Infotrak Research & Consulting

What Infotrak Research & Consulting does

Infotrak Research and Consulting Limited is a Nairobi-headquartered market and social research firm incorporated under Kenyan law in 2004. The company designs and delivers custom research, public-opinion polling, and sub-national governance benchmarking for government agencies, corporate clients, and NGOs across Kenya, Nigeria, and Ghana. Its core product surface consists of three recurring branded assets: CountyTrak — a citizen-scorecard measuring performance of Kenya's 47 county governments against KPIs (launched 2014); Nigeria StateTrak — the same methodology applied to Nigerian state governments; and the Voice of the People (VOP) Poll series running regular national surveys with 1,000-9,000 respondents and a stated +/-3.1% margin of error at 95% confidence. Underlying methodology blends Computer Assisted Telephone Interviews (CATI), face-to-face field interviews, and shared-cost omnibus surveys, supported by an in-house call center staffed by 50+ executives that also operates as a research-outsourcing service for client ad-hoc studies. The company maintains Lagos as its regional office and lists dedicated poll pages for Ghana despite no disclosed Ghana office.

Revenue generation is professional-services based, sold through a B2B sales-led motion: quotes are requested via multiple web RFQ forms per service line, contracts are described as multi-year, and pricing is not publicly disclosed. Government vertical is the primary demand driver — Kenya's national agencies, all 47 county governments, and Nigerian state governments anchor the CountyTrak/StateTrak recurring book — while corporate/consumer research, development-sector KAP and longitudinal studies, and Research Outsourcing via the call center round out the customer mix. The firm is privately held and founder-owned with no disclosed institutional investors, no funding rounds, and no subsidiaries; senior leadership comprises CEO Angela Ambitho and General Manager Raphael Mulwa. The firm is a traditional survey-based research operator whose defensibility rests on methodology reputation, 20+ years of brand equity, a multi-country field network, and a decade of longitudinal citizen-scorecard data rather than on technology or AI.

Name

Infotrak Research & Consulting

Legal name

Infotrak Research and Consulting Limited

Website

https://infotrakresearch.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Infotrak Research & Consulting is a Nairobi-headquartered market and social research firm, founded in 2004, serving government, corporate, and NGO clients across Kenya, Nigeria, and Ghana via proprietary sub-national governance indices (CountyTrak, Nigeria StateTrak) and regular national polling built on CATI and face-to-face survey methodology.

Ownership category

akta.pro rank

Product category

Market and Social Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Research and Development in the Social Sciences and Humanities (541720)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAHALAE

Industry & Sector Research (Syndicated/Custom)

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

SECONDARYBPAHALAF

Policy, Regulatory & Public Affairs Research

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

SECONDARYBPAHALAB

Competitive Intelligence & Benchmarking

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

Keywords

• Market research services
• Public opinion polling
• Citizen scorecard indices
• Social research consulting
• Impact assessment studies

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Research Services: Custom research projects for government, corporate, and NGO clients. Services include market research, social research, omnibus studies, and research outsourcing through call center services.
2. Omnibus Research: Standardized omnibus surveys allowing multiple clients to share costs of predefined questionnaire modules for quick market insights

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Infotrak Research & Consulting is a Pan-African market and social research firm that designs and conducts public opinion polls, citizen scorecards measuring government performance, and bespoke research studies for government, corporate, and NGO clients. It delivers these services through proprietary indices (CountyTrak, Nigeria StateTrak, Voice of the People Poll), omnibus surveys, and an in-house 50+ seat call center supporting CATI and face-to-face data collection.

Product overview

Infotrak Research & Consulting offers a portfolio of market and social research products and services across Africa. The core products include CountyTrak (citizen scorecard for county government performance, developed in 2014), Nigeria StateTrak, and the Voice of the People (VOP) Poll series for national opinion polling. These are complemented by research services including Public Policy & Social Research (Monitoring & Evaluation, Impact Assessment, KAP Studies, Longitudinal Studies), Consumer & Market Research, Omnibus (quick turnaround polling), and Research Outsourcing with a 50+ seat call center. The company operates primarily from Nairobi, Kenya and Lagos, Nigeria, serving the Pan-African market since 2004.

Differentiator

Problem solved

Functional benefit

Brands

• CountyTrak: A citizen scorecard tool that measures county governments' performance on devolved functions, providing assessments on performance of county governments against Key Performance Indicators
• Nigeria StateTrak
• Elected Leaders Performance Index
• Voice of the People (VOP) Poll

Products and services

• CountyTrak A proprietary citizen scorecard tool that measures the performance of Kenyan county governments against Key Performance Indicators (KPIs) on devolved functions, capturing residents' assessments of their county leadership. It is offered to county governments and stakeholders seeking accountability and performance benchmarks.
• Nigeria StateTrak A proprietary performance measurement tool, analogous to CountyTrak, that measures the performance of Nigerian state governments and leadership using citizens' scorecard insights at the sub-national level.
• Voice of the People (VOP) Poll A regular national opinion polling service that gathers citizen views on governance, political, social, and economic issues across Kenya (and broader Africa), typically conducted with 1,000+ respondents and a margin of error of +/-3.1% at 95% confidence. Used by media, government, and corporate stakeholders.
• Infotrak Polls (Kenya / Nigeria / Ghana) Country-specific polling services covering Kenya, Nigeria, and Ghana, providing localized public opinion data and perception studies on governance, politics, and social issues.
• Public Policy & Social Research A custom research service that helps clients (government, NGOs, development agencies) learn about people and societies to design products and programmes. Includes Monitoring & Evaluation, Impact Assessment, KAP (Knowledge, Attitudes, Practices) Studies, and Longitudinal Studies.
• Consumer & Market Research A custom research service that evaluates communication processes and examines relationships between media/brand efforts and target audiences, covering markets, consumers, products, services, and target markets for corporate clients.
• Omnibus A quick-turnaround research service that provides insights from the general public through face-to-face and CATI (Computer-Assisted Telephone Interviewing) methods, with high response rates, shared-cost modules, and a data collection tool design component.
• Research Outsourcing (Call Center) An outsourcing service backed by a call center of 50+ executives, offering record-time research delivery, ad-hoc studies, and outsourced data collection/fieldwork for clients.

Quantifiable outcome

• Coverage of all 47 counties in Kenya for research surveys
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ipsos: Global market research and public opinion firm with established operations across Africa including Kenya and Nigeria. Directly competes for corporate, government, and NGO research contracts at national scale.
• Kantar: Global research and insights firm (formerly TNS) with significant presence in Africa. Competes on market research, consumer insights, and public opinion polling across the same enterprise buyer segments.
• GeoPoll: Mobile-first research platform operating pan-Africa, conducting opinion polling and market research via SMS and mobile channels. Overlaps with Infotrak on national opinion polls, audience measurement, and development-sector M&E studies.
• Steadman Group: Nigeria-based market research firm with West African reach covering consumer research, brand tracking, and social research. Comparable on corporate and government client mix and pan-Nigeria field operations.
• TIFA Research: Kenya-based research firm specialising in political polling, market research, and rapid survey work. Direct competitor for Kenyan election polling, corporate market studies, and NGO M&E engagements.

Broad incumbents

• Nielsen: Global measurement and data analytics company with African operations covering consumer research and media monitoring. Broader portfolio but competes head-to-head for multinational FMCG and media client work in Kenya and Nigeria.
• Afrobarometer: Pan-African research network producing high-credibility public attitude surveys across 30+ African countries. Directly comparable on national opinion polling methodology though non-commercial; competes for donor-funded research mindshare.

Regional players

• Research ICT Africa: Africa-focused policy and social research network based in South Africa with comparable work on governance, citizen surveys, and development-sector research across the continent. Overlaps on public policy and citizen-feedback studies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Infotrakltd
• YouTubeyoutube.com/channel/UCBAxroT3pV4bhHp4FnWw-Ew
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/infotrak-research-and-consulting/?originalSubdomain=ke
• Instagraminstagram.com/infotrakresearchkenya/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infotrak Research & Consulting