood's accompaniments (naans, poppadoms) are co-purchased with Tilda rice in world meals occasions.
• Blue Dragon: Blue Dragon is a UK-focused Asian cooking brand offering Chinese and Thai sauces, noodles and accompaniments. It overlaps directly with Sharwood's Pan Asian Range, including stir fry sauces, noodles, prawn crackers and dipping sauces sold through the same UK supermarkets.
• Thai Taste: Thai Taste is a UK-based brand focused on Thai curry pastes, stir fry sauces and meal kits. It competes head-on with Sharwood's Thai Green Curry, Thai Red Curry and curry kit SKUs in the UK supermarket world foods aisle.
• Amoy: Amoy is a heritage Asian food brand (under Associated British Foods / AB World Foods) specializing in noodles, dim sum, stir fry sauces and Asian accompaniments. It is a direct peer to Sharwood's in noodles and Pan Asian cooking solutions in UK retail.
• Patak's: Patak's is the leading UK Indian cooking sauces, pastes and accompaniments brand (owned by Associated British Foods). It directly competes with Sharwood's across Indian cooking sauces, pickle/chutney, naans and poppadoms, targeting the same at-home Indian cooking occasion in UK grocery.

Broad incumbents

• Kikkoman: Kikkoman is the global leader in soy sauce and a broader incumbent in Asian condiments and sauces. It overlaps with Sharwood's Pan Asian ingredients (teriyaki, soy-based stir fry sauces) in UK retail.
• Lee Kum Kee: Lee Kum Kee is the global leader in Chinese sauces (soy, oyster, hoisin, plum) and a broader incumbent in Asian condiments. Sharwood's competes with Lee Kum Kee in hoisin, oyster and plum sauce ingredients within the Pan Asian Ingredients range.
• Maggi: Maggi (Nestlé) is a global incumbent in noodles, seasonings and cooking aids. It overlaps with Sharwood's noodles line and the broader at-home Asian convenience occasion across UK and European grocery.

Regional players

• Santa Maria: Santa Maria is a European (Nordic-focused) ethnic foods and seasonings brand offering world cuisine kits, sauces and spices. It is a regional peer with comparable product architecture to Sharwood's across European grocery, though primarily serving Northern European rather than UK markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sharwood's