Wake up Communications
Wake up Communications is an owner-managed Düsseldorf-based PR and Social Media agency serving German B2B and B2C enterprises across chemicals, food, fashion, trade shows, and consumer goods with strategy, content, influencer relations, press, training, and AI advisory services.
- Company typePrivate
- Founded2012
- HeadquartersDüsseldorf, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Wake up Communications does
Wake up Communications is an owner-managed PR and Social Media agency headquartered in Düsseldorf, Germany, founded in 2012 and led by Nadja Amireh. The firm operates with 11-50 employees and no external funding, serving a horizontal mix of German B2B and B2C enterprises including Evonik, Covestro, Arla, Messe Düsseldorf, Swagelok, Breuninger, Develey, HOSTA Group, Gimborn, and Agria Tierversicherung across chemicals, food, fashion, trade shows, pet care, and insurance verticals.
The agency's core offering is a full-service communications stack: consulting and strategy, social media management across LinkedIn, Instagram, TikTok, and Facebook, content creation, influencer relations, press and public relations, brand and corporate communications, and training/seminars. A formal KI-Expertise (AI Expertise) service line plus a published KI-Guidelines document extend the offering into AI advisory for marketing teams, with AI tools used internally for text creation, research, planning, and visual content under explicit human oversight. The technology stack is AI-augmented consumer tooling rather than proprietary models; differentiation rests on the agency's domain methodology and its KI-Guidelines framework branded 'Thought by Human, Made by AI'.
Commercial model is hybrid: quote-based project work on the PR side and 12-month retainer contracts on social media engagements, with a 3-month notice period and an 80% cancellation fee providing contractual stickiness. Go-to-market is direct sales via the agency website, email, and phone, supplemented by content marketing, an agency podcast, and a reference page showcasing enterprise outcomes. Pricing is not publicly disclosed and no channel partners or resellers are used.
Wake up Communications firmographics
Firmographics- Name
- Wake up Communications
- Legal name
- Wake up Communications
- Website
- https://wakeup-communications.de
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wake up Communications is an owner-managed Düsseldorf-based PR and Social Media agency serving German B2B and B2C enterprises across chemicals, food, fashion, trade shows, and consumer goods with strategy, content, influencer relations, press, training, and AI advisory services.
- Ownership category
- akta.pro rank
Wake up Communications industry classification
Industry- Product category
- Public Relations & Social Media Agency Services
- NAICS
- Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Digital PR & Social Media Communications (MPAAADAJ)
- akta.pro secondary industries
- Social Media & Community Management (PR-led) (BPAFADAM), PR, Reputation Management & Earned Media Platforms (BPAMALAO)
Keywords
Where Wake up Communications is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Wake up Communications business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- PR and Communications Consulting: Project-based professional services including PR strategy, media relations, press work, and communications consulting. Contracts typically include a project plan defining timelines and deliverables.
- Social Media Management: Ongoing social media services including content planning, creation, community management, and advertising. Often structured as retainer contracts with 12-month default terms.
- Training and Seminars: Workshops and training programs on Social Media, PR, and digital communication, delivered on-site in NRW or online.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Wake up Communications product offering
Product offeringCore offering
Wake up Communications is a full-service PR and Social Media agency that delivers strategic communications consulting, social media management, content creation, influencer relations, press and public relations, brand and corporate communications, and training/seminars. The agency combines human-led strategy and creative execution with AI-augmented tools for text creation, research, planning, and visual content, while maintaining human oversight.
Product overview
Wake up Communications is a PR and Social Media agency based in Düsseldorf, Germany, offering a portfolio of communication services organized around strategic consulting, digital marketing, and content creation. The core offerings include Consulting & Strategy (Beratung & Strategie), Social Media Services, Content Creation, Influencer Relations, Press & Public Relations, Brand & Corporate Communications, and Training & Seminars. The agency has positioned AI Expertise as a distinct service offering, advising clients on integrating AI into their processes with accompanying internal KI-Guidelines that establish standards for responsible AI use. Services are flexible and tailored, ranging from individual projects to long-term communication support.
Differentiator
Problem solved
Functional benefit
Products and services
- Beratung & Strategie (Consulting & Strategy)
Quantifiable outcome
- 76% LinkedIn follower growth for HOSTA Group in 2025
- +3 more outcomes
Companies that use Wake up Communications
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Wake up Communications technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
Wake up Communications partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Wake up Communications competitors and assessment
Company assessmentDirect peers
- Hering Schuppener Consulting: Hering Schuppener is one of Germany's leading strategic communications and public relations consultancies, serving large listed and enterprise clients. Comparable to Wake up in corporate and brand communications, though typically engaging at a larger enterprise tier.
- Serviceplan PR & Content: Serviceplan PR & Content is the PR and content arm of the Serviceplan Group, offering media relations, influencer marketing, social media, and content creation in Germany. Comparable to Wake up in core PR and social media offerings, with a similar focus on integrated brand and corporate communications.
- PIABO PR: PIABO is a Berlin-based PR, influencer, and communications agency with a strong focus on technology, digital, and lifestyle brands. Comparable to Wake up in combining traditional PR with influencer relations and social media management, though typically weighted toward tech/digital clients.
- Schwartz Public Relations: Schwartz PR is a Munich-based German PR agency focused on technology, IT, and digital clients. Comparable to Wake up in offering media relations, social media, and content marketing with a strong B2B tilt and similar mid-sized agency scale.
- Fink & Fuchs Public Relations: Fink & Fuchs is a Wiesbaden-based German PR agency specializing in B2B technology, IT, and industrial clients. Highly comparable to Wake up's B2B segment (e.g., Swagelok, Schleupen, Covestro) in target audience and media relations depth.
- Faktor 3 AG: Faktor 3 is a Hamburg-based German PR and communications agency offering media relations, corporate communications, and content marketing to B2B and B2C clients. Closely comparable to Wake up Communications in service mix, client profile (mid-to-large German enterprises), and agency scale.
- Wilde & Partner Public Relations: Wilde & Partner is a Frankfurt-based PR agency with strong B2B technology and industrial focus. Comparable to Wake up in B2B media relations, content strategy, and corporate communications across mid-to-large German enterprise clients.
- Palmer Hargreaves: Palmer Hargreaves is a Cologne-based German B2B marketing and communications agency offering brand, content, and digital communications. Comparable to Wake up in B2B focus, integrated content and social media capabilities, and German mid-market enterprise client base.
- Storymaker Agentur für Public Relations: Storymaker is a Munich-based German PR and content agency serving B2B technology and industrial clients. Directly comparable to Wake up in mid-sized German agency profile, B2B communications mix, and content-led approach.
Broad incumbents
- Edelman Germany: Edelman Germany is the German arm of Edelman, one of the world's largest PR firms, serving multinational and large enterprise clients across PR, corporate communications, and digital. Comparable as a broader incumbent in the same PR and corporate communications category, though operating at significantly larger scale and global footprint than Wake up.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Wake up Communications social profiles
Digital presenceWake up Communications financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wake up Communications leadership team
Management profileNumber of profiles
Profiles1 record
Wake up Communications funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wake up Communications M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wake up Communications
What does Wake up Communications do?
Wake up Communications is a full-service PR and Social Media agency that delivers strategic communications consulting, social media management, content creation, influencer relations, press and public relations, brand and corporate communications, and training/seminars. The agency combines human-led strategy and creative execution with AI-augmented tools for text creation, research, planning, and visual content, while maintaining human oversight.
Is Wake up Communications a public or private company?
Wake up Communications is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wake up Communications founded?
Wake up Communications was founded in 2012. It employs 11 to 50 people.
Where is Wake up Communications based?
Wake up Communications is headquartered in Düsseldorf, Germany, in the Europe region.
How does Wake up Communications make money?
Three revenue lines are on record. PR and Communications Consulting is the primary driver. The others are social Media Management and training and Seminars.
Who are Wake up Communications's main competitors?
Direct peers on record are Hering Schuppener Consulting, Serviceplan PR & Content, PIABO PR, Schwartz Public Relations, Fink & Fuchs Public Relations, Faktor 3 AG, Wilde & Partner Public Relations, Palmer Hargreaves and Storymaker Agentur für Public Relations. Edelman Germany is listed as a broad incumbent.
Does Wake up Communications have an API?
No public API is recorded for Wake up Communications.
What industry is Wake up Communications in?
Wake up Communications's product category is Public Relations & Social Media Agency Services. Its primary akta.pro industry code is MPAAADAJ, Digital PR & Social Media Communications, with a secondary code of BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 541820 and its SIC code is 7370.