Bank of America Performing Arts Center

What Bank of America Performing Arts Center does

The Bank of America Performing Arts Center is a municipal performing arts complex located at 2100 E. Thousand Oaks Boulevard in Thousand Oaks, California, owned by the City of Thousand Oaks and operated by the City's Cultural Affairs Department. It was established in October 1994 through a public/private partnership between the City and the Alliance for the Arts, designed by architect Antoine Predock. The complex comprises two theatres: the 1,800-seat Fred Kavli Theatre and the 394-seat Janet & Ray Scherr Forum Theatre, supported by a six-level parking structure. The venue serves 300,000+ patrons annually across 400+ performances and reaches 50,000 children annually through educational programming, with cumulative patronage exceeding 3 million since opening.

The center's core product is live performance programming spanning Broadway touring productions, symphony concerts, ballet, dance, comedy, family entertainment, and community events. Technology infrastructure includes state-of-the-art theatrical systems, architect Predock's acclaimed acoustic design, comprehensive technical production capabilities for touring acts, and mobile ticketing via Ticketmaster with Apple Wallet and Google Wallet integration. Three resident nonprofit companies anchor the programming calendar: 5-Star Theatricals (musical theatre), New West Symphony (orchestral), and Pacific Festival Ballet (dance). Presenting partnerships include TOARTS for National Geographic Live! and American Theatre Guild for Broadway in Thousand Oaks, while Verizon sponsors the premium Founders Lounge.

The business model is multi-stream: direct ticket sales through an in-house Box Office ($3 processing fee) and Ticketmaster online ($5 facility charge), venue rentals to external producers ($1,050 per full-service Kavli performance, $235 per Scherr performance), parking ($16 per vehicle on performance dates), group sales, and gift certificates. Marketing reaches 60,000+ email subscribers via newsletters, supplemented by social media, TOTV Channel 10 listings, printed calendars, the venue marquee, and Ticketmaster's national distribution. Pricing is transaction-based with no subscriptions model for the center itself, although resident companies offer season subscriptions. Revenue is not publicly disclosed, consistent with its municipal nonprofit status.

Name

Bank of America Performing Arts Center

Legal name

Thousand Oaks Bank of America Performing Arts Center

Website

https://bapacthousandoaks.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

The Bank of America Performing Arts Center is a municipal performing arts complex in Thousand Oaks, California, owned by the City and operating the 1,800-seat Fred Kavli Theatre and 394-seat Scherr Forum Theatre. It serves 300,000+ patrons annually across 400+ performances including Broadway tours, symphony, ballet, and family programming through resident companies and presenting partners.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industries

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Live performing arts
• Theatre venue rentals
• Ticketing services
• Concert and Broadway presentations
• Arts education programming

Headquarters

HQ city

Thousand Oaks

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream through Box Office direct sales and Ticketmaster online sales. Facility charge of $5.00 per ticket added to all tickets sold. Box office processing fee of $3.00 per ticket at window purchases.
2. Venue Rentals: Theatres are available for rental to external event producers. Full service rental (Option I) includes ticket printing and box office services at $1,050 per performance (Kavli) or $235 per performance (Scherr Forum). Ticket printing only (Option II) costs $300 (Kavli) or $85 (Scherr).
3. Parking Fees: $16 per vehicle fee on performance dates (as of July 1, 2025). Accepts all major credit cards, Apple Pay, and Google Pay. No charge during City Hall office hours.
4. Group Sales: Special discounts offered to groups for a variety of performances. Volume-based pricing for fundraisers and corporate events.
5. Gift Certificates: Gift certificates sold in person at the Box Office in increments of choice, with $1.00 processing fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

The Bank of America Performing Arts Center operates two theatres—the 1,800-seat Fred Kavli Theatre and the 394-seat Janet & Ray Scherr Forum Theatre—hosting Broadway touring productions, concerts, ballet, symphony, comedy, and family entertainment for the Ventura County and Southern California region. The venue sells tickets directly through its Box Office and online via Ticketmaster, rents its theatres to external producers and resident companies (5-Star Theatricals, New West Symphony, Pacific Festival Ballet), and operates ancillary services including mobile ticketing, gift certificates, group sales, parking, and a premium Verizon Founders Lounge.

Product overview

The Bank of America Performing Arts Center is a large performing arts venue complex in Thousand Oaks, California, consisting of two main theatres: the 1,800-seat Fred Kavli Theatre for major productions and the 394-seat Janet & Ray Scherr Forum Theatre for intimate performances. The venue operates a comprehensive ticketing platform integrated with Ticketmaster, supporting mobile ticketing through Apple Wallet and Google Wallet, plus ticket transfers via Ticketmaster Account Manager. Beyond ticket sales, the center offers venue rental services for external productions, a Volunteer Ambassador Program, premium lounge access through the Verizon Founders Lounge, and rotating art exhibitions in the theatre lobby. The center partners with resident companies including 5-Star Theatricals (musical theatre), New West Symphony (orchestral performances), and Pacific Festival Ballet (dance productions), all presenting their own seasons within the venue. Additional services include gift certificates, group sales, and a six-level parking structure. The venue serves over 300,000 patrons and 50,000 children annually across more than 400 performances.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 400 performances annually
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• 5-Star TheatricalscoreStrategic or Co-development PartnerOvation Award-winning Resident Musical Theatre Production Company of the Thousand Oaks Bank of America Performing Arts Center. Non-profit theatre organization providing highest quality musical theatre experiences and educational opportunities. Presents productions in both Fred Kavli Theatre and Scherr Forum Theatre.
• New West SymphonycoreStrategic or Co-development PartnerResident Orchestra of the Thousand Oaks Bank of America Performing Arts Center. Professional orchestra founded in 1995 drawing players from Los Angeles-area musicians. Led by GRAMMY-winning Music & Artistic Director Michael Christie. Presents six Masterpiece Series concerts annually.
• Pacific Festival BalletcoreStrategic or Co-development PartnerResident Ballet Company of the Thousand Oaks Bank of America Performing Arts Center. Presents world-class performances, children's outreach educational programs, and community activities. Presents three seasons of dance annually.
• TOARTScoreChannel Partner/ Reseller/ DistributorPresenting organization that produces and presents various performances at the venue including National Geographic Live! series. Works with co-producers like Nederlander and Danny Zelisko.
• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary online ticketing partner handling internet sales. Ticketmaster online receives over 10 million unique users monthly. Provides valuable traffic and exposure for venue events.
• American Theatre GuildminorChannel Partner/ Reseller/ DistributorBroadway touring presenter bringing productions like A Beautiful Noise, Hadestown, and The Bodyguard to the venue under the Broadway in Thousand Oaks series.
• VerizonminorGTM or Marketing PartnerSponsors the Verizon Founders Lounge at the venue, providing an exclusive lounge experience for patrons with cash bar access before select performances.
• City of Thousand OakscoreOthersOwner of the Bank of America Performing Arts Center complex and parking structure. Built by decision of Thousand Oaks City Council. Complex opened October 1994. Operated by the City's Cultural Affairs Department.
• Alliance for the ArtscoreOthersPublic/private partnership with the City of Thousand Oaks. Funded the construction and supports ongoing operations of the performing arts center.
• STAR (Media Sponsor)minorGTM or Marketing PartnerMedia sponsor providing promotional support for venue events and programming.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Segerstrom Center for the Arts: Multi-venue performing arts center in Costa Mesa, CA featuring the 2,000-seat Renée and Henry Segerstrom Concert Hall and 500-seat Samueli Theater. Highly comparable to BAPAC as a large Southern California regional PAC hosting Broadway tours, symphony, dance, and resident companies with similar operating economics.
• The Soraya (formerly Valley Performing Arts Center): 1,700-seat performing arts venue at California State University Northridge in the LA region. Directly comparable to BAPAC's Kavli Theatre in capacity and programming mix (Broadway tours, concerts, dance, family programming) and competes for the same touring routing decisions.
• La Mirada Theatre for the Performing Arts: 1,300-seat regional performing arts venue in La Mirada, CA operated by the McCoy Rigby Entertainment team. Comparable to BAPAC as a mid-sized Southern California PAC presenting Broadway-quality productions, concerts, and family programming with similar production economics.

Broad incumbents

• Pantages Theatre: 2,700-seat historic Broadway touring house in Hollywood operated by Nederlander. Larger and more established LA-area venue that competes for the same Broadway touring productions that route through BAPAC, but operates at a much larger commercial scale in a denser market.
• Ahmanson Theatre: 2,000-seat flagship venue of Center Theatre Group at the Music Center in downtown Los Angeles. Comparable in capacity to BAPAC's Kavli Theatre and competes for similar Broadway subscription programming, but operates as part of a larger institutional theater group.
• Dolby Theatre: 3,400-seat Hollywood venue hosting Broadway tours, concerts, and special events. Larger, more established LA venue that draws from the same talent pool and touring circuits as BAPAC, but at significantly higher price points and brand prestige.

Others

• Nederlander Organization: Major theatrical producing and presenting organization that works with TOARTS as a co-producer of performances at BAPAC. Comparable business function as a touring presenter and venue operator (Pantages Theatre), but acts as a programming partner rather than direct geographic competitor.
• American Theatre Guild: National Broadway touring presenter that brings Broadway productions (A Beautiful Noise, Hadestown, The Bodyguard) to BAPAC under the 'Broadway in Thousand Oaks' series. Functions as a key B2B partner and programming supplier rather than direct competitor.

Regional players

• Mountain View Center for the Performing Arts: 600-seat performing arts venue in Mountain View, CA operated by the City of Mountain View. Comparable municipal PAC structure to BAPAC (city-owned, multi-use), but smaller scale and serving the Silicon Valley market rather than the LA-Ventura region.
• Pasadena Civic Auditorium: 3,000-seat historic venue in Pasadena, CA operated by the Pasadena Center Operating Company. Comparable mid-tier Southern California performing arts venue presenting Broadway tours, concerts, and cultural events, but located closer to the LA urban core and serving a different demographic catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bapactoaks

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bank of America Performing Arts Center