Event Marketer
Event Marketer is a B2B trade media brand, owned by Access Intelligence, LLC, that publishes editorial content, awards programs, proprietary research, and live events serving brand marketers, experiential agencies, and trade show organizers in the experiential marketing industry.
- Company typePrivate
- Founded2002
- HeadquartersNorwalk, United States
- Headcount—
- GTM typeB2B
- OfferingDigital Commerce or Content
What Event Marketer does
Event Marketer is a B2B trade media brand serving the experiential marketing, brand activation, and trade show industry. Founded in 2002 and headquartered in Norwalk, Connecticut (with operational base in New York City), the publication operates as a brand under Access Intelligence, LLC, distributed through the Chief Marketer Network alongside sister titles including Chief Marketer, AdExchanger, PR News Online, Cynopsis, LeadsCon, and AdMonsters. Its product portfolio centers on editorial content (website and print magazine), industry research (the annual EventTrack study produced with Sparks), a podcast (Event Peeps), flagship live events (Experiential Marketing Month with Trendwatch seminars in Los Angeles, Chicago, New York City, and Dallas, plus the Experiential Marketing Summit), and an integrated awards and lists franchise that includes the It List (Top 100 Agencies), Fab 50 (Top Event Builders), B-to-B Dream Team, Ex Awards, Experience Design Awards, and the Experiential Marketing Hall of Fame.
The publication does not offer a software platform, public API, or proprietary technology product; its underlying technology stack is conventional — WordPress-based CMS on eventmarketer.com, BigMarker for webinar hosting, DragonForms for newsletter signup, and standard social/RSS distribution. Revenue is generated through two streams: (1) advertising and sponsorship across digital, print, events, and the Experiential Marketing Month marquee program (with named enterprise sponsors including American Express, JPMorganChase, Netflix, Red Bull, Sephora, Bosch, Kia, Lenovo, Siemens, and others); and (2) recurring subscriptions for the print magazine, digital editions, newsletters, and Experiential Intelligence Reports. Pricing is not publicly disclosed and is quote-based for both advertising and subscription access.
Event Marketer serves four primary customer segments — brand marketers and event strategists, event and experiential agencies, trade show organizers, and B2C experiential marketers — with the first two representing the dominant revenue base. The 2026 launch of a measurement-focused FastSensor partnership signals incremental movement toward event measurement content, though the company has not disclosed proprietary AI or data-product initiatives. Three named editors lead content operations: Rachel Boucher (Head of Content), Juanita Chavarro Arias (Managing Editor), and Kait Shea (Senior Editor and Manager of Digital Content). No funding rounds, M&A activity, or equity events are disclosed in the source material.
Event Marketer firmographics
Firmographics- Name
- Event Marketer
- Legal name
- Access Intelligence, LLC
- Website
- https://eventmarketer.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Short description
- Event Marketer is a B2B trade media brand, owned by Access Intelligence, LLC, that publishes editorial content, awards programs, proprietary research, and live events serving brand marketers, experiential agencies, and trade show organizers in the experiential marketing industry.
- Ownership category
- akta.pro rank
Event Marketer industry classification
Industry- Product category
- Trade Media / Experiential Marketing Publishing
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)
- akta.pro secondary industries
- Industry-Specific B2B Trade Show Organizers (THAHABAB), Trade Shows & Industry Expos (B2B) (MPAGAHAB)
Keywords
Where Event Marketer is headquartered
LocationHeadquarters
- HQ city
- Norwalk
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Event Marketer business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising and Sponsorship: Event Marketer generates revenue through sponsored content, banner advertising, and event sponsorships. The site features dedicated advertising pages (Advertise With Us) and experiential marketing month is supported by named sponsors including American Express, Bosch, JPMorganChase, Netflix, Red Bull, Sephora, and others.
- Subscriptions and Content Access: The publication offers paid subscriptions for its magazine, digital editions, newsletters, and Experiential Intelligence Reports. Subscribers gain access to white papers, research studies, and the EventTrack annual research report.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Event Marketer product offering
Product offeringCore offering
Event Marketer is a B2B trade media brand that produces editorial content, research reports, industry awards programs, live events, and a podcast serving professionals in the experiential marketing, brand activation, and trade show industries. The publication operates a website, print/digital magazine, and the annual EventTrack research benchmark, alongside awards (Ex Awards, It List, Fab 50) and experiential marketing events including Experiential Marketing Month and the Experiential Marketing Summit.
Product overview
Event Marketer is a B2B media publication under Access Intelligence's Chief Marketer Network that serves the experiential marketing industry through an integrated portfolio of content, events, and research products. The core offerings include the Event Marketer Website and Magazine for industry news and analysis, the EventTrack annual research report (produced with Sparks) for market benchmarking, and the Event Peeps Podcast for thought leadership. Event Marketer produces major industry events including Experiential Marketing Month (a four-week virtual/in-person series each October with Trendwatch seminars in major cities) and the Experiential Marketing Summit. The company operates award programs including the Ex Awards, Experience Design Awards, and Experiential Marketing Hall of Fame, as well as industry lists such as the It List (Top 100 Agencies), Fab 50 (Top Event Builders), B-to-B Dream Team, and The Watchlist. Additional offerings include white papers, research guides, and downloadable content covering event strategy, ROI measurement, and experience design. The publication does not offer a public API or software product.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Marketer Website Primary digital platform delivering industry news, case studies, trend analysis, white papers, and expert interviews covering experiential marketing, B2B events, trade shows, and brand activations for brand marketers and event professionals.
- Event Marketer Magazine Print and digital publication providing in-depth coverage of experiential marketing strategies, event technology, and industry insights for brand marketers and event professionals.
- EventTrack Research Annual industry benchmark report providing data on experiential marketing spend, attendance trends, and strategic insights for brand marketers, produced in partnership with Sparks.
- Event Peeps Podcast Industry podcast featuring interviews with experiential marketers, agency leaders, and brand executives discussing trends, strategies, and career insights in live events.
- Experiential Marketing Month Four-week virtual and in-person event series held each October featuring Trendwatch seminars in major cities (Los Angeles, Chicago, NYC, Dallas), casual meetups, and 12+ digital learning modules.
- Experiential Marketing Summit Annual flagship conference bringing together experiential marketers for networking, education, and industry trend discussions.
- Ex Awards Annual awards program recognizing excellence in experiential marketing campaigns, activations, and brand experiences, with category-specific recognition for B2C and B2B activations.
- Experience Design Awards Annual awards celebrating innovation and excellence in event and experience design within the experiential marketing industry.
- It List Annual ranking of the top 100 experiential marketing agencies, recognizing agencies that deliver measurable ROI, set industry trends, and demonstrate excellence in live brand experiences.
- Fab 50 Annual list recognizing the top 50 event builders, fabricators, and exhibit construction companies that demonstrate excellence in physical event execution and structural design.
- B-to-B Dream Team Annual recognition program honoring top B2B event marketers and experiential professionals who demonstrate excellence in trade shows, conferences, and business events.
- Experiential Marketing Hall of Fame Industry recognition program honoring individuals who have made significant, lasting contributions to the experiential marketing discipline over their careers.
Companies that use Event Marketer
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
Event Marketer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Event Marketer partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- FastSensorcoreEvent Marketer announced a partnership with FastSensor to measure attendee engagement using AI-powered behavioral analytics at the Experiential Marketing Summit 2026. The collaboration aims to understand how audiences interact with experiential environments, representing a strategic technology deployment for the industry event.
- Experiential Marketing Month 2025 Sponsors (American Express, Bosch, JPMorganChase, Netflix, Red Bull, Sephora, Kia, Lexus, Lenovo, Canva, Barilla, BOSE, GameSquare Holdings, NBCUniversal, Pernod Ricard, SHEIN, Siemens, Workiva, Forrester)flagshipMore than 20 leading brands served as sponsors and mentors for Experiential Marketing Month 2025, a four-week program of in-person seminars and online learning spanning October. Brands participated in Trendwatch city events, digital panels, and networking meetups in 8 cities including Atlanta, Austin, Boston, Las Vegas, Miami, San Francisco, St. Louis, and Washington, D.C.
- Spring StudioscoreSpring Studios in New York City served as the venue partner for the Trendwatch NYC event during Experiential Marketing Month 2025, providing its venue at 50 Varick Street for the in-person seminar.
- Encore NationwidecoreEncore Nationwide sponsored the Happy Hour networking event at Trendwatch NYC during Experiential Marketing Month 2025 at Spring Studios, New York.
- Access Intelligence (Chief Marketer Network)flagshipEvent Marketer operates as a brand under Access Intelligence, LLC and is part of the Chief Marketer Network, which includes publications such as Chief Marketer, AdExchanger, PR News Online, Cynopsis, LeadsCon, and AdMonsters. This affiliation provides cross-promotional distribution and shared audience reach across the network.
- 2020 ExhibitsSponsorship partner for Experiential Marketing Month 2025 events.
- ExhibitusminorSponsorship partner for Experiential Marketing Month 2025 events.
- IntersportminorSponsorship partner for Experiential Marketing Month 2025 events; featured in 2026 It List case studies.
- City Market Social House, Fort Worth Stockyards, Staging SolutionsminorLocal venue and service sponsors for Experiential Marketing Month 2025 Trendwatch events in various cities.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Event Marketer competitors and assessment
Company assessmentDirect peers
- BizBash: BizBash is a B2B media brand covering the events and experiential marketing industry, providing editorial content, industry news, and event coverage. It is one of the most direct competitors to Event Marketer in the events/experiential marketing trade media space, serving overlapping audiences of brand marketers, event planners, and agencies.
- Trade Show News Network (TSNN): TSNN is a leading trade media brand covering the trade show industry, providing news, event listings, and industry data. It directly competes with Event Marketer's trade show coverage and serves a similar audience of trade show organizers, exhibitors, and brand marketers planning B2B trade show presences.
- Exhibitor Magazine: Exhibitor Magazine is a leading B2B trade publication serving the trade show and exhibit industry with content covering exhibit design, trade show marketing, and event technology. It overlaps directly with Event Marketer's Fab 50 (Top Event Builders) and trade show coverage for fabricators and exhibit builders.
- Convene (by PCMA): Convene is the official media brand of the Professional Convention Management Association (PCMA), covering the business events industry with editorial content, research, and events. It serves a similar audience of business event organizers and corporate event marketers that overlaps with Event Marketer's B2B events coverage.
- MeetingsNet: MeetingsNet is a B2B media brand covering the meetings and events industry, providing news, research, and educational content for corporate meeting planners and event marketers. It competes directly with Event Marketer for the corporate event marketer and meetings professional audience.
- Special Events Magazine: Special Events Magazine is a trade publication serving the special events industry, covering event design, production, and business strategy. It competes with Event Marketer for the event agency and corporate event planner audience, with overlapping coverage of event execution and creative strategy.
Broad incumbents
- Adweek: Adweek is a major B2B media brand covering the advertising and marketing industry broadly. While not focused specifically on experiential marketing, it serves an overlapping audience of brand marketers and agencies and competes for advertising and sponsorship dollars within the same marketing ecosystem.
- Ad Age: Ad Age (Advertising Age) is a leading B2B media publication covering the advertising, marketing, and media industries. It serves a broader audience than Event Marketer but competes for the same brand marketer attention and sponsorship revenue across the marketing ecosystem.
- The Drum: The Drum is a global B2B media brand covering the marketing, advertising, and media industries with editorial content, events, and research. It competes with Event Marketer for brand marketer and agency audience attention across the broader marketing ecosystem with a more global footprint.
- Marketing Week: Marketing Week is a UK-based B2B media brand covering the marketing industry with editorial content, research, and events. It serves a similar audience of brand marketers and agencies but with broader marketing scope than Event Marketer's experiential focus, and operates primarily in a different geographic market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Event Marketer social profiles
Digital presenceEvent Marketer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Event Marketer leadership team
Management profileNumber of profiles
Profiles3 records
Event Marketer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Event Marketer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Event Marketer
What does Event Marketer do?
Event Marketer is a B2B trade media brand that produces editorial content, research reports, industry awards programs, live events, and a podcast serving professionals in the experiential marketing, brand activation, and trade show industries. The publication operates a website, print/digital magazine, and the annual EventTrack research benchmark, alongside awards (Ex Awards, It List, Fab 50) and experiential marketing events including Experiential Marketing Month and the Experiential Marketing Summit.
Is Event Marketer a public or private company?
Event Marketer is a private company. It is classified as corporate owned and is currently operating.
When was Event Marketer founded?
Event Marketer was founded in 2002.
Where is Event Marketer based?
Event Marketer is headquartered in Norwalk, United States, in the North America region.
How does Event Marketer make money?
Two revenue lines are on record. Advertising and Sponsorship is the primary driver. The others are subscriptions and Content Access.
Who are Event Marketer's main competitors?
Direct peers on record are BizBash, Trade Show News Network (TSNN), Exhibitor Magazine, Convene (by PCMA), MeetingsNet and Special Events Magazine. Broad incumbents are Adweek, Ad Age, The Drum and Marketing Week.
Does Event Marketer have an API?
No public API is recorded for Event Marketer.
What industry is Event Marketer in?
Event Marketer's product category is Trade Media / Experiential Marketing Publishing. Its primary akta.pro industry code is BPAFAGAD, Trade Shows & Exhibitions (Booths, Show Management), with a secondary code of THAHABAB, Industry-Specific B2B Trade Show Organizers. Its NAICS code is 561920 and its SIC code is 7310.