What Foresight Insurance does

Foresight Insurance, LLC is a privately held independent insurance agency headquartered in North Bethesda, Maryland, operating under founder/Principal Agent Michael Cruz. Founded in 2016, the agency employs 12+ staff and is licensed to serve customers across Maryland, Virginia, and Washington DC. It does not underwrite risk itself; rather, it operates as an appointed agent for a portfolio of national and regional carriers and earns commissions on policies placed and renewed.

The agency distributes a broad product portfolio spanning personal lines (auto, home, renters, condo, flood, earthquake, high-net-worth, umbrella, boat, motorcycle, ATV, RV, collector car, pet, travel, and more), commercial lines (BOPs, general liability, workers' comp, commercial auto, cyber, D&O, EPLI, and over two dozen industry-specific packages), and life and annuity products (term, whole, universal, IUL, fixed/indexed annuities, final expense, mortgage protection). Ancillary services include DMV registration and notary services. Distribution combines an in-person North Bethesda office, inside sales via phone, online quote forms, content marketing/SEO, social media presence across Facebook/Instagram/LinkedIn/Yelp, and a Refer a Friend program.

Technology is standard broker stack (WordPress/BrightFire website, agency management system, CRM, email marketing), with integration into Erie Insurance's YourTurn telematics rewards program for auto policyholders and AI-assisted text/call channels for customer servicing. Revenue is generated entirely through carrier commissions, with carrier concentration across Erie, The Hartford, Progressive, Liberty Mutual, Philadelphia Contributionship, and AIC. The agency holds Professional Insurance Agents (PIA) affiliation and leverages Erie's 2025 J.D. Power Small Commercial Insurance customer satisfaction ranking in its positioning.

Name

Foresight Insurance

Legal name

Foresight Insurance, LLC

Website

https://foresighti.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Foresight Insurance, LLC is a privately held independent insurance agency in North Bethesda, Maryland, placing personal, commercial, and life insurance for individuals, families, high-net-worth clients, and small-to-medium businesses across MD, VA, and DC via appointments with multiple national and regional carriers.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Life Insurance (6311), Surety Insurance (6351)

akta.pro primary industry

Commercial General Liability (CGL) (FSAJADAA)

akta.pro secondary industries

Directors & Officers (D&O) Liability (FSAJADAF), Product Liability & Recall (FSAJAGAG), Final Expense / Burial Life Insurance (FSAIABAF)

Keywords

• Independent insurance agency
• Personal insurance broker
• Commercial insurance coverage
• Life insurance policies
• Multi-carrier insurance brokerage

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Commissions: As an independent insurance agency, Foresight Insurance earns commissions from insurance carriers for policies sold, renewed, and maintained. Commission structure is standard for independent agencies working with multiple carriers including Erie Insurance, The Hartford, Progressive, Liberty Mutual, Philadelphia Contributionship, and AIC.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Foresight Insurance is an independent insurance agency that sells and services personal, commercial, and life insurance policies on behalf of multiple national and regional carriers (Erie Insurance, The Hartford, Progressive, Liberty Mutual, Philadelphia Contributionship, and AIC). The agency quotes, binds, and renews coverage for individuals, families, and small-to-medium businesses across Maryland, Virginia, and Washington DC, while also providing ancillary services such as DMV/vehicle registration and notary services. Revenue is generated through commissions paid by the underlying carriers for policies placed and retained.

Product overview

Foresight Insurance is an independent insurance agency offering a comprehensive portfolio of personal, business, and life insurance products. As an independent agency, they work with multiple top national and regional carriers including Erie Insurance, The Hartford, Progressive, Liberty Mutual, Philadelphia Contributionship, and AIC. The company provides personal insurance products (auto, homeowners, renters, condo, flood, earthquake, high net worth coverage, boat, motorcycle, ATV, collector car, mobile home, RV, umbrella, travel, valuable items, wedding, pet insurance, and more), business insurance products (general liability, commercial auto, property, umbrella, workers' compensation, professional liability/E&O, business interruption, BOP, cyber liability, and industry-specific coverages), and life insurance products (term, whole, universal, indexed universal life, annuities, final expense, mortgage protection). Additional services include DMV/registration assistance, notary services, and an online policy service center for claims, billing, and policy management.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Auto insurance coverage for individuals, families, and corporate fleets covering property damage, bodily injury, uninsured/underinsured motorists, collision, comprehensive, and rental vehicle access, placed through multiple carriers.
• Homeowners Insurance Coverage protecting homeowners against damage to structures, personal possessions, vandalism, theft, and liability for injuries on the property.
• Renters Insurance Coverage for renters protecting personal possessions, providing liability coverage, and covering accommodation costs if the rental is damaged.
• Condominium Insurance Covers interior unit contents, personal property, and liability for injuries within a condominium's private area.
• Flood Insurance Separate policy protecting home and property against flood damage, typically required in high-risk flood zones by mortgage lenders.
• Earthquake Insurance Separate policy covering earthquake damage including repairs, replacement of belongings, and temporary accommodations.
• High Net Worth Coverage Customized insurance plan for high-net-worth individuals covering multiple homes, valuable collections, art, identity theft, and kidnapping/ransom protection.
• Personal Umbrella Insurance Additional liability coverage above the limits of auto and homeowners policies.
• Boat & Marine Insurance Coverage for watercraft including speed boats, yachts, and sailboats with options for Agreed Hull Value, Actual Cash Value, and liability coverage.
• Motorcycle Insurance Coverage for property damage, collision/comprehensive damages, medical bills, bodily injury, and uninsured/underinsured drivers for motorcycles.
• ATV Insurance Coverage for comprehensive, collision, bodily injury, liability, uninsured/underinsured motorist, and medical payments for all-terrain vehicles.
• Collector Car Insurance Agreed value coverage for classic, vintage, and antique vehicles for shows, exhibitions, and pleasure driving.
• General Liability Insurance Protects businesses against claims of bodily injury, property damage, damage to rented premises, medical payments, advertising errors, and reputational harm.
• Commercial Auto Insurance Covers property damage and medical expenses from claims where employees are at fault, including fleet and employee-owned vehicle coverage.
• Commercial Property Insurance Covers business structures, fixtures, furniture, inventory, supplies, equipment, signage, and fencing against storms, fire, theft, and vandalism.
• Commercial Umbrella Insurance Extra liability coverage from $1-5 million for catastrophic settlements, layered above standard liability limits.
• Workers' Compensation Insurance State-mandated coverage providing medical treatment and partial wage reimbursement for work-related injuries or illnesses.
• Professional Liability (Errors & Omissions) Insurance Covers court costs, attorney fees, judgments, and settlements for claims of misrepresentation, negligence, and error in professional services.
• Business Interruption Insurance Pays lost business revenue and operating costs during periods when a business cannot operate after a disaster.
• Business Owners Package Insurance (BOP) Bundled combination of property and general liability coverage designed for small to medium-sized businesses.
• Cyber Liability Insurance Coverage for data breaches, cyberattacks, and technology-related liabilities faced by businesses.
• Individual Life Insurance Term and permanent life insurance policies providing tax-free death benefits to beneficiaries.
• Fixed Annuities CD-type retirement investment issued by insurance companies providing guaranteed future payments.
• Term Life Insurance Coverage lasting 5-30 years that pays a death benefit only if the insured dies within the policy period.
• Whole Life Insurance Permanent life insurance with fixed premiums and cash value accumulation over the life of the policy.
• Universal Life Insurance Flexible permanent life insurance with adjustable premiums and death benefits.
• Indexed Universal Life Insurance Permanent life insurance with cash value tied to stock market index performance.
• DMV & Vehicle Registration Services Vehicle registration, renewals, title transfers, pink slip replacements, and lost registration services offered through the North Bethesda office.
• Notary Services Notarization services for insurance documents and related customer paperwork.
• Policy Service Center Online portal for policy changes, claims filing, billing, and ID card requests supporting existing customers.

Quantifiable outcome

• Bundle customers typically save 15-25% compared to separate carriers

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Erie InsurancecoreChannel Partner/ Reseller/ DistributorPrimary carrier partnership. Erie Insurance is a regional carrier known for customer retention with over 90% of customers staying year after year. Foresight Insurance offers Erie auto, home, life, and business insurance products and participates in ERIE's YourTurn rewards program.
• The Hartford Insurance Group, Inc.coreChannel Partner/ Reseller/ DistributorNational carrier partnership offering commercial and personal insurance products through independent agents.
• The Progressive CorporationcoreChannel Partner/ Reseller/ DistributorNational carrier partnership providing auto and personal insurance products through independent agency distribution.
• Liberty Mutual InsurancecoreChannel Partner/ Reseller/ DistributorNational carrier partnership offering personal and business insurance products through independent agents.
• Philadelphia ContributionshipsupportingChannel Partner/ Reseller/ DistributorRegional carrier partnership providing property and casualty insurance products.
• AIC - Agency Insurance CompanysupportingChannel Partner/ Reseller/ DistributorAgency insurance company partnership offering insurance products through independent agents.
• Professional Insurance Agents (PIA)supportingStrategic or Co-development PartnerIndustry association membership providing access to latest industry education, markets, tools, and advocacy. PIA members have access to professional development resources.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• HUB International: Large North American insurance brokerage with personal, commercial, and specialty lines distributed through independent agency offices; overlapping model but operating at national scale.
• State Farm: Largest U.S. personal lines carrier distributed through captive agents; overlapping customer base in personal auto and home, but uses a captive rather than independent model.
• Insurance Office of America: Large independent insurance brokerage offering personal, commercial, and life products through multi-carrier distribution; comparable business model but at significantly greater scale and geographic reach than Foresight.
• Brown & Brown Insurance: National insurance broker and agency distributing personal, commercial, and employee benefits products; comparable distribution role but at enterprise scale with far broader geographic and product footprint.

Others

• GEICO: Direct-to-consumer auto and home insurer; competing for the same DMV-area personal-lines customers Foresight serves, but through a direct rather than agency distribution model.
• Burns & Wilcox: Specialty insurance wholesale broker and managing general agent; comparable insurance distribution role but operating on the wholesale/MGA side rather than retail agency.

Direct peers

• The Iroquois Group: Alliance of independent insurance agencies that pool carrier access and back-office resources; comparable independent agency model with shared carrier appointments for member agencies.
• Goosehead Insurance: Public independent insurance agency franchise distributing personal and commercial lines through carrier appointments; directly comparable independent-agency distribution model with multi-carrier access, though at vastly greater scale.
• Brightway Insurance: Independent insurance agency franchise with multi-carrier appointments across home, auto, and commercial lines; directly comparable independent agency distribution model and customer base.

Emerging players

• SmartFinancial Insurance: Digital insurance agency distributing personal and commercial lines across multiple carriers; comparable multi-carrier agency model, with stronger digital marketing capability and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/foresighti
• LinkedInlinkedin.com/company/foresight-insurance-llc
• Instagraminstagram.com/foresightinsurance
• Xx.com/Foresightinsllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foresight Insurance