Priorities ABA

What Priorities ABA does

Priorities ABA is a North Carolina-based healthcare services provider specializing in contemporary applied behavior analysis (ABA) therapy for children with autism spectrum disorder (ASD). Founded in 2001 by Apple and Russell Boyce and headquartered within North Carolina, the company delivers autism diagnostic evaluations for children between 18 months and 4 years 11 months, and ABA therapy services across three operational modalities: center-based Autism Learning Centers in Cary, Fayetteville, and Jacksonville; in-home and community-based therapy; and school-based services that support IEP development and classroom integration. The clinical model emphasizes a person-centered, naturalistic, play-based approach rooted in positive reinforcement, with individualized treatment planning driven by ongoing data collection and reporting.

The company operates with a clinical team of 13 Board Certified Behavior Analysts (BCBAs) with 7-15 years of tenure, supported by more than 100 Behavior Technicians (BTs) providing daily direct services. As a subsidiary of LEARN Behavioral — a national autism treatment organization operating 100+ Learning Centers nationwide — Priorities ABA combines local clinical autonomy with shared corporate infrastructure, including a 100+ episode content library (All Autism Talk podcast), a referral network, and centralized operational resources. The organization supports cross-disciplinary collaboration with speech-language pathologists, occupational therapists, physical therapists, and educators as part of its care model.

Revenue is generated through direct reimbursement from NC Medicaid (for eligible children under 21) and in-network billing with multiple private health insurance plans, with services priced on a recurring monthly cadence tied to medically necessary authorized hours. Customer acquisition runs through a direct-to-consumer motion (website, phone at 252-341-4192, client portal intake) supplemented by healthcare provider referrals, school partnerships, community events, and content marketing. Geographic reach is limited to North Carolina, with no disclosed expansion plans outside the state, and no public revenue, funding, or M&A disclosures in the source data.

Name

Priorities ABA

Legal name

Priorities ABA

Website

https://prioritiesaba.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Priorities ABA is a North Carolina-based applied behavior analysis (ABA) therapy provider serving children with autism through three Learning Centers, in-home services, and school-based programs, operating as a subsidiary of LEARN Behavioral since 2001.

Ownership category

akta.pro rank

Product category

Applied Behavior Analysis (ABA) Therapy Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Child and Youth Services (62411)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Early Intervention ABA (Birth–3) (EDAKAHAD)

akta.pro secondary industries

ABA Assessment & Diagnostic Support (Functional Assessments, VB-MAPP/ABLLS-R) (EDAKAHAE), Autism Diagnostic & Educational Assessment Services (EDAKAKAA), Autism Classroom & School Program Support (Inclusion/Resource) (EDAKAKAC), Parent/Caregiver Training & Family Consultation (ABA) (EDAKAHAG)

Keywords

• Applied behavior analysis
• Autism therapy services
• Behavioral health services
• Developmental therapy
• Autism diagnostic evaluations

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. ABA Therapy Services: Direct provision of applied behavior analysis therapy services to children with autism. Services covered through Medicaid and private insurance for eligible children.
2. Medicaid Reimbursement: North Carolina Medicaid-approved provider offering ABA therapy to children with autism. ABA therapy covered under Medicaid for eligible children under 21.
3. Private Insurance: In-network with many private health insurance plans. Insurance experts help families obtain authorization and understand coverage.
4. Diagnostic Services: Autism diagnostic evaluations for children between 18 months and 4 years, 11 months of age.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Priorities ABA provides contemporary Applied Behavior Analysis (ABA) therapy and autism diagnostic evaluations for children with autism spectrum disorder, primarily ages 18 months to 4 years 11 months for diagnostics. Services are delivered through three state-of-the-art Learning Centers in North Carolina (Cary, Fayetteville, Jacksonville), in-home therapy, and school-based programs, using a data-driven, play-based, naturalistic, family-focused approach tailored to each child's unique needs. The company is a North Carolina Medicaid-approved provider and in-network with many private insurance plans.

Product overview

Priorities ABA is a healthcare service provider offering a unified portfolio of autism care services. The core offerings include autism diagnostic evaluations for children aged 18 months to 4 years, 11 months, and contemporary ABA therapy delivered through multiple channels: Autism Learning Centers (center-based), In-Home ABA Therapy (home and community-based), and school-based services. Supporting resources include the All Autism Talk podcast (100+ episodes), ABA Blog with expert advice, and ABA Videos. The company is part of LEARN Behavioral network and primarily serves North Carolina families.

Differentiator

Problem solved

Functional benefit

Products and services

• Autism Diagnostic Services Comprehensive diagnostic evaluations for autism spectrum disorder (ASD) using trusted, research-backed methods for children between 18 months and 4 years, 11 months of age.
• ABA Therapy Contemporary applied behavior analysis (ABA) therapy, a flexible, evidence-based approach using different techniques to help children with autism build essential skills for success in school and daily life.
• Autism Learning Centers (Center-Based ABA Therapy) Center-based ABA therapy providing one-on-one support in individual and group settings in a play-based, learning-rich environment with sensory-friendly play areas and group activity spaces, offered at three Learning Centers in North Carolina.
• In-Home ABA Therapy Home and community-based ABA therapy where behavior technicians work one-on-one with children in their natural environment, focusing on practical life skills, personal hygiene, toilet training, eating, communication, and daily living activities, including community outings to parks, libraries, grocery stores, and restaurants.

Quantifiable outcome

• Most children make good progress in treatment
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• LEARN BehavioralcoreStrategic or Co-development PartnerPriorities ABA is part of LEARN Behavioral, a national leader in autism treatment. This partnership provides families with local care plus access to innovative resources and support from a leading autism treatment organization. LEARN Behavioral offers nationwide network of ABA providers and more than 100 Learning Centers across the country.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Therapy and Beyond: Multi-state ABA provider operating centers focused on autism and ABA therapy. Comparable emerging player with center-based model, in-home ABA, and family-focused contemporary ABA approach.
• Acorn Health: Multi-state ABA provider offering center-based and home-based ABA therapy for children with autism. Comparable emerging player with similar contemporary ABA methodology and family-centered approach.

Direct peers

• Behavioral Innovations: Multi-state ABA provider operating a center-based network serving children with autism. Similar in offering contemporary ABA in Learning Center settings with in-home and community options for insured families.
• BlueSprig Pediatrics: One of the largest U.S. providers of ABA therapy for children with autism, operating a multi-state network of centers. Comparable in offering center-based ABA, diagnostic services, and serving Medicaid/insured families across multiple states.
• LEARN Behavioral: National parent organization and direct operator of 100+ ABA Learning Centers across the U.S. Most directly comparable peer because Priorities ABA is itself a LEARN subsidiary, sharing brand, content, payer contracting, and operating model.
• Autism Learning Partners: National ABA provider offering center-based, in-home, and school-based services to children with autism across multiple states. Directly comparable multi-channel ABA model and payer mix.
• Hopebridge: Multi-state ABA therapy provider operating 100+ centers focused on pediatric autism, with integrated OT, speech, and ABA. Directly comparable for center-based delivery model and comprehensive pediatric autism services to insured/Medicaid populations.
• Center for Autism and Related Disorders (CARD): Large national ABA therapy provider offering center-based and home-based services for children with autism. Comparable in evidence-based ABA delivery, payer contracting, and multi-state scale.

Broad incumbents

• BrightSpring Health Services: Diversified provider of home and community-based health services, including behavioral health and therapy for individuals with intellectual and developmental disabilities. Comparable as a broad incumbent serving I/DD populations with overlapping service offerings.
• Aveanna Healthcare: Large publicly traded home health and pediatric therapy services provider including ABA-adjacent services. Comparable as a broader incumbent in the pediatric home and center-based therapy space with overlapping payer relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/priorities-aba-pllc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Priorities ABA