Meetings Today

What Meetings Today does

Meetings Today is a B2B trade-media brand serving the meetings and events industry, owned and operated by Trade Press Media Group, Inc., a private U.S. corporation. The publication covers industry news, destination planning, professional development, technology, and trends for a primary audience of corporate, association, and incentive-travel meeting planners, and monetizes a secondary audience of hotels, resorts, convention centers, CVBs, and DMOs that advertise and sponsor content. Distribution spans the meetingstoday.com website, multiple email newsletters (Newswire, Dare to Interrupt, New & Renovated), monthly digital magazines, a biannual Incentives Today magazine (co-produced with SITE), two podcasts (Dare to Interrupt, Eventualists), a video portfolio (Meetings In A Minute, No Hidden Agenda), EIC Preferred-Provider webinars for CMP credit, eHandbooks with MPI, and the Best Of Awards and Trendsetters of Tomorrow awards programs.

The product portfolio is anchored by the MT LIVE! hosted-buyer event series, which spans National, West, South, and Corporate/Incentive formats across U.S. and international destinations, generating revenue from supplier sponsorships, lead-generation packages, and partner fees. The underlying technology is conventional B2B media infrastructure: a Drupal-based CMS, email distribution platforms, webinar and video hosting, podcast distribution, Cvent event registration, and Trade Press's subscription management system. No proprietary technology stack, AI/ML models, patents, or software products are disclosed. Reach is reported at 64,759+ combined print and digital subscribers plus an unspecified "thousands of possible leads" advertiser metric.

The business model is multi-stream and advertising-led: sponsored content and display advertising across print and digital properties, recurring digital-magazine subscriptions, hosted-buyer event fees and sponsorships, sponsored webinars, eHandbook partnerships, and award-program participation. Pricing is not publicly disclosed and is negotiated through a four-person territory-based field sales organization covering North America and international markets. Strategic alliances with SITE, MPI, EIC, and ELX provide distribution, content, and credentialing leverage, while the parent company Trade Press Media Group supplies organizational stability and cross-title sales.

Name

Meetings Today

Legal name

Trade Press Media Group, Inc.

Website

https://meetingstoday.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Meetings Today is a private U.S. B2B trade-media brand (owned by Trade Press Media Group) that publishes news, destination guides, webinars, podcasts, and hosted-buyer events for corporate, association, and incentive-travel meeting planners, monetizing advertising and sponsorships from hotels, CVBs, and DMOs.

Ownership category

akta.pro rank

Product category

Trade Media & Events (Meetings Industry)

NAICS

Advertising, Public Relations, and Related Services (5418), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

akta.pro secondary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• B2b trade media
• Meetings industry news
• Hosted buyer events
• Meeting planner resources
• Trade publishing

Headquarters

HQ city

Cedar Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Advertising & Sponsorship: The primary revenue stream comes from advertising and sponsorship across multiple platforms including print publications, website opportunities, eNewsletters, digital media, and live events. The marketing planner indicates 'More than 64,759 publication subscribers (Unique print and digital)' and 'thousands of possible leads' as audience metrics for advertisers.
2. Publication Subscriptions: Revenue generated from magazine subscriptions distributed via Trade Press Media Group's subscription management system. Subscribers receive digital magazines, Incentives Today (in partnership with SITE), and access to archived content.
3. Live Events & Lead Generation: Meetings Today LIVE! hosted buyer events generate revenue through supplier sponsorships and participation fees. Lead generation services connect planners with suppliers through event activities. The company also sells partnership opportunities at their events.
4. Webinar & Education: Webinars offer continuing education credits toward CMP (Certified Meeting Professional) certification. Events Industry Council (EIC) has approved Meetings Today as a Preferred Provider of continuing education courses. Revenue may be generated through webinar sponsorships and participant fees.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels12 records

Core offering

Meetings Today is a B2B media brand that produces a trade publication (digital magazine and website) covering news, destinations, best practices, technology and trends for the meetings and events industry. It monetizes its 64,759+ subscriber audience through advertising, sponsorships, hosted-buyer events (Meetings Today LIVE!), CMP-eligible webinars, podcasts, eHandbooks and awards programs aimed at connecting qualified meeting and event planners with hotels, CVBs/DMOs and venue suppliers.

Product overview

Meetings Today is a B2B media platform serving the meetings and events industry, consisting of a core trade publication (Meetings Today magazine and website) supplemented by a portfolio of content products. The offering includes the main publication covering industry news and destination planning, Incentives Today (a SITE partnership magazine for incentive travel), the Meetings Today LIVE! hosted-buyer event series, newsletters (Meetings Today Newswire), podcasts (Eventualists, Dare to Interrupt), video content (Meetings In A Minute, No Hidden Agenda), webinar continuing education programs, digital magazine issues, eHandbook resources, and the annual Best Of Awards. The portfolio functions as an integrated content and events platform for meeting and event planning professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Incentives Today: A biannual online magazine for incentive travel professionals, created in partnership between Meetings Today and the Society for Incentive Travel Excellence (SITE).
• Dare to Interrupt
• Eventualists
• The Z
• MT LIVE!
• Meetings Today eHandbooks

Products and services

• Meetings Today (digital magazine and website) B2B trade publication covering the meetings and events industry, providing industry news, destination planning information, best practices, technology, wellness, F&B, sustainability, DEI and trend coverage for meeting and event planners.
• Meetings Today LIVE! (MT LIVE!) Hosted-buyer event series featuring one-on-one supplier appointments, destination tours, CEU-accredited educational sessions and networking for qualified meeting and event planners, with regional event formats across the U.S. and select international destinations.
• Incentives Today Biannual online magazine created in partnership with the Society for Incentive Travel Excellence (SITE), covering traditional and emerging incentive destinations, industry reports, qualifier preferences and innovative trends for incentive travel professionals.
• Digital Magazines Digital edition publications (2024-2026 archives) covering industry news, destinations and special state editions (Florida, Texas), distributed through Trade Press Media Group's subscription management system.
• Meetings Today Newswire (and eNewsletter suite) Email newsletter products including Meetings Today Newswire (distributed Tuesday-Thursday weekly), Dare to Interrupt (tied to podcast content), and New & Renovated (highlighting hotel updates), delivering industry news directly to subscriber inboxes with sponsorship opportunities.
• Meetings Today Podcasts (Dare to Interrupt, Eventualists) Podcast series featuring industry thought leaders, including Dare to Interrupt (career-focused content for women in events, hosted by Courtney Stanley) and Eventualists (career advice co-hosted by Taylor Smith and Hannah Elston of ELX, targeting next-gen event professionals), with new episodes monthly.
• Meetings Today Webinars Continuing education webinars for CMP credits covering budgeting, hybrid meetings, risk management, contracts, AV production, F&B, AI, sustainability, negotiation and destination discovery, with EIC Preferred Provider status.
• eHandbooks Topic-specific digital resource guides covering critical contract clauses, DEI essentials, site selection strategies, industry trends, budget-saving strategies, hybrid meetings and related topics, produced in collaboration with MPI and industry experts.
• Best Of Awards Annual awards program polling meeting planners on top properties and destinations, with categories covering East, MidAmerica, South and West hotels, Convention Centers, and Global CVBs/DMOs.
• Trendsetters of Tomorrow Award Award program recognizing 10 standout young professionals under 30 shaping the meetings and events industry, with the inaugural class announced in the September 2026 issue.
• Meetings Today Videos (Meetings In A Minute, No Hidden Agenda) Video content series including Meetings In A Minute (short-form tips from industry professionals), No Hidden Agenda (video broadcast co-hosted by Sarah Soliman and Courtney Stanley covering industry topics), and Partner Videos (destination highlights and supplier showcases).

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Society for Incentive Travel Excellence (SITE)coreStrategic or Co-development PartnerMeetings Today and SITE have a partnership to produce Incentives Today, a biannual online magazine for incentive travel professionals. The publication covers traditional and emerging incentive destinations, industry reports, qualifier preferences, and innovative trends. SITE is a global organization advancing the business case for incentive travel.
• Meeting Professionals International (MPI)coreStrategic or Co-development PartnerMPI and Meetings Today have collaborated on multiple eHandbooks covering critical contract clauses, DEI essentials, and industry trends. MPI provides education content and expertise for joint publications. Jessie States, MPI's VP of Consulting, speaks at Meetings Today LIVE! events.
• Events Industry Council (EIC)coreStrategic or Co-development PartnerEIC has designated Meetings Today as a Preferred Provider of continuing education courses that qualify for CMP (Certified Meeting Professional) credit. This enables Meetings Today's webinars to offer CEU credits to participants.
• Trade Press Media GroupcoreOthersTrade Press Media Group is the parent company of Meetings Today. The organization also publishes trade publications and operates business media brands. Jim Krotz and other sales leadership serve both Meetings Today and related Trade Press properties.
• Event Leaders Exchange (ELX)minorStrategic or Co-development PartnerELX is an exclusive community for senior corporate event leaders. Hannah Elston, Senior Manager of Partnerships at ELX, co-hosts the Eventualists podcast with Meetings Today's Taylor Smith. Collaboration targets next-gen professionals and career development content.
• Courtney StanleyminorGTM or Marketing PartnerCourtney Stanley is a keynote speaker, event emcee, and career coach who hosts the Dare to Interrupt podcast for Meetings Today. She is featured in Women to Watch recognition programs. Her content focuses on women's empowerment in the meetings industry.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Event Marketer: Event Marketer is a B2B trade publication focused on brand activations, experiential marketing, and corporate events. It overlaps Meetings Today's advertiser base (agencies, hotels, venues) and competes for sponsorship revenue and planner/supplier mindshare within the broader events industry.
• Special Events Magazine: Special Events Magazine covers the special events and meeting planning industry with a focus on weddings, galas, and corporate events. It shares a supplier-advertiser base with Meetings Today (venues, hotels, vendors) and serves an overlapping professional audience of planners and event producers.
• BizBash: BizBash is a B2B media brand for event and meeting professionals, offering news, destination features, vendor directories, and experiential content. It targets a partially overlapping audience of corporate and association planners and competes for the same supplier-side advertising and event sponsorship dollars.
• Meetings & Conventions: Meetings & Conventions (M&C) is one of the legacy trade publications for the corporate, association, and incentive travel planning market. It publishes M&C Vision, the Gold Service awards, and trade show coverage that overlap directly with Meetings Today's content and events portfolio.
• PCMA (Convene): PCMA is the leading professional association for convention and meeting professionals and publishes Convene magazine, the largest circulation publication for the audience Meetings Today serves. PCMA also runs its own conferences and education that overlap with Meetings Today's webinar and content businesses, and the two organizations partner at multiple industry events.
• Smart Meetings: Smart Meetings is a B2B trade publication and events platform directly serving corporate meeting and event planners with destination content, awards programs, and SMARTMAG. It overlaps Meeting Today's planner audience, supplier advertiser base, and Best-Of style awards, making it the most direct head-to-head competitor in the space.
• Successful Meetings: Successful Meetings is a long-running trade magazine for meeting planners, covering destinations, industry news, and awards. It competes with Meetings Today for both planner readership and hotel/CVB advertising budgets; notably, Meetings Today's content director Rob Carey previously led editorial there.

Broad incumbents

• Skift: Skift is a larger B2B travel media company covering hospitality, tourism, and corporate meetings. While broader in scope than Meetings Today, it increasingly publishes content, research, and events that compete for the same corporate buyer audience and travel-industry advertiser spend, positioning it as a broad incumbent in adjacent categories.
• Northstar Meetings Group: Northstar Meetings Group is the parent of Meetings & Conventions and Successful Meetings, two of the longest-standing meetings industry publications. As a larger multi-brand portfolio competing for the same advertiser dollars and planner readers, it is the principal broad incumbent in this B2B meetings media category.

Others

• Meeting Professionals International (MPI): MPI is a major international association for meeting and event professionals, providing certification, education, and an annual conference (IMEX partnership). Meetings Today collaborates with MPI on eHandbooks and educational content, making MPI an adjacent ecosystem participant rather than a direct media competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/meetingstoday
• Facebookfacebook.com/VisitCalifornia
• Instagraminstagram.com/visitcalifornia

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meetings Today