What Moerman does

Moerman NV is a Belgian, family-owned manufacturer of professional and consumer cleaning tools, headquartered in Meulebeke, Belgium, with operations dating back to 1885. The company produces floor squeegees, window cleaning equipment, and the modular Carabao mopping system, manufacturing over 20,000 floor squeegees per day at its Belgian facility and selling globally through a network of DIY hardware stores, professional cleaning distributors, and OEM/private-label partners, supported by a US sales subsidiary (Moerman Americas Inc.) in Atlanta, Georgia. The core technology is the proprietary Dura-Flex natural rubber compound, developed and produced in-house, which delivers durability, tear and abrasion resistance, closed-cell density (no water absorption), and shape recovery across multiple surface types; this rubber underpins the company's claimed market-leading position in floor squeegees across its Moerman, Vero, and OEM brands. Innovation has accelerated around the Carabao platform (launched 2022, expanded with the Carabao Flat Mop in 2024), which combines a magnetic mop-to-squeegee attachment (patent-protected), an ergonomic trioval curved telescopic handle with 360-degree rotating knob, and an integrated dispenser system; the company markets the system with quantified claims of 25 percent faster cleaning and 99.9 percent bacteria removal, targeting healthcare, hospitality, and commercial office verticals.

Moerman's business model is primarily one-time product sales across three revenue streams: professional cleaning tools (floor squeegees, window cleaning equipment, Carabao mopping systems) sold through janitorial and cleaning equipment distributors to enterprise and professional cleaning buyers; DIY and household products (Aqua Wiping, Aqua Wiping Essentials, DIY window cleaning range) sold through hardware store chains to consumer/SMB buyers, packaged retail-ready with header cards and eurolock hangers; and an OEM/private-label stream offering customized colors and branding to other brands. Pricing is competitive and aligned with international market standards, with custom quotes for volume and OEM deals; no software, subscription, or recurring revenue components are evident. The company does not disclose revenue, headcount, or funding data, is privately held with no external investment rounds evidenced, and has not engaged in M&A, restructuring, or leadership changes in the available record. Distribution relies entirely on channel partners, with no direct-to-consumer digital storefront and no disclosed app or software surface; marketing is conducted through product catalogues, instruction and training videos, and trade exhibitions such as the Bunzl Expo in Leuven.

Name

Moerman

Legal name

Moerman NV

Website

https://moermangroup.com

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

11–50 employees

Short description

Moerman NV is a Belgian, family-owned manufacturer founded in 1885 that produces professional and consumer floor squeegees, window cleaning tools, and the Carabao modular mopping system, distributing globally through DIY retailers, cleaning equipment distributors, and OEM/private-label partners across Europe and North America.

Ownership category

akta.pro rank

Product category

Professional Cleaning Equipment Manufacturing

NAICS

Broom, Brush, and Mop Manufacturing (339994)

akta.pro primary industry

Mops, Buckets & Floor Cleaning Systems (CRAJAIAB)

Keywords

• Floor squeegees
• Window cleaning tools
• Professional mopping systems
• Natural rubber squeegees
• Cleaning equipment manufacturing

Headquarters

HQ city

Merelbeke

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Cleaning Tools: Manufacture and sale of professional-grade floor squeegees, window cleaning tools, and mopping systems to professional cleaning companies, healthcare facilities, hospitality businesses, and building maintenance companies.
2. DIY & Household Products: Sale of consumer-grade cleaning tools through DIY hardware stores and retail channels. Products include window cleaning kits, floor squeegees, and extension poles designed for at-home users.
3. OEM/Private Label: Customized product ranges in customer-specified colors and branding for OEM partners, providing additional revenue stream through white-label manufacturing arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Moerman manufactures and sells professional and consumer cleaning tools, including floor squeegees, window cleaning tools, and the Carabao modular mopping system, produced at its Belgian facility in Meulebeke with proprietary Dura-Flex natural rubber technology. The company produces over 20,000 floor squeegees daily and distributes globally through DIY hardware stores, professional cleaning distributors, and OEM/private-label partners. Brands include Vero, Moerman, Carabao, and Aqua Wiping, serving healthcare, hospitality, office, and household customers since 1885.

Product overview

Moerman is a Belgian manufacturer of professional and consumer cleaning tools, producing over 20,000 floor squeegees daily. The company offers three main product categories: (1) Floor Cleaning Tools including metal and plastic floor squeegees (Standard, Easy Fix, Easy Fix+, Waterrim, Profi+ variants) with proprietary Dura-Flex natural rubber blades; (2) Carabao Mopping System - a modular professional mopping solution featuring magnetic-attachment microfiber mops, curved telescopic handles with integrated dispensers, and floor squeegees designed for healthcare, hospitality, and office sectors; (3) Window Cleaning Tools including squeegee handles, rubbers, T-bars, extension poles, and bucket systems. The company also serves DIY/household markets with the Aqua Wiping and Aqua Wiping Essentials ranges. Key brands include Moerman, Vero, and OEM brands. Products are manufactured in Belgium with in-house R&D, and the company holds a dominant market position in floor squeegees globally.

Differentiator

Problem solved

Functional benefit

Brands

• Vero: One of the dominant market brands along with Moerman and OEM brands for floor squeegees.
• Carabao
• Aqua Wiping
• Aqua Wiping Essentials

Products and services

• Carabao Mopping System Professional modular mopping system combining floor squeegee technology with microfiber mops. Features patented magnetic mop attachment, curved telescopic handle with 360-degree rotating knob, integrated water dispenser, and replaceable rubber strip. Targets healthcare, hospitality, and office cleaning sectors.
• Carabao Flat Mop System Modular flat-mop cleaning system added to the Carabao family. Includes flat mop holder with hook-and-loop fastener base (45cm floor coverage), slim profile for under-furniture access, reversible flat mop for laminate, vinyl, parquet and delicate floors, and optional Carabao Flat Mop Set with height-adjustable pole, curved handle, 360-degree rotating knob, and 0.5L dispenser set.
• Floor Squeegees Floor cleaning squeegees in metal and plastic variants including Standard, Easy Fix, Easy Fix+, Waterrim, and Profi+ models. Feature proprietary Dura-Flex natural rubber double blades. Moerman produces over 20,000 units daily. Designed for professional cleaners, healthcare, hospitality, and commercial facility use.
• Window Cleaning Tools Professional window cleaning equipment including Moerman kits, squeegee handles, rubbers & channels, T-bars & sleeves, extension poles, bucket-on-a-belt systems, scrapers and blades, and buckets & soaps. Designed for professional window cleaners and commercial cleaning operations.
• DIY & Household Cleaning Range (Aqua Wiping) Consumer window cleaning tools designed for DIY and household users, including the Aqua Wiping range (lime green and ocean blue) and Aqua Wiping Essentials range, plus the DIY range in robust black, silver and turquoise. Products include window washers, squeegees, and telescopic handles with angle adapter, available with header cards and eurolock packaging for retail display.
• All Fix Organizer Storage solution for professional cleaners that holds floor cleaning handles, telescopic poles, and grips. Fits diameters up to 38mm including round, oval, and trioval shapes. Holds up to 4kg. Made from recycled plastic. SKU 28752.
• OEM / Private Label Manufacturing OEM partnership program providing customized product ranges in customer-specified colors and branding. Enables white-label manufacturing arrangements for partners seeking their own-branded cleaning tools.

Quantifiable outcome

• 25% faster cleaning compared to traditional mopping systems
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• DIY Hardware Store PartnerscoreChannel Partner/ Reseller/ DistributorMoerman products are distributed through DIY hardware stores as branded window cleaning tools fitting in the household shelf category. Products are available assembled with header cards and eurolock packaging for retail display.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vileda (Freudenberg Home & Cleaning Solutions): Vileda is the consumer and professional cleaning brand of Freudenberg, offering mops, squeegees, cloths, and gloves globally. While broader than Moerman in product scope, it directly overlaps in the mopping and floor squeegee categories where Moerman's Carabao and Dura-Flex products compete.
• Diversey: Diversey is a global commercial cleaning and hygiene solutions provider offering cleaning chemicals, tools, and equipment. While primarily chemical-led, its tools and equipment business overlaps with Moerman in serving healthcare, hospitality, and facility management customers.
• Carlisle FoodService Products: Carlisle manufactures a broad portfolio of foodservice and cleaning tools, including floor squeegees and mops sold through janitorial distribution. It competes with Moerman's professional floor squeegee range in the same janitorial distributor channels.
• Rubbermaid Commercial Products (Newell Brands): Rubbermaid Commercial Products is a major US manufacturer of commercial cleaning tools, carts, and waste handling. It competes with Moerman in professional floor cleaning (mops, squeegees) for the same healthcare, hospitality, and facility management buyers.
• 3M Commercial Cleaning: 3M's commercial cleaning division supplies cleaning tools, supplies, and chemicals to facility management markets. While far broader than Moerman, it competes at the procurement level in the same healthcare and commercial cleaning accounts targeted by Carabao.

Regional players

• Weiler Corporation: Weiler is a US-based manufacturer of brushes, squeegees, and maintenance tools primarily for industrial and commercial markets. It is a regional peer that overlaps with Moerman in floor squeegees and professional cleaning implements, particularly in North American janitorial channels.

Emerging players

• Tork (Essity): Tork is the professional hygiene brand of Essity, offering cleaning cloths, paper, and dispenser systems. While focused on paper-based wiping, its presence in professional hygiene channels overlaps with Moerman's healthcare and hospitality target customers.

Direct peers

• Ettore: Ettore is a long-established US manufacturer of window squeegees, channels, and related window-cleaning tools. It competes head-to-head with Moerman in the window cleaning category, particularly in the North American market where Moerman Americas operates.
• Unger: Unger is a German-founded global manufacturer of professional window cleaning and floor cleaning tools — squeegees, mops, poles, and related accessories. It directly competes with Moerman across both the professional cleaning channel and the DIY/household range, making it the closest comparable in product portfolio and target customer.
• Spontex (MAPA Group): Spontex is a European manufacturer of household and professional cleaning tools including sponges, mops, and squeegees. It is directly comparable to Moerman's DIY Aqua Wiping range and Carabao system in product, channel (mass retail and DIY), and European footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moerman