Steak-umm
Steak-umm is a Pennsylvania-based frozen food manufacturer producing thinly sliced beef and chicken sandwich steaks, sold through U.S. grocery retailers including Walmart, with a viral social media persona driving brand engagement since 2017.
- Company typePrivate
- Founded1968
- HeadquartersReading, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Steak-umm does
Steak-umm (legal entity: The Steak-Umm Company, LLC) is a privately held food manufacturing company founded in 1968 by food inventor Gene Gagliardi and currently owned by Quaker Maid Meats, a Pennsylvania-based family-owned meat processing company. The company specializes in thinly sliced sandwich steaks, with a core product portfolio comprising 100% Beef Sliced Steaks (available in 9 oz, 15 oz, 21 oz, and 31.5 oz packages), 100% Angus Beef Sliced Steaks, and Chicken Breast Sliced Steaks (50 calories, 1g fat per serving). More recently, the company has expanded into value-added prepared products including the EggRollz line (Buffalo-Style Chicken and Philly-Style Cheese Steak variants) and Stuff-umms Philly-Style Cheesesteak, both positioned as air-fryer-friendly formats. The company holds SQF certification for food safety and operates from a single facility in Reading, Pennsylvania.
The company's primary go-to-market is through U.S. grocery retail distribution, with Walmart as a notable named partner carrying a dedicated Game Day product line. A direct e-commerce channel on steakumm.com sells novelty merchandise (Beef Sheets bedding at $79.99/set, the Meatless Dreams CD at $2.99) and apparel through Teespring, leveraging the brand's viral cultural presence. Since 2017, Steak-umm has cultivated an ironic, existential social media persona that has generated coverage from the Wall Street Journal, Fox News, Vox, Washington Post, and Associated Press, as well as pop culture appearances on American Dad, The Goldbergs, and Saturday Night Live — a distinctive content marketing positioning for a frozen food brand. The primary customer is retail grocery consumers seeking quick, easy-to-prepare protein options for family meals, with a secondary audience of social media followers engaging with the brand's comedic content.
Steak-umm firmographics
Firmographics- Name
- Steak-umm
- Legal name
- The Steak-Umm Company, LLC
- Website
- https://steakumm.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Steak-umm is a Pennsylvania-based frozen food manufacturer producing thinly sliced beef and chicken sandwich steaks, sold through U.S. grocery retailers including Walmart, with a viral social media persona driving brand engagement since 2017.
- Ownership category
- akta.pro rank
Steak-umm industry classification
Industry- Product category
- Frozen Prepared Foods
- NAICS
- Meat Processed from Carcasses (311612), Animal Slaughtering and Processing (3116), Other Snack Food Manufacturing (311919)
- SIC
- Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Beef Value-Added Prepared Meals (RTE/RTH Entrées, Meal Kits) (AFANAAAF)
- akta.pro secondary industries
- Deli Meats & Luncheon Meats (Sliced/Portioned Cold Cuts) (AFANAEAD), Frozen Prepared Meat & Seafood Meals (AFANAFAC), Snacking & Single-Serve Protein Meals (Bowls, Bites, Packs) (AFANAFAH)
Keywords
Where Steak-umm is headquartered
LocationHeadquarters
- HQ city
- Reading
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Steak-umm business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Others
Revenue model
- Food Product Sales: Steak-umm generates revenue through the sale of frozen thinly sliced beef and chicken products distributed through retail grocery stores and the company's e-commerce website.
- Merchandise Sales: Sale of branded merchandise including apparel (shirts) through Teespring online storefront.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Beef Sheets - Bedding product |
| One time/ perpetual license | Pay-as-you-go | Meatless Dreams CD |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Steak-umm product offering
Product offeringCore offering
Steak-umm manufactures and sells thinly sliced sandwich steaks made from 100% beef and chicken breast, available in multiple package sizes (9 oz, 15 oz, 21 oz, and 31.5 oz). The company has expanded into value-added prepared foods including EggRollz (Buffalo-Style Chicken and Philly-Style Cheese Steak) and Stuff-umms Philly-Style Cheesesteak pastries designed for air fryer preparation. Products are distributed through U.S. retail grocery chains (notably Walmart) and through direct e-commerce for novelty merchandise.
Product overview
Steak-umm is a food products company specializing in thinly sliced sandwich steaks and value-added prepared foods. The core product line consists of three types of sliced steaks: 100% Beef Sliced Steaks (available in 4 sizes from 9 oz to 31.5 oz), 100% Angus Beef Sliced Steaks (premium tier), and Chicken Breast Sliced Steaks (lower-calorie alternative). The company has expanded into the EggRollz line featuring Buffalo-Style Chicken EggRollz and Philly-Style Cheese Steak EggRollz, as well as Stuff-umms Philly-Style Cheesesteak (pastry-wrapped air fryer product). Additionally, Steak-umm has created novelty merchandise including Beef Sheets (bedsheets designed to look like their beef product) and the Meatless Dreams CD (audio of sizzling sounds). The company is owned by Quaker Maid Meats, a Pennsylvania-based family-owned company.
Differentiator
Problem solved
Functional benefit
Products and services
- 100% Beef Sliced Steaks The classic 100% beef sliced steak product available in 9 oz., 15 oz., 21 oz. and 31.5 oz. packages. A juicy, thinly sliced sandwich steak that serves as the company's flagship product.
- 100% Angus Beef Sliced Steaks Premium sliced steaks made from tender, well-marbled cuts of 100% Angus Beef, offering superior juiciness and flavor compared to the standard beef line.
- Chicken Breast Sliced Steaks Lean chicken breast sliced steaks with only 50 calories and 1 gram of fat per serving. A lighter alternative to the beef products, ready in minutes.
- Buffalo-Style Chicken EggRollz Crispy, fiery chicken egg rolls with zesty buffalo sauce and a perfect heat-meets-crunch combo. Air-fryer-friendly and ready in minutes.
- Philly-Style Cheese Steak EggRollz Golden, crispy egg rolls bursting with melty cheese and tender beef in a full-on Philly flavor experience. Air-fryer-friendly with 12g of protein per roll.
- Stuff-umms Philly-Style Cheesesteak Wrapped in a golden pastry shell and made for the air fryer, these stuffed pastries are packed with savory cheesesteak filling and 21 grams of protein per piece.
- Beef Sheets A novelty merchandise product - premium bedsheets made to resemble 100% beef Steak-umm. Vegan-friendly poly-synthetic fabric set including fitted sheet, top sheet, and two pillow cases. Originally priced at $79.99 per set.
- Meatless Dreams Compact Disc (CD) A humor-oriented audio product featuring over an hour of the sizzling sounds of Steak-umm to sleep to. Priced at $2.99, available free with code BEEFCURIOUS at checkout.
Quantifiable outcome
- SQF Certified Facility - The Safe Quality Food Program is recognized worldwide as the standard for food safety.
Companies that use Steak-umm
Customer profileSegments2 records
Ideal customer profiles2 records
Steak-umm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Steak-umm partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fisher House FoundationminorTo celebrate America's 250th anniversary, Steak-umm partnered with Fisher House Foundation, donating $20,000 to help military and veteran families. The Fisher House Foundation provides a home away from home for families of patients receiving medical care at major military and VA medical centers at no cost to them.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Steak-umm competitors and assessment
Company assessmentBroad incumbents
- Armour: Heritage brand of canned and processed meats including Vienna sausages, potted meat, and sliced luncheon products. Shares the convenience-proteins category positioning and long-established (early 20th century) brand heritage with Steak-umm.
- Smithfield Foods: Largest U.S. pork processor with extensive packaged meats portfolio (Nathan's, Eckrich, Armour). Overlaps with Steak-umm on sliced/prepared protein retail products and grocery distribution, though focused on pork rather than beef/chicken.
- Hillshire Farm: Tyson-owned brand of lunch meats, smoked sausages, and prepared protein products sold at retail. Directly comparable product format (sliced packaged meats) and channel overlap with Steak-umm's grocery distribution.
- Hormel Foods: Diversified processed meat conglomerate (SPAM, Skippy, Applegate, Justin's) with a substantial sliced and packaged meat portfolio. Overlaps with Steak-umm on shelf-stable and refrigerated deli-style meats, but at vastly greater scale and across a broader category set.
- Tyson Foods: Largest U.S. meat processor with branded frozen prepared meals (Jimmy Dean, Hillshire Farm) and protein products sold through the same grocery channels Steak-umm serves. Competes for freezer real estate and consumer dinner occasions across multiple Steak-umm categories.
- Perdue Farms: Major poultry producer with branded chicken products including sliced and portioned offerings sold nationally. Competes with Steak-umm in the chicken breast sliced steak category and shares the family-owned heritage characteristic.
- Jimmy Dean: Tyson-owned brand of breakfast sausages and frozen protein products sold through grocery retail. Comparable on frozen prepared protein format, mass grocery distribution, and family-occasion use cases targeted by Steak-umm's EggRollz and Stuff-umms lines.
- Boar's Head: Premium deli meat brand with broad retail and foodservice distribution. Comparable to Steak-umm on sliced/portioned protein format and grocery channel presence, though positioned at a higher price tier and focused on deli counter rather than freezer aisle.
Direct peers
- Foster Farms: Major chicken processor with branded retail sliced and portioned chicken products that compete directly with Steak-umm's Chicken Breast Sliced Steaks. Comparable on protein format, retail channel, and family/founded ownership characteristics.
- Land O'Frost: Family-owned manufacturer of sliced lunch meats including beef and chicken varieties sold through grocery retail. Closely comparable to Steak-umm in product format (pre-sliced, packaged meat), distribution model (frozen/refrigerated grocery), and scale (sub-200 employee private label).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Steak-umm social profiles
Digital presenceSteak-umm compliance and trust
Trust signalCompliance1 record
Steak-umm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Steak-umm leadership team
Management profileNumber of profiles
Steak-umm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Steak-umm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Steak-umm
What does Steak-umm do?
Steak-umm manufactures and sells thinly sliced sandwich steaks made from 100% beef and chicken breast, available in multiple package sizes (9 oz, 15 oz, 21 oz, and 31.5 oz). The company has expanded into value-added prepared foods including EggRollz (Buffalo-Style Chicken and Philly-Style Cheese Steak) and Stuff-umms Philly-Style Cheesesteak pastries designed for air fryer preparation. Products are distributed through U.S. retail grocery chains (notably Walmart) and through direct e-commerce for novelty merchandise.
Is Steak-umm a public or private company?
Steak-umm is a private company. It is classified as corporate owned and is currently operating.
When was Steak-umm founded?
Steak-umm was founded in 1968. It employs 51 to 100 people.
Where is Steak-umm based?
Steak-umm is headquartered in Reading, United Kingdom, in the Europe region.
How does Steak-umm make money?
Two revenue lines are on record. Food Product Sales are the primary driver. The others are merchandise Sales.
Who are Steak-umm's main competitors?
Broad incumbents on record are Armour, Smithfield Foods, Hillshire Farm, Hormel Foods, Tyson Foods, Perdue Farms, Jimmy Dean and Boar's Head. Direct peers are Foster Farms and Land O'Frost.
Does Steak-umm have an API?
No public API is recorded for Steak-umm.
What industry is Steak-umm in?
Steak-umm's product category is Frozen Prepared Foods. Its primary akta.pro industry code is AFANAAAF, Beef Value-Added Prepared Meals (RTE/RTH Entrées, Meal Kits), with a secondary code of AFANAEAD, Deli Meats & Luncheon Meats (Sliced/Portioned Cold Cuts). Its NAICS code is 311612 and its SIC code is 2013.