Custom Living

What Custom Living does

Custom Living is a privately held, integrated design-build firm headquartered in Indianapolis, Indiana at The Barrel Building (5335 Winthrop Ave). Founded in 2009, the firm operates three core service lines: Remodels & Additions, ground-up Custom Homes, and Boutique Commercial construction for restaurants, cafés, and hospitality-driven brands. The company employs approximately 25-30 professionals organized across Architectural Design, Interior Design, Project Management, Purchasing, and Pre-Construction/Estimating functions, led by President Tom Lazzara and COO Justin Schwab.

The firm's operating model consolidates architectural design, interior design, and construction management under a single contractual relationship, with a stated emphasis on planning, weekly client communication, and an online project portal. Underlying technology is limited to 3D modeling and space planning tools used for visualization; no proprietary software, AI/ML systems, or platform-based architecture is disclosed. The firm maintains certifications from the National Association of the Remodeling Industry, the Builders Association of Greater Indianapolis, and Neighbor Serve, and references external designer partnerships and a cabinetry vendor relationship with Nathan Alan.

Custom Living monetizes through project-based contracts across a wide pricing spectrum — from approximately $50,000 for small remodels to $1M+ for luxury custom homes — selling primarily to mid-market and high-net-worth residential homeowners in Carmel, Zionsville, Westfield, Meridian-Kessler, Fishers, and Indianapolis, with a smaller share of boutique commercial clients such as Field Brewing. Marketing relies on website portfolio, client testimonials, email newsletters, social media, and referral channels including external designers and past clients. No public revenue, funding, or M&A activity is disclosed.

Name

Custom Living

Legal name

Custom Living USA

Website

https://customlivingusa.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Custom Living is a privately held, Indianapolis-based integrated design-build firm delivering custom homes, remodels and additions, and boutique commercial construction for mid-market and high-net-worth clients across the Indianapolis metro area.

Ownership category

akta.pro rank

Product category

Residential Design-Build Construction Services

NAICS

Residential Remodelers (236118), New Housing For-Sale Builders (236117), Interior Design Services (54141)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

Keywords

• Design-build services
• Custom home construction
• Residential remodeling
• Interior design
• Architectural design

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Custom Home Construction: Ground-up custom home builds from initial concept through final handoff. Process includes site planning, architectural design, construction, and final walkthrough.
2. Remodels & Additions: Home renovation services including kitchens, bathrooms, basements, exteriors, mudrooms, and additions. Project-based pricing ranging from $50,000 to multi-million dollar renovations.
3. Boutique Commercial: Commercial build-out services for restaurants, cafés, and hospitality-driven brands. Includes Field Brewing and Nathan Alan Showroom as completed projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Custom Living is a full-service design-build firm offering integrated architectural design, interior design, and construction management under one roof. The firm delivers custom home construction, residential remodels and additions (kitchens, bathrooms, basements, exteriors, mudrooms, and home additions), and boutique commercial build-outs for restaurants, cafés, and hospitality-driven brands in the Indianapolis metro area, with projects ranging from $50,000 remodels to multi-million-dollar luxury custom homes.

Product overview

Custom Living is a full-service design/build firm offering three core service lines: Remodels & Additions, Custom Homes, and Boutique Commercial. The company operates an integrated team of architectural designers, interior designers, and project managers to guide projects from concept to completion. Remodels & Additions encompasses kitchen, bathroom, basement, mudroom/laundry, exterior, and addition projects. Custom Homes provides ground-up construction leveraging the company's renovation expertise. Boutique Commercial specializes in restaurant, café, and hospitality spaces. All services feature an in-house design team, though the company also partners with external designers on collaborative projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Remodels & Additions Full-service residential remodeling and home addition services covering kitchen, bathroom, basement, mudroom/laundry, exterior, and whole-home renovation projects for Indianapolis-area homeowners.
• Custom Homes Ground-up custom home construction service that leverages the firm's renovation expertise and a planning-first methodology to avoid common construction obstacles for affluent homeowners.
• Boutique Commercial Specialized commercial construction service for restaurants, cafés, and hospitality-driven brands, building distinctive spaces that enhance guest experience and support seamless operations; engagements begin with an intro call followed by an in-person meeting.

Quantifiable outcome

• Predictable process with clear communication and weekly updates

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Nathan AlanminorStrategic or Co-development PartnerCabinetry partner and vendor relationship. Custom Living assisted in the build-out of Nathan Alan's office/showroom space in Broadripple. Nathan Alan provides cabinetry products for Custom Living's residential and commercial projects.
• Various Trade PartnerscoreOthersTrusted trade partners for site walks and project execution, including contractors, electricians, plumbers, and specialty trades who work on Custom Living projects.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CaseDesign: National design-build remodeling firm with an integrated design + build model. Directly comparable in operating model (single-point-of-accountability, integrated design and construction teams) and customer profile (mid- to high-end residential).
• Bedrock Homes: Regional design-build firm offering custom homes and renovations. Comparable service mix (custom homes, renovations, design-build integration) and target customer profile.
• Case Architects & Remodelers: Mid-Atlantic design-build firm offering whole-home renovations, additions, and custom spaces. Comparable integrated design/architecture/construction model serving mid-market and high-end residential clients.
• Lamont Bros. Design & Build: Pacific Northwest design-build firm serving HNW residential and boutique commercial clients. Similar integrated architecture/interior design/construction offering and luxury custom home and remodel focus.
• Mosby Building Arts: Mid-size design-build firm in St. Louis offering custom homes, remodels, and boutique commercial projects. Closely comparable size, integrated team structure, and luxury remodeling positioning to Custom Living.
• Hammer & Hand: Design-build firm focused on high-performance and luxury residential. Comparable integrated architectural + construction model and HNW clientele.
• DreamMaker Bath & Kitchen: National kitchen and bath remodel franchise with full design-build service model. Comparable in design-led kitchen/bath renovations and custom cabinetry offerings; a scaled, multi-territory version of the same vertical.
• CR Living: Design-build and renovation firm in the Pacific Northwest offering custom homes, remodels, and commercial spaces. Comparable integrated team and tiered pricing model ($50K–$1M+ projects).
• Walters & Wolf Custom Homes: Design-build custom home and remodel firm in Pacific Northwest. Comparable luxury custom home and remodeling offering with integrated architectural design and construction services.

Regional players

• Trademark Construction: Design-build general contractor in the Indianapolis market offering custom homes and remodeling. Direct regional competitor serving the same Indianapolis-metro client base as Custom Living.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/customlivingusa
• Instagraminstagram.com/customlivingusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Living