West Gippsland Vet Care

Name

West Gippsland Vet Care

Legal name

West Gippsland Vet Care

Website

https://wgvc.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (541940), Support Activities for Animal Production (1152), Veterinary Services (54194)

SIC

Agricultural Services (700), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

akta.pro secondary industries

Livestock & Farm Animal Veterinary Services (AFAEANAB), Field Services, Mobile Imaging & On-Farm Procedures (HLAMABAK), Routine On-Farm Veterinary Services (Exams, Treatment, Prescribing) (AFACADAB)

Keywords

• Companion animal veterinary care
• Farm animal veterinary services
• Small animal surgery
• Livestock herd health
• Veterinary diagnostics imaging

Headquarters

HQ city

Warragul

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Veterinary Consultation and Treatment Services: Professional veterinary services including consultations, examinations, diagnostics, medical treatments, and surgical procedures for companion animals and farm animals. Payment is expected when services are rendered.
2. Surgical Procedures: Orthopaedic surgery (TPLO, lateral suture), soft tissue surgery, laparoscopic procedures, and farm animal surgery.
3. Diagnostic Services: In-house laboratory testing, digital x-ray, dental x-ray, ultrasound, endoscopy, and pregnancy testing.
4. Grooming Services: Full grooming service available at Warragul and Drouin clinics for dogs and cats including bath, clipping, breed clips, stripping, trimming, and nail care.
5. Puppy School: Weekly puppy classes run for 4 weeks providing detailed information regarding puppy health and training techniques.
6. House Calls: Veterinary services provided in clients' homes including vaccinations and compassionate euthanasia.
7. Kitten and Cat Adoption: Cat and kitten adoption program with heavily discounted healthcare packages including desexing, microchipping, first vaccination, flea and worm treatment, and 4 weeks free pet insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

West Gippsland Vet Care is an independent mixed veterinary practice delivering comprehensive medical, surgical, diagnostic, and preventive care for both companion animals (dogs, cats, and other pets) and farm animals (primarily cattle). Operating from two modern clinics in Warragul and Drouin in West Gippsland, Victoria, the practice combines consultations, vaccinations, grooming, advanced surgery (including orthopaedic and laparoscopic procedures), on-farm mobile services, and a 24/7 emergency service for existing clients, supported by in-house laboratory and diagnostic imaging capabilities.

Product overview

West Gippsland Vet Care is a dual-location veterinary practice offering comprehensive animal healthcare services in Warragul and Drouin, Gippsland. The core offerings comprise Companion Animal Services (general pet care, surgery, diagnostics, grooming, and emergency) and Farm Animal Services (cattle reproductive services, herd health programs, lameness treatment, and calf hospital). Additional services include 24-hour emergency care, in-house laboratory, advanced surgical facilities including orthopaedics and laparoscopic procedures, puppy school, canine reproduction services, house calls, and a kitten adoption program. The practice operates modern facilities with Fear Free certification and serves the farming and companion animal communities across West Gippsland.

Differentiator

Problem solved

Functional benefit

Products and services

• Companion Animal Services Comprehensive veterinary care for household pets including consultations, vaccinations, surgery, diagnostics, dental care, grooming, puppy school, and emergency services at the Warragul and Drouin clinics. Designed for local pet owners seeking modern facilities with Fear Free certified handling.
• Farm Animal Services On-farm and in-clinic veterinary services for cattle including reproductive services, herd health programs, mastitis control, nutritional advice, lameness treatment, surgery, and a dedicated calf hospital. Targeted at dairy and beef cattle farmers across the West Gippsland region.
• Orthopaedic & Soft Tissue Surgery Surgical procedures including TPLO for cruciate ligament repair, bone repairs, mass removals, desexing, and internal organ surgery using advanced techniques. Targeted at small-animal patients requiring specialist surgical intervention.
• Laparoscopic Spay and Gastropexy Minimally invasive surgical procedures that ensure quicker recovery and reduced postoperative discomfort compared to traditional open surgery. Targeted at companion-animal patients requiring desexing or preventative gastropexy.
• Diagnostic Services Professional diagnostic imaging including digital x-ray, dental x-ray, ultrasound, and endoscopy performed by skilled veterinarians with precise diagnostic attention. Targets both companion animals and farm animals needing diagnostic workup.
• Puppy School Weekly puppy classes run for 4 weeks providing socialisation, health information, and training techniques for puppies aged 4-16 weeks, delivered by experienced vet nurses. Targets new puppy owners seeking structured early training and socialisation.
• Full Grooming Service Professional grooming services including bath, clipping, breed clips, stripping, trimming, and nail care provided by Fear Free certified groomers. Targeted at companion-animal owners seeking routine grooming at the Warragul and Drouin clinics.
• House Calls At-home veterinary services including vaccinations and compassionate euthanasia, providing convenience for clients unable to visit the clinic. Targets companion-animal owners needing in-home care.
• Canine Reproduction Services Advanced breeding services including progesterone testing, genetic screening, artificial insemination (TCI), pregnancy ultrasound, elective cesareans, and neonatal care. Targeted at breeding dog owners and breeders.
• 24-Hour Emergency Service Round-the-clock emergency veterinary assistance available by phone to existing clients for urgent pet care situations. Targeted at registered clients needing urgent out-of-hours care.
• Cattle Reproductive Services Full range of cattle reproductive services including ultrasound pregnancy diagnosis, foetal ageing, metrichecking, ovarian cyst drainage, foetal sexing, and bull fertility testing. Targeted at dairy and beef cattle farmers managing breeding programs.
• Herd Health Programs Partnership programs with farmers covering health concerns including mastitis, reproductive failure, nutrition, and disease control in beef and dairy cattle. Targets cattle farm operators seeking proactive whole-herd health management.
• Calf Hospital Dedicated facility at the Warragul clinic for sick calves requiring intravenous fluid and plasma therapy, with surgical facilities for abdominal and orthopaedic procedures. Targets dairy and beef farmers needing intensive care for valuable calves.
• Lameness Services Mobile tipping crush for treating lameness in cattle and bulls, including corrective trimming, heifer teat sealing, and teat surgery performed in the trailer at the farm. Targets cattle farmers needing on-farm lameness and teat management.
• Nutritional Advice Consultancy on optimal livestock nutrition including ration formulation, individual animal and feed testing, and transition feeding monitoring using blood and urine testing. Targets cattle farmers seeking performance-optimising nutrition programmes.
• Kitten and Cat Adoption Program Cat and kitten adoption program in which all animals are vet-checked, temperament-tested, and rehomed with a heavily discounted healthcare package including desexing, microchipping, first vaccination, flea and worm treatment, and 4 weeks free pet insurance.

Quantifiable outcome

• In-house laboratory provides results within the hour for faster treatment
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• The Canberra MobminorStrategic or Co-development Partner · 1 January 2015WGVC participates in an Indigenous Dog Health Program with The Canberra Mob, sending a vet and nurse twice yearly to provide animal healthcare to remote Indigenous communities in Utopia, north of Alice Springs. Services include desexing and parasite protection for dogs and cats. Donations and purchases of Indigenous art help support this program.

Scale indicators5 records

Recent moves10 records

Expansion highlights4 records

Emerging players

• Animal Referral Hospital (ARH): 24/7 specialist veterinary referral hospitals across major Australian cities. Relevant for complex cases that exceed WGVC's internal capability and represents a downstream referral partner / overflow option for WGVC's specialty cases.
• SouthPaws Animal Hospital: Specialty surgical referral practice in Melbourne focused on orthopaedics, neurosurgery, and complex soft tissue surgery. Directly comparable to WGVC's specialty surgery capabilities (TPLO, advanced orthopaedics) and represents the kind of regional-specialty competitive benchmark WGVC aspires to within its territory.

Broad incumbents

• Petstock Vet: Veterinary clinics co-located within the Petstock retail store network across Australia. Comparable companion animal GP service offering with broader retail integration and national reach.
• Greencross Vets: Australia's largest pet care and veterinary group with ~160+ clinics nationwide. Operates general practice veterinary clinics (companion animal focus) similar to WGVC's clinic side, but at much larger scale and predominantly in metro/outer-metro locations.
• VetPartners Australia: One of Australia's largest veterinary groups with 260+ clinics, owned by a private equity consortium. PE-backed consolidator actively acquiring independent regional practices — directly relevant as both a competitor and potential acquirer/rollup target for WGVC.

Direct peers

• Apiam Animal Health: ASX-listed Australian veterinary services company focused on regional and production animal health across regional and rural Australia. Directly comparable business model — mixed companion and production animal services, regional clinic footprint, herd health and reproduction offerings — though at significantly larger scale with multiple regional hubs.

Others

• University of Melbourne Veterinary Hospital: Academic veterinary teaching hospital providing tertiary referral and specialty services. Relevant tertiary referral destination for WGVC's most complex cases and a training pipeline source for new graduates entering the regional vet workforce.

Regional players

• Vetwest Animal Hospitals: Multi-clinic veterinary group serving the Perth metropolitan area in Western Australia. Comparable multi-location GP veterinary business model with similar service mix (surgery, diagnostics, grooming, puppy school), though operating in a different geographic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/westgippsvet
• Facebookfacebook.com/westgippslandvetcare
• LinkedInlinkedin.com/company/west-gippsland-vet-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Gippsland Vet Care