Jansen

What Jansen does

Jansen (legal entity P.A. Jansen GmbH u. Co., KG) is a German specialty paints and coatings manufacturer founded in 1878 and headquartered in Ahrweiler, Germany. The company produces lacquers, glazes, primers, fillers, floor coatings, marking paints, and specialty decorative/functional coatings organized across nine product categories. Its technology base spans water-based acrylate dispersions, solvent-based alkyd resins, two-component polyurethane and epoxy systems, chlorinated rubber, and methacrylate formulations. Differentiated proprietary offerings include the ISO-TLR Door Lacquer Rapid (fast-drying isolation system certified to DIN EN 71-3 and DIN 53160), Aqua 2-Component Whiteboard Paint, Aqua Magnetic Paint, Vario Solid Glaze (high-solids alkyd/oil system), the two-phase Weathering Steel decorative effect, and the Jansen MIX computerized tinting system for custom color matching.

The company serves three primary customer segments: professional painters and contractors requiring high-performance coatings for commercial and residential projects; DIY consumers undertaking home improvement and craft work; and industrial/infrastructure buyers needing road, hall, and safety marking solutions. Several SKUs carry third-party validated certifications — DIN EN 71-3 toy safety, DIN 53160 saliva/sweat resistance, AgBB low emissions, and DIN 55900 radiator compliance — that pre-qualify the products for regulated applications where uncertified competitors are effectively excluded.

Jansen operates a direct-to-customer go-to-market combining an e-commerce storefront with named sales contacts (Florian Schüller for domestic sales, Michelle Kreuzberg for export) and Managing Partner Dirk Mayer-Mallmann. Revenue is generated through one-time unit-priced product sales across consumer (125ml–2.5L) and professional (5L–25L) pack sizes; pricing is not publicly disclosed. The company is privately held with no external investors, no parent entity, and operates from a single Ahrweiler production site, serving primarily the DACH region with export sales extending reach beyond Germany.

Name

Jansen

Legal name

P.A. Jansen GmbH u. Co., KG

Website

https://jansen.de

Company type

Private

Founded year

1878

Operating status

Operating

Headcount range

51–100 employees

Short description

Jansen is a German specialty paints and coatings manufacturer (founded 1878) producing lacquers, glazes, primers, and functional coatings across nine product categories for professional painters, DIY consumers, and industrial/infrastructure buyers in the DACH region and select export markets.

Ownership category

akta.pro rank

Product category

Specialty Coatings

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Shop Finishing & Surface Treatment (Staining, Painting, Lacquer) (HSAPAIAL)

akta.pro secondary industry

Paint, Stain & Finishes Retail (Coatings, Sundries) (CRAIADAF)

Keywords

• Specialty coatings
• Wood lacquers
• Industrial paints
• Floor coatings
• Decorative finishes

Headquarters

HQ city

Ahrweiler

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Paint and Coating Product Sales: Jansen generates revenue through the manufacture and direct sale of paints, lacquers, glazes, primers, and specialized coatings for wood, metal, floors, and industrial marking applications. Products are sold in various sizes with one-time purchase transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Jansen manufactures and sells lacquers, glazes, primers, fillers, and specialty coatings organized into nine product categories covering surface preparation, isolation and adhesion, metal effect and protection, floor coatings, road and safety markings, creative design finishes, functional office paints (whiteboard/blackboard/magnetic), interior/exterior wall paints, and wood glazes and clear lacquers. Products are sold in consumer sizes (125ml–2.5L) and professional/industrial sizes (5L–25L) to professional painters, contractors, industrial applicators, and DIY consumers through direct website sales and a direct sales force.

Product overview

Jansen is a German paints, lacquers, and specialty coatings manufacturer offering a comprehensive portfolio of nine product categories: Fillers for surface preparation; Isolating Lacquers-Tie Coatings for priming and adhesion; Metal Effect-Metal Protection for decorative and protective metal finishes; Floor Coating Products for industrial and residential floors; To Mark for road and safety markings; Creative Design including Weathering Steel decorative systems; Office Paints with functional whiteboard/blackboard/magnetic surfaces; White Paints-Colour Paints for interior and exterior applications; and Glazes-Clear Lacquers for wood protection. The company produces lacquers, glazes, and solutions for special applications, serving both professional contractors and end consumers through various distribution channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Fillers Surface preparation products for smoothing and leveling surfaces before painting or coating; for painters, contractors, and DIY users.
• Isolating Lacquers-Tie Coatings Primers and intermediate coatings that isolate substrates and provide adhesion for subsequent coats; includes ISO-TLR Door Lacquer Rapid, ISO-Painter's Undercoat, Aqua ULTRA-Primer, and 2-Component Aqua Multiprimer GH 20.
• Metal Effect-Metal Protection Decorative metal effect paints and protective coatings for metal surfaces used by trades and industrial applicators.
• Floor Coating Products Coatings and sealers for mineral substrates, concrete, wood, and industrial floors; includes Aqua Methacryl floor sealer, Aqua 2-component floor sealer, Liquid plastic, and Swimming Pool Coating.
• To Mark Specialized marking paints and equipment for road marking, hall marking, and safety markings; includes Road Marking HB, 2K Road Marking HB, Line Marking Spray, Daylight Luminous Paint System, and marking applicators.
• Creative Design Decorative specialty coatings including Weathering Steel (Edel-Rost) — a thick-coat metal effect colouring system for creating rusty industrial aesthetics.
• Office Paints Functional paints for office and educational environments including Aqua Blackboard Coating, Aqua 2-Component Whiteboard Paint, Aqua Magnetic Paint, Magnetic Surface, and Magnetic plates for interactive wall surfaces.
• White Paints-Colour Paints Interior and exterior paints including Aqua Wall Tile Lacquer, Aqua Radiator Paint, Bright Finish, Silk Finish, Acrylic Silk Paint, and Press Varnish in water-based and solvent-based formulations.
• Glazes-Clear Lacquers Wood protection products including Impregnating Varnish, Protect-Gel, Larch wood oil, Superior wax, Vario Solid Glaze, Aqua PUR Parquet and Wood Sealer, Uni Sealing, and Yacht and Boat Varnish.

Quantifiable outcome

• Products tested to EN 71-3 safety standards for toys and DIN 53160 for saliva/sweat resistance
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Brillux GmbH & Co. KG: Privately held German paint, lacquer, and coatings manufacturer serving painters, contractors, and DIY. Directly comparable to Jansen on product portfolio breadth, professional-trade customer base, and independent German mid-market scale.
• Zinsser (Rust-Oleum brand): Specialty primers, sealers, and problem-solving coatings brand owned by Rust-Oleum. Closely comparable to Jansen's isolating lacquers/primers category (e.g., ISO-TLR, ISO-Painter's Undercoat) and targets similar trade painters and problem-substrate use cases.
• Teknos Group Oy: Nordic privately held coatings manufacturer serving decorative, industrial, and wood finishes. Comparable to Jansen in mid-sized family-owned European specialty positioning, water-based technology focus, and trade-channel distribution.
• DAW SE (Caparol): German family-owned paint and coatings manufacturer with Alpina and Caparol brands serving professional painters and DIY consumers. Directly comparable to Jansen in product breadth, German mid-market positioning, and dual B2B/B2C channel mix.

Broad incumbents

• Akzo Nobel N.V. Global paints and coatings major with Dulux, Sikkens, and International brands spanning decorative, industrial, and specialty segments. Overlaps with Jansen in decorative and wood coatings but competes at vastly greater scale and global reach.
• PPG Industries: Global coatings manufacturer serving architectural, industrial, and specialty markets. Comparable to Jansen in architectural paints and wood finishes categories but operates at multinational scale with broader industrial exposure.
• Jotun A/S: Norwegian global coatings company with decorative, marine, protective, and powder coatings segments. Comparable to Jansen in wood and architectural finishes categories, though much larger and more diversified internationally.
• STO SE & Co. KGaA: Larger German specialty coatings company focused on facade systems, renders, and architectural paints. Comparable to Jansen in geographic origin and specialty architectural coatings focus, but broader in facade systems and significantly larger in scale.
• Sherwin-Williams Company: Global paints and coatings major with strong architectural and industrial portfolios. Overlaps with Jansen in professional decorative and wood coatings categories, with comparable product breadth in primers and specialty finishes.

Peers

• Remmers GmbH: German specialty coatings manufacturer focused on wood protection, building protection, and industrial floor systems. Highly comparable to Jansen in mid-sized German specialty positioning, professional-trade focus, and proprietary formulation expertise in wood and surface treatment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jansen-lacke

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jansen