What Case Architects & Remodelers does

Case Architects & Remodelers, operating under the legal name Case Design/Remodeling, Inc., is a privately held residential design-build remodeling firm founded in 1961 by Fred Case in Bethesda, Maryland. The company serves homeowners across the Washington DC metropolitan area — including Maryland, Northern Virginia, and Washington DC — through four physical neighborhood design studios in Bethesda, DC, Falls Church, and Alexandria, supplemented by a Northern Virginia operations office and a Rockville, MD warehouse. Its service portfolio spans kitchen and bathroom remodeling, home additions, whole-house renovations, indoor and outdoor living space transformations, and basement and attic conversions; an affiliate brand, FRED, handles smaller-scale home improvement and installation projects that fall below the full design/build engagement. The firm is family-controlled, led by Bruce Case as President and CEO, and operates without disclosed external institutional investment.

The company's core operating methodology is its proprietary CaseStudy® process, marketed as a unique first-step engagement combining inspiration and collaboration and backed by a 100% money-back guarantee. Service delivery is supported by CAD software for accurate scaled drawings, 3D virtual renderings, and virtual reality visualizations to communicate design options to clients, with project execution following a four-phase lifecycle — Design, Refine, Build, and Warranty. Craftspeople hold Certified Lead Carpenter (CLC) and Certified Kitchen and Bath Remodeler (CKBR) designations, and project managers average 30 years of industry experience with 20+ years of tenure at Case. All completed work is backed by an industry-leading 5-year workmanship warranty.

Revenue is generated through project-based fees structured across three phases: a CaseStudy® fee of 1% of projected project cost (refundable under the satisfaction guarantee), a Contract Documents deposit of 7% of projected cost (credited toward the total contract), and a fixed-price construction contract paid against a milestone draw schedule. Go-to-market is primarily direct sales through the four design studios plus complementary in-home, phone, and virtual consultations, supplemented by content marketing, Houzz presence, local media partnerships, community engagement via the Case Cares program, and educational seminars at design studio locations.

Name

Case Architects & Remodelers

Legal name

Case Design/Remodeling, Inc.

Website

https://casedesign.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Short description

Case Architects & Remodelers is a privately held, family-owned residential design-build firm founded in 1961, serving homeowners across the Washington DC metro area through four neighborhood design studios with kitchens, baths, additions, and whole-house renovations delivered via its proprietary CaseStudy® process.

Ownership category

akta.pro rank

Product category

Residential Remodeling Services

NAICS

Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Architectural Reconfiguration & Structural Alterations (HSAPAEAB)

akta.pro secondary industries

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Full Kitchen Remodel (Layout Reconfiguration) (HSAPAAAA), Second-Story Additions (HSAPADAB), Interior Wall Framing, Partition Builds & Reconfiguration (HSAPAFAA)

Keywords

• Home remodeling services
• Residential design build
• Kitchen bath renovation
• Home additions construction
• Whole house renovation

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Design/Build Remodeling Services: One-time project fees for home remodeling services including kitchens, bathrooms, additions, whole house renovations, and outdoor living. Revenue structured through phased payments: CaseStudy® fee (1% of projected project cost), Contract Documents deposit (7% of projected cost), and construction payments per draw schedule.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Case Architects & Remodelers is a residential design/build remodeling firm that delivers kitchens, bathrooms, home additions, whole-house renovations, indoor living spaces, and outdoor living projects to homeowners in the Washington DC metro area. Services are delivered through a proprietary CaseStudy® process that combines in-home consultation, 3D renderings, preliminary budgeting, and contract documents, followed by in-house construction management. A sister brand FRED handles smaller-scale home improvement projects.

Product overview

Case Architects & Remodelers operates as a home remodeling contractor and design firm offering comprehensive residential renovation services across the Washington DC metro area. The company provides a unified service offering built around its proprietary CaseStudy® process, which guides clients through design, refinement, construction, and warranty phases. Service delivery occurs through four neighborhood design studios (Bethesda, Washington DC, Falls Church, Alexandria) and spans six core project categories: Additions, Kitchens, Baths, Indoor Living, Outdoor Living, and Whole House renovations. An affiliate brand called FRED handles smaller-scale home improvement projects. The company also offers educational resources including a blog, video library, seminars, and a style quiz to help homeowners make informed decisions. A 5-year workmanship warranty backs all completed projects.

Differentiator

Problem solved

Functional benefit

Brands

• FRED: First name in home improvement. From small-scale updates to larger renovation and installation projects, the FRED team builds, installs, trims, and fits, keeping your home looking great.
• Case Cares
• CaseStudy

Products and services

• Kitchen Remodeling Residential kitchen remodeling services for DC metro homeowners covering contemporary, modern, transitional, and eclectic kitchen designs. Includes space planning, cabinetry, countertops, lighting, and full design/build execution.
• Bathroom Remodeling Residential bathroom remodeling services emphasizing comfort, care, grace, and style. Includes modern minimalist baths, traditional designs, and accessibility-focused (universal design) renovations.
• Home Additions Home addition services including first floor expansions, kitchen re-imaginings, first floor baths, and second story additions for growing families.
• Whole House Renovation Comprehensive whole-home renovation services covering kitchen, bathroom, living room, and basement updates for homeowners who want to refresh their entire residence while staying in their neighborhood.
• Indoor Living Renovations Transformation of attics and basements into practical living spaces including wine rooms, in-law suites, organized storage solutions, and recreational areas.
• Outdoor Living Remodeling Outdoor remodeling services including decks, screened-in porches, entryways, patios, porticos, and backyard oases to increase home value and expand living space outdoors.
• FRED Home Improvement Services Affiliate brand FRED provides smaller-scale home improvement services including updates, renovation and installation projects, building, installing, trimming, and fitting for homeowners who know what they want but need expert craftsmanship.
• ibby DIY Online Design Service Online DIY bathroom design service that allows homeowners to access bathroom design tools and resources directly, complementing Case's full design/build offerings.

Quantifiable outcome

• 5-year workmanship warranty on all projects
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Habitat for Humanity Metro Maryland's Women BuildcoreStrategic or Co-development Partner · 1 January 2019Case partners with Habitat for Humanity Metro Maryland's Women Build program. Since 2019, team members have helped build fences, frame walls, and install siding and flooring. Case has raised over $25,000 for Habitat, going towards renovating and building homes for low-income families in Montgomery and Prince George's Counties.
• FRED (First name in home improvement)coreStrategic or Co-development PartnerFRED is Case's affiliate brand for smaller-scale home improvement projects including installations, building, trimming, and fitting. When customers know what they want but need expert craftsmanship to make it happen, FRED provides the solution. Available at schedulefred.com.
• Children's National Health Systems / DC Design HousecoreStrategic or Co-development PartnerCase has participated in the DC Design House benefiting Children's National Health Systems for six years. The DC Design House has raised over $1.78 million for Children's National and is a leading annual fundraiser event.
• HomestretchcoreStrategic or Co-development PartnerSince 2009, Case has partnered with Homestretch (Falls Church-based organization) to transform their temporary housing by rehabilitating kitchens and bathrooms. Homestretch empowers homeless families to attain permanent housing and self-sufficiency, having helped over 1,000 families since 1990.
• Homes for Our TroopsminorStrategic or Co-development PartnerCase served as general contractor on a new home built in Frederick, MD for a severely injured U.S. Marine veteran through Homes for Our Troops, a national non-profit that builds specially adapted homes free of cost for veterans.
• Soldiers' AngelsminorStrategic or Co-development PartnerSince 2018, Case has partnered with Soldiers' Angels to support military personnel. Activities include assembling military care packages, making Valentines for Veterans, and collecting socks for Warm Feet for Warriors program.
• Arlington Food Assistance Center (AFAC)minorStrategic or Co-development PartnerCase partnered with Arlington Food Assistance Center in 2025, donating 462 pounds of food. AFAC provides dignified access to free groceries for families in need.
• Community Forklift and Habitat for Humanity ReStoreminorChannel Partner/ Reseller/ DistributorCase donates cabinets, appliances, hardware, and plumbing fixtures from remodeling projects to Community Forklift and Habitat for Humanity ReStore for recycling and reuse.
• Horton's KidsminorStrategic or Co-development PartnerFor over 6 years, Case employees have hosted toy drives supporting Horton's Kids' annual Xmas Shop, school supply drives for Operation Backpacks, book drives, and household supply drives.
• Pepco ENERGY STAR ProgramminorGTM or Marketing PartnerPepco provides rebates through their ENERGY STAR Program for energy-efficient home upgrades. Case recommends this program to clients for sustainable improvements.
• Dominion EnergyminorGTM or Marketing PartnerDominion Energy offers Virtual Audit Quiz, Home Energy Evaluation, and Property-Specific Check-Ups & Rebates for energy efficiency improvements. Case references these programs for client home efficiency upgrades.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Kitchen Tune-Up: National kitchen remodeling franchise offering update, refacing, and full remodel services. Competes for the same kitchen remodeling customer but at a broader, more standardized price point than Case.
• Neighborly: Parent company of multiple home-service franchises (including Mr. Handyman, Molly Maid, Glass Doctor). Adjacent incumbent that aggregates fragmented home-services demand and represents a structural force in the residential services space Case operates in.
• DreamMaker Bath & Kitchen: National franchise in the bath and kitchen remodeling category. Franchise-based competitor with overlapping kitchen and bath service offerings, though with a different unit-economics profile.
• Bath Fitter: National bath remodeler specializing in acrylic tub and shower liners and full bath conversions. Represents a national-scale, vertically integrated alternative for homeowners considering bath renovation.
• Re-Bath: National bathroom remodeling franchise with hundreds of locations. Provides bath-focused renovations at scale and competes for share of the bath remodeling wallet that Case also targets through its Baths service line.

Direct peers

• Sun Design Remodeling Specialists: Fairfax, VA-based design-build remodeler serving the DC metro area. Closely comparable in geography, service mix (kitchens, baths, additions, whole-house), and premium mid-market positioning.
• BOWA: McLean, VA-based design-build remodeling firm serving the DC metro for over 30 years. Direct competitor with similar premium positioning, integrated design/build model, and emphasis on architect-led projects for affluent homeowners.
• Mosby Building Arts: St. Louis-based design-build remodeling firm with a similar integrated design/build approach, emphasis on craftsmanship, and kitchen/bath/whole-home renovation scope. Comparable in business model though operating in a different geography.

Emerging players

• Block (Block Renovation): Tech-enabled renovation platform combining a marketplace with in-house project management for home renovations. Emerging digitally native competitor targeting the same mid-to-upper-market homeowner segment Case serves.
• Sweeten: Online marketplace that matches homeowners with vetted general contractors for renovations. Represents a digitally native channel that is reshaping how homeowners discover remodelers — a competitive consideration for Case's traditional referral-driven acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/casedesigninc
• YouTubeyoutube.com/user/CaseRemodeling
• Facebookfacebook.com/pages/Case-DesignRemodeling-Inc/60290899985
• LinkedInlinkedin.com/company/73484
• Instagraminstagram.com/CaseDesignRemodeling
• Pinterestpinterest.com/casedesigninc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Case Architects & Remodelers