Insightrix

What Insightrix does

Insightrix Research Inc. is a privately held, full-service market research firm headquartered in Saskatoon, Saskatchewan, Canada, founded in 2001 by Corrin Harper and Larry Goodfellow. The firm operates across customer experience, brand research, member/association research, education research, advertising and communications testing, and strategic studies, serving enterprise and government clients across Western Canada with selected international engagements. Its most distinctive asset is the wholly owned SaskWatch Research panel, launched in 2008, comprising 20,000+ Saskatchewan residents whose demographic composition closely matches Census distributions; this panel underpins both custom research projects and recurring syndicated products including the OnTopic semi-monthly omnibus, Consumer Confidence Tracking, Business Confidence, and the Saskatchewan Marketplace Intelligence Bundle.

The technology stack combines proprietary online community management software (Insightrix Communities, sold internationally since 2015), an AI-powered neuroscience ad testing platform (Neurolytrix, launched 2025 on a dataset of 200,000+ brains and 100B+ datapoints), a web-based voting platform for elections and plebiscites, real-time broadcast and social media monitoring, the quantitative AdCheck pre-testing methodology, and the Insightrix Studio creative storytelling layer producing video, interactive dashboards, and infographics. The firm holds ISO/IEC 27001:2013, MRIA Gold Seal, and CRIC accreditation, supporting a Standing Offer from Public Works and Government Services Canada for public opinion research.

Insightrix generates revenue through six primary streams: project-based custom research (professional services), syndicated report subscriptions and one-time purchases ($499-$4,999.99 per product), Insightrix Communities software licensing internationally, transaction-priced OnTopic omnibus questions, project-based online voting services, and usage-based Neurolytrix credit packs priced from $400 per single credit to $11,000 for 40-credit Growth packs. The go-to-market combines direct consultative sales for government and enterprise accounts, a Stripe-powered eCommerce storefront for syndicated reports, a self-service Neurolytrix portal, and thought-leadership channels including the Stories of Market Research podcast and a content/blog program. Pricing tiers span from $499 monthly snapshots to multi-year syndication and custom enterprise engagements.

Name

Insightrix

Legal name

Insightrix Research Inc.

Website

https://insightrix.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Insightrix is a Saskatoon-based full-service market research firm serving enterprise and government clients across Western Canada with custom research, syndicated Saskatchewan provincial reports, the proprietary 20,000+ member SaskWatch panel, the Neurolytrix AI ad testing platform, Insightrix Communities software, and online voting services.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

akta.pro secondary industry

Strategy & IT Advisory (BPAEAAAA)

Keywords

• Market research services
• Online survey panels
• Consumer insights
• Advertising effectiveness testing
• Online voting platforms

Headquarters

HQ city

Saskatoon

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Research Projects: Project-based custom research services including qualitative (focus groups, IDIs, ethnography, online communities) and quantitative methodologies (online surveys, SMS surveys, multimode). Pricing varies by scope, methodology, and sample requirements.
2. Syndicated Research Reports: Subscription and one-time purchase access to syndicated reports including Saskatchewan Consumer Confidence Tracking, Business Confidence, Social Media & AI Trends, and Market Intelligence Bundles. Ongoing data collection with recurring report delivery.
3. Insightrix Communities Software: Licensing of online community platform software to clients for self-managed research communities. Both managed services and self-service options available internationally.
4. Online Voting Services: Election and voting management services for organizations conducting elections, ballots, plebiscites and referendums. Includes software platform and election administration support.
5. Omnibus Research Services: OnTopic semi-monthly omnibus with question-based pricing. Minimum fee for two close-end questions. Volume discounts for multi-month purchases. Optional deliverables including raw data, reports, and video research.
6. Neurolytrix Credit-Based Testing: Credit-based pricing model for AI-powered ad testing. Starter, Professional, and Growth packs available with bulk discounts. Pay-as-you-go single credit purchases. Enterprise custom credit packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Insightrix is a full-service market research firm that designs and executes custom qualitative and quantitative research projects (focus groups, IDIs, ethnography, online surveys, SMS surveys), runs a Saskatchewan-owned online consumer panel (SaskWatch), delivers syndicated tracking reports, and licenses proprietary technology platforms including Neurolytrix (AI-powered ad testing), Insightrix Communities (online panel management software), and an Online Voting platform for elections and plebiscites. Services are wrapped with creative storytelling and interactive dashboards to turn data into actionable recommendations for clients.

Differentiator

Problem solved

Functional benefit

Brands

• OnTopic: Insightrix OnTopic is the company's semi-monthly omnibus research service measuring advertising recall, brand image, and public opinion in Saskatchewan.
• SaskWatch Research
• Insightrix Communities
• Insightrix Online Voting
• Neurolytrix
• Insightrix Studio
• Insightrix AdCheck

Products and services

• Custom Research Services Project-based custom market research services combining qualitative (focus groups, IDIs, ethnography, online communities) and quantitative (online surveys, SMS surveys, multimode) methodologies, covering customer experience, brand research, member research, education research, advertising and communications, and strategic studies. Sold to enterprises, government, crown corporations, and associations.
• OnTopic Omnibus Semi-monthly provincial omnibus survey in Saskatchewan measuring advertising recall, brand image, and public opinion with random representative sampling by region, age, and gender. Sold per question with volume discounts and optional deliverables including raw data, reports, and video research.
• SaskWatch Research Panel Saskatchewan-only online research panel of 20,000+ active members across all regions of the province, with demographics matching Census distributions on age, gender, household composition, income, and education. Provides sample for custom research and syndicated studies.
• Insightrix Online Voting Web-based online voting platform for elections, ballots, plebiscites, and referendums. Mobile-optimized with real-time reporting and security compliance. Used by agricultural boards, associations, political parties, and non-profits to run online elections.
• Insightrix Communities All-inclusive online community and panel management software enabling custom online communities for client research. Sold internationally on both managed and self-service bases as a market research online community (MROC) platform.
• Neurolytrix AI-Powered Ad Testing AI-powered ad testing platform delivering focus, cognitive demand, memory, and engagement metrics built on behavioral science with AI trained on 200,000+ human brains and 100+ billion datapoints. Used by advertisers and agencies to predict ad performance before launch via attention heatmaps, frame-by-frame video curves, and behavioral scoring.
• Media Monitoring and Social Listening Real-time broadcast monitoring service covering TV, broadcast, radio, and online media in the US, Canada, and internationally. Interactive dashboards with sentiment analysis and competitor keyword monitoring for brand reputation and PR measurement.
• AdCheck Pre-Testing Quantitative monadic pre-testing methodology for advertisement creative evaluation with industry norms. Monadic design eliminates order effects, measuring engagement, relevance, enjoyability, differentiation, and call-to-action effectiveness with a 3-5 day turnaround.
• Saskatchewan Consumer Confidence Tracking Report Monthly syndicated tracking study measuring consumer confidence perceptions of the economy, personal finances, household spending, and employment in Saskatchewan with 12 monthly waves per year, available by annual subscription or monthly snapshot.
• Saskatchewan Business Confidence Report Semi-annual syndicated survey measuring business confidence, financial health, staffing outlook, and perceptions of government and trade relations among Saskatchewan businesses, available per wave as a perpetual-license report.
• Saskatchewan Social Media and AI Trends Report Syndicated report analyzing social media usage, digital engagement, online brand followership, and AI perceptions across Saskatchewan delivered via an interactive DisplayR dashboard with annual full-access subscription and lifetime legacy options.
• Saskatchewan Marketplace Intelligence Bundle Annual subscription bundle combining the Consumer Confidence, Business Confidence, and New Value Equation (Saskatchewan Shopper) reports, including holiday shopping behaviors, price sensitivity, and AI-powered shopping tools.
• Corporate Reputation Index (CRi) Syndicated corporate reputation tracking and measurement service benchmarking corporate reputation in Saskatchewan over time.
• Insightrix Studio Creative services department transforming static research data into vibrant stories, interactive dashboards, video content, infographics, and microsites for stakeholder communication and presentations.

Quantifiable outcome

• 95% information retention with video-delivered insights compared to 10% with written text
• +4 more outcomes

Named customers28 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core and minor.

• FocusVisioncoreTechnology or Integration · 1 January 2014Strategic partnership with FocusVision to offer most advanced mobile survey technology available to clients and panel members. Partnership also enhanced online dashboard and portal capabilities. FocusVision provides technology infrastructure supporting Insightrix's mobile-first research approach.
• Saskatchewan Roughriders Football ClubminorGTM or Marketing PartnerOfficial corporate partner of the Saskatchewan Roughriders. Partnership provides brand visibility and community connection in Saskatchewan. Roughriders are also a research client using brand perception and fan research services.
• Metric Design and Business FurnishingsminorOthersVendors who collaborated with Insightrix to design new hybrid office space in 2021 featuring 'resomercial' design approach, state-of-the-art video conferencing, and flexible hot desking. Space designed to embrace hybrid working style.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/insightrix-research
• Xx.com/insightrix
• Facebookfacebook.com/insightrix

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insightrix