NDNR

What NDNR does

NDNR (Naturopathic Doctor News and Review) is a privately-held digital publishing company headquartered in Scottsdale, Arizona, founded circa 2006 and operated by publisher Razi Ann Berry. The company serves the naturopathic and integrative medicine professional community through the Journal of Applied Natural Medicine — a monthly peer-reviewed publication covering roughly 18 clinical specialties including endocrinology, gastroenterology, oncology, women's health, pediatrics, botanical medicine, homeopathy, and pain medicine. Complementary offerings include the Find A Doctor practitioner directory with location-based search, a custom publishing/sponsored content service for supplement and wellness brands, and the Applied Natural Medicine podcast. Primary customers are licensed naturopathic doctors, with secondary audiences of integrative clinicians (NPs, MDs, allied health) and naturopathic medical students.

The underlying technology is a content management / membership web publishing platform integrating a paid subscription checkout flow, an archive library organized by clinical topic, and a practitioner directory with location-based search; no proprietary AI/ML capability, no documented API, no SDK, and no data flywheel is in evidence. Revenue is generated via three recurring streams: paid membership subscriptions providing access to current and past journal issues, custom publishing and sponsored content partnerships (with brands including Omni-Biotic, Quantum Upgrade, AzureWell, and Restorative Formulations), and paid practitioner directory listings. Pricing is not publicly disclosed across any stream, and the publisher's note characterizes relationships as quote-based. NDNR distributes content through its website, searchable archive, organic social channels (Facebook, X, Instagram), email newsletter, podcast, and virtual events including the Physician Choice Awards and the co-hosted AzureWellness Summit.

The company remains founder/owner-operated with 1–10 employees, no disclosed external funding, no institutional investors, no acquisitions, and no M&A activity. Geographic focus is North America (USA), with no global footprint claim. Strategic momentum is currently being driven primarily through a high-leverage GTM partnership with AzureWell/Azure Standard (announced June 2026), extending NDNR's practitioner-only distribution into a consumer base of over one million health-conscious households.

Name

NDNR

Legal name

NDNR - Naturopathic Doctor News and Review

Website

https://ndnr.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

NDNR is a privately-held digital publishing platform serving licensed naturopathic doctors and integrative clinicians through a monthly peer-reviewed journal, practitioner directory, custom publishing services, and a podcast, headquartered in Scottsdale, Arizona.

Ownership category

akta.pro rank

Product category

Healthcare Trade Publishing

SIC

Services-Health Services (8000)

akta.pro primary industry

Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA)

Keywords

• Naturopathic medical publishing
• Clinical case studies
• Integrative medicine journal
• Healthcare professional directory
• Continuing medical education

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Membership Subscriptions: Monthly membership subscriptions providing access to the Journal of Applied Natural Medicine, past issues library, custom publishing content, and practitioner resources.
2. Custom Publishing / Sponsored Content: Sponsored clinical articles and custom publishing partnerships with supplement and wellness brands (e.g., Omni-Biotic, Quantum Upgrade, AzureWell) featuring clinical research, case studies, and product education content.
3. Practitioner Directory Listing: Naturopathic doctors and clinics can add listings to the Find A Doctor directory, providing visibility to patients seeking integrative healthcare providers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

NDNR (Naturopathic Doctor News and Review) publishes the Journal of Applied Natural Medicine, a monthly peer-reviewed clinical journal for naturopathic doctors and integrative healthcare practitioners. The platform offers a searchable archive of clinical case studies across specialties, a Find A Doctor practitioner directory for patient referrals, custom publishing services for supplement and wellness brands, and the Applied Natural Medicine Podcast.

Product overview

NDNR (Naturopathic Doctor News and Review) operates as a multi-channel professional platform for the naturopathic medicine community. The core offering is the Journal of Applied Natural Medicine (formerly NDNR), a monthly peer-reviewed publication featuring clinical case studies, research articles, and educational content for naturopathic doctors and integrative healthcare practitioners. The platform also includes a Find A Doctor practitioner directory, Custom Publishing services for sponsored content, and the Applied Natural Medicine Podcast. The journal covers clinical topics spanning endocrinology, gastrointestinal health, fertility/reproductive medicine, oncology, botanical medicine, and practice building. The platform serves as a membership-based resource with a content library spanning current and past issues, categorized by specialty areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Journal of Applied Natural Medicine A monthly peer-reviewed journal providing clinical case studies, research articles, and educational content for naturopathic doctors and integrative healthcare practitioners on natural medicine topics including endocrinology, gastrointestinal health, fertility, oncology, botanical medicine, and pediatrics.
• Find A Doctor Directory

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AzureWell / Azure StandardcoreGTM or Marketing Partner · 22 June 2026NDNR partners with AzureWell (sponsored by Azure Standard, one of the nation's largest independent distributors of organic food and wellness products serving more than one million health-conscious consumers) to co-host the Azure Wellness Summit, a free five-day virtual event featuring practitioners and educators in natural health. The partnership provides practitioner referral platform access and educational content for the Azure community.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Others

• Dr. Axe / Ancient Nutrition: Major natural health content brand and supplement company targeting health-conscious consumers with content marketing similar to NDNR's sponsored content partners. Represents both a potential partner and competitive threat for practitioner-facing wellness content.
• Functional Medicine Coaching Academy / IFM: Institute for Functional Medicine provides practitioner education, certification, and clinical resources to integrative and functional medicine providers. Adjacent training-and-education ecosystem competing for the same practitioner's continuing education time and budget.
• AANP (American Association of Naturopathic Physicians): National professional association representing licensed naturopathic doctors in the US. Complementary ecosystem participant that could partner with or compete against NDNR for practitioner attention, membership fees, and sponsored content budgets.

Direct peers

• Integrative Medicine: A Clinician's Journal: Peer-reviewed clinical journal covering integrative and natural medicine for clinicians including NDs, MDs, and nurse practitioners. Closely overlaps NDNR's secondary segment of integrative healthcare practitioners with similar editorial model.
• Today's Dietitian: Professional publication and continuing education platform for registered dietitians and nutritionists covering integrative nutrition topics. Comparable professional publishing model with subscription and CE monetization serving an adjacent allied-health audience.
• Natural Medicine Journal: Peer-reviewed publication serving naturopathic physicians with clinical research and continuing education. Most direct competitor to NDNR in the ND clinical reference space, offering similar monthly peer-reviewed content to the same practitioner audience.
• Holistic Primary Care: News and clinical resource for integrative and holistic medicine practitioners including NDs and integrative MDs. Competes for the same practitioner audience with overlapping editorial coverage and sponsored content model.
• Townsend Letter: Long-running alternative and integrative medicine publication delivering clinical articles and case reports to naturopathic and holistic practitioners. Comparable niche media positioning serving a similar practitioner demographic with similar content-led GTM.

Broad incumbents

• Healio: Major medical publisher (SLACK Inc./Wyanoke Group) offering specialty clinical news, journals, and continuing education to healthcare professionals. A much larger incumbent that could easily extend into integrative/naturopathic content if the market opportunity proves material.
• Life Extension Magazine: Long-established consumer and practitioner-facing health publication covering integrative and longevity medicine topics. Operates at much larger scale than NDNR but covers overlapping clinical content areas (anti-aging, endocrinology, supplements) that compete for the same practitioner attention.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/NaturopathNews
• Facebookfacebook.com/NDNewsReview
• Instagraminstagram.com/naturopathicdoctors
• LinkedInlinkedin.com/company/naturopathic-doctors-news-and-review

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NDNR