Metric Design
Metric Design is a Saskatoon-based interior design studio founded in 2011 offering residential and commercial design, renovations, and tenant improvements across Saskatchewan, with tiered service packages, builder partnerships, and the emerging MetricLy AI interior design platform.
- Company typePrivate
- Founded2011
- HeadquartersSaskatoon, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Metric Design does
Metric Design is a Saskatoon, Saskatchewan-based interior design studio founded in 2011 that delivers residential and commercial interior design, renovations, tenant improvements, and custom home projects for clients in the Saskatoon area and across Saskatchewan. The firm operates a tiered service model spanning entry-level conceptual packages (CAD $3,000-$6,000) through white-glove full-service design-build engagements priced at $40-$70 per square foot or 30-40% of project investment, with commercial work structured hourly ($150-$300/hour) or as 8-12% of construction and FF&E value. A small in-house team (1-10 employees) led by Creative Director Tamara Bowman delivers the work, supported by structured intake processes (complimentary Project Inquiry Calls and $395 Discovery Sessions) and strategic partnerships including the CENTRIC design-build collaboration with Centennial Kitchen & Bath.
The business is diversifying revenue beyond traditional professional services. In 2024, Metric Design launched MetricLy, an AI-powered interior design platform developed with Saskatchewan Polytechnic's Digital Integration Centre of Excellence, using machine learning for personalized preference mapping and computer vision for room scanning to recommend and transact furniture and décor. Innovation Saskatchewan committed $250,000 over five years to the collaboration. The company has also added retreat/experience planning for groups of 20-40 and experiential event services as adjacent revenue streams. Go-to-market is consultative and local: a single Saskatoon studio at 213 Wall Street, supplemented by builder/contractor referral partnerships, a content and social presence (Instagram, Facebook, LinkedIn, Houzz, Pinterest), and earned media coverage including CTV News and Global Ventures Magazine (Fall 2025).
Metric Design firmographics
Firmographics- Name
- Metric Design
- Legal name
- Metric Design Inc.
- Website
- https://metricdesign.ca
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Metric Design is a Saskatoon-based interior design studio founded in 2011 offering residential and commercial design, renovations, and tenant improvements across Saskatchewan, with tiered service packages, builder partnerships, and the emerging MetricLy AI interior design platform.
- Ownership category
- akta.pro rank
Metric Design industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (541410), Interior Design Services (54141)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Space Planning & Workplace Design (BPAHAKAI), Space Planning & Test Fits (BPABAFAB)
Keywords
Where Metric Design is headquartered
LocationHeadquarters
- HQ city
- Saskatoon
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Metric Design business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Interior Design Services: Full-service interior design engagements including space planning, custom millwork design, material specifications, and comprehensive finish packages for residential and commercial environments. Revenue is generated through project-based fees calculated per square foot or percentage of construction budget.
- Renovation Project Management: Construction-integrated design services with project management, contractor coordination, and end-to-end quality assurance through completion. White-glove service delivery model with procurement and installation support.
- Interior Styling and Decorating: Interior decorating, styling, home organizing, product specification, white-glove installation, and personal shopping services for furniture, accessories, and art.
- Commercial Interior Design: Commercial interior design, office renovations, tenant improvements, and commercial decorating services for private-sector clients including professional offices, medical clinics, landlords, and service-based businesses.
- Consultation Services: Discovery sessions, planning consultations, and advisory services for homeowners, builders, and professional clients planning renovations or custom homes.
- MetricLy AI Platform: AI-powered platform for interior design and furnishing selection. Users can access personalized recommendations, room visualization, and purchase items directly through the platform.
- Travel and Retreat Services: Retreat design and planning services including event flow, logistics coordination, authentic dining, accommodations, and adventure experiences for corporate groups of 20-40 people.
- Experiential Events Services: Event planning and hosting services for special occasions, fundraisers, and brand-led events including decorating, design, scheduling, and logistics coordination.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Conceptual Package - Light-touch creative session for vision clarification |
| Other | Pay-as-you-go | Essentials Package - Creative jumpstart for interior design journey |
| Other | Pay-as-you-go | Signature Package - Complete interior design plan ready for contractor handoff |
| Other | Multi-year contract | Full Interior Design Service Package - White-glove service from concept through completion |
| Professional services/ project-based | Pay-as-you-go | A La Carte Interior Design Services |
| Professional services/ project-based | Pay-as-you-go | Commercial Hourly Professional Services |
| Other | Multi-year contract | Commercial Phase-Based Design & Decorating Services |
| Other | Pay-as-you-go | Residential Project Discovery Session |
| Other | Pay-as-you-go | Project Inquiry Call |
| Professional services/ project-based | Multi-year contract | Travel and Retreat Services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Metric Design product offering
Product offeringCore offering
Metric Design is a full-service interior design studio based in Saskatoon, Saskatchewan, offering residential and commercial interior design, renovations, custom home design, and construction-integrated project management since 2011. Services span space planning, custom millwork design, material and finish specifications, tenant improvements, and end-to-end delivery from concept through installation. The firm also operates MetricLy, an AI-powered interior design platform for personalized furniture and d\u00e9cor selection.
Product overview
Metric Design operates as a full-service interior design studio offering residential and commercial interior design, renovations, and custom home design in Saskatoon since 2011. The core offering includes tiered service packages (Conceptual, Essentials, Signature, and Full Interior Design Service) progressing from initial visioning through complete design and construction management. The portfolio also encompasses commercial interior design and tenant improvements. An AI-powered digital product called MetricLy, developed in partnership with Sask Polytech's DICE, provides an online platform for personalized furniture selection and room visualization. Additional specialized services include retreat planning, experiential events, and discovery consultations.
Differentiator
Problem solved
Functional benefit
Brands
- MetricLy AI: AI-powered interior design platform for personalized furniture and décor selection through preference mapping, room scanning, and auto-selection of coordinating items.
Products and services
- Residential Interior Design Services Full-service residential interior design for homeowners in Saskatoon and Saskatchewan, including space planning, custom millwork design (kitchens, ensuites, closets, mudrooms), material and finish specifications, custom home selections, whole-home renovations, layout optimization, furnishings, room styling, and end-to-end project management from concept through installation.
- Commercial Interior Design Services Commercial interior design, office renovations, tenant improvements, and commercial decorating for private-sector clients across Saskatchewan, including professional offices, medical/dental/wellness clinics, commercial landlords, dealerships, service-based businesses, restaurants, and hospitality venues. Scope covers space planning, code-aware layouts, FF&E specifications, and design coordination with builders and contractors.
- MetricLy AI Platform AI-powered interior design platform that uses machine learning for personalized preference mapping, room scanning from uploaded photos, and auto-selection of coordinating furniture and d\u00e9cor items. Users can reshuffle options, visualize rooms, and purchase furniture and d\u00e9cor directly through the platform.
- Project Discovery Session 45-60 minute paid strategy session ($395 for residential clients, complimentary for qualified builders, developers, and realtors) for homeowners and professional clients planning renovations or custom homes, including project direction, roadmap, investment overview, written summary, and site measure.
- Retreat & Experience Planning Curated travel and retreat planning services for corporate groups of 20-40 people, including event flow design, logistics coordination, authentic dining, accommodations, and adventure experiences. Requires minimum 9 months lead time, billed hourly plus a service fee percentage of total retreat cost.
- Experiential Events Services Event planning and hosting services for special occasions, fundraisers, parties, and brand-led events, including decorating, design, scheduling, logistics coordination, and immersive themed experiences.
- A La Carte Interior Design Services Individual interior design services billed hourly starting at $1,000 for 4 hours, including drawings, lighting and fixture procurement, furniture selections, interior project administration, 3D renderings, DIY Build Your Box, Minute virtual design services, and travel/event experience services.
Companies that use Metric Design
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Metric Design technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature2 records
Metric Design partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Saskatchewan Polytechnic Digital Integration Centre of Excellence (DICE)coreMetric Design is partnering with SaskPolytech's Digital Integration Centre of Excellence on AI interior design projects. Innovation Saskatchewan committed $250,000 over five years to support this collaboration. The partnership focuses on developing AI-powered technologies including MetricLy platform for personalized preference mapping, room scanning, and auto-selection of coordinating furniture and décor items. DICE brings research capabilities while Metric Design provides domain expertise in interior design.
- Centennial Kitchen & BathflagshipMetric Design collaborated with Centennial Kitchen & Bath on the 'Centric' Lake House project - a complete design and renovation collaboration that transformed a 1960s Grosvenor Park home. The partnership combined Metric's interior design expertise with Centennial's construction capabilities. This first collaboration project was so successful the property sold before hitting the market. The companies formed a joint brand identity 'CENTRIC' for design-build residential projects.
- MetricLy TeamcoreMetric and DICE joined forces to bring MetricLy AI platform to market. This internal strategic partnership combines Metric Design's interior design expertise with DICE's technology development capabilities to create an innovative AI-powered interior design platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Metric Design competitors and assessment
Company assessmentDirect peers
- Decorilla: Online interior design marketplace offering concept boards, 3D renderings, and designer matching with e-commerce integration. Competes with both MetricLy (AI/digital design) and Metric Design's residential full-service model.
- Havenly: Online interior design platform pairing customers with professional designers for room designs and product purchases. Closely comparable to MetricLy on the tech-enabled interior design model and to Metric Design on the human-designer-led residential flow.
- Modsy: AI-enabled online interior design service that produces 3D room renderings and furniture recommendations. Directly comparable to MetricLy's computer-vision, preference-mapping, and e-commerce purchase flow, but operating at national scale.
- Box Design: Canadian interior design firm providing residential and commercial design services with construction coordination. Comparable boutique Canadian peer with a similar project-based, design-led approach.
- Diana Bastone Designs: Boutique Canadian interior design firm offering residential design-build services with similar full-service engagement model. Comparable as a small Canadian studio competing on integrated design and construction delivery.
Broad incumbents
- Gensler: Global architecture and design firm with deep commercial interior design practice serving offices, healthcare, and hospitality. Comparable on commercial interior design scope (tenant improvements, workplace, hospitality) but at vastly larger scale and geographic reach.
- IKEA Planning Studio / Inter IKEA: Mass-market furniture retailer with in-store and online planning tools, room visualization, and integrated furniture purchase flow. Adjacent comparable to MetricLy for self-serve interior planning and direct e-commerce purchase.
- HOK: Global design, architecture, and engineering firm with a commercial interiors practice. Comparable for enterprise-scale commercial interior design and tenant improvement work, though operating from a much larger portfolio.
Emerging players
- Planner 5D: AI-assisted 2D/3D home design platform with room scanning and furnishing recommendations. Comparable to MetricLy's computer-vision and auto-selection features as a self-serve alternative for end users.
Others
- Article: Direct-to-consumer modern furniture brand with curated room looks and integrated e-commerce. Adjacent comparable as a furniture-purchase destination that competes for the same end customer's wallet as MetricLy's marketplace flow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Metric Design social profiles
Digital presenceMetric Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metric Design leadership team
Management profileNumber of profiles
Profiles6 records
Metric Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metric Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metric Design
What does Metric Design do?
Metric Design is a full-service interior design studio based in Saskatoon, Saskatchewan, offering residential and commercial interior design, renovations, custom home design, and construction-integrated project management since 2011. Services span space planning, custom millwork design, material and finish specifications, tenant improvements, and end-to-end delivery from concept through installation. The firm also operates MetricLy, an AI-powered interior design platform for personalized furniture and d\u00e9cor selection.
Is Metric Design a public or private company?
Metric Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Metric Design founded?
Metric Design was founded in 2011. It employs 1 to 10 people.
Where is Metric Design based?
Metric Design is headquartered in Saskatoon, Canada, in the North America region.
How does Metric Design make money?
Eight revenue lines are on record. Interior Design Services are the primary driver. The others are renovation Project Management, interior Styling and Decorating, commercial Interior Design, consultation Services, metricLy AI Platform, travel and Retreat Services and experiential Events Services.
Who are Metric Design's main competitors?
Direct peers on record are Decorilla, Havenly, Modsy, Box Design and Diana Bastone Designs. Broad incumbents are Gensler, IKEA Planning Studio / Inter IKEA and HOK. Planner 5D is listed as an emerging player. Article is listed as an others.
Does Metric Design have an API?
No public API is recorded for Metric Design.
What industry is Metric Design in?
Metric Design's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAI, Space Planning & Workplace Design. Its NAICS code is 541410.