New York Press Service

What New York Press Service does

New York Press Service (NYPS) is a privately held, cooperative-owned advertising and media-buying services company headquartered at 621 Columbia Street Ext., Cohoes, NY, and operating since 1945. It is owned by the news organizations it represents and functions as the commercial arm of the New York newspaper industry, providing print display advertising placement, digital advertising, network advertising solutions (line ads and a business card network spanning 290-320+ weekly, daily, ethnic, and specialty publications), and a press release distribution service reaching 400 newspapers and 15.5 million readers statewide from $125 per release. The company also operates NYPA (New York Press Association), a parallel trade association representing 700+ member newspapers and offering benefits including libel insurance, health insurance, the Better Newspaper Contest, and job/advertising services.

The company's technology backbone is NEON (News Engagement & Outreach Network), a coordinated statewide email advertising network connecting advertisers with opt-in newsletter audiences across 53+ participating publishers (4.8M+ combined readers) at a $15 publisher CPM via the NEON Inbox sub-product. For national campaigns, NYPS participates in the NewsMedia1st consortium, which aggregates 6,500+ newspapers and a similar number of news websites across 47 states and Canadian provinces, enabling single-order, single-bill statewide, regional, and national buys at rates described as less than a penny per reader and at least 70% cheaper than direct placement.

Revenue is generated through unit-priced advertising (press releases from $125, line ads from $389/week), usage-based newsletter CPM economics, enterprise campaign commissions, NYPA membership dues, ancillary services (public notice advocacy, content marketing, libel insurance brokerage), and administration of state programs such as the Empire State Newspaper & Broadcast Media Jobs Program. The go-to-market is hybrid: direct sales-led for enterprise and government advertisers, channel-partner distribution through the NEON publisher network and NewsMedia1st consortium, and event-driven engagement via the biannual NYPA conferences. Customers include healthcare systems (NYU Langone, Montefiore, NY-Presbyterian, Catholic Health), insurers (Excellus BCBS, MVP Health Care), banks (U.S. Bank, Citizens, Flushing Bank), utilities (Con Edison, National Grid), and state/city agencies (NY State Lottery, NYC Department of Health, NYSERDA), alongside a long tail of SMB advertisers and PR buyers.

Name

New York Press Service

Legal name

New York Press Service

Website

https://nynewspapers.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Newspaper Advertising Services

NAICS

Media Buying Agencies (541830), Newspaper Publishers (513110)

SIC

Services-Advertising (7310), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Print Media Buying (Newspapers/Magazines) (MPAAABAH)

akta.pro secondary industries

Media Relations & Press Office Services (MPAAADAI), Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Newspaper advertising services
• Media buying solutions
• Press release distribution
• Newsletter advertising network
• Digital advertising placement

Headquarters

HQ city

Cohoes

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Newspaper Advertising Services: Print display advertising placement across New York newspapers. Advertisers access publications through NYPS simplifying the media buying process with single point of contact.
2. NEON Newsletter Advertising: Coordinated email/newsletter advertising across participating publishers. $15 CPM with publishers, enabling advertisers to reach opt-in audiences through a single order.
3. Network Advertising Solutions: Line ads and business card network ads placed across multiple regional or statewide publications. Represents 290+ weekly, daily, ethnic and specialty publications. Regional buys from $389/week.
4. Digital Advertising Services: Digital advertising services including display ads, content marketing, and digital products across New York newspaper websites and digital platforms.
5. Press Release Distribution: Press release distribution service reaching 15.5 million readers statewide and 400 daily and community newspapers. Starting at $125 per release.
6. NYPA Membership: Voting membership for newspapers/digital sites (700+ member newspapers) and non-voting affiliate membership for vendors. Provides access to training, networking, insurance benefits, and member services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

New York Press Service (NYPS) simplifies media buying for advertisers and agencies by placing print display ads, digital ads, and newsletter advertising across New York State newspapers through a single point of contact. It operates statewide and regional ad networks (Line Ads, Business Card Network, National Ad Network via NewsMedia1st), the NEON newsletter advertising platform, and a press release distribution service reaching 15.5 million readers across 400 publications.

Product overview

New York Press Service (NYPS) is a print and digital marketing services company owned by the news organizations it represents. The core offering centers on newspaper advertising networks and media buying services, featuring three flagship products: Network Advertising Solutions (regional/statewide line ads and business card networks), NewsMedia1st (a national advertising consortium representing 6,500+ newspapers), and NEON/NEON Inbox (a statewide email advertising network with 53+ publishers and 4.8M+ newsletter readers). Supporting services include press release distribution, digital advertising, content marketing, and public notice advocacy. NYPA membership provides ancillary benefits including the Better Newspaper Contest, A-Mark investigative journalism awards, NewsBeat newsletter, libel insurance, Job Bank, webinars, and Publisher Bootcamp training. The company also administers the Empire State Newspaper & Broadcast Media Jobs Program tax credit initiative.

Differentiator

Problem solved

Functional benefit

Brands

• NEON: News Engagement & Outreach Network - statewide newsletter advertising network connecting brands with opt-in email audiences across New York publishers.
• NewsMedia1st
• New York Press Association
• Better Newspaper Contest
• A-Mark Contest
• NewsBeat

Products and services

• Newspaper Print Advertising Print display advertising services for newspapers across New York State, allowing advertisers to place ads in print publications through a single point of contact.
• Digital Advertising Digital marketing and advertising services including online ad placements, display ads, and digital products across New York newspaper websites and digital platforms.
• Network Advertising Solutions Statewide and regional newspaper advertising network providing cost-effective ad placement across multiple publications through single-order placement, including regional buys from $389/week.
• NewsMedia1st National Ad Network National advertising consortium representing over 6,500 newspapers and news websites across 47 states and Canadian provinces, providing campaign management including planning, placement, proof of publication, and payment services at rates under a penny per reader.
• NEON (News Engagement & Outreach Network) Statewide email advertising network connecting brands with opt-in email audiences across trusted New York publishers, coordinating newsletter campaigns through NEON Inbox across 53+ participating publishers with 4.8M+ newsletter readers.
• NEON Inbox Newsletter advertising solution enabling advertisers to place coordinated campaigns across participating publisher newsletters throughout New York through a single order, with publishers earning $15 CPM.
• Press Release Distribution Press release distribution service reaching 15.5 million readers statewide across 400 daily and community newspapers, with same-day distribution capability starting at $125 per release.
• Line Ads Classified advertising network offering regional and statewide coverage across six geographic regions (Capital Region, Central, Hudson Valley, Long Island, NYC, Western), reaching up to 7 million adult New Yorkers for as little as $389/week.
• Business Card Network Small display business card ad network covering 320+ weekly, daily, ethnic, and specialty publications across New York, offering up to 70% savings versus individual placement.
• Content Marketing Services Content creation and marketing services to help businesses tell their stories through trusted local news outlets.
• Public Notice Archive Online archive for public notices providing access to government transparency information for New Yorkers.
• NYPA Membership Voting membership for newspapers and digital sites (700+ member newspapers) and non-voting affiliate membership for vendors, providing access to training, networking, insurance benefits, contests, and member services.

Quantifiable outcome

• Reach 15.5 million readers statewide with single press release distribution
• +3 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• NewsMedia1stcoreStrategic or Co-development PartnerNewsMedia1st is a consortium of state press associations representing more than 6,500 newspapers and a similar number of news websites. NYPS participates in this consortium dedicated to executing effective advertising campaign management including planning, placement, proof of publication, and payment to newspapers.
• NEON Publishers (53+ New York publishers)coreChannel Partner/ Reseller/ DistributorNEON (News Engagement & Outreach Network) is a coordinated statewide email advertising network. 53+ participating publishers representing local and regional newsrooms across New York with combined opt-in reach of 4.8M+ newsletter readers. Publishers earn $15 CPM for ad placements.
• evvntminorChannel Partner/ Reseller/ DistributorConference sponsor providing event promotion services.
• Mutual Insurance CompanycoreOthersLibel insurance provider for NYPA members. Provides media liability coverage up to $15 million, with capacity up to $50 million via excess facility. Coverage includes defense costs, settlements, judgments, punitive damages, and appeals bonds. No hammer clause, no panel counsel requirements.
• GallaghercoreOthersNYPA's health insurance partner for 2026, offering smarter, more affordable health insurance solutions for New York publishers. Provides group employer benefit options including PEOs.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Newspaper Association (NNA): Trade association representing community newspapers nationwide. Comparable to NYPA in its role as a state-press-association umbrella providing advertising placement, training, and member services to local newspapers.
• Hearst Newspapers: Operates a portfolio of daily newspapers with a unified advertising sales arm offering regional and national ad placement. Comparable as a centralized ad-buying interface across multiple local newspaper titles.
• Lee Enterprises: Major newspaper chain providing centralized advertising services across local markets. Comparable to NYPS as a multi-title local-newspaper advertising sales network, though operated as a single corporate entity rather than a cooperative.
• Gannett (USA TODAY NETWORK): Largest U.S. newspaper chain with a national advertising sales organization (Gannett National) selling print and digital inventory across hundreds of local papers. Overlaps with NYPS in offering advertisers centralized local-newspaper ad placement at scale.

Emerging players

• AdCellerant: Digital ad operations and programmatic services provider for media companies, including local newspapers. Comparable to NYPS's digital advertising offering as a partner enabling local publishers to monetize digital inventory.
• Subtext: Newsletter monetization platform helping publishers build first-party audiences and sell newsletter advertising. Comparable to NEON Inbox as a newsletter-ad infrastructure layer for local newsrooms, and is a NYPA conference sponsor.

Regional players

• Illinois Press Association: State press association offering ad networks, public-notice services, and member benefits to Illinois newspapers. Operates a similar cooperative ad-placement model for member newspapers.
• California Newspaper Publishers Association (CNPA): State press association providing advertising placement, public-notice advocacy, and member services to California newspapers. Direct functional analog to NYPA/NYPS at a different geography.

Direct peers

• Local Media Consortium (LMC): Cooperative of local media companies that negotiates national ad partnerships and technology deals on behalf of member newspapers. Directly comparable as a cooperative-style organization representing newspaper publishers for advertising and digital services.
• Suburban Newspapers of America (SNA): Trade association for suburban and community newspapers that operates ad networks and media-buying programs comparable to NYPS's network advertising solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/new-york-press-service_2
• Xx.com/nynewspapers
• Facebookfacebook.com/nynewspapers

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York Press Service