What rose plastic does

rose plastic is a third-generation, family-owned German manufacturer of hard plastic packaging, founded in 1950 and headquartered in Hergensweiler, Germany. The company designs and produces protective packaging — tubes, boxes, cases, cassettes, and transport/storage systems — primarily for cutting-tool manufacturers, industrial component suppliers (bearings, gears, measuring instruments), tool retailers, and medical device companies. Its product portfolio spans 4,000+ SKUs organized across Plastic Tubes, Plastic Boxes, Plastic Cases, Plastic Cassettes, Transport & Storage Systems, and Hangers & Accessories, and includes proprietary closure systems (TwistLock, Center-Lock) plus sustainable material variants (Bio-HDPE from sugarcane and post-consumer recyclate with Blue Angel certification). Manufacturing relies on blow molding, injection molding, and thermoforming processes across 5 production sites, with sales coverage in 10 locations worldwide.

The company operates a sales-led B2B go-to-market model through direct field sales and regional offices, including rose plastic USA, LLLP (Pennsylvania) and rose plastic medical packaging GmbH as wholly-owned subsidiaries. Sub-brands such as ROSE CASE, AQURADO, and rose plastic medical packaging segment the portfolio across industrial, retail/consumer, and medical applications. The firm holds Cradle to Cradle Certified Silver, Blue Angel, ISCC Plus, Bonsucro, and ISO 14001 certifications, with a reported 97% internal recycling rate of production waste, positioning sustainability as a procurement-relevant differentiator rather than marketing positioning.

Revenue is not publicly disclosed and the company is privately held with no external institutional investment. Reported headcount is approximately 800 employees across 10 locations. Recent strategic activity (2022–2025) has focused on sustainable product extensions, new sub-brand launches, and geographic sales-office expansion in Japan and Southeastern Europe, consistent with a stable, mature industrial business investing in adjacent verticals (medical packaging, recycling logistics) rather than aggressive top-line scaling.

Name

rose plastic

Legal name

rose plastic USA, LLLP

Website

https://rose-plastic.us

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Short description

rose plastic is a third-generation, family-owned German manufacturer of hard plastic packaging (tubes, boxes, cases, cassettes) serving cutting-tool makers, industrial component suppliers, tool retailers, and medical device companies across 10 global locations with 4,000+ SKUs.

Ownership category

akta.pro rank

Product category

Industrial Plastic Packaging

NAICS

Plastics Product Manufacturing (3261), All Other Plastics Product Manufacturing (326199)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Recycled-Content Plastic Packaging (rPET, rHDPE, rPP) (IMALAMAC)

akta.pro secondary industries

Industrial & Protective Thermoformed Packaging (Dunnage, Trays, Clamshells) (IMANAHAC), Blow-Molded Household & Cleaning Product Packaging (IMANAGAL)

Keywords

• Plastic packaging tubes
• Cutting tool packaging
• Industrial packaging solutions
• Protective plastic cases
• Tool storage systems

Headquarters

HQ city

California

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Plastic Packaging Products: rose plastic generates revenue through the manufacture and sale of plastic packaging solutions including tubes, boxes, cassettes, cases, and transport/storage systems. The company serves industrial B2B customers requiring high-quality protective packaging for tools, cutting implements, and precision components.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

rose plastic manufactures and sells high-quality hard plastic packaging solutions for the tooling industry and adjacent industrial sectors. Its portfolio of over 4,000 products includes plastic packaging tubes, boxes, cases, cassettes, and integrated transport and storage systems designed to protect, store, transport, and present precision cutting tools, industrial components, and other goods. The company also offers sustainable packaging options using Bio-HDPE from sugarcane and post-consumer recyclate (PCR) materials.

Product overview

rose plastic is a world-leading manufacturer of high-quality hard plastic packaging for the tooling industry and other sectors. The company offers a comprehensive portfolio of over 4,000 plastic packaging solutions organized into six main product categories: Plastic Tubes (including BlockPack, TopPack, TwistPack Plus, QuadroPack, HexPack, ScrewPack, VarioPack series, SlimPack, and specialty tubes like MK-Pack and MH-Pack), Plastic Boxes (such as ConsumerBox, SplitPack, FivePack, InsertBox, UniBox, MicroBox, DIY-Box, and InsertSplitBox), Plastic Cases (comprising the RoseCase series including ErgoLine, ProTec, ProSecure, RCB, and RCS, plus UniCase and MK-Case), Plastic Cassettes (including RoseBox, FA, FB, FNSB, FNKL cassettes and GripBox), Transport & Storage Systems (AQURADO Sets, LogisticBox, LogisticSystem, StorePack, SystemBoard, and SZS-Stands), and Hangers & Accessories (ProtectiveCap, BlockPack accessories, DIY-Clips, Protective Sleeves, and ToolHolders). The products serve diverse applications including cutting tools, industrial components, tool retailers, retail and consumer items, and medical products. rose plastic emphasizes sustainability by offering many products in recycled materials and Bio-HDPE from sugarcane.

Differentiator

Problem solved

Functional benefit

Brands

• ROSE CASE: New brand introduced in October 2025 for protective cases, representing the company's range of all-round protective cases for various industries including industrial applications.
• rose plastic medical packaging
• AQURADO

Products and services

• BlockPack Square telescopic plastic packaging tubes with TwistLock closure feature and ratchet length adjustment for efficient handling and stacking of cutting tools and industrial components.
• TopPack Single packaging tube with short shank-holding base-plug or telescopic inner section designed for shank tools, milling cutters, and drills.
• TwistPack Plus Twist-lock closure packaging tubes with maximum flexibility through universal length adjustment and optimal product protection for cutting tools.
• QuadroPack Square telescopic plastic packaging tubes with ratchet length adjustment for infinitely variable length modification.
• HexPack Hexagonal telescopic plastic packaging tubes with ratchet length adjustment, ideal for drills, milling cutters, shank tools, and tool bits.
• ScrewPack Round plastic packaging tubes with fixed length and secure screw closure, durable and reusable.
• ConsumerBox Plastic boxes with hinged lid and integrated latch, featuring high-quality image and universal application with polished lid surface for product visibility.
• SplitPack Multi-compartment packaging system with detachable units for taps, drills, burrs, and shank tools, designed for user efficiency.
• FivePack Multi-compartment packaging system with five individual detachable units for taps, burrs, and shank tools.
• InsertBox Packaging boxes for carbide inserts with secure closure through center locking of lid and simple press-closure mechanism.
• UniBox Square protective packaging box with versatile applications for various industrial tools and components.
• MicroBox MB1 High-quality single packaging for micro tools, precision milling cutters, and drills.
• RoseCase ErgoLine Modern plastic case in exclusive design with ergonomic handle, concealed hinges, and sturdy integrated feet for sales-boosting presentation.
• RoseCase ProTec Top quality plastic case with technically designed shells that prevent bending or twisting, with optional transparent lid for product visibility.
• RoseCase ProSecure Strong plastic cases and boxes for indoor and outdoor uses requiring robust protection of precision tools and components.
• MK-Case Specialized protective case for high-quality milling cutters and precision industrial tools.
• RoseBox Next generation of plastic drill cassettes for drilling tool storage, organization, and retail presentation.
• FB Cassettes Plastic drill cassettes designed for storage and organization of all kinds of drilling tools.
• FA Cassettes Three-part plastic drill cassette with hinged cover for efficient tool organization and presentation.
• AQURADO Sets Packaging and storage system for organized tool management, retail presentation, and point-of-sale display.
• LogisticBox Sturdy, versatile, reusable transport solution for metal recycling, old tools, carbide scrap, and heavy materials.
• LogisticSystem Integrated plastic logistics system for efficient transport and storage of tools and components.
• StorePack Modular packaging, sales and storage system that adapts with flexibility to different user needs.
• SystemBoard Modular plastic system for perfect logistics organization and tool management in industrial environments.
• ProtectiveCap Plastic protective caps designed to protect tool cutting edges, now available with 40% recycled content.
• DIY-Clip Plastic DIY hanging clips for sockets, hole saws, core drills, and flat bits with various attachment options including cable ties.
• ROSE CASE Brand

Quantifiable outcome

• 97% internal recycling rate of production waste
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Blue Angel CertificationcoreOthers · 15 November 2021rose plastic received the Blue Angel certification for their products made from post-consumer recyclate (PCR), a German federal environmental certification.
• ISCC Plus (International Sustainability and Carbon Certification)coreOthersrose plastic's Bio-HDPE suppliers and ethylene production process are certified by ISCC Plus, an international certification system for biomass and sustainable fuels that sets specific production standards developed in cooperation with producers from various countries.
• BonsucrocoreOthersrose plastic's supplier is a purchaser of Bonsucro certified ethanol. Bonsucro is a London-based international organization establishing exclusive social and environmental principles and criteria for sugarcane production and its by-products, enabling export to EU and Asian countries.
• Beta Analytic Inc.minorOthersThird-party laboratory that analyzed the carbon-14 content of rose plastic's Bio-HDPE raw material using methods to detect fossil carbon, recognizing the material as made 100% from renewable resources.
• PRS (Pallet Recycling System)minorOthersrose plastic participates in the PRS pallet pooling program which aims to reduce CO2 emissions and packaging waste in the supply chain, awarded the PRS Green Label.
• Umweltpakt Bayern (Environmental Pact of Bavaria)minorOthersrose plastic is a member of the Environmental Pact of Bavaria to exchange and measure environmental performance with other companies.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bekuplast Kunststoff- und Verpackungsgesellschaft mbH: German plastic container and packaging manufacturer serving industrial and food-logistics customers. Comparable molded plastic packaging production and reusable container focus for industrial supply chains.
• Hofmann & Vratny OHG: Czech/German manufacturer of plastic packaging and tool packaging cases. Similar product portfolio of plastic tool cases and industrial packaging for cutting tools and components.
• Etap Packaging GmbH: European plastic packaging producer focused on industrial customers including tooling and component manufacturers. Overlapping product formats (cases, boxes, transport packaging) and similar B2B industrial customer base.
• Kunststoff-Spranger GmbH: German industrial plastic packaging manufacturer specializing in injection-molded and thermoformed packaging for tools and industrial components. Closely comparable mid-sized German Mittelstand competitor.
• Georg Utz Holding AG: Swiss manufacturer of reusable industrial plastic containers, pallets, and packaging systems. Directly comparable to rose plastic's AQURADO and LogisticSystem product lines for industrial customers requiring returnable transport packaging.
• Auer Packaging GmbH: German manufacturer of plastic storage containers, transport boxes, and industrial packaging. Comparable B2B focus on industrial customers, similar German Mittelstand positioning, and overlapping product categories (containers, cases, organizational systems).

Broad incumbents

• ALPLA Werke Alwin Lehner GmbH & Co KG: Austrian global plastic packaging manufacturer with broad portfolio including injection-molded and blow-molded containers. Far larger and more diversified than rose plastic, but overlapping in industrial plastic packaging manufacturing and B2B customer base.
• Schoeller Allibert: Large European manufacturer of returnable plastic packaging (crates, containers, pallets) serving automotive, food, and industrial logistics. Overlaps with rose plastic's reusable transport and storage systems but at significantly larger scale and broader end-market exposure.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCexample
• Xx.com/roseplasticAG
• Facebookfacebook.com/roseplastic
• LinkedInlinkedin.com/company/rose-plastic

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rose plastic