What Mixit.cz does

Mixit.cz is a privately held, Prague-based food and beverage company founded in 2010 that operates an online platform for the production and sale of custom-made muesli. The company's functional offering centers on allowing customers to configure personalized muesli blends (ingredient selection, ratios) through its web storefront at https://www.mixit.cz/, positioning it as a direct-to-consumer personalized nutrition brand. The company was co-founded by Martin Wallner and Tomas Huber, who remain listed as the identified leadership figures in the available data.

The business operates as a for-profit, privately held entity with no disclosed ownership structure (no parent company, subsidiaries, or investors identified) and no public listing. No technology stack, supply-chain footprint, manufacturing details, logistics partnerships, or platform architecture information was surfaced in the source material beyond the URL of the company's website. No product modules, certifications, regulatory registrations, patents, or trademarks were documented in the available records.

Revenue mechanics, pricing model (subscription vs. one-time purchase vs. gift), distribution channels (own e-commerce vs. marketplaces vs. retail), customer segmentation (B2C vs. B2B gifting), marketing channels, and international vs. domestic-only fulfilment are all absent from the provided sources. Available firmographic inputs are limited to name, founding year, city, country, website, company type, IPO status, and co-founder identities, and one secondary source note explicitly acknowledges that revenue, legal name, founding date specifics, subsidiaries, funding, and ownership data are unavailable.

Name

Mixit.cz

Website

https://mixit.cz

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Mixit.cz is a Prague-based food and beverage company founded in 2010 that operates an online platform producing and selling custom-made muesli blends directly to consumers through its e-commerce storefront.

Ownership category

akta.pro rank

Product category

Custom Muesli

NAICS

Breakfast Cereal Manufacturing (31123), Food Manufacturing (311), Snack Food Manufacturing (31191)

SIC

Grain Mill Products (2040), Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF)

akta.pro secondary industry

Trail Mix & Snack Mix Manufacturing (AFAKAIAG)

Keywords

• Custom muesli production
• Breakfast cereals
• Healthy food manufacturing
• Direct-to-consumer food
• Personalized nutrition

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Core offering

Mixit.cz is a food and beverage company that produces and sells custom-made muesli and related breakfast cereal products. Founded in Prague in 2010, the company offers personalized muesli blends through its online platform, allowing customers to create their own combinations of ingredients.

Product overview

MixIt is a platform or service offered by Mixit.cz. Based on the limited available source data, no specific product details, modules, or service descriptions were identified for extraction.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Muesli Personalized muesli blends allowing customers to choose their own ingredients for custom breakfast cereal mixes, sold direct-to-consumer via the mixit.cz online store.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• MyMuesli: The pioneering German custom-muesli D2C platform — the closest direct competitor to Mixit.cz. Same product category, custom-blend model, and D2C e-commerce distribution focused on personalized cereal/muesli in Europe.
• Kölln: Heritage German muesli and oat-based brand. Directly comparable in core product (cereal/muesli mixes) and Central European market adjacency, although Kölln sells standardised rather than custom configurations.
• Verival: Austrian premium muesli, granola and porridge brand selling DACH-region packaged cereal mixes. Comparable product format and DACH market adjacency, competing with Mixit.cz for the same health-conscious consumer.

Broad incumbents

• Seitenbacher: Established German manufacturer of muesli, cereals, porridges and related grain-based foods. Operates broader packaged CPG portfolio than Mixit.cz but competes in the same German muesli category.
• Alnatura: Major German organic-food retailer and brand owner with its own muesli/cereal SKUs. Comparable DACH market footprint and overlap with the organic, health-conscious consumer that Mixit.cz targets.
• Quaker Oats (PepsiCo): Global oats and porridge brand under PepsiCo. Competes in the same oat-and-muesli-adjacent consumer segment and brings meaningful marketing and distribution muscle that smaller custom-muesli players must contend with.
• Jordans: Long-standing UK cereal and granola brand (Jordans, Country Crisp). Competes for the same mindful-eating breakfast consumer in European grocery, although Jordans produces standardised rather than customised mixes.
• Kellogg's: Global cereal incumbent and owner of multiple breakfast brands. Competes indirectly with Mixit.cz via retail shelf space, pricing power, and marketing scale in the broader breakfast/cereal category.

Regional players

• Bob's Red Mill: US-based whole-grain cereal, muesli and porridge producer. Comparable ingredient-driven customisable cereal product range, primarily serving North America rather than competing head-on with Mixit.cz in Central Europe.

Emerging players

• Eat Natural: UK-based maker of granola, cereal bars and nut-and-fruit snack mixes. Overlaps with Mixit.cz in the natural, ingredient-driven breakfast/snack crossover category across European retail and online channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/MIXITcz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mixit.cz