Brodex

What Brodex does

Brodex is a UK-based, privately held micro-manufacturer (1–10 employees) headquartered at the Knowsley Industrial Estate in Liverpool, specialising in water-fed pole systems and pure water cleaning machines for the professional exterior cleaning trade. Its core technology stack centres on carbon-fibre composite water-fed poles (AliGator 2.0 aluminium, Raptor Hybrid, Raptor Carbon Fibre, Raptor APEX, Cobra Oval Carbon Fibre, and a Solar Panel Cleaning variant, ranging from 25ft to 73ft and £90–£1,712), paired with reverse osmosis (RO) and deionisation (DI) filtration systems supplied in van-mounted, portable trolley, hot water, and on-site static configurations. Supporting technical components include proprietary anti-pinch lateral clamps, digital pump controllers with dead-end detection and IP64 rating, anti-kink 5mm pole hoses, 100PSI double-diaphragm pumps, and security manifolds for vehicle-mounted installations.

The business generates revenue almost entirely through direct-to-consumer e-commerce via brodexbms.co.uk, complemented by phone sales (01244 506 859 / 01244 837 859), a 'beat any like-for-like quote' pricing guarantee, and annual Black Friday promotions. The revenue model is hardware-led, split between one-time capital equipment sales (poles, systems, hose reels, pump controllers) and recurring consumables and parts (DI resin, RO membranes, carbon pre-filters, brush heads, hoses, fittings, valve and pump spares). The customer base is overwhelmingly horizontal: small and sole-trader professional window cleaning businesses across the United Kingdom, plus Northern Ireland and the Republic of Ireland, with an emerging adjacent use case in solar panel cleaning. The company is UKAS-accredited under an ISO certification and markets itself as a UK hand-builder, but discloses no funding history, no external investors, and no enterprise customer concentration.

Name

Brodex

Website

https://brodexbms.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Brodex is a UK-based manufacturer of water-fed cleaning poles and reverse osmosis / deionisation pure water systems, serving professional window and solar panel cleaning operators through direct e-commerce sales of hardware, parts, and consumables across the UK and Ireland.

Ownership category

akta.pro rank

Product category

Professional Window Cleaning Equipment

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Pressure Washing & Jetting Equipment (IMAHALAB)

akta.pro secondary industry

Reverse Osmosis (RO) Systems (Residential) (CRAJAJAK)

Keywords

• Water fed poles
• Pure water systems
• Window cleaning equipment
• Carbon fibre poles
• Reverse osmosis filtration

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales: One-time sale of water fed poles (aluminium, hybrid carbon/glass fibre, and full carbon fibre), water fed systems (van mounted and portable), and complete units ready to use with brush heads and accessories included.
2. Parts and Accessories Sales: Recurring sales of replacement parts including resin, filters, membranes, manifolds, brushes, cranks, hoses, reels, fittings, and pump components for their water fed systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Brodex manufactures and sells professional water fed poles and pure water cleaning systems for the window cleaning trade. The range spans aluminium, hybrid carbon/glass fibre, and full carbon fibre poles (up to 73ft), plus van-mounted and portable pure water systems using reverse osmosis and deionisation filtration. The offering is rounded out with hose reels, pumps, digital pump controllers, brush heads, DI resin, RO membranes, pre-filters, fittings, and van-mounting accessories — all hand-built in the UK and sold direct via e-commerce and phone.

Product overview

Brodex is a UK-based manufacturer of professional window cleaning equipment, specialising in water fed poles and pure water systems. The product portfolio centres on two core product lines: (1) Water fed poles available in aluminium (AliGator 2.0), carbon/glass fibre hybrid (Raptor Hybrid), full carbon fibre (Raptor Carbon Fibre, Raptor APEX, Cobra Oval Carbon Fibre), and solar panel cleaning variants, ranging from £90 to £1,712; and (2) Van mounted and portable pure water systems for deionised water production. These core offerings are supported by comprehensive accessories including hose reels (manual and electric), brushes and brush heads, pumps and controllers, filtration components, RO membranes, DI resin, fittings, hoses, and van equipment. The modular architecture allows customers to configure complete window cleaning setups combining poles, systems, and accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Fed Poles Hand-built professional water fed poles for window and solar panel cleaning, available in aluminium (AliGator 2.0), hybrid carbon/glass fibre (Raptor Hybrid), full carbon fibre (Raptor Carbon Fibre), ultra hi-mod carbon (Raptor APEX), and oval carbon fibre (Cobra Oval) variants. Sizes range from shorter reach to 73ft, supplied ready-to-use with brush head, crank, hose and fittings included. Solar panel cleaning pole variant is also offered.
• Pure Water Cleaning Systems (Van Mounted, Portable, Hot Water and On-Site Static) Van mounted and portable pure water cleaning systems that produce deionised water for streak-free window cleaning using reverse osmosis membranes, carbon pre-filters and DI resin vessels. Range includes Window Cleaning Machines (van mounted), Portable Trolley systems, Hot Water Machines, On-Site Static Systems, and Softwash Systems. Quote-based sales with a like-for-like price-beat guarantee against other UK manufacturers.
• Hose Reels (Manual and Electric Van Mounted) Industrial-strength hose reels for water fed pole operations, including powder-coated steel manual rewind reels, heavy-duty van mounted metal reels, and electric composite belt-drive van mounted reels with stainless steel inlet rated to 4000psi. Brass fittings and corrosion-resistant components.
• Digital Pump Controller Advanced digital pump controller for water fed pole systems with low voltage cut-out, battery indicator, dead end detection, auto calibration, smart battery management and IP64 water resistance rating.
• Brodex Pump 100PSI 12V DC double diaphragm pump without pressure switch, rugged design with universal industry standard footprint and 3 metre suction head, for powering water fed pole systems.
• Brush Heads (10" Lightweight and Sill Brush) Lightweight pencil-jet brush heads for water fed poles, including the 10" brush head (40% lighter than the previous model with mono-filament bristles and pencil jets) and the Sill Brush for cleaning windows and sills simultaneously.
• Premium DI Resin (25 Litre) Premium grade virgin polymer deionisation resin supplied in 25 litre containers for Brodex pure water cleaning systems.
• Industrial RO Membranes (20" and 40") Ultra low-pressure reverse osmosis membranes for window cleaning machines, supplied in 20" and 40" sizes for high production of pure water at mains pressure.
• Particle and Carbon Pre-Filter Cartridges 10 inch pre-filter cartridges used in front of RO membranes: 5 micron particle/sediment filter and 10 micron carbon filter for chlorine and organic matter removal.
• TDS Meter (Total Dissolved Solids) High quality TDS meter used to measure water purity of pure water systems to determine service intervals and fault find.
• Battery Pack System Battery, split charger and lidded battery box system for powering window cleaning systems without draining the vehicle battery; customer collection only.
• Security Manifold Stainless steel security system access port for vehicle-wall fitting, allowing system charging and discharging while the vehicle remains locked.
• Stainless Steel RO Membrane Housing Frost-resistant stainless steel housing for reverse osmosis membranes with no wrapping required, used in Brodex pure water systems.
• Vertical Resin Vessel Replacement resin vessel for Brodex van mounted pure water systems.
• 3G Filter Housing and Flow Meters Filter housings for Brodex pre-filters and carbon filters, plus product/drain flow meters for monitoring water flow in pure water systems.
• Van Mounted Pole Carriers Galvanised steel/powder-coated pole carrying brackets for van wall mounting, holding up to 6 water fed poles.
• Floorcote Van Floor Protection System Anti-slip polyurethane coating with rubber granules for van floor protection, covering approximately 4–5 square metres per 4L tin.
• Water Fed Pole Hoses and Microfibre Hoses Anti-kink high flow hoses for water delivery, including 5mm plastic pole hose (100ft), 8mm anti-kink microfibre hose (100m), and related fittings.
• Commercial Crank Assembly and Fittings Adjustable water fed pole brush necks in durable plastic with male/female German thread (compatible with Vikan and Brodex brush heads), plus nickel-plated auto shut-off snap fit microbore fittings (6mm or 8mm) for connecting pole hose to trolley hose.
• Tank Float Valve Tank float valve for water level control in Brodex pure water cleaning systems.
• Hose Reel Fittings and Connectors Premium brass and aluminium hose fittings for Brodex hose reels, including Hozelock brass swivel elbow with 1/2 inch reducer, aluminium male Hozelock pole hose connector, and HP brass male-to-female splitters.

Quantifiable outcome

• Solar panels can lose up to 30% power generation capability if not cleaned regularly
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Unger: Global manufacturer of professional window cleaning tools (squeegees, poles, cleaning kits), offering a broader product portfolio but overlapping with Brodex's pole and accessory lines.
• Moerman: International manufacturer of professional window cleaning equipment including water fed poles and accessories, serving a broader global market but competing with Brodex on pole technology.
• Pulex: European manufacturer of professional cleaning tools including window cleaning equipment, offering overlapping pole and accessory products in adjacent markets to Brodex.
• Ettore (RECo): Established global brand in professional window cleaning tools (squeegees, applicators, poles), competing broadly with Brodex in the window cleaning equipment category.

Direct peers

• Ionic Systems: UK-based manufacturer of water fed poles and pure water cleaning systems for professional window cleaners, directly competing with Brodex in the same product categories and customer base.
• Water-Fed (High Reach Solutions): UK retailer/manufacturer of water fed pole window cleaning systems and accessories, competing in the same professional cleaning equipment market as Brodex.
• Skyreach Equipment: UK-based manufacturer and supplier of water fed poles, portable systems, and window cleaning equipment, directly overlapping Brodex's product portfolio and customer base.
• Pure Freedom: UK supplier of water fed pole systems and pure water window cleaning equipment, serving the same professional window cleaning segment as Brodex.
• Gardiner Pole Systems: UK manufacturer of carbon-fibre and telescopic water fed poles for window cleaning, competing head-to-head with Brodex's RAPTOR and Cobra product lines.

Regional players

• Facelift Systems: UK-based provider of water fed pole and pure water window cleaning systems, serving a similar SMB window cleaner customer base in overlapping UK territories.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/brodexbms
• YouTubeyoutube.com/c/brodexbms
• Facebookfacebook.com/BrodexBMS
• LinkedInlinkedin.com/company/brodexbms
• Instagraminstagram.com/brodexbms

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brodex