Orcel and Romieu

What Orcel and Romieu does

Orcel & Romieu (SAS ORCEL & ROMIEU) is a privately held French B2B distributor founded in 2002 by Pierre Orcel and Patrick Romieu, headquartered in Éguilles in the Aix-en-Provence wine region. The company's central asset is its role as the official French distributor of DropStop®, an anti-drip wine pourer manufactured in Denmark by Schur, on which it has held exclusivity since founding. Beyond DropStop®, the company has assembled a broad catalog of wine accessories — sommelier knives (Koala, Bistro), glass cork stoppers (Vinolok), wine cooling buckets (Seau Luce, an exclusive design), unbreakable glassware, ice bags, service trays, tasting sleeves, SlowFlow controlled-pour accessories, and a wine trolley — alongside a promotional merchandise line (custom paper and cotton bags, pens, soaps, keychains, magnets, totebags, lanyards, wooden boards) used by wine producers for gifting, events, and branding. The portfolio is supported by in-house customization services (tampo/laser/screen printing, full-color personalization, packaging options) accessible both via direct B2B quotation and through a self-service e-commerce storefront.

The business model is sales-led B2B, targeting the French viti-vinicultural sector — domaines, châteaux, and négociants — through direct sales, industry trade shows (Wine Paris-Vinexpo, Millesime Bio), and digital channels (Instagram, LinkedIn, Pinterest, YouTube, email). Pricing is quote-based with product-specific minimum order quantities ranging from 150 units (DropStop®) to 5,000 units (kraft bags), positioning the company for bulk promotional purchases rather than individual retail. Distribution is concentrated in France with no active export motion indicated. The company operates with a small team (1–10 employees, four named including the co-founders) and is wholly owned by its founders with no external investment. A 2022 feature in Rosés en Provence magazine marked its 20th anniversary, and product additions (Koala, Bistro, Seau Luce) point to incremental proprietary-brand expansion on top of the Schur partnership.

Name

Orcel and Romieu

Legal name

SAS ORCEL & ROMIEU

Website

https://orcel-romieu.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Orcel & Romieu is a French B2B distributor, founded 2002, that serves as the official French distributor of DropStop® anti-drip wine pourers and supplies wine accessories and branded promotional merchandise to domaines, châteaux, and négociants across France.

Ownership category

akta.pro rank

Product category

Wine Accessories Distribution

akta.pro primary industry

Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)

Keywords

• Wine accessories
• Promotional merchandise
• Anti-drip pourers
• Custom branded products
• Sommelier tools

Headquarters

HQ city

Éguilles

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wine Accessories Sales: Sale of wine accessories including corks, sommelier knives, wine glasses, ice bags, serving trays, Vacuvin pumps, glass holders, cooling sleeves, buckets, aprons, SlowFlow, and Tasting Sleeves
2. Promotional Items Sales: Sale of promotional items for wine industry including bracelets, hats, cushions, fans, lanyards, glasses, masks, plaids, wooden boards, totebags, lounge chairs, lip balms, candy, USB keys, pencils, magnets, key rings, cotton bags, paper bags, soaps, pens, and paper supports
3. Customization Services: Customization and personalization services for wine accessories and promotional items with branding capabilities

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Orcel & Romieu is a French B2B distributor (SAS) specializing in wine accessories and promotional merchandise for wine industry professionals. Founded in 2002 and based in Éguilles near Aix-en-Provence, the company supplies and customizes items such as the DropStop® anti-drip pourer, sommelier knives, glass cork stoppers, wine coolers, and branded promotional gifts. It is the official French distributor for DropStop® (manufactured by Schur, Denmark) and serves domaines, châteaux, and négociants across France.

Product overview

Orcel & Romieu is a physical products distributor specializing in wine accessories and promotional items for the wine industry. The company's product portfolio centers on the DropStop® brand (anti-drip wine pourers manufactured in Denmark by Schur), complemented by a comprehensive range of wine accessories including glass cork stoppers (Vinolok), sommelier knives (Koala, Bistro), cooling buckets (Seau Luce), unbreakable glassware, and service items. They also offer promotional merchandise such as custom paper bags, cotton totebags, pens, soaps, and keychains. All products are customizable for professional B2B use, with the company serving the viti-vinicultural sector including winemakers, estates, negociants, and wine professionals.

Differentiator

Problem solved

Functional benefit

Brands

• DropStop: Anti-drip bottle pour stop — the company's flagship promotional product, distributed in France as the official distributor. Available in silver, gold, and copper bases with black or full-color customization.

Products and services

• DropStop® Original
• Customized DropStop®
• Sommelier Knives (Koala and Bistro)

Quantifiable outcome

• 20+ years of experience serving French wine industry

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Schur (Denmark)coreChannel Partner/ Reseller/ DistributorOfficial French distributor of DropStop® products manufactured by Schur in Denmark. Orcel & Romieu serves as the exclusive distributor for the French market since 2002.
• Millesime BiominorGTM or Marketing PartnerParticipation as partner/exhibitor at Millesime Bio trade show, a major organic wine trade fair.
• Wine Paris - VinexpocoreGTM or Marketing PartnerMajor wine industry trade show partnership and participation. Vinexpo is one of the most important global wine and spirits exhibition events.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• 4imprint: Publicly listed North American promotional products distributor offering custom-branded merchandise (bags, pens, drinkware, keychains) — directly overlapping the promotional-items half of Orcel & Romieu's catalog, but serving a different geography with a much larger operation.

Direct peers

• Vacuvin: Dutch-origin wine preservation and accessories brand (vacuum pumps, pourers, coolers, stoppers). Comparable product mix and wine-vertical distribution; Orcel & Romieu explicitly lists Vacuvin pumps in its catalog.
• Pulltex: Spanish manufacturer and distributor of wine accessories (sommelier knives, pourers, preservation, serving items). Closely comparable product portfolio and B2B2C go-to-market across the European wine trade.
• L'Atelier du Vin: Paris-based designer and distributor of wine accessories (corkscrews, decanters, anti-drip pourers, preservation systems). Closest French direct competitor with a similar B2B-and-B2C product range targeting the wine trade and consumers.
• Eurocave: French leader in wine cellars, wine service, and wine accessories. Comparable target customers (wine professionals, gastronomy, on-trade) and a complementary premium-product portfolio of wine storage and service items.
• Peugeot Saveurs: Iconic French maker of sommelier knives, wine mills, and wine service accessories sold through wine and tableware channels. Operates in the same wine accessories category as Orcel & Romieu with comparable target customers (domaines, retailers, on-trade).

Broad incumbents

• Le Creuset: Global French heritage brand offering cookware and an extensive wine accessories and barware line. Broader consumer-goods incumbent with overlapping wine accessories category but a much wider premium portfolio and global footprint.

Others

• HALO Branded Solutions: Large US-based promotional merchandise distributor offering branded corporate products analogous to Orcel & Romieu's promotional items range (pens, bags, keychains, totes). Adjacent industry (promotional products distribution) but at very different scale and geography.
• Schur (Starcke Group): Danish manufacturer and owner of the DropStop® trademark and Orcel & Romieu's most important supplier partner. An upstream counterpart in the same value chain — comparable product knowledge but operating as manufacturer rather than distributor.
• Vinolok (Preciosa): Czech-based maker of Vinolok glass wine closures, a brand Orcel & Romieu explicitly distributes in France. Comparable wine-vertical accessories category and similar B2B wine-industry distribution model from the supplier side.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCmCLn5Frbf8uKczRVp7uBbw
• LinkedInlinkedin.com/company/orceletromieu
• Instagraminstagram.com/orceletromieu
• Pinterestpinterest.fr/orceletromieu

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orcel and Romieu