What AdCellerant does

AdCellerant is a Denver-headquartered, private digital marketing technology and services company that operates the AI-enhanced Ui.Marketing platform, a unified, white-labeled workflow tool covering media planning, order management, proposal generation, reporting, and training for media companies and agencies. The platform bundles the AI Media Planner recommendation engine, an Order Management System, proposal software, reporting software, and a Marketing Training Academy, and connects programmatically to major ad inventory through The Trade Desk and other supply-side platforms (Brightroll, Rubicon, SpotX) to deliver digital solutions spanning display, programmatic video, geofencing, YouTube, streaming/CTV, addressable streaming TV, email, native, paid search, SEO, social, and streaming audio.

The company makes money through a mix of recurring platform subscriptions on Ui.Marketing, managed digital marketing services delivered by U.S.-based white-label strategists, and professional services/enablement revenue. It targets four primary customer segments — publishers, broadcasters, agencies, and franchises — selling primarily through direct enterprise sales and a 400+ partner white-label channel network that resells Ui.Marketing to advertiser clients across 5+ countries and 450+ cities; a self-service Ui.Marketing tier provides additional product-led reach.

AdCellerant is controlled by Clearview Capital following a January 2024 strategic investment (with Stellus Capital Management unitranche financing), operates a UK subsidiary (AdCellerant UK Limited), acquired BlueOrchid in March 2024, expanded into Calgary, Canada in May 2025, and entered a strategic partnership with Yext in February 2026. The company reports 97.6% partner retention on its Enterprise offering, 100,000+ annual campaigns through Enterprise, 1,000,000+ total campaigns, and holds ISO 27001, SOC 2 Type II, and B Corp certifications.

Name

AdCellerant

Legal name

AdCellerant LLC

Website

https://adcellerant.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

AdCellerant operates the AI-enhanced Ui.Marketing platform, a white-labeled digital marketing workflow tool serving publishers, broadcasters, agencies, and franchises via a 400+-partner channel network across 5+ countries. Revenue comes from platform subscriptions, managed services, and training, under private equity owner Clearview Capital.

Ownership category

akta.pro rank

Product category

Digital Marketing Platform

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

akta.pro secondary industries

Connected TV (CTV) & OTT Performance Advertising (BPAFACAG), Performance Marketing Automation & Bid Management Services (MPAAACAM)

Keywords

• Digital marketing platform
• White-label advertising
• Programmatic advertising
• Media campaign management
• Connected TV advertising

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscriptions: AdCellerant generates recurring revenue through Ui.Marketing platform subscriptions. Partners access the white-labeled platform for media planning, order management, and reporting. The company operates on a variable cost structure tailored to business needs.
2. Managed Digital Marketing Services: AdCellerant provides managed services including campaign execution, optimization, and professional support. U.S.-based strategists and campaign managers operate as a white-labeled extension of partner teams.
3. Professional Services and Enablement: Revenue from training academy, sales enablement, pitch support, and ongoing coaching provided to partners and their customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

AdCellerant provides an AI-enhanced, white-labeled digital marketing platform (Ui.Marketing) and managed services that enable media companies, broadcasters, agencies, and franchises to plan, launch, manage, and report on digital advertising campaigns across display, video, streaming TV, search, social, and email channels. The platform unifies media planning, order management, proposal generation, and reporting on top of integrations with major ad platforms and The Trade Desk, while US-based strategists and campaign managers operate as a white-labeled extension of partner teams.

Product overview

AdCellerant is an AI-enhanced digital marketing platform and growth partner offering a unified white-labeled solution combining Ui.Marketing (core platform with AI Media Planner, Order Management System, Proposal Management Software, Reporting Software, and Training Academy) with an extensive digital solutions portfolio spanning Display, Programmatic Video, Geofencing, YouTube, Streaming TV, Addressable Streaming TV, Email Marketing, Programmatic Native, Managed Ad Operations, Paid Search, Local SEO, Organic SEO, Website Development, Facebook & Instagram, and Streaming Audio advertising. The platform serves publishers, broadcasters, agencies, and franchises seeking white-labeled digital marketing solutions, enabling 1,000,000+ advertising campaigns through automated omnichannel campaign execution with recent expansion into Canada and strategic partnerships like Yext for brand visibility integration.

Differentiator

Problem solved

Functional benefit

Brands

• Ui.Marketing: The company's proprietary AI-enhanced digital marketing platform that provides unified media planning, order management, proposal generation, reporting, and training capabilities for media companies and agencies.
• AdCellerant Enterprise
• AdCellerant Gives

Products and services

• Ui.Marketing Platform Unified AI-enhanced digital marketing platform that enables media companies and agencies to plan, launch, manage, and report on digital advertising campaigns, integrating all major advertising platforms with white-labeled media planning, order management, and reporting tools.
• White Labeled Digital Marketing Services Managed white-label digital marketing services enabling media partners and agencies to sell, launch, prove ROI, and grow their business through expert campaign execution delivered as an extension of their own team.
• Addressable Streaming TV Hyper-targeted connected TV advertising solution that reaches specific households through premium streaming distributors, combining brand awareness with micro-targeting efficiency for advertisers.
• Marketing Training Academy Self-paced digital marketing learning platform providing 24/7 access to training resources, sales enablement, pitch support, and ongoing coaching for partners and their sales teams.
• Programmatic Display Advertising Programmatic display advertising solution reaching target audiences through automated campaigns across multiple inventory sources for media partners and their advertisers.
• Programmatic Video Advertising High-impact programmatic video campaigns delivered across premium video inventory sources for brand awareness and direct response objectives.
• Geofencing Advertising Location-based targeting solution that delivers geo-targeted ads to mobile device users within specified geographic areas for local advertisers and franchises.
• Streaming TV Advertising Connected TV and streaming television advertising solution reaching audiences watching content on internet-connected TV devices via premium streaming inventory.
• Paid Search Advertising Search engine marketing solution driving sales and conversions through paid search advertising on platforms such as Google Ads for media partners' advertiser clients.
• Facebook & Instagram Advertising Social media advertising on Facebook and Instagram platforms enabling advertisers to reach new customers and engage with existing audiences through paid social campaigns.
• Programmatic Email Marketing Programmatic email marketing solution enabling pinpoint audience targeting through email advertising campaigns for media partners and their clients.
• Programmatic Native Advertising Native advertising placement through programmatic channels that reaches consumers in a content-friendly format, aligned with editorial environments.
• Managed Ad Operations Managed ad operations service that reduces costs, retains customers, and ramps up productivity through professional ad operations support for media partners and their clients.
• YouTube Advertising High-impact YouTube advertising campaigns targeting users across Google's video platform for brand awareness and direct response objectives.
• Streaming Audio Advertising Streaming radio and audio advertising extending terrestrial broadcast campaigns to streaming audio platforms for broadcaster partners and their advertisers.
• Organic SEO Organic search engine optimization providing competitive visibility through natural search rankings optimization for media partners' advertiser clients.
• Local SEO Local search engine optimization service helping businesses improve visibility in local search results, particularly suited for franchise and multi-location brands.
• Website Development Custom website development service delivering high-performance websites for media partners' advertiser clients.
• AI Media Planner AI-powered media planning tool that translates business inputs into audience insights and product recommendations, enabling faster and more informed campaign planning.
• Order Management System (OMS) Campaign launch, management, and optimization dashboard that streamlines digital advertising workflows and maximizes campaign results from a single interface.
• Proposal Management Software All-in-one proposal management software enabling media partners to create, customize, and manage media proposals and streamline the advertiser sales process.
• Reporting Software Robust reporting software providing comprehensive insights and control to empower smarter, data-driven decisions across campaign execution.
• AdCellerant Enterprise Volume-based, white-labeled, performance-driven digital marketing solution for brands, broadcasters, and advertising agencies, offering access to major digital advertising platforms through the Ui.Marketing technology stack.

Quantifiable outcome

• 55x return on ad spend and $140,000 in closed sales for Addressable Streaming TV campaign targeting homeowners
• +7 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and support.

• YextcoreStrategic or Co-development Partner · 23 February 2026Strategic partnership combining Yext's brand visibility platform with AdCellerant's hands-on expertise and digital marketing solutions. AdCellerant provides dedicated certified experts to deliver training, strategic guidance, and ongoing coaching to drive adoption and measurable business outcomes for Yext customers across search, maps, apps, AI interfaces, and paid media environments.
• YextcoreGTM or Marketing Partner · 23 February 2026AdCellerant announced strategic partnership with Yext to enhance organizations' brand visibility across multiple digital channels. Collaboration combines Yext's platform with AdCellerant's digital marketing expertise to improve search discovery, engagement, and growth.
• The Trade DeskcoreTechnology or IntegrationAdCellerant uses The Trade Desk to access the most robust inventory pool available in programmatic solutions. The Trade Desk provides access to premium advertising inventory across connected TV and digital channels.
• Premium Content Distributors (A+E, Discovery, Fox, Scripps)coreTechnology or IntegrationAddressable Streaming TV solution reaches popular TV content owners including A+E, Discovery, Fox, Scripps and many others for streaming and connected TV advertising.
• Premium Streaming Distributors (DirectTV, Pluto TV, Samba TV, Sling TV)coreTechnology or IntegrationAddressable Streaming TV reaches premium distributors such as DirectTV, Pluto TV, Samba TV, and Sling TV for streaming television advertising.
• Supply-Side Platforms (Brightroll, Rubicon, SpotX)supportTechnology or IntegrationAdCellerant works with supply-side platforms including Brightroll, Rubicon, and SpotX to ensure access to new and expanding inventory pools, guaranteeing maximum scale for local marketers.

Scale indicators19 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• LocaliQ (Gannett): LocaliQ is Gannett's digital marketing platform offering white-label solutions for local media companies, including display, SEO, social, and CTV — overlapping closely with AdCellerant's publisher and broadcaster segments.
• Choozle: Choozle is a programmatic DSP designed for agencies and mid-market advertisers. Its self-serve platform and CTV offerings are directly comparable to AdCellerant's Ui.Marketing product.
• Simpli.fi: Simpli.fi is a programmatic platform specializing in CTV, OTT, and addressable advertising for agencies and brands. It directly competes with AdCellerant's Addressable Streaming TV and programmatic display offerings.
• Marin Software: Marin Software provides a cross-channel ad management platform for agencies and advertisers, with paid search, social, and e-commerce ad management. It competes with AdCellerant's paid media planning and OMS functionality.
• MediaMath: MediaMath is a programmatic ad platform providing DSP and audience-targeting capabilities for agencies and brands. It competes with AdCellerant on omnichannel programmatic execution and AI-driven optimization.
• StackAdapt: StackAdapt is a programmatic advertising platform serving agencies and brands with native, display, video, CTV, and audio capabilities. It is a direct competitor to AdCellerant in providing self-serve and managed programmatic infrastructure for media buyers.
• Basis Technologies (formerly Centro): Basis Technologies provides an enterprise ad management and programmatic platform for agencies and advertisers. It directly competes with Ui.Marketing's media planning, OMS, and reporting functionality for mid-market and enterprise agencies.
• Skai (formerly Kenshoo): Skai is an omnichannel marketing platform spanning paid search, social, and retail media. It competes with AdCellerant for agency and brand marketing budgets with similar AI-driven optimization tooling.

Broad incumbents

• The Trade Desk: The Trade Desk is a leading independent DSP that AdCellerant integrates with for inventory access. As a broad incumbent, it competes at the platform layer with AdCellerant's programmatic offerings while also serving as a key technology partner.

Regional players

• Active International: Active International is a corporate trade and media solutions provider offering media planning, buying, and inventory offset services. It overlaps with AdCellerant in media buying and managed services for enterprises, particularly in the U.S. market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/adcellerant
• Xx.com/AdCellerant

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdCellerant